UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of

the Securities Exchange Act of 1934 (Amendment No. )

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Soliciting Material under §240.14a-12

CNO Financial Group, Inc.

(Name of Registrant as Specified In Its Charter)

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Annual Meeting

of Shareholders

Proxy Statement

TABLE OF CONTENTS

Notice of Annual Meeting of Shareholders

Voting Items

				Proposal 1: To elect the 10nine directors nominated to the Board of Directors of the Company and named in the Proxy Statement, each for a one-year term ending in ~~2022.~~2024.

				Proposal 2: To approve, by non-binding advisory vote, the executive compensation of the Company’s Named Executive Officers as disclosed in the Proxy Statement.

				Proposal 3:3: To approve, by non-binding advisory vote, the ~~adoption~~frequency of ~~the Amended and Restated Section 382 Shareholder Rights Plan.~~future votes on executive compensation to be held annually.

				Proposal 4: To ratify the appointment of PricewaterhouseCoopers LLP as the Company’s independent registered public accounting firm for ~~2021.~~2023.

	Proposal 5: Shareholder proposal, if properly presented at the meeting, to reduce the existing ownership threshold to request a special shareholders meeting.

	To consider other matters, if any, as may properly come before the Annual Meeting and any adjournment or postponement thereof.

The Board of Directors unanimously recommends that you voteFOR all director nominees, in favor of approving Proposals 2 and 4, and in favor of ~~approving each~~ONE YEAR for Proposal 3. The Board of ~~the above proposals~~Directors unanimously recommends that you vote AGAINST Proposal 5.

Your Vote is Important.

In accordance with the rules of the Securities and Exchange Commission (the “SEC”), on or about March ~~26, 2021,~~29, 2023, we either mailed you a Notice of Internet Availability of Proxy Materials (the “Notice”) notifying you how to vote online and how to access an electronic copy of this Proxy Statement and the Company’s Annual Report to Shareholders (together referred to as the “Proxy Materials”) or mailed you a complete set of the Proxy Materials and proxy card. If you have not received but would like to receive printed copies of these documents, including a proxy card in paper format, you should follow the instructions for requesting such materials contained in the Notice.

If you received a paper copy of the Proxy Materials, management and the Board of Directors respectfully request that you date, sign and return the enclosed proxy card in the postage-paid envelope so that we receive the proxy card prior to the Annual Meeting. Alternatively, you may follow the instructions on your proxy card or Notice for submitting a proxy electronically or by telephone. If your shares are held in the name of a bank, broker or other holder of record, please follow the procedures as described in the voting form that they send to you. If you subsequently attend the virtual meeting, you may withdraw your proxy and vote during the meeting.

Our Proxy Statement follows. Our Proxy Statement (including all attachments), the Company’s Annual Report to Shareholders (which includes the Annual Report on Form 10-K for the year ended December 31, ~~2020)~~2022) (which is not deemed to be part of the official proxy soliciting materials), and any amendments to the foregoing materials that are required to be provided to shareholders are available at www.proxyvote.com. Shareholders may obtain copies of the Proxy Statement, Annual Report to Shareholders (including financial statements and schedules thereto) and form of proxy relating to this or future meetings of the Company’s shareholders, free of charge on our website at www.CNOinc.com in the “Investors—Financials—SEC Filings” section, by calling (317) 817-2893 or by emailing the Company at ir@CNOinc.com.

By Order of the Board of Directors,

[MISSING IMAGE: sg_rachelspehler-bw.jpg]

Rachel J. Spehler

Vice President, Deputy General Counsel and Secretary

March ~~26, 2021~~
29, 2023
Carmel, Indiana

	Meeting and Voting Information
	Date and Time May 10, 2023 8:00 a.m. Eastern Daylight Time Record Date March 13, 2023
	~~Date and Time~~Admission ~~May 7, 2021~~ ~~8:00 a.m.~~ ~~Eastern Daylight Time~~ ~~Record Date~~ ~~March 9, 2021~~
	~~Admission~~ The Annual Meeting is being held virtually only. You will be able to attend the Annual Meeting, vote and submit your questions during the meeting via live webcast by visiting www.virtualshareholdermeeting.com/~~CNO2021~~ CNO2023. To participate in the meeting, you must have your 16-digit control number that is shown on your Notice or proxy card.
	Voting You may cast your vote online, by telephone, by mail, or virtually at the meeting. For more details on how to vote, see the Q&A beginning on page 7.5.

TABLE OF CONTENTS

Executive Summary

Our Business

CNO Financial Group, Inc. (“CNO,” the “Company,” “we,” “us,” or “our”) is a Fortune 1000 company with ~~$3.8~~$3.6 billion in total revenues for the year ended December 31, ~~2020.~~2022. Our mission is to secure the future of middle-income America by providing insurance and financial services that help protect their health, income and retirement needs, while building enduring value for all of our stakeholders. Our strategic plan focuses on ~~top- and bottom-line growth and~~ delivering long-term value for our shareholders.

CNO has a unique set of highly valuable distribution ~~assets.~~assets that market our annuity, health and life insurance products. We view the financial results of our business based on our consolidated product line segments (annuity, health and life) and the investment and fee income segments. Our exclusive agent distribution force is among the largest in the industry and has deep and established customer relationships. We operate a top 5*leading* direct-to-consumer life insurance business with significant brand awareness and a highly leverageable platform. We also operate a growing workforce benefits solutions business.

~~In January 2020, we announced a strategic transformation to create a leaner, more integrated, customer-centric organization. Our new~~CNO’s operating model ~~realigned our three businesses into two divisions~~is centered on the customers we serve: Consumer and Worksite. ~~Changing consumer behaviors, including increased comfort~~This transformative business structure was first introduced in January 2020 and implemented throughout 2021.

In 2022, we capitalized on our unique ability to marry a virtual connection with ~~transacting online, drove~~ our ~~transformation. COVID-19 hastened this shift to digital purchasing across all industries, including insurance. The~~in-person agents who complete the critical “last mile” of sales and service delivery. Throughout 2022, our focus remained squarely on delivering growth and executing on our strategic priorities while navigating uncertainty created by external forces (e.g., ongoing pandemic, ~~response accelerated~~shifting macroeconomic conditions and preparing for the ~~pace~~adoption of required GAAP accounting changes).

2022 Business and ~~execution~~Operational Highlights

In 2022, we delivered solid financial results, reinforcing the strength of our ~~transformation strategy.~~diverse and integrated distribution model and broad product portfolio. We continued to advance our business realignment and capitalize on the benefits of our strategic transformation. Regulatory responses to inflation led to volatile macroeconomic conditions that impacted our results.

Within the Consumer Division, we ~~are lowering~~deepened the ~~barriers~~integration between our direct-to-consumer and exclusive field agency ~~distribution channels. By uniting these distribution capabilities, we are enabling~~channels, which drove cross-channel efficiencies to better serve our customers. In ~~2020,~~2022, customers were able to ~~choose to transact~~engage with us online, over the phone, virtually, or in person with a local agent, or a combination of ~~the three means of interaction.~~interactions. Our ability to provide customers with this type of hybrid experience—an integrated blend of virtual and local service—is key to how we think about serving our market. It allows us to build deeper, more meaningful relationships with our clients and establish a level of trust that is difficult to duplicate without local agents. We also enhanced our Consumer Division product portfolio with a new Medicare Supplement product and increased Medicare Advantage carrier plans available through our online health insurance marketplace.

~~Creating a dedicated~~Within the Worksite Division, ~~formalized~~we launched Optavise in June 2022, which unified our commitment to this business. This effort began in 2019 with the acquisition of Web Benefits Design by adding its best-in-class benefits administration technology platform to CNO. In February 2021, we acquired DirectPath,Worksite business under a ~~leading national provider of employee benefits management services to~~single brand. We now offer employers and employees the unique combination of expert guidance, voluntary benefits, year-round communications and advocacy services, and benefits administration technology. We continued to ~~further enhance our Worksite offerings. This acquisition is a natural next step~~deploy initiatives to position us for growth in the ~~evolution of our Worksite business.~~hybrid work environment. Building out our capabilities gets us deeper into the employer/employee value chain and strengthens our position to capture future growth. ~~As employers continue to reduce benefits and shift more responsibility for managing healthcare costs onto employees, the demand for our supplementary products and services is likely only to grow.~~

~~2020 Business and Operational Highlights~~

~~In 2020, we delivered solid financial results and made significant progress optimizing our business realignment in the midst of the COVID-19 pandemic.~~

In conjunction with the transformation announcement in 2020, we updated our reporting structure. We moved from a distribution-oriented reporting structure to a product-focused structure aligned with our three primary insurance product lines (Annuity, Health and Life), and investment and fee income. We believe this new reporting structure is more reflective of how management makes operating decisions and assesses the performance of the business, while creating more transparency for our stakeholders.

Our ~~diversified~~broad product portfolio and multi-channel business model enabled us to navigate the pandemic from a position of ~~strength, as~~strength. In 2022, the pandemic began to move to an endemic state and macroeconomic conditions continued to evolve, highlighting the value proposition that our ~~broad offering of health, life and annuity~~ products ~~provided a natural hedge.~~bring to customers. We experienced ~~favorable morbidity impacts within our health products, which served to strongly offset the unfavorable mortality impacts in our life products. Demand~~increased demand for products within our direct-to-consumer distribution channel, ~~surged~~annuity business, and insurance sales at the worksite. Concurrently, in-person distribution of our life products was impacted by new agent recruiting challenges in ~~2020. This helped offset pockets of weakness within our face-to-face~~a tight labor market and ~~Worksite channels that faced significant restrictions due~~shifting customer preferences away from mortality concerns and back to ~~the pandemic.~~retirement needs. Our fee businesses ~~also performed well~~continued to grow, complementing our underwriting and ~~helped offset challenges~~spread-based earnings.

Rising interest rates led to the higher new money rates within our investment portfolio. This led to growth in ~~other areas of~~ our ~~business.~~

~~Given our diversified business model, no changes~~yield on investment income allocated to ~~our performance targets~~products for ~~incentive compensation were needed or made as a result of~~ the ~~COVID-19 pandemic. Additional information on our executive compensation program can be found under “Compensation Discussion and Analysis” beginning on page 41.~~first time in several years.

Based on Company research of carrier-owned direct-to-consumer programs and carrier-owned captive agencies.

CNO Financial Group, Inc. ~~2021~~2023 Proxy Statement

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Company Initiatives

CNO’s mission is to secure the future of middle-income America by providing insurance and financial services that help protect their health, income and retirement needs, while building enduring value for all of our stakeholders.

Strategic Objectives

Our Board of Directors (“Board”) frequently discusses our strategy and holds a multi-day, long-term strategy session each year. ~~The~~Management and the Board routinely discuss the implementation and refinement of these goals, and the Board holds management accountable for ~~consistent execution of our strategy.~~evaluation and execution. Our strategic objectives remain unchanged:

Execute on our strategic ~~transformation~~transformation.

Extend the breadth and depth of our product ~~offerings~~offerings.

Leverage our diverse distribution channels and unique product ~~combinations~~combinations.

Expand to serve slightly younger and wealthier consumers within the middle-income ~~market~~market.

Enhance the customer ~~experience~~experience.

Deploy excess capital to its highest and best ~~use~~use.

~~Execute Our Strategic Transformation~~

In 2020, we placed increased emphasis on successfully executing our strategic transformation, which was accelerated by our response to the pandemic. Within our Consumer Division, we focused on unifying our direct-to-consumer and exclusive agent distribution channels, enabling cross-channel efficiencies. At our Worksite business, we laid the foundation to capture future growth as the economy reopens. Examples include:

~~Life insurance consumers served by the Consumer Division are able to transact with us online, over the phone, in person with a local agent, or a combination of the three means of interaction.~~

Lead-sharing programs and collaboration efforts between exclusive agent and direct-to-consumer channels drove significant increases in life insurance sales growth, higher conversion rates and lower overall customer acquisition costs.

~~The Worksite Division developed new virtual approaches to engage with employers and employees and expanded our product and service offerings both organically and through the acquisition of DirectPath.~~

~~Extend the Breadth and Depth of Our Product Offerings~~

~~We introduced 16 new products and product enhancements in 2020, including:~~

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~~Medicare Supplement Plan High G, designed as a price-sensitive alternative for healthy Medicare customers;~~

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~~Security Builder, a high participation rate indexed annuity offering; and~~

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~~Monthly Income Protection, a unique form of group term life insurance.~~

~~We introduced additional third-party products through our new online health insurance marketplace, myHealthPolicy.com. Sales of third-party policies grew 5% in 2020 over the prior year.~~

~~CNO Financial Group, Inc. 2021 Proxy Statement~~3

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~~Leverage Our Diverse Distribution Channels and Unique Product Combinations~~

~~We launched our new online health insurance marketplace, myHealthPolicy.com, in October.~~

~~Ongoing investments in agent recruiting and retention initiatives continued to generate positive results, including improvements in agent productivity.~~

Our producing agent count was unfavorably impacted by the COVID-19 pandemic, particularly in the second quarter, but has seen solid recovery over the subsequent months. Our total exclusive agent count remained stable throughout the year and increased 3% during the fourth quarter.

~~Expand to Serve Slightly Younger and Wealthier Consumers Within the Middle-Income Market~~

~~Our Broker Dealer and Registered Investment Adviser businesses continued to grow. Client assets in brokerage accounts increased 18% over the prior year, to approximately $1.8 billion.~~

~~Annuity collected premiums, which rely on face-to-face interaction, were down 11% for the year, but finished strong, up 6% in the fourth quarter.~~

~~Enhance the Customer Experience~~

~~We developed dedicated COVID-19 pages on CNO and our consumer-facing brand websites to provide information to customers on our response and consumer support resources.~~

~~Digital tools such as Zoom, eApp, Docusign, voice authorizations and telesales assistance allowed customers to file claims, submit applications, pay bills and easily view claim information online.~~

~~During the COVID-19 pandemic, we provided our policyholders with extended time to pay premiums without the risk of losing their benefits.~~

~~Deploy Excess Capital to its Highest and Best Use~~

~~See “Returning Capital to Shareholders” on page 5 for 2020 highlights.~~

~~CNO Financial Group, Inc. 2021 Proxy Statement~~

~~TABLE OF CONTENTS~~

Company Results

Strong Financial Performance

As a result of the ~~significant~~ positive momentum created by growth initiatives that were implemented over the past few years, we ~~entered 2020 well-positioned for strong financial performance. The COVID-19 pandemic directly impacted our business.~~delivered solid results in 2022.

Underwriting results overall ~~were~~continued to be favorably impacted by pandemic-related results driven by lower health claims (as compared to the ~~COVID-19 pandemic~~level of health claims experienced prior to the pandemic), net of higher mortality claims. The margin related to our fixed indexed annuity product was unfavorably impacted by market conditions (primarily higher interest rates and lower equity markets) in 2022 as ~~many consumers deferred healthcare treatments.~~compared to 2021. Underlying margins excluding the effects of the COVID-19 pandemic, the market volatility related to our fixed indexed annuity products and other significant items remained stable.

CNO reported net income of ~~$301.8~~$396.8 million, or ~~$2.11~~$3.37 per diluted share, compared to ~~$409.4~~$441.0 million, or ~~$2.61~~$3.36 per diluted share, in ~~2019. The 2019 results reflect the $194 million favorable impact of a tax planning strategy that is expected to utilize net operating loss carryforwards that otherwise would have expired.~~2021.

Net operating income1(1) was ~~$362.3~~$273.9 million, or ~~$2.53~~$2.33 per diluted share, compared to $365.6 million, or $2.79 per diluted share, in ~~2020, compared to $290.0 million, or $1.85 per diluted share, in 2019.~~2021.

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Shelter-in-place orders and state restrictions limited our agents’ face-to-face meetings with customers. Sales of health products that typically rely on face-to-face interactions were pressured. New annualized premium (“NAP”) for health products was down 21% in 2020.

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~~At the same time, the pandemic underscored the crucial need for life insurance products among our consumer base.~~ Demand for life insurance, particularly within our direct-to-consumer ~~channels, increased meaningfully.~~channel, was again strong in 2022. Compared to the prior year, ~~NAP~~new annualized premium (“NAP”) for life insurance in our direct-to-consumer channel was up ~~12%~~10%.

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~~We experienced~~Macroeconomic conditions continued to spur demand for our annuity products, with collected premiums up 15%.

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Demand for Worksite products increased steadily throughout the year with life and health insurance sales up 20% in the Division.

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Medicare Supplement sales were revitalized by the launch of a refreshed product, leading to growth in the fourth quarter of 14% as compared to the fourth quarter of 2021.

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Supplemental health sales were strong, up 10%.

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Solid policy persistency was experienced in ~~2020, suggesting that our customers recognized the value of the protection products that we provide.~~2022.

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~~Life and health collected premiums were up 0.5%, and annuity collected premiums were down 10.8%.~~

Disciplined Expense Control ~~and Lowered Structural Costs~~

The insurance industry ~~faces~~faced significant headwinds in 2022 from ~~the lower interest rate environment~~high inflation and other ~~macro-economic~~macroeconomic challenges. In response, we ~~remain~~remained focused on ~~reducing our~~balancing expense discipline and operating ~~expenses while balancing the need to invest in growth.~~efficiency against continued

~~Total allocated and unallocated expenses were essentially flat in 2020, excluding significant items in both periods.~~

~~Total allocated and unallocated expenses are expected to be down slightly in 2021 as compared to 2020, excluding significant items in both periods.~~

(1)

~~Returning Capital to Shareholders~~

~~CNO remains committed to deploying 100% of our excess capital to its highest and best use.~~

~~In 2020, the Company generated $387 million in free cash flow(1)~~ ~~and returned $330 million to shareholders—~~~~$263 million in the form of share repurchases, which reduced our share count by 9% in 2020, and $67 million in the form of common stock dividends.~~

For the 10-year period ended December 31, 2020, we returned $3.0 billion to shareholders—$2.6 billion in the form of securities repurchases, which reduced our share count by 46% during this period, and $0.4 billion in the form of common stock dividends.

~~As of December 31, 2020, we had $269.3 million of share repurchase authorization remaining.~~

~~In February 2021, we acquired privately owned DirectPath, LLC, a leading national provider of employee benefits management services to employers and employees.~~

~~(1)~~ Net operating income; net operating income per diluted share; Operating ROE; book value per diluted share, excluding accumulated other comprehensive income (loss); debt to total capital ratio, excluding accumulated other comprehensive ~~income;~~income (loss); and free cash flow, are non-GAAP financial measures. See “Information Related to Certain Non-GAAP Financial Measures” beginning on page 8891 for a description of these measures and a reconciliation to the corresponding GAAP measure.

CNO Financial Group, Inc. ~~2021~~2023 Proxy Statement5
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targeted investments to drive future growth and enhance technology. Total allocated and unallocated expenses were down 1.5% in 2022, and included significant regulatory, legal and other items in both periods.

Returning Capital to Shareholders

CNO remains committed to prudent capital management, including deploying its free cash flow into investments to accelerate profitable growth, common stock dividends and share repurchases.

In 2022, the Company generated $163 million in free cash flow.(1) We returned $245 million to shareholders—$180 million in the form of share repurchases, which reduced our share count by 5%, with a reduction in weighted average shares outstanding of 10% in 2022, and $65 million in the form of common stock dividends.

For the 10-year period ended December 31, 2022, we returned $3.1 billion to shareholders—$2.6 billion in the form of securities repurchases, which reduced our share count by 48% during this period, and $0.5 billion in the form of common stock dividends.

As of December 31, 2022, we had $186.9 million of share repurchase authorization remaining.

Solid Capital and Liquidity

We ended ~~2020 on solid footing~~2022 with robust capital and liquidity.

The unrestricted cash and investments held by CNO and its non-insurance subsidiaries was ~~$388.1~~$167 million, and we had a consolidated risk-based capital ratio of ~~411%~~384% at December 31, ~~2020.~~2022.

Book value per diluted share, excluding accumulated other comprehensive income (loss),(1), increased to ~~$23.95~~$29.90 at the end of ~~2020~~2022 from ~~$22.09~~$26.86 at the end of ~~2019.~~2021.

~~Debt~~Our debt to total capital ratio at the end of ~~2020,~~2022, excluding accumulated other comprehensive income1 (loss),(1) was ~~25.6%~~24.6%.

~~We issued $150 million of subordinated debt in 2020.~~

Our senior debt is rated as investment grade by all four primary rating agencies.

COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*

*$100 invested on 12/31/17 in stock or index, including reinvestment of dividends.

	12/17			12/18			12/19			12/20			12/21			12/22
CNO Financial Group, Inc.		$	100.00		$	61.48		$	76.90		$	96.89		$	106.10		$	104.41
S&P 500 Life & Health Insurance			100.00			79.23			97.60			88.35			120.76			133.25
S&P 400 Mid Cap			100.00			88.92			112.21			127.54			159.12			138.34

(1)

Net operating income; net operating income per diluted share; Operating ROE; book value per diluted share, excluding accumulated other comprehensive income (loss); debt to total capital ratio, excluding accumulated other comprehensive ~~income;~~income (loss); and free cash flow, are non-GAAP financial measures. See “Information Related to Certain Non-GAAP Financial Measures” beginning on page 8891 for a description of these measures and a reconciliation to the corresponding GAAP measure.

2020 Total Return Performance*

~~$100 invested on 12/31/2019 in stock or index, including reinvestment of dividends.~~

Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
CNO Financial Group, Inc. $ 100.00 $ 97.02 $ 88.36 $ 68.87 $ 78.16 $ 79.77 $ 87.17 $ 84.54 $ 91.26 $ 90.45 $ 100.09 $ 119.99 $ 125.99
S&P 500 100.00 99.96 91.73 80.40 90.71 95.03 96.92 102.38 109.74 105.57 102.77 114.02 118.40
S&P 400 Mid Cap 100.00 97.39 88.14 70.30 80.27 86.14 87.22 91.25 94.45 91.38 93.37 106.70 113.66
S&P 500 Life & Health Insurance 100.00 96.90 82.37 59.43 69.24 69.30 69.69 71.53 74.22 71.14 71.13 88.53 90.52

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CNO Financial Group, Inc. ~~2021~~2023 Proxy Statement

TABLE OF CONTENTS

Annual Meeting Information

Q: How are proxies solicited, and who pays the costs of soliciting them?

Proxies may be solicited by mail, telephone, internet or in person. We have engaged Okapi Partners LLC (“Okapi”) to assist in the solicitation of proxies from shareholders for a fee estimated at $12,500, plus expenses. Proxies may be solicited by members of the Board, officers and other Company ~~representatives.~~representatives, including Okapi employees. All expenses relating to the preparation and distribution to shareholders of the Notice, the Proxy Materials and the form of proxy will be paid by CNO.

Q: Who is entitled to vote?

Only holders of record of shares of CNO’s common stock as of the close of business on March ~~9, 2021~~13, 2023 will be entitled to vote at the Annual Meeting. On such record date, CNO had ~~133,609,605~~114,816,434 shares of common stock outstanding and entitled to vote at the Annual Meeting and any adjournment or postponement thereof. Each share of common stock will be entitled to one vote with respect to each matter submitted to a vote at the Annual Meeting. Information on how to vote by internet, phone, mail or during the Annual Meeting is set forth below.

Q: What constitutes a quorum at the Annual Meeting?

The presence in person or by proxy of the holders of a majority of the outstanding shares of common stock entitled to vote at the Annual Meeting is necessary to constitute a quorum.

Q: How do I attend the Annual Meeting?

You will be able to attend, vote and submit your questions during the Annual Meeting via live webcast by visiting www.virtualshareholdermeeting.com/~~CNO2021.~~CNO2023. To participate in the meeting, you must have your 16-digit control number that is shown on your Notice or on your proxy card if you receive the Proxy Materials by mail. If you encounter any difficulties accessing the virtual Annual Meeting during the check-in or meeting time, please call the technical support number that will be posted on the virtual meeting log-in page.

Q: How do I submit a question to be answered during the Annual Meeting?

This year’s shareholders’ question-and-answer session will include questions submitted in advance of, and questions submitted live during, the Annual Meeting. If you would like to submit a question in advance of the Annual Meeting, please email your question to ir@CNOinc.com. If you would like to submit a question during the Annual Meeting, once you have logged into the webcast, simply type your question in the “ask a question” box and click “submit.” Questions pertinent to meeting matters will be answered during the Annual Meeting, subject to time constraints. Any questions pertinent to meeting matters that cannot be answered during the Annual Meeting due to time constraints will be posted on the Company’s website after the Annual Meeting.

Q: What will I be voting on at the Annual Meeting?

You are being asked to:

Elect the 10nine directors nominated to the Board;

Approve, by non-binding advisory vote, the executive compensation of the Company’s Named Executive Officers as disclosed in the Proxy Statement;

Approve, by non-binding advisory vote, whether a shareholder vote to approve the ~~adoption~~compensation of the ~~Amended and Restated Section 382 Shareholder Rights Plan; and~~Company’s Named Executive Officers should occur every one, two or three years;

Ratify the appointment of PricewaterhouseCoopers LLP as the Company’s independent registered public accounting firm for ~~2021.~~2023; and

Reject the shareholder proposal, if properly presented at the meeting, to reduce the existing ownership threshold to request a special shareholders meeting.

CNO Financial Group, Inc. 2023 Proxy Statement5

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The Board unanimously recommends that you vote FOR all director nominees, in favor of approving
Proposals 2 and 4, and in favor of ~~approving Proposals 2, 3 and 4.~~ONE YEAR for Proposal 3. The Board unanimously recommends that you vote AGAINST Proposal 5.

While it’s possible that other matters could come up for a vote at the meeting, the Board is not presently aware of any such matters.

~~CNO Financial Group, Inc. 2021 Proxy Statement~~7

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Q: How many votes are needed to approve each proposal?

Assuming that a quorum is present, a majority of the votes cast in person or by proxy by the holders of shares entitled to vote at the Annual Meeting is required to elect each director. Proposals 2 ~~3 and 4~~through 5 are approved with the affirmative vote of a majority of the shares represented in person or by proxy and entitled to vote on the applicable subject matter. With respect to Proposal 3, while such advisory vote is non-binding on the Board, the Board will give careful consideration to such voting results and expects to be guided by the alternative that receives the greatest number of votes, even if that alternative does not receive a majority of the votes cast.

Q: How do abstentions, unmarked proxy cards and broker non-votes affect the voting results?

Abstentions: Abstentions and shares represented by “broker non-votes,” as described below, are counted as present and entitled to vote for the purpose of determining a quorum. Abstentions from voting will have no impact on the election of directors (Proposal 1) and will have the same effect as voting against ~~each other proposal.~~Proposals 2, 4 and 5. With respect to Proposal 3, abstentions will be considered as not expressing any preference.

Unmarked proxy cards: If you submit a proxy card without giving specific voting instructions, your shares will be voted in accordance with the Board recommendations set forth above.

Broker non-votes: A broker non-vote occurs if you hold your shares in street name and do not provide voting instructions to your broker, bank or other holder of record on a proposal and your broker, bank or other holder of record does not have discretionary authority to vote on such proposal. The New York Stock Exchange (“NYSE”) rules determine whether uninstructed brokers have discretionary voting power on a particular proposal. Broker ~~non-votes~~non- votes will have no effect on the outcomes of Proposals 1, 2, 3 and 35 because the shares subject to the broker non-vote will not be entitled to vote on such matters. Your broker, bank or other holder of record will have discretion to vote your uninstructed shares on Proposal 4.

Q: Why did I receive this Proxy Statement or ~~notice~~Notice of internet availability of Proxy Materials?

On or about March ~~26, 2021,~~29, 2023, we either (1) mailed you a Notice detailing how to vote online and how to access an electronic copy of the Proxy ~~Materials,~~Materials; or (2) mailed you a complete set of the Proxy Materials. If you received the Notice but would like to receive printed copies of the Proxy Materials and proxy card, please follow the instructions for requesting such materials in the Notice. A completed proxy should be returned in the envelope provided to you for that purpose (if you have requested or received a paper copy of the Proxy Materials) for delivery no later than May ~~7, 2021,~~9, 2023, as further detailed below. If the form of proxy is properly executed and delivered in time for the Annual Meeting, the named proxy holders will vote the shares represented by the proxy in accordance with the instructions marked on the proxy.

Each shareholder may appoint a person (who need not be a shareholder) other than the persons named in the proxy to represent him or her at the Annual Meeting by properly completing a proxy. Persons appointed as proxies may vote at their discretion on other matters as may properly come before the meeting.

Whether or not you plan to attend the Annual Meeting, we encourage you to grant a proxy to vote your shares.

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Q: How do I vote?

You may vote:

				ONLINE. You can vote in advance of the Annual Meeting at www.proxyvote.com, 24 hours a day, seven days a week. You will need the 16-digit control number that is shown on your Notice or on your proxy card (if you received a paper copy of the Proxy Materials). You may attend the Annual Meeting via the webcast and vote during the Annual Meeting. The Annual Meeting can be accessed by visiting www.virtualshareholdermeeting.com/~~CNO2021~~CNO2023 and entering the 16-digit control number that is shown on your Notice or on your proxy card (if you received a paper copy of the Proxy Materials). Please have your Notice in hand when you access the website and then follow the ~~instructio ns.~~instructions.
				BY TELEPHONE. You can vote using a touch-tone telephone by calling the toll-free number included on your Notice, 24 hours a day, seven days a week. You will need the 16-digit control number that is shown on your Notice or on your proxy card (if you received a paper copy of the Proxy Materials). The internet and telephone voting procedures, which comply with Delaware law and the SEC rules, are designed to authenticate shareholders’ identities, to allow shareholders to vote their shares and to confirm that their instructions have been properly recorded.
				BY MAIL.If you have received a paper copy of the Proxy Materials by mail, you may complete, sign, date and return by mail the paper proxy card sent to you in the envelope provided to you with your Proxy Materials.

Q: What if my voting shares are held in street name?

If you hold your shares in street name (that is, if you hold your shares through a broker, bank or other holder of record), you must follow the instructions printed on your voting instruction form. In most instances, you will be able to submit voting instructions to your bank, broker or other holder of record over the internet, by telephone, or by mail.

If you want to vote virtually at the Annual Meeting and hold your shares in street name, you must obtain a legal proxy from your bank, broker or other holder of record authorizing you to vote and follow the instructions printed on your voting instruction form.

Q: What is the deadline for submitting votes by internet, telephone or mail?

Proxies submitted over the internet or by telephone as described above must be received by 11:59 p.m. Eastern Daylight Time, on May ~~6, 2021.~~9, 2023.

Proxies submitted by mail should be returned in the envelope provided to you with your paper proxy card or voting instruction form and must be received no later than May ~~6, 2021.~~9, 2023.

Please note that you may receive multiple copies of the Notice or Proxy Materials (electronically and/or by mail). These materials may not be duplicates as you may receive separate copies of the Notice or Proxy Materials for each type of account in which you hold shares. Please be sure to vote all of your shares in each of your accounts in accordance with the directions that you receive. In the case of duplicate votes for shares in a particular account, only your last vote will count.

Q: Can I revoke my proxy or change my vote after I vote my proxy?

A shareholder may revoke a proxy at any time before it is exercised by mailing or delivering to the Corporate Secretary a written notice of revocation or a later-dated proxy, or by attending the virtual Annual Meeting and voting.

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	Proposal 1 Election of Directors
	~~Election of Directors~~
	~~Ten~~Nine individuals are nominated for election to the Board at the Annual Meeting for one-year terms expiring at the ~~2022 annual meeting of shareholders. Other~~2024 Annual Meeting. Each nominee (other than Mr. ~~Ragavan, each nominee~~Brown and Ms. Lee) is a current member of the Board. All directors will serve until their successors are duly elected and qualified. Ms. Brown and Mr. ~~Jacklin~~Sievert will retire from the Board at the conclusion of ~~his~~the current term, which ends at the close of the Annual Meeting. The table below lists each director nominee and our current directors’ membership on the five committees of the Board: Audit and Enterprise Risk (“Audit Committee”), Governance and Nominating (“Governance Committee”), Human Resources and Compensation (“HR/Compensation Committee” or “HRCC”), Investment, and Executive. Data is shown as of March 13, 2023.

The Board of Directors unanimously recommends you vote FOR the election of all director nominees.

Committee Memberships

Director Nominees

IND

Age

Director
Since

GOV

HRC

Director Nominees

IND

Age

Director
Since

GOV

HRC

Gary C. Bhojwani
Chief Executive Officer,
CNO Financial Group, Inc.

—

2017

–

●

Gary C. Bhojwani
Chief Executive Officer,
CNO Financial Group, Inc.

—

2017

—

●

Ellyn L. Brown
Retired Principal, Brown & Associates

★

2012

–

▲

●

–

Archie M. Brown
President and Chief Executive Officer,
First Financial Bancorp and First Financial Bank

★

—

Stephen N. David
Senior Advisor,
The Boston Consulting Group

★

2017

●

–

Stephen N. David
Senior Advisor,
The Boston Consulting Group

★

2017

●

—

David B. Foss
President and Chief Executive Officer,
Jack Henry & Associates, Inc.

★

2019

–

●

–

David B. Foss
Board Chair and Chief Executive Officer,
Jack Henry & Associates, Inc.

★

2019

—

●

—

Robert C. Greving
Retired Executive Vice President, Chief
Financial Officer and Chief Actuary, Unum Group

★

2011

▲

–

●

Mary R. (Nina) Henderson
Former Corporate Vice President, Bestfoods and President, Bestfoods Grocery

★

2012

—

▲

●

—

Mary R. (Nina) Henderson
Managing Partner, Henderson Advisory

★

2012

–

▲

●

–

Adrianne B. Lee
Chief Financial Officer, Overstock.com, Inc.

★

—

Daniel R. Maurer
Chair of the Board, CNO Financial Group, Inc.
Retired Executive, Intuit Inc.

★

2015

–

▲

Daniel R. Maurer
Board Chair, CNO Financial Group, Inc.
Former Executive, Intuit Inc.

★

2015

—

▲

Chetlur S. Ragavan
Retired Executive Vice President
and Chief Risk Officer, Voya Financial

★

–

Chetlur S. Ragavan
Former Executive Vice President
and Chief Risk Officer, Voya Financial

★

2021

▲

—

●

—

Steven E. Shebik
Retired Vice Chair, The Allstate Corporation and Allstate Insurance Company

★

2020

●

–

●

–

Steven E. Shebik
Former Vice Chair, The Allstate Corporation and Allstate Insurance Company

★

2020

●

—

▲

●

Frederick J. Sievert
Retired President, New York Life Insurance Company

★

2011

–

●

–

Retiring Director

Retiring Directors

Charles J. Jacklin
Retired Chair, Mellon Capital Management Corporation

★

2015

●

–

▲

–

Ellyn L. Brown
Former Principal, Brown & Associates

★

2012

—

▲

●

—

[MISSING IMAGE: ph_frederickjsievert-bw.jpg]

Frederick J. Sievert
Former President, New York Life Insurance Company

★

2011

—

●

—

★ Independent ▲ Chair ● Member

AR Audit and Enterprise Risk

GOV Governance and Nominating

HRC Human Resources and Compensation

E Executive

I Investment

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Diversity of Nominees

Our Board ~~believes~~is of the view that a diverse mix of directors is essential to meeting its
oversight responsibility.

The Board and the Governance Committee recognize that the Company, and our overall business strategy, benefit from a variety of viewpoints, professional experiences, educational ~~background~~backgrounds and skills, and from ~~the~~ different perspectives that ~~may be~~are brought to the Board by ~~individuals with different~~a diversity of director characteristics. To that end, the Governance Committee considers numerous factors in evaluating, recruiting and recommending candidates to fill ~~open~~ Board positions. Such factors include, among others, diversity in gender, ethnicity, race, age, cultural framework, economic background and geographic origin. The Governance Committee reviews the skills and experiences of each director and/or nominee, and the composite of Board skills and experiences, to assess its progress in building and maintaining an effective and diverse Board.

The tables below highlight the characteristics of our director ~~nominees.~~nominees as of March 13, 2023. Each director nominee’s background and relevant experience is described in more detail commencing on page ~~16.~~14.

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Board of Directors’ Qualifications and Experience

Our directors are expected to exercise leadership, sound judgment, high ethical standards and a commitment to the current and future success of the Company.

In considering candidates for the Board, the Governance Committee ~~considers:~~evaluates:

The depth and types of experience, skills, attributes and qualifications of current Board members and potential candidates to ensure that the Board can effectively guide the Company’s strategic future and oversee its management;

Independence, financial literacy, personal and professional accomplishments and experience in light of the Company’s current and future needs;

For incumbent directors, overall engagement and continued contributions to the Board’s effectiveness;

Succession planning to replace directors who are anticipated to retire in one to three years; and

Diversity factors, including those previously discussed.

The following table summarizes each director nominee’s areas of focus or expertise on which the Board particularly relies and highlights the balanced mix of experience, qualifications and attributes of the Board as a whole. The biographies commencing on page 1614 describe each director nominee’s background and relevant experience in more detail.

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	~~Financial Expertise.~~ ~~Experience as a financial expert, public company Chief Financial Officer or audit partner enables in-depth analysis of our financial statements, capital structure and financial reporting processes.~~ Financial Expertise. Experience as a financial expert, public company chief financial officer or audit partner enables in-depth analysis of our financial statements, capital structure and financial reporting processes. Investments. Investment management and mergers and acquisitions expertise adds valuable perspective to, and provides oversight of, these critical functions of our business. Industry Experience. Experience working as a senior executive in the insurance or financial services industry provides a deep understanding of the complexities, opportunities and challenges necessary to set the strategic direction of the Company. Corporate Affairs. Experience in strategic planning, sustainability, community relations and corporate social responsibility offers valuable insight on our goals and programs in these areas. Management. Experience managing a multi-function enterprise in developing and executing business plans through human capital to deliver stable financial results provides a range of Board perspectives on business opportunities and challenges.			~~Risk Management.~~ Expertise in managing risk in complex, highly regulated organizations facilitates a deep understanding of the challenges facing our business and effective oversight of the processes and procedures for managing those risks.
	~~Investments.~~ ~~Investment management or mergers and acquisitions expertise adds valuable perspective on, and provides oversight of, these critical functions of our business.~~			~~Governance.~~ Expertise in public company corporate governance matters enables appropriate exercise of the Board’s fiduciary duties to the Company and its shareholders and compliance with applicable regulatory mandates.
	~~Industry Experience.~~ Experience working as a senior executive in the insurance or financial services industry provides a deep understanding of the opportunities and challenges of our industry necessary to set the strategic direction of the Company.			~~Consumer Insights. Experience in marketing, sales and consumer behavior analytics provides perspective on growth opportunities for our Company.~~
				~~Technology and Innovation.~~ ~~Technology, innovation and data security expertise is important to achieve our strategic objectives and to maintain the security of our customers’ information and Company data.~~
	~~Corporate Affairs.~~ ~~Experience in strategic planning, sustainability, community relations and corporate social responsibility offers valuable insight on our goals and programs in these areas.~~
	~~Management.~~ Experience managing a multi-function enterprise in developing and executing business plans through human capital to deliver sustainable financial results provides a range of Board perspectives on meeting business opportunities and challenges.

Risk Management. Expertise in managing risk in complex, highly regulated organizations facilitates a sophisticated understanding of the challenges facing our business and enables effective oversight of the processes and procedures for managing those risks.

Governance. Expertise in public company corporate governance facilitates the appropriate exercise of the Board’s fiduciary duties to the Company and its shareholders, and also provides perspective on the importance of governance best practices and compliance with applicable regulatory standards.

Consumer Insights. Experience in marketing, sales and consumer behavior analytics provides insight and perspective on growth opportunities for our Company.

Technology and Innovation. Technology, innovation and data security expertise is critical to achieving our strategic objectives and maintaining the security of our customers’ information and Company data.

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Board Refreshment

~~Our~~The Governance Committee seeks to build and maintain a highly qualified, well-rounded, diverse Board that functions ~~well~~ as a productive and effective unit ~~and effectively fulfills~~in the exercise of its oversight responsibilities.

The Committee regularly assesses a timetable of anticipated Board member retirements, and actively plans for Board replenishment that focuses on the Board’s oversight and risk management responsibilities ~~and also considers~~in the context of the Company’s strategic plans, future growth and continued innovation. As one element of this ongoing assessment, the Governance Committee maintains and utilizes an extensive inventory of current directors’ respective skills and experiences. This ~~allows~~permits the Committee to identify and focus on particular ~~skill sets~~Board candidate skills and experiences that will optimize Board effectiveness, particularly for key Board positions such as committee chairs. The Committee ~~screens~~seeks out candidates from a ~~wide range~~variety of ~~sources.~~sources, including independent search firms, and specifically directs such firms to include diverse candidates in the pool from which director candidates are screened. For example, the Committee engaged an independent search firm in connection with the ~~appointment and~~ nominations of ~~Messrs. Shebik~~Mr. Brown and ~~Ragavan. The~~Ms. Lee. In future director searches, the Committee expects to continue to engage search firms to identify potential candidates who can bring ~~the requisite~~ skills and experience that will be of value to the Company, in addition to diverse backgrounds, qualities and perspectives tothat will further enhance the Board’s value to the Company and its shareholders. See pages 1210 and 1311 for more details on the ~~diversity~~range of skills and experiences of the Board nominees.

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Director Onboarding

As one element of ~~our~~ director onboarding, each new director meets with each existing director. In addition, each new director participates in ~~a variety of~~ orientation sessions with ~~current Board~~each member of the executive leadership group and members of their teams. Through these sessions and ~~management to provide~~the provision of Company materials, new directors gain a working knowledge of our business, strategic initiatives, performance and Company culture. ~~During onboarding and throughout a director’s tenure, directors regularly meet with and have direct access to management.~~ In addition, new directors meet with committee chairs to learn about the issues and decisions within each committee’s purview. When appointed to a committee, a new director receives additional information and perspectives on committee responsibilities and activities. Targeted ~~onboarding~~orientation sessions also are provided when a sitting director assumes a leadership role, such as becoming a committee chair. During the initial months of a new director’s tenure, CNO’s Board Chair serves as a liaison and mentor to new directors. During onboarding and throughout a director’s tenure, directors regularly meet with, and have direct access to, management.

Board Evaluation

Pursuant to its charter, the Governance Committee evaluates Board and committee performance and establishes the procedures by which such evaluations are conducted. The evaluation process includes:

Annually, the full Board evaluates its effectiveness, and considers areas of strengths and ~~areas of~~ potential improvement.

~~Interviews are~~An individual interview is conducted with each director ~~individually~~ to collect robust feedback regarding the functioning of the Board and its committees.

The Governance Committee performs an annual evaluation of the Board Chair ~~and interviews are conducted with each director individually to solicit feedback.~~in the same manner.

~~Discussions~~The evaluation reports of Board and Board Chair effectiveness are presented to and discussed by the Board. In addition, Board discussions of effectiveness, communications and logistics occur ~~regularly~~ throughout the year, ~~regarding Board meeting effectiveness and logistics,~~ including with respect to Board agenda items and ~~materials,~~materials. This has been an important aspect of Board communications throughout the pandemic, when the Board and ~~feedback is acted upon promptly.~~committees met virtually, returning to a hybrid model in 2022. Management and the Board have sought out new and evolving means to optimize the effectiveness of the hybrid forum.

Additional information onabout the key responsibilities of the Governance Committee may be found on page ~~23.~~21.

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Director Nominee Biographies

				Gary C. Bhojwani Chief Executive Officer, CNO Financial Group, Inc. Age: 53 55 Director since: 2017 Member, Executive Committee and Investment Committee

	Career Mr. Bhojwani served as President of CNO from April 2016 to December 2017, prior to his appointment as Chief Executive Officer on January 1, 2018. His areas of responsibility included overseeing the Bankers Life, Colonial Penn and Washington National businesses as well as marketing, underwriting and new business. Prior to joining CNO, Mr. Bhojwani was a member of the Board of Management at Allianz SE and was Chairman of Allianz of America, Allianz Life Insurance Company and Fireman’s Fund Insurance Company from 2012 to 2015. He was Chief Executive Officer of Allianz Life Insurance Company of North America from 2007 to 2012 and was President of Commercial Business, Fireman’s Fund Insurance Company from 2004 to 2007. Mr. Bhojwani was Chief Executive Officer of Lincoln General Insurance Company from 2002 to 2004, Founder and Chief Executive Officer of Avalon Risk Management from 1998 to 2002 and President of Trade Insurance Services from 1995 to 1997. Mr. Bhojwani served as President of CNO from April 2016 to December 2017, prior to his appointment as Chief Executive Officer on January 1, 2018. His areas of responsibility included overseeing the Bankers Life, Colonial Penn and Washington National businesses as well as marketing, underwriting and new business. Mr. Bhojwani is a member of the Governing Committee of CEO Action for Racial Equity and a signatory of the CEO Action for Diversity & Inclusion™ pledge to advance diversity and inclusion within the workplace.

	Qualifications Experience as Chief Executive Officer of the Company and extensive insurance, financial services, corporate affairs, consumer insights, sales and executive management experience

	Other Board Experience » Hormel Foods Corporation (NYSE: HRL), 2014–present » American Council of Life Insurers (ACLI), 2008−2014, 2022–present » Allina Health, 2016–~~present~~2022

				~~Ellyn L.~~Archie M. Brown ~~Retired Principal,~~ ~~Brown & Associates~~President and Chief Executive Officer, First Financial Bancorp and First Financial Bank Age: 71 62 Director ~~since:~~ ~~2012~~Nominee ~~Chair, Governance and~~ ~~Nominating Committee~~ ~~Member, Human Resources~~ ~~and Compensation Committee~~

	Career ~~Until her retirement~~ Mr. Brown is President and Chief Executive Officer of First Financial Bancorp and President and Chief Executive Officer of First Financial Bank, Bancorp’s lead bank, positions he has held since 2018. Previously, he served as President and Chief Executive Officer of MainSource Financial from ~~full time law practice, Ms.~~2008 to 2018, and as its Board Chair from 2011 to 2018. During his nearly 40-year career in banking, Mr. Brown ~~practiced corporate~~has held executive leadership positions in branch management, region management, bank operations, business development, commercial banking, small business, and ~~securities law, most recently as principal~~consumer lending. Mr. Brown serves on the boards of ~~Brown & Associates, a boutique law~~the Cincinnati City Centre Development Corporation (3CDC), the Cincinnati USA Regional Chamber, and ~~consulting firm that provided operations, regulatory and governance services to financial services industry clients and other clients that operated in heavily regulated, high-scrutiny environments.~~ ~~Ms. Brown was~~the Cincinnati Business Committee. He also is a member of the University of Georgia Alumni Board of ~~NYSE Euronext (and predecessor entities) from 2005 to 2013, and chaired~~ the ~~Board~~Terry College of ~~NYSE Regulation, the independent NYSE subsidiary responsible for regulatory oversight~~Business. Mr. Brown previously served as an executive committee member of the ~~members and operations of all NYSE-owned exchanges, through 2014. She also served as a governor~~Ohio Banking Commission of the ~~Financial Industry Regulatory Authority (“FINRA”) from 2007 to 2012 and, from 2007 to 2011, was a trustee~~Ohio Department of ~~the Financial Accounting Foundation, the parent entity of the Financial Accounting Standards Board and the Governmental Accounting Standards Board.~~Commerce.

	Qualifications Extensive ~~financial industry, legal, compliance, governance~~finance, executive management, and risk and regulatory experience in delivering financial services to both individual consumers and businesses, and experience as a public company chief executive officer

	Other Board Experience » ~~Brinker Capital Destinations Trust, 2017–~~First Financial Bancorp (Nasdaq: FFBC), 2018– present ~~(chair since April��2018)~~ » ~~Walter Investment Management Corp., 2009–2017~~Cincinnati Branch of the Federal Reserve Bank of Cleveland, 2022–present

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				Stephen N. David Senior Advisor, The Boston Consulting Group Age: 72 74 Director since:2017 Member, Audit and Enterprise Risk Committee and Governance and Nominating Committee

	Career Mr. David has been a Senior Advisor with The Boston Consulting Group since 2005, providing strategic planning services in sales, marketing and technology to a variety of clients across multiple industries, including financial services. He retired in 2005 after 34 years with Procter & Gamble (“P&G”). During his P&G career, Mr. David held multiple senior management positions including Chief Information Officer, Global Customer Development Officer, and Senior Vice President, Business Development.

	Qualifications Extensive leadership experience in technology, innovation, data security, corporate affairs, marketing and sales

	Other Board Experience » Checkpoint Systems, Inc., 2012–2016 (upon sale of the company) » Iomega Corporation, 2002–2008

				David B. Foss ~~President~~Board Chair and Chief Executive Officer, Jack Henry & Associates, Inc. Age: 59 61 Director since: 2019 Member, Governance and Nominating Committee and Human Resources and Compensation Committee

	Career Mr. Foss is ~~President~~Board Chair and Chief Executive Officer of Jack Henry and Associates, Inc. (“Jack Henry”), a leading provider of technology solutions to the financial services industry. He served as President of Jack Henry from 2014 to January 2022 and was named ~~President and~~ Chief Executive Officer ofin 2016. He was elected to the Jack Henry Board of Directors in ~~2016, after serving as President from 2014 to 2016.~~2017 and was named Board Chair in 2021. HeMr. Foss joined Jack Henry in 1999 when he arranged the sale of BancTec’s financial solutions division to Jack Henry and subsequently served as President of Jack Henry’s Open Systems Group and General Manager of the Complementary Solutions Group. He was named General Manager of Jack Henry’s ProfitStars division in 2006 and as its President in 2009. HeMr. Foss previously served as President and a board member of the Association for Financial Technology from 2007 to 2012. Before joining Jack Henry, ~~Mr. Foss~~he held a variety of positions in the financial services industry, including senior operations management, sales management and supervisory roles at BancTec, Advanced Computer Systems and NCR.

	Qualifications Extensive experience in technology, data security, financial services, innovation, corporate affairs, change management and leadership, and experience as a public company chief executive officer

	Other Board Experience » Jack Henry & Associates, Inc. (NASDAQ: JKHY), 2017–present (Board Chair since 2021) » Association for Financial Technology, 2007–2012

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				~~Robert C. Greving~~Mary R. (Nina) Henderson ~~Retired Executive~~Former Corporate Vice President, ~~Chief Financial~~ ~~Officer~~Bestfoods and ~~Chief Actuary,~~ ~~Unum Group~~ President, Bestfoods Grocery Age: 69 72 Director since: ~~2011~~ 2012 Chair, ~~Audit~~Human Resources and ~~Enterprise~~ ~~Risk~~ Compensation Committee; and Member, ~~Executive~~ Investment Committee ~~and~~ ~~Investment Committee~~

	Career Mr. Greving is the retired Executive Vice President, Chief Financial Officer and Chief Actuary for Unum Group, having held those positions from 2005 to 2009. Mr. Greving also served as President of Unum International Ltd., Bermuda. Before becoming Executive Vice President and Chief Financial Officer of Unum Group in 2003, he held Senior Vice President, Finance, and Chief Actuary positions with Unum Group and with The Provident Companies, Inc., which merged with Unum Group. His duties prior to retirement included directing all aspects of the finance and actuarial responsibilities for the corporate and nine subsidiary insurance companies of Unum Group. He previously held senior positions with PennCorp Dallas Operations, Southwestern Life Insurance Company, American Founders Insurance Company, Aegon USA and Horace Mann Life Insurance Company during his 35 years in the insurance industry.

	~~Qualifications~~ Extensive experience with the management of companies in the life, health, disability and annuity lines of business and in particular with the actuarial, financial, risk management, cybersecurity and investment disciplines

	~~Other Experience~~ » ~~Earned the CERT Certification in Cybersecurity Oversight from Carnegie Mellon University~~ » ~~Fellow of the Society of Actuaries~~

				~~Mary R. (Nina) Henderson~~ ~~Managing Partner,~~ ~~Henderson Advisory~~ ~~Age:~~ 70 ~~Director since:~~ ~~2012~~ ~~Chair, Human Resources and~~ ~~Compensation Committee;~~ ~~Member, Investment~~ ~~Committee~~

	~~Career~~ Ms. Henderson ~~is the Managing Partner of Henderson Advisory, a consulting practice providing marketing perspective and business evaluation to investment management firms on consumer markets.~~ ~~She~~ is a former Corporate Vice President of Bestfoods and President of Bestfoods Grocery. During her 30-year career with Bestfoods, and its predecessor company CPC International, Ms. Henderson has held a wide variety of international and North American general management and executive marketing positions. Ms. Henderson was also the Managing Partner of Henderson Advisory, a consulting practice providing marketing perspective and business evaluation to investment management firms on consumer markets. She is Vice Chair of the Board of Drexel University and a director of ~~the Visiting Nurse Service of New York~~VNS Health, VNS Health Choice and the Foreign Policy Association. She also serves as Commissioner of the Smithsonian National Portrait Gallery and as the President of the Kent Land Trust Foundation.

	Qualifications Extensive general management, corporate affairs, human capital management, governance, risk management, ~~and~~ consumer marketing and sales experience

	Other Board Experience » IWG plc ~~(formerly Regus plc)~~(International Workplace Group), ~~2014–~~2014−present » Hikma Pharmaceuticals plc, 2016–present » Walter Energy, Inc., 2013–2016 » Del Monte Foods Company, 2002–2011 » The Equitable Companies, ~~1996–~~1996−2000 » AXA Financial, ~~2001–~~2001−2011 » Pactiv Corporation, ~~2000–~~2000−2010 » Royal Dutch Shell plc and its predecessor The Shell Transport and Trading Company, ~~2001–~~2001−2009 » Hunt Corporation, 1991–2002

				Adrianne B. Lee Chief Financial Officer, Overstock.com, Inc. Age: 45 Director Nominee

	Career Ms. Lee is Chief Financial Officer of Overstock.com, Inc. (Nasdaq: OSTK), a position she has held since 2020. In this role, she oversees all financial-related matters for the company, including financial planning and analysis, accounting and reporting, tax, treasury, internal audit, investor relations and IT security, including cybersecurity and corporate systems. Prior to joining Overstock.com, she served as Senior Vice President and Chief Financial Officer for Hertz Corporation’s North American Rental Car unit from 2018 to 2020 and prior to that was the Vice President of Global Financial Planning, Analysis, and Corporate Development. Ms. Lee held several roles in finance, strategic planning, accounting, financial reporting, investor relations, and audit at Best Buy, PepsiCo, Allianz Life and PricewaterhouseCoopers.

	Qualifications Chief financial officer for a publicly traded e-commerce retailer with deep knowledge of financial planning, accounting, and internal audit as well as technology and online shopping expertise

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				Daniel R. Maurer ~~Retired~~Former Executive, Intuit Inc. Age: 64 66 Director since: 2015 Chair, Board; and Chair, Executive Committee

	Career Mr. Maurer has extensive experience in consumer sales, marketing and product management. From 2006 until his retirement in 2014, Mr. Maurer was a member of the senior management team at Intuit Inc. In his most recent role at Intuit, he oversaw the Small Business Solutions Group (including QuickBooks payroll, DemandForce, and QuickBase). He previously led the TurboTax®, Mint, and Quicken brands, where he developed significant digital marketing and product management skills. Prior to Intuit, Mr. Maurer spent over 20 years in executive management at Procter & Gamble (“P&G”), including 15 years internationally. Subsequent to his tenure at P&G, Mr. Maurer was Vice President of Strategy for Global Sales and U.S. Business at Campbell Soup Company.

	Qualifications Extensive experience in consumer sales, product management, financial services, corporate affairs, management, technology and consumer insights, including the use of digital marketing strategies to reach the middle market

	Other Board Experience » Zagg Inc. (formerly NASDAQ: ZAGG), 2012–2021 » Checkpoint Systems, Inc., January 2016–May 2016 (upon sale of the company) » Iomega Corporation, 2006–2008

				Chetlur S. Ragavan ~~Retired~~Former Executive Vice President and Chief Risk Officer, Voya Financial Age: 66 68 Director since: 2021 ~~Director Nominee~~Chair, Audit and Enterprise Risk Committee; and Member, Investment Committee

	Career Mr. Ragavan is the former Executive Vice President and Chief Risk Officer of Voya Financial, a position he held from 2014 until his retirement in 2019. He was a member of Voya’s Executive Committee and Chair of its Enterprise Risk Committee. From 2008 to 2013, he served as Managing Director and Chief Risk Officer for Voya Investment Management. Prior to joining Voya Financial, Mr. Ragavan was Managing Director and Co-Head of the Portfolio Analytics Group for BlackRock from 2006 to 2008. Mr. Ragavan began his career at Merrill Lynch in 1980 and held several senior technology, investment and risk management positions within its various subsidiaries during his 26-year career with the company. His leadership roles included serving as Managing Director and Global Head of Fixed-Income Research of Merrill Lynch Investment Managers from 2000 to 2006 and as Managing Director and Head of Risk Management of Merrill Lynch Asset Management from 1992 to 2000. Mr. Ragavan is a current board member of the Council for Economic Education (CEE) and a former board member of the Voya Foundation and the Fixed Income Analysts Society. He earned the CERT Certification in Cybersecurity Oversight from Carnegie Mellon University and the Sustainability and Climate Risk (SCR™) Certificate from the Global Association of Risk Professionals. Mr. Ragavan has been a Chartered Financial Analyst (CFA) charterholder since 1987.

	Qualifications Extensive insurance and financial services industry experience in risk management, portfolio optimization, data analytics, accounting, investment research and strategy

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				Steven E. Shebik Former Vice Chair, The Allstate Corporation and Allstate Insurance Company Age: 66 Director since: 2020 Chair, Investment Committee; and Member, Audit and Enterprise Risk Committee and Executive Committee

	~~Other Experience~~ » ~~Chartered Financial Analyst (CFA) charterholder since 1987~~

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				~~Steven E. Shebik~~ ~~Retired Vice Chair, The Allstate~~ ~~Corporation and Allstate~~ ~~Insurance Company~~ ~~Age:~~ 64 ~~Director since:~~ ~~2020~~ ~~Member, Investment~~ ~~Committee and Audit and~~ ~~Enterprise Risk Committee~~

	Career Mr. Shebik served as the Vice Chair of The Allstate Corporation and Allstate Insurance Company and Chief Executive Officer of Allstate Life Insurance Company from 2018 until his retirement in May 2020, after a 25-year career with the company. He was a member of Allstate’s executive management team from 2012 to 2020. As Vice Chair, Mr. Shebik oversaw Allstate Life and Retirement, Allstate Benefits, the direct and independent agency personal property-casualty and commercial insurance businesses, and corporate business transformation and analytics. From 2012 to 2018, Mr. Shebik served as Executive Vice President and Chief Financial Officer and was Interim Chief Investment Officer from 2016 to 2017 and Interim Chief Risk Officer on two ~~occassions. Other~~occasions. Mr. Shebik’s additional leadership positions included ~~being~~service as the senior financial executive for Allstate Investments, Allstate Protection, and Allstate Financial, ~~along with~~and various roles in accounting, treasury and mergers and acquisitions. Prior to joining Allstate in 1995, he held ~~roles~~positions in finance and accounting with Sears, Roebuck and Co. and auditing with Arthur Andersen & Co. Mr. Shebik is a Vice Chair of the Board of the Chicago Symphony Orchestra and serves on the Salvation Army Chicago Advisory Board. Mr. Shebik has been a Certified Public Accountant (CPA) since 1978.

	Qualifications Extensive experience in insurance company management, finance, investment and risk management and in financial reporting and mergers and acquisitions

	~~Other Experience~~ » ~~Certified Public Accountant (CPA) since 1978~~

				~~Frederick J. Sievert~~ ~~Retired President,~~ ~~New York Life Insurance~~ ~~Company~~ ~~Age:~~ 73 ~~Director since:~~ ~~2011~~ ~~Member, Governance and~~ ~~Nominating Committee and~~ ~~Human Resources and~~ ~~Compensation Committee~~

	~~Career~~ Mr. Sievert is the retired President of New York Life Insurance Company, having served in that position from 2002 to 2007. Mr. Sievert shared responsibility for overall company management in the Office of the Chairman, from 2004 until his retirement in 2007. Mr. Sievert joined New York Life in 1992 as Senior Vice President and Chief Financial Officer of the individual insurance businesses. In 1995, he was promoted to Executive Vice President and was elected to the New York Life Board of Directors in 1996. Prior to joining New York Life, Mr. Sievert was a Senior Vice President for Royal Maccabees Life Insurance Company, a subsidiary of the Royal Insurance Group of London, England. ~~Mr. Sievert is a Fellow of the Society of Actuaries.~~

	~~Qualifications~~ ~~Extensive insurance, finance, actuarial, human capital management, risk management and consumer insights experience~~

	~~Other Board Experience~~ » ~~Reinsurance Group of America, Incorporated (NYSE: RGA), 2010–present~~

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Voting for Directors: Required Vote

The election of each director will be determined by ~~the vote of the~~a majority of the votes cast (by which the number of votes cast “for” a director exceeds the number of votes cast “against” that director) by the holders of shares of common stock present in person or ~~represented~~ by proxy and entitled to vote on the proposal at the Annual Meeting.

In an uncontested election of directors at which a quorum is present, any incumbent director who fails to receive a majority of the votes cast (where the number of votes cast “for” athe director exceeds the number of votes cast “against” ~~that~~the director) shall offer to tender his or her resignation to the Board. In such event, the Governance Committee will consider the offer and ~~make a recommendation~~recommend to the Board ~~as to~~ whether the director’s resignation should be accepted or rejected or whether other action should be taken. The Board will publicly disclose its decision and its rationale therefore within 90 days ~~from~~after the certification of the election results.

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Board and Governance Matters

Board Committees

Our Board has five committees: (1) Audit and Enterprise Risk, (2) Governance and Nominating, (3) Human Resources and Compensation, (4) Investment and (5) Executive.

Each of our committees operates pursuant to a written charter (available on our website at www.CNOinc.com in the ~~Investor section~~“Investors—Governance” section). Committee membership is shown as of ~~www.CNOinc.com).~~March 13, 2023.

AUDIT AND ENTERPRISE RISK COMMITTEE(1)

Committee Members		Key Responsibilities
All Independent		» Appoints, sets compensation, determines retention and oversees the ~~Company’s~~ independent registered public accounting firm (“independent auditor”) ~~which~~that is retained to provide an audit opinion on the Company’s financial statements and internal control over financial ~~reporting~~reporting. • Reviews the arrangements for the scope of the audit and reviews any non-audit services and the impact of such services on the continued independence of the independent ~~auditor~~auditor. • Meets regularly with the independent auditor’s lead engagement partner to discuss, among other matters, audit issues, the effectiveness of internal controls over financial reporting and Critical Audit Matters (“CAMs”) arising from the audit and the relevant financial statement accounts or disclosures that relate to each ~~CAM~~CAM. • ~~Annually evaluates~~Evaluates the performance of the independent auditor, including the senior members of the audit engagement team and determines whether to reengage the independent auditor or to ~~engage another independent registered public accounting firm~~consider other audit firms. • Selects a new lead engagement partner when such partner is required to rotate off the Company’s audit (generally every five years). » ~~Evaluates~~Oversees the ~~adequacy~~integrity of the Company’s ~~accounting control systems, along with~~financial reporting process and internal controls. » Oversees the ~~Company’s~~performance of the Company's internal audit ~~department and independent auditor~~function. » Reviews and monitors the Company’s compliance with legal and regulatory requirements and the Company’s Code of Conduct. » Discusses ~~draft~~the drafts of annual and quarterly financial statements with management and the independent auditor as well as other key accounting and reporting ~~matters~~matters. » Prepares the annual Audit Committee report ~~(the~~which appears on page 83 of this Proxy Statement. The Committee does not prepare financial statements or perform audits, and its members are not auditors or certifiers of the Company’s financial ~~statements)~~statements. » Oversees management’s processes for managing enterprise ~~risk, including cybersecurity~~risk. » Reviews with management the adequacy and ~~technology risks~~effectiveness of the Company’s policies and internal controls regarding information security and cybersecurity. Additional information regarding the Audit Committee, including the factors considered by the Audit Committee in the appointment of the independent auditor and selection of the lead engagement partner, can be found ~~under “Proposal 4—Ratification of the Appointment of Our Independent Registered Public Accounting Firm,” which begins~~beginning on page 81.
	~~Robert C. Greving,~~Chetlur S. Ragavan, Chair
	Stephen N. David
	Steven E. Shebik
			~~Charles J. Jacklin~~
Key Skills & Experience • Financial literacy or expertise • Risk management • Cyber and data security • Industry experience • Technology and innovation • Consumer insights (1) Based on their respective experience, the Board has determined that Mr. ~~Greving~~Ragavan and Mr. Shebik each qualify as an “audit committee financial expert,” as defined by SEC rules promulgated under the Sarbanes-Oxley Act. ~~In addition, the Board has determined that director nominee~~ Mr. Ragavan ~~also qualifies as an audit committee financial expert. Mr. Greving~~ holds the CERT Certification in Cybersecurity Oversight from Carnegie Mellon University. ~~The current~~All Audit Committee members ~~(and director nominee Mr. Ragavan)~~ satisfy the financial literacy qualifications of the NYSE listing standards.

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GOVERNANCE AND NOMINATING COMMITTEE

Committee Members		Key Responsibilities
All Independent		» Develops, maintains and periodically reviews the Company’s governance policies, including the Corporate Governance Guidelines and Code of Conduct, and recommends to the Board new or amended policies designed to encourage the highest levels of ethical corporate conduct by the Board, the Company and its officers, employees and ~~agents~~agents. » Identifies, evaluates, recruits and recommends director candidates (including any nominees recommended by shareholders) for nomination by the Board and election by the ~~shareholders at annual or special meetings.~~shareholders. » Establishes criteria for Board membership, ~~including, among others:~~including: • ~~Experience~~Relevant experience; • ~~Skill sets~~Desired skill sets; • ~~Understanding~~Thorough understanding of the Board’s fiduciary duty to act in the best interests of the Company and its ~~shareholders~~shareholders; and • Diversity in gender, ethnicity, race, age, cultural framework, economic background and geographic origin, in addition to ~~numerous~~ other personal and professional characteristics, experiences and ~~competencies~~competencies. » With the Board Chair, evaluates Board and committee performance and establishes procedures by which such evaluations will be ~~conducted~~conducted. » Considers questions of possible conflicts of interest involving Board members, senior officers and key ~~employees~~employees. » Recommends to the Board new or amended policies intended to enhance the Board’s effectiveness, including with respect to the size and composition of the Board and its committees, and the frequency and structure of the Board and committee ~~meetings~~meetings. » Oversees the implementation of governance-related legal and regulatory changes and monitors expectations of shareholders and proxy advisory firms. » Oversees and reviews, in coordination with the Company’s management committee, the formulation and execution of the Company’s ~~social responsibility~~corporate citizenship and sustainability strategy, including providing input as to the Company’s public reporting of such matters and potential impact on the Company’s sustainability and corporate ~~social responsibility~~citizenship profile and ~~reputation~~reputation. » Oversees and reviews the Company’s policies and practices regarding public policy advocacy and political activities, including political contributions, lobbying and support of organizations that may engage in political activity. For additional information on the Committee’s practices, see pages ~~11-15.~~9-13.
	Ellyn L. Brown, Chair
	Stephen N. David
	David B. Foss
	Frederick J. Sievert
Key Skills & Experience • Governance • Legal and regulatory compliance • Executive management • Sustainability

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HUMAN RESOURCES AND COMPENSATION COMMITTEE

Committee Members		Key Responsibilities
All Independent		» Evaluates the performance of the CEO against his or her goals pursuant to the Company’s plans, incorporating ~~other~~all directors’ input, and recommends CEO compensation to the Board for final ~~determination~~determination. » Reviews and approves the corporate goals and objectives relevant to CEO ~~compensation~~compensation. » ~~On an annual basis, reviews,~~Reviews, modifies and approves (or, if appropriate, recommends to the full Board for determination and approval) the Company’s executive compensation philosophy and ~~strategy~~strategy. » ~~On an annual basis, and in~~In conjunction with the CEO, reviews and approves the evaluation process and compensation structure for the Company’s other executive ~~officers~~officers. » Ensures that appropriate programs and procedures are established to provide for the development, selection, retention and succession of officers and key ~~personnel~~personnel. » • Establishes compensation programs and practices intended to align management’s interests with those of shareholders in order to contribute to the creation of long-term shareholder ~~value~~value. » • Carries out similar review functions with respect to the Company’s incentive compensation, equity awards and human resource asset programs to support the Company’s objectives, including environmental, social and governance ~~("ESG"~~(“ESG”) ~~principles~~
	~~Mary R. (Nina) Henderson, Chair~~
	~~Ellyn L. Brown~~
	~~David B. Foss~~
	~~Frederick J. Sievert~~
~~Key Skills~~and Diversity, Equity & ~~Experience~~ • ~~Human capital management~~Inclusion (“DE&I”) principles. • ~~Corporate affairs~~ • ~~Governance~~
		» Produces the annual Compensation Committee Report in compliance with SEC rules, which ~~Report~~ appears on page 6467 of this Proxy ~~Statement~~Statement. The Committee may, in its discretion, delegate all or a portion of its duties and responsibilities to a subcommittee. Additional information regarding the compensation of the CEO and other executives can be found under “Compensation Discussion and Analysis” beginning on page ~~41.~~40.
	Mary R. (Nina) Henderson, Chair
	Ellyn L. Brown
	David B. Foss
	Frederick J. Sievert
Key Skills & Experience • Human capital management • Corporate affairs • Governance

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INVESTMENT COMMITTEE

Committee Members		Key Responsibilities
Majority Independent		» Reviews investment strategies, policies, ~~strategies,~~programs and tolerances ~~and programs~~ of the Company and its subsidiaries, including those relating to: • ~~Asset−liability management~~Asset-liability management; • ~~Diversification~~Responsible investing; • ~~Applicable regulations~~Risk management; • ~~ESG factors~~Diversification; • Derivatives use and hedging; and • Applicable policies and regulations. » Reviews the quality and performance of the Company’s and its subsidiaries’ investment portfolios and the investment-related aspects of the Company’s ~~asset−liability~~asset-liability management practices, including: • Alignment of asset duration to liabilities, including the approval of tolerances for asset-liability duration alignment; • Investment performance of ~~accounts managed on behalf of third parties~~portfolios compared to benchmarks; and • The Company’s, and its subsidiaries’, investment borrowings in furtherance of their respective investment plans and ~~activities~~activities. » Together with the Human Resources and Compensation Committee and/or the Board, participates in the selection, appointment and review of the Company’s Chief Investment Officer and the design and periodic review of the responsibilities ~~thereof~~thereof.
	~~Charles J. Jacklin,~~Steven E. Shebik, Chair
	Gary C. Bhojwani
	~~Robert C. Greving~~
	Mary R. (Nina) Henderson
	~~Steven E. Shebik~~Chetlur S. Ragavan
Key Skills & Experience • Investments • Risk management • Industry experience

EXECUTIVE COMMITTEE

Committee Members		Key Responsibilities
Majority Independent		» Assists the Board in handling matters which, in the opinion of the Board Chair, are not advisable to postpone until the next scheduled meeting of the ~~Board~~Board. » Subject to the requirements of applicable law, including the Company’s Certificate of Incorporation and Bylaws, exercises the authority, to the extent determined necessary or appropriate by the Executive Committee, of the Board in the management of the business and affairs of the Company during the intervals between Board ~~meetings~~meetings.
	Daniel R. Maurer, Chair
	Gary C. Bhojwani
	~~Robert C. Greving~~Steven E. Shebik
Key Skills & Experience • Leadership and strategy • Industry experience • Corporate affairs

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Director Compensation

In general, the Board reviews the compensation of non-employee directors every other year, commencing with a study undertaken by the Governance Committee, in order to provide fair and reasonable compensation in light of the demands and obligations placed upon directors, and also to align with director compensation at our peer companies. The ~~last such~~Governance Committee reviewed the compensation ~~study was conducted~~of non-employee directors in ~~2018. In May 2020,~~2022. As one element of that review, the Governance Committee ~~discussed~~considered data provided by the Board’s independent compensation consultant. Following its ~~process for reviewing non-employee director~~review, the Governance Committee recommended a $40,000 increase to the Chair’s compensation and ~~determined that, in light~~a $10,000 increase to the compensation of the ~~impact~~other non-employee directors, in each case, 40% in cash and 60% in equity. Committee compensation was unchanged. Prior to approval of the ~~COVID-19 pandemic, its next market-based review of director compensation practices should occur in 2021. Thus, no~~ changes todescribed above, Board compensation ~~have been made~~had not changed since 2018, ~~with respect~~either as to ~~either~~the amount or ~~structure.~~the structure of compensation.

Key Features of Director Compensation

»
The design of the Company’s non-employee director compensation is intended to:

Appropriately ~~values~~value the significant time commitment required of our directors to prepare for and attend meetings of the Board and its committees and to actively engage with directors and management outside of the formal meeting ~~cycle~~cycle;

~~Emphasizes~~Emphasize long-term alignment of director interests with ~~shareholders~~shareholders; and

~~Designed to attract~~Attract and retain highly qualified ~~and diverse directors~~directors.

	What We Do Our Emphasis on Equity Compensation for Our Board » Includes a significant percentage of compensation in the form of equity-based ~~awards~~awards. » ~~Aligns~~Seeks to align director compensation with the Company’s pay-for-performance ~~philosophy~~philosophy. Robust Equity Ownership Requirements » Each director has five years from the date of his or her initial election to own shares of common stock with a value of at least five times his or her annual base cash compensation. As of March ~~9, 2021,~~13, 2023, each director who has served on the Board for at least five years met these stock ownership guidelines, and each director who has served for fewer than five years either has already met or is on track to meet these guidelines.
	What We Don’t Do » We do not permit directors to hedge or pledge CNO stock. » We do not pay additional compensation to CNO’s CEO for service as a director. » We do not pay meeting fees to directors. » We do not offer a retirement program for our non-employee directors.

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~~The 2020~~Current director compensation, effective May 19, 2022, is summarized in the table below:

~~2020~~2022 Director Compensation

Components

Annual Compensation(1)

Form of Payment

Non-Chair Base Fees

$~~240,000~~250,000

$~~96,000~~100,000 cash; annual equity award valued at approximately ~~$144,000~~$150,000

Committee Chair Fees

$20,000–$45,000(2)

Cash

Committee Participation Fees

$5,000–$15,000(3)

Cash

Board Chair Fees(4)

$~~400,000~~440,000

$~~160,000~~176,000 cash;

annual equity award valued at
approximately ~~$240,000~~

$264,000

(1)

In addition to the amounts set forth in this table, directors are reimbursed for out-of-pocket expenses incurred in connection with their responsibilities as Board members.

(2)

Audit Committee, $45,000; HR/Compensation Committee, $40,000; Investment Committee, $20,000; and Governance Committee, $20,000. Committee Chairs do not receive the committee participation fees.

(3)

Audit Committee, $15,000; HR/Compensation Committee, $10,000; Investment Committee, $5,000; and Governance Committee, $5,000. Members of the Executive Committee do not receive any additional compensation for service on that committee.

(4)

The Board Chair is an ex officio member of each Board committee (other than the Executive Committee) and receives no additional ~~committee-related~~committee- related compensation.

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The compensation ~~earned or~~ paid in ~~2020~~2022 to our non-employee directors is summarized in the table below:

Director Compensation in 2020										Director Compensation in 2022
Name	Fees Earned or Paid in Cash(1)			Stock Awards(2)			Total			Name	Fees Paid in Cash(1)			Stock Awards(2)			Total
Ellyn L. Brown(3)		$	126,000		$	144,001		$	270,001	Ellyn L. Brown(3)		$	129,473		$	150,015		$	279,488
Stephen N. David(4)			116,000			144,001			260,001	Stephen N. David(4)			119,473			150,015			269,488
David B. Foss(5)			111,000			144,001			255,001	David B. Foss(5)			114,473			150,015			264,488
Robert C. Greving(6)			146,000			144,001			290,001	Robert C. Greving(6)			19,477	—					19,477
Mary R. (Nina) Henderson(7)			141,000			144,001			285,001	Mary R. (Nina) Henderson(7)			144,473			150,015			294,488
Charles J. Jacklin(8)			131,000			144,001			275,001	Daniel R. Maurer(8)			173,890			264,012			437,902
Daniel R. Maurer(9)			160,000			240,001			400,001	Chetlur S. Ragavan(9)			145,516			150,015			295,531
Neal C. Schneider(10)			12,110	—					12,110	Steven E. Shebik(10)			134,473			150,015			284,488
Steven E. Shebik(11)			44,950			69,992			114,942	Frederick J. Sievert(11)			114,473			150,015			264,488
Frederick J. Sievert(12)			111,000			144,001			255,001

(1)

This column represents the amount of cash compensation ~~earned or~~ paid in ~~2020~~2022 for Board service, for service as the Chair of the Board, for service on the Audit Committee, the HR/Compensation Committee, the Governance Committee, the Investment Committee, and for service as a committee chair, as applicable. Several directors have elected to defer receipt of their director fees pursuant to the Company’s Board of Directors Deferred Compensation Plan.

(2)

The amounts in this column are computed in accordance with Financial Accounting Standards Board Accounting Standards Codification Topic 718 (“ASC 718”) and represent the grant date fair values for shares of common stock awarded. On May ~~11, 2020,~~19, 2022, Mr. Maurer received an award of ~~17,417~~13,546 RSUs and each of the other directors other than Mr. ~~Shebik and Mr. Schneider,~~Greving, received an award of ~~10,450 RSUs. On November 11, 2020, Mr. Shebik received an award of 3,431~~7,697 RSUs. These RSUs vested immediately upon grant. Each RSU entitles the director to receive one share of common stock. As described on page 8588 of this Proxy Statement, several directors have elected to defer receipt of the common stock pursuant to the Company’s Board of Directors Deferred Compensation Plan.

(3)

In addition to the base compensation paid to all non-employee directors, Ms. Brown received cash fees of (i) $20,000 for chairing the Governance Committee and (ii) $10,000 for serving as a member of the HR/Compensation Committee.

(4)

In addition to the base compensation paid to all non-employee directors, Mr. David received cash fees of (i) $15,000 for serving as a member of the Audit Committee and (ii) $5,000 for serving as a member of the Governance Committee.

(5)

In addition to the base compensation paid to all non-employee directors, Mr. Foss received cash fees of (i) $10,000 for serving as a member of the HR/Compensation Committee and (ii) $5,000 for serving as a member of the Governance Committee.

(6)

Mr. Greving retired from the Board on May 19, 2022. In addition to the base compensation paid to all non-employee directors (prorated through May 19, 2022), Mr. Greving received cash fees of (i) $45,000 (prorated through May 19, 2022) for chairing the Audit Committee and (ii) $5,000 (prorated through May 19, 2022) for serving as a member of the Investment Committee. He also served as a member of the Executive Committee through May 19, 2022, for which he received no additional compensation. Mr. Greving did not receive an equity award grant in 2022 due to his retirement.

(7)

In addition to the base compensation paid to all non-employee directors, Ms. Henderson received cash fees of (i) $40,000 for chairing the HR/Compensation Committee and (ii) $5,000 for serving as a member of the Investment Committee.

(8)

In addition to the base compensation paid to all non-employee directors, Mr. Jacklin received cash fees of (i) $20,000 for chairing the Investment Committee and (ii) $15,000 for serving as a member of the Audit Committee.

~~(9)~~

Mr. Maurer received no additional compensation beyond the Board Chair fees set forth above. Mr. Maurer serves as Chair of the Executive Committee, for which he receives no additional compensation. As Board Chair, Mr. Maurer is also an ex officio member of each Board committee (other than the Executive Committee) and receives no additional committee-related compensation.

~~(10)~~
(9)

~~Mr. Schneider retired from the Board on May 8, 2020.~~ In addition to the base compensation paid to all non-employee directors, Mr. ~~Schneider~~Ragavan received cash fees of (i) $15,000 (prorated through May ~~8, 2020)~~19, 2022) for serving as a member of the Audit Committee, (ii) $45,000 (prorated from May 19, 2022) for chairing the Audit Committee and (iii) $5,000 for serving as a member of the Investment Committee.

(10)

In addition to the base compensation paid to all non-employee directors, Mr. Shebik received cash fees of (i) $15,000 for serving as a member of the Audit Committee and (ii) ~~$5,000 (prorated through May 8, 2020)~~$20,000 for ~~serving~~chairing the Investment Committee. He also served as a member of the ~~Governance Committee. Mr. Schneider did not receive an equity award grant in 2020 due to his retirement.~~Executive Committee from May 19, 2022, for which he received no additional compensation.

(11)

In addition to the base compensation paid to all non-employee directors, prorated from November 2020, Mr. Shebik received cash fees of (i) $15,000 (prorated from November 2020) for serving as a member of the Audit Committee and (ii) $5,000 (prorated from November 2020) for serving as a member of the Investment Committee. The annual equity grant received by Mr. Shebik reflects a prorated annual grant as paid to all non-employee directors.

~~(12)~~

In addition to the base compensation paid to all non-employee directors, Mr. Sievert received cash fees of (i) $10,000 for serving as a member of the HR/Compensation Committee and (ii) $5,000 for serving as a member of the Governance Committee.

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Board Leadership Structure

~~Powers and~~ Duties of Our Independent Board Chair

~~CNO has~~CNO’s Board Chair, Mr. Maurer, is an independent director who ~~serves as Chair of~~was elected to the ~~Board. Mr. Maurer~~Board in May 2015 and has served as Board Chair since May 9, 2018.

The Board’s leadership structure, with an independent Chair in addition to a CEO, provides appropriate non-executive oversight of management and the Company. The Board Chair:

Presides at all meetings of the Board and shareholders;

Presides during regularly held executive sessions with only the independent directors;

Encourages and facilitates active participation of all directors in meetings and fulfillment of other Board responsibilities;

In consultation with the CEO and other members of the Board, develops the calendar of, and agendas for, Board meetings;

In consultation with the CEO, determines the topics for Board discussion and the materials that will be provided to the Board in advance of each meeting;

Consults with the Governance Committee to develop and oversee the performance of evaluations of the Board, committees and ~~their respective Chairs;~~committee chairs;

Engages with shareholders as appropriate, including leading scheduled shareholder outreach ~~calls;~~discussions;

Receives, through the Corporate Secretary, communications from shareholders who seek to communicate with the Board; and

Performs other appropriate duties as requested by the Board.

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Board Meetings and Attendance

Commitment of Our Directors

Our Board and its committees met frequently in ~~2020.~~2022.

	~~2020~~2022 Meetings
Board of Directors		107
Audit and Enterprise Risk Committee		1214
Governance and Nominating Committee		911
Human Resources and Compensation Committee		97
Investment Committee		4
Executive Committee		21

During ~~2020,~~2022, the Board met on 10seven occasions and the committees met 3637 times in the aggregate. ~~Since March 2020, due to~~In 2022, the ~~COVID-19 pandemic and related health and safety concerns, all~~Board resumed its hybrid meeting format, with some Board and committee meetings ~~have been~~ conducted in-person and others virtually.

In between formal Board and committee meetings, the Board and management communicated frequently, including with respect to the changing circumstances of the pandemic and potential impacts to the Company’s business, associates, customers and communities.

Each director attended at least ~~95%~~91% of the aggregate meetings of the Board and respective committees on which he or she served.

The independent directors routinely meet in executive session without the CEO or any other member of management. The Board Chair presides over executive sessions of the Board. Committee Chairs preside over the executive sessions of their respective committees.

All directors are expected to attend ~~the~~ annual meetings of shareholders. All ~~of our~~ directors attended the Annual Meeting of ~~shareholders~~Shareholders held in ~~2020.~~2022, which was held virtually.

Director Independence

The Board determines the independence of directors on an annual basis, based on a questionnaire completed by each director that is analyzed against Company standards, applicable SEC rules and regulations and NYSE listing standards. Although the Board has not adopted categorical standards of materiality for independence purposes, no director is considered independent unless the Board has determined that he or she has no ~~material~~“material connection with the Company.” “Material connection with the Company” includes a standard or relationship ~~with CNO,~~(personal, financial or otherwise, and either directly or as ~~an officer,~~a partner, shareholder or ~~partner~~officer of an organization that has a ~~material~~ relationship with ~~CNO. Material relationships include commercial, industrial, banking, consulting, legal, accounting, charitable and familial relationships, among others.~~the Company) that would impact a director’s ability to exercise independent judgment.

The Board has determined that, other than our CEO, Mr. Bhojwani, all current directors and director nominees are independent. The Board ~~believes~~is of the view that having an independent Chair and a Board comprised of independent directors, in addition to the CEO, best serves the interests of the Company and its shareholders.

30
28

CNO Financial Group, Inc. ~~2021~~2023 Proxy Statement

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Board’s Role in Risk Oversight

~~Enterprise risk~~Risk management is integral to our ~~business.~~business and embedded deeply within our culture. The Board is responsible for overseeing the Company’s risk profile and management’s processes for managing risk. The ~~Board has appropriately delegated responsibility for various aspects~~oversight of certain risks, including those relating to the Company’s capital structure and capital management, is performed by the full Board. The Board’s oversight of risk ~~oversight to its committees,~~also includes frequent discussion of our strategy, engaging with management in an annual, multi-day, long-term strategy session, approving annual business and strategic plans, and approving significant transactions. In addition, the Board receives regular reports on the Company’s business and financial results as ~~detailed below.~~well as targeted presentations on various risks.

Certain risk areas, and management’s strategies and processes for managing those risks, are first examined in the respective committee(s) that are responsible for the subject matter of the risk. The ~~committees~~chart below shows the primary areas of each committee’s risk oversight. Each committee regularly ~~report~~reports to the full Board on ~~certain~~ risk areas within its purview. In addition, management regularly reports both to committees, and to the full Board, ~~maintains primary responsibility for overall risk oversight.~~on various risks.

~~During 2020,~~Throughout the pandemic, the Board and its committees regularly considered additional risks ~~related to the pandemic.~~associated with COVID-19. The Board’s oversight included active consideration of these risks and the potential impacts to the Company’s business, associates, customers and communities.

Our Board believes that open communication with management is an important element of effective risk management and oversight. The Board and its committees regularly meet with senior management to review material risks, including with respect to the matters identified above. For additional information on the risk management activities of management, see the discussion on ethical and responsible business practices on pages 36 and 37.

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To learn more about the risks facing the Company, please review the factors included in Item 1A. Risk Factors in the Company’s Annual Report on Form 10-K for the year ended December 31, ~~2020,~~2022, as updated by subsequent filings by the Company with the SEC.

Enterprise Risk Management

Open communication with management is an important element of the Board’s risk management and oversight. The Board and its committees regularly meet with senior management to review material risks, including the matters identified above. The Audit and Enterprise Risk Committee of the Board oversees management’s processes for managing enterprise risk. CNO’s Chief Risk Officer is responsible for the oversight of enterprise risk management (“ERM”) activities. CNO’s ERM Committee provides management-level oversight of the ERM function, which is responsible for developing and maintaining a risk management framework to assess, manage and mitigate evolving risks. The ERM framework includes a formalized process for assessing the evolving risk profile of the enterprise as well as quarterly reviews of our key risks to ensure the organization is operating within its stated risk appetite. The Board and its committees receive regular reports on the ERM process from the Chief Risk Officer. The Board and its committees also receive regular reports on legal, regulatory and compliance matters from our General Counsel and members of the Law Department.

Cybersecurity and Technology Risk Oversight

The Audit and Enterprise Risk Committee of the Board oversees management’s processes for managing cybersecurity and technology risks. One Audit Committee member holds the CERT Certification in Cybersecurity Oversight from Carnegie Mellon University, and a second has significant work experience related to technology and data security. CNO also has a dedicated team devoted to information security led by the Chief Information Security Officer (“CISO”). The CISO reports directly to our Chief Information Officer and is responsible for the overall strategy and function of the cybersecurity program. As further described on page 37, CNO also maintains a Cybersecurity Steering Committee comprised of members of management that takes an active role in setting strategic direction for cybersecurity initiatives and provides oversight and guidance for overall information security risk management. The CISO provides regular reports on CNO’s cybersecurity program and potential risks to the Audit Committee.

ESG Oversight

The Board oversees our ESG strategy and progress. Each committee of the Board has key responsibilities related to ESG (see pages 20-23) and oversees certain ESG-related risks (see page 29). The Board and its committees are updated regularly on ESG progress, developments and risks. Recognizing the strategic importance of ESG matters, CNO formed a Council on Sustainability that is led by our Chief Financial Officer. The council, in coordination with the Board and its committees, partners with key groups across the Company to continue to drive the advancement of our ESG strategy. The goals and benchmarks that reflect CNO’s ESG program are managed by this council. Our Vice President of Investor Relations and Sustainability acts as the central point of contact to support and monitor Company-wide ESG-related initiatives.

CNO Financial Group, Inc. ~~2021~~2023 Proxy Statement31

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Relationship of Compensation Policies and Practices
to
Risk Management

Other Governance Matters

Approval of Related Party Transactions

Under the Company’s written policy, transactions and agreements with a Related Person (defined to include directors, director nominees and executive officers or members of their immediate families, or shareholders owning five percent or more of the Company’s outstanding stock) that meet the threshold for disclosure in the Proxy Statement under applicable SEC rules (which generally apply to transactions involving amounts of $120,000 or more in which a Related Person has a direct or indirect material interest) are required to be approved by the ~~Board or by the~~ Governance Committee (or other designated committee comprised exclusively of independent directors). In considering whether to approve ~~the~~a transaction or agreement, the ~~Board or committee~~Committee will consider all relevant factors, including the business reasons for the transaction, available alternatives on comparable terms, actual or apparent conflicts of interest and the overall fairness of the transaction or agreement to the Company.

CNO Financial Group, Inc. ~~2021~~2023 Proxy Statement31

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A Related Person is required to report, in a timely manner, either to the Chair of the Board or the Chair of the Governance Committee, any proposed transaction or agreement that could be considered a Related Person transaction or agreement. The two Chairs then jointly determine if the proposed transaction or agreement should be considered by the Board or a Board committee, and whether any director should be recused from participating in that consideration because of conflict. The Board or Board committee will consider the proposed transaction or agreement in a timely manner, taking into account the facts and circumstances enumerated above. If such proposed transaction or agreement is not approved in advance, the Board or Board committee will take action as soon as practicable after it becomes aware of the transaction or agreement. There were no such transactions or agreements involving the Company and a Related Person in ~~2020~~2022 or to date in ~~2021.~~2023.

Various Company policies and procedures, including the Code of Conduct and the annual questionnaires that are completed by all Company directors, officers and ~~employees,~~associates, require timely disclosure of transactions or relationships that may constitute conflicts of interest or otherwise require disclosure under applicable SEC rules. Any Related Person transactions or agreements that are identified under these additional policies and procedures will be considered under the process described above.

Code of Conduct

We have adopted a Code of Conduct that applies to all directors, officers and ~~employees~~associates regarding their obligations in the conduct of the Company’s affairs. A copy of our current Code of Conduct is available ~~under Corporate Governance in the Investors section of~~on our website at ~~www.CNOinc.com.~~www.CNOinc.com in the “Investors—Governance” section. Within the time period specified, and to the extent required by the SEC and the NYSE, we will post on our website any amendment to our Code of Conduct and any waiver applicable to our executives. No such waivers have been requested or granted in ~~2020~~2022 or to date in ~~2021.~~2023.

Corporate Governance Guidelines

CNO is committed to best practices in corporate governance. The Board, upon the recommendation of the Governance Committee, has adopted a set of Corporate Governance Guidelines, which include director responsibilities, independence, selection and review. These guidelines are periodically reviewed and updated by the Governance Committee and the Board to reflect the Board’s view of current best practices. A copy of the CNO Corporate Governance Guidelines is available ~~under Corporate Governance in the Investors section of~~on our website at ~~www.CNOinc.com.~~www.CNOinc.com in the “Investors—Governance” section.

Communications with Directors

Shareholders and other interested parties wishing to communicate directly with the Board or any one or more individual ~~members~~directors are welcome to do so byin writing to the CNO Corporate Secretary, 11825 North Pennsylvania Street, Carmel, Indiana 46032. The Corporate Secretary will forward any communications to the director or directors specified by the shareholder or other interested party.

Compensation Committee Interlocks and Insider Participation

Ms. Henderson, Ms. Brown, Mr. Foss and Mr. Sievert served on the Human Resources and Compensation Committee throughout ~~2020.~~2022. None of the members of the Human Resources and Compensation Committee during ~~2020~~2022 is or has been an officer or ~~employee~~associate of the Company. None of our executive officers serves, or served during ~~2020,~~2022, as a member of the board of directors or compensation committee of any entity that has one or more executive officers serving on our Board or the Human Resources and Compensation Committee.

Copies of Corporate Documents

In addition to being available ~~under Corporate Governance in the Investors section of~~on our website at www.CNOinc.com in the “Investors—Governance” section, we will provide to any person, without charge, a printed copy of our committee charters, Code of Conduct and Corporate Governance Guidelines upon request being made to CNO Investor Relations, 11825 N. Pennsylvania Street, Carmel, Indiana 46032; or by telephone: (317) 817-2893 or email: ir@CNOinc.com.

CNO Financial Group, Inc. ~~2021~~2023 Proxy Statement33

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2022 Shareholder Outreach

Our Annual Engagement Program Promotes Greater Communication With Our Investors

Our investors’ feedback is important to us. Throughout 2022, senior management connected with shareholders representing approximately 30% of our outstanding shares (as of December 31, 2022) to engage on matters of business strategy and performance, corporate governance, executive compensation and ESG. Board members were invited to join when corporate governance-related topics were included on the agenda.

Outreach efforts were accomplished through non-deal roadshows, individual calls and attendance at analyst and industry conferences. We have an active Investor Relations team that is focused on engaging with investors and coordinating discussions with senior management on relevant business and industry topics. We regularly receive positive feedback from investors and other stakeholders regarding our outreach practices.

During corporate governance discussions including our Board members, the directors and senior management responded to questions and discussed our corporate governance practices and sustainability efforts. The shareholder representatives who participated told us that they appreciated the opportunity to engage, particularly with our Board members, and our willingness to consider their input into our decision-making process. They spoke favorably about our governance practices and approach and provided constructive feedback and insights into various aspects of our programs and disclosures. In response to feedback received during these discussions, we have included additional information on page 13 regarding our new director onboarding practices.

We continue to find our shareholder engagement process to be highly valuable and intend to proactively seek and consider such input on an ongoing basis.

CNO Financial Group, Inc. 2023 Proxy Statement33

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Human Capital Management

The Human ~~Resource~~Resources and Compensation Committee of our Board is actively ~~engaged~~engages in the oversight of our human resource initiatives and receives regular updates from management on progress and developments.

As of December 31, ~~2020,~~2022, we employed approximately 3,400 full-time associates, nearly all of whom are located in the United States. CNO associates are among our most important resources and are critical to achieving our ~~mission to~~mission: To secure the future of middle-income ~~America.~~America by providing insurance and financial services that help protect their health, income and retirement needs, while building enduring value for all our stakeholders. We rely on our associates to develop products, advise clients, service customers and support the efficient running of the organization. Therefore, we focus significant attention on attracting and retaining talented, experienced individuals to serve our customers and manage and support our operations.

Our commitment to our associates is demonstrated through several areas of focus, including those discussed below. Our efforts have been recognized through numerous awards, including being certified as a ~~2020~~2022 Great Place to Work®, a reflection of the support that we receive from our associates, customers and communities in which we live, work and serve. See page 3935 for more detail.

Associate Development and Engagement

CNO provides a supportive environment designed to encourage all associates to pursue their professional goals and career objectives through one-to-one coaching, mentoring, continuing education, professional education and training. We also regularly collect associate feedback through surveys to better learn and understand associates’ needs, priorities and issues of concern.

Compensation

At CNO, we strive for a culture of ~~strong~~exceptional performance. We believe in developing associates through a challenging work environment coupled with extensive support and training. Our compensation philosophy is focused on pay-for-performance. In 2022, we continued to offer annual cash incentives to eligible associates reflecting our performance philosophy at all levels of the organization. We reward overall and individual performance that drives long-term success for the ~~Company.~~Company and our associates. Further information on our compensation program may be found in the “Compensation Discussion and Analysis” ~~begining~~beginning on page ~~41.~~40.

Health and Well-Being

Supporting our associates’ physical, ~~mental~~emotional and financial well-being is at the center of how we engage our workforce. Our benefits package for associates includes medical, dental and vision insurance coverage as well as an ~~employee~~extensive well-being program. ~~Associate programs encourage~~We understand healthcare affordability and equity are fundamental and have introduced tiered premiums for CNO’s health plan that align with an associate’s salary level.

CNO’s well-being program encourages associates and their families to engage in healthy lifestyle choices, ~~and~~including completing preventive exams and ~~screenings. Our commitment~~screenings and taking care of their mental well-being. In 2022, we expanded this well-being program to include additional resources such as caregiver benefits that add 10 days of back-up care, monthly emotional support groups and clinic services to offer free preventive and behavioral health virtual care for all associates.

In 2022, we also increased the 401K match to help associates save more for retirement and expanded financial education resources.

During 2022, in our ~~associates’ well-being has adapted~~continuing response to the COVID-19 pandemic, ~~environment of~~CNO remained focused on the ~~past year.~~

CNO provides its associates with well-being services that include preventive care services, mental well-being services, health coaching, tobacco cessation programs and biometric screening services. In addition, the Company offers our associates wellness time off, wellness financial incentives and physical activity programs.

~~For business-critical associates whose jobs did not allow them to work remotely in 2020, we took significant steps to safeguard their~~ health and safety ~~at the office. We also further strengthened~~of our ~~existing well-being programs, including additional personal time off, reimbursement of 100% of all COVID-19 related treatment and preventive costs, free telemedicine services for~~customers, associates and ~~family members covered~~agents, and the continuity of service to the policyholders who depend on us. We maintained recommended prevention protocols and other health and safety standards as required by federal, state and local government agencies, taking into consideration guidelines from the Centers for Disease Control and Prevention and other public health authorities.

In early 2022, we began the process of reopening our corporate offices and were fully open by the end of April, although most of our associates are working under hybrid work arrangements pursuant to which they work remotely the majority of the time. Our branch offices remained open throughout the pandemic as insurance is classified as an essential business.

CNO ~~medical plans since April 1, 2020,~~Financial Group, Inc. 2023 Proxy Statement

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We offer flexible work arrangements for the majority of our associates, which includes working from home, working from the office, or a mix of both options. We remain committed to delivering consistent service with minimal disruption to our customers and ~~augmented mental well-being programs and caregiver resources.~~agents, while providing workplace flexibility to our associates.

CNO’s commitment to health and well-being earned CNO recognition on the ~~recognition as the second highest-ranked company in the top~~list of 2022 Healthiest 100 Workplaces in America by Healthiest Employers® and Springbuk®.

~~CNO Financial Group, Inc. 2021 Proxy Statement~~

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~~Diversity, Equity & Inclusion~~

Diversity, Equity & Inclusion (“

DE~~&I”)~~&I is one of CNO’s ~~highest~~five corporate values. We are committed to creating an inclusive culture that encourages, supports, celebrates and values ~~diversity~~the diverse voices and backgrounds of our associates and customers. We believe an environment that fosters collaboration, inclusion and trust supports our mission, builds a strong sense of community, and leads to greater innovation and better solutions. This environment and inclusive culture creates benefits that are shared by our associates, customers and, ultimately, our shareholders. CNO’s Diversity Council brings together leaders from across the Company in support of DE&I. Our five associate-led Business Resource Groups and three affinity groups focus on mentoring, education and community outreach.

~~Our commitment to diversity, equity and inclusion is supported at the highest levels of the Company. In 2018, our CEO~~CNO’s Chief Executive Officer signed the CEO Action for Diversity & Inclusion™ pledge in 2018 and ~~in 2020, joined~~has been a member of the ~~newly formed~~ CEO Action for Racial Equity Governing Committee ~~on behalf of~~since 2020. CNO also signed the Indy Racial Equity Pledge in 2021.

Awards and ~~our associates.~~ Recognition

CNO has been recognized through numerous awards for diversity, associate engagement and well-being. These awards would not be possible without the support of our associates, agents, customers and the communities in which we live, work and serve. Highlights of CNO’s 2022 recognition includes:

Certified as a Great Place to Work® for the third year.

Named as one of Forbes’ Best Midsize Employers.

Named as one of Forbes’ Best Employers for Diversity ~~Council~~for the third year.

Recognized as ~~well~~a Healthiest 100 Workplaces in America by Healthiest Employers® and Springbuk®for the ninth year.

Received a perfect score of 100 on the Human Rights Campaign’s 2022 Corporate Equality Index (CEI) and earned the designation as ~~four associate-led business resource groups (“BRGs”): (i) Women’s BRG; (ii) SOUL African American & Black BRG; (iii) PRISM~~a Best Place to Work for LGBTQ+ ~~BRG; and (iv) Veterans & Families BRG. Each BRG focuses on mentoring, education and community outreach.~~Equality.

Recognized as a Apex Training Award recipient.

CNO Financial Group, Inc. ~~2021~~2023 Proxy Statement35

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Corporate Social Responsibility

Social responsibility is at the core of our culture. Operating with integrity, while putting the needs of our customers first, are practices that are deeply embedded in our corporate DNA. Our products help millions of middle-income Americans gain access to financial protection to help them build a more secure future. Our long-term success is tied to the well-being of our customers, associates, agents, communities and the way ~~that~~ we conduct ~~our~~ business. ESG principles ~~have become—and will continue to be—~~are central to our overall business strategy.

We ~~published our first~~publish an annual Corporate Social Responsibility Report (“CSR Report”) ~~in 2019,~~, in which we proudly ~~highlighted~~highlight the work of our associates, agents, leadership team and Board to influence positive change. ~~Our next CSR Report will~~All of our sustainability materials may be ~~available this spring~~found on our website ~~www.CNOinc.com. Recognizing~~at www.CNOinc.com in the ~~strategic importance~~“Investors—Sustainability” section. Our CSR Reports and other sustainability materials are not incorporated by reference into this Proxy Statement or considered to be part of ~~ESG matters, we recently created a CNO~~this document. CNO’s Council on Sustainability, ~~which,~~ in coordination with our Board and Governance Committee and other leaders, ~~will partner~~partners with key groups across the Company to continue to drive the advancement of our ESG strategy. Our Board ~~is highly involved in developing~~oversees our ESG ~~strategies~~strategy and ~~overseeing our~~ progress.

Our Six Focus Areas

Our ESG approach is focused on six key areas that are most relevant to our business:

	» Promoting ethical and responsible business ~~practices~~practices.			» Investing ~~prudently~~prudently.
	» Serving our ~~customers~~customers.			» ~~Philanthropy and community relations~~Caring for the environment.
	» Developing and supporting our ~~associates~~associates.			» ~~Environmental responsibility~~Giving back to our communities.

Promoting Ethical and Responsible Business Practices

At CNO, our business is built on trust and promises.

Our customers trust us with their healthcare and retirement planning, and we promise to honor our policy commitments and ~~serve their needs.~~be there when they need us most.

Our shareholders trust us to return fair value for their investment, and we promise to be responsible stewards of our Company resources.

Our agents and associates trust one another, and we promise to be accountable and respectful to each other and to our Company.

We recognize that the decisions we make as a company, and the actions of our associates and agents, directly impact our ability to keep our promises and maintain the trust that we hold as essential.

Our Code of Conduct outlines our expectations surrounding key issues and business practices, including ~~anti-money~~anti- money laundering, political activities and contributions, conflicts of interest, fraud prevention, data security, confidentiality, gift giving and fair competition. Our associates are required to be familiar with, and to act in accordance with, our Code of Conduct. A copy of our current Code of Conduct is available ~~under Corporate Governance in the Investors section of~~on our website at ~~www.CNOinc.com.~~www.CNOinc.com in the “Investors—Governance” section.

Our directors bring a diverse range of leadership, business, professional and personal experiences to the Board. We observe governance best practices relating to our Board structure, shareholder rights and governance philosophy. More information can be found under “Board and Governance Matters” and “Compensation Discussion and Analysis—Key Practices in Corporate Governance and Executive Compensation” beginning on pages 2220 and ~~45,~~43, respectively.

Enterprise risk management is integral to our business. The Board is responsible for overseeing the Company’s risk profile and management’s processes for managing risk. More information as to how the Board oversees risk management can be found on ~~page 31.~~pages 29 and 30.

CNO Financial Group, Inc. ~~2021~~2023 Proxy Statement

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At CNO, we take very seriously the privacy and security of all customer and ~~employee~~associate personal information in our custody. Our cybersecurity program uses generally accepted principles and practices for securing information systems and information. We use the National Institute of Standards and Technology’s (NIST) Cybersecurity Framework to better manage and reduce cybersecurity risk. Our Chief Information Security Officer, ~~(CISO),~~ who reports directly to our Chief Information Officer, is responsible for the overall strategy and function of the cybersecurity program.

CNO’s cybersecurity governance includes the Cybersecurity Steering Committee, which helps set strategic direction for security initiatives and provides oversight and guidance for overall information security risk management. ~~The CISO provides regular reports regarding the status of CNO’s cybersecurity program and potential risks to the Audit Committee. Numerous processes~~Processes and procedures ~~were~~continued to be enhanced in ~~2020~~2022 to reflect the ~~expanded remote~~hybrid work environment. More information on our data security and privacy programs can be found in our CSR Report.

Serving Our Customers

Enhancing the customer experience is one of our core strategic initiatives. Every customer purchase of a CNO product represents a promise between our Company and the policyholder. We take seriously this responsibility by prioritizing the care and attention needed to achieve a positive customer ~~experience.~~experience, which we formalized in our Responsible Insurance Sales and Marketing Statement.

Examples of support for our customers introduced during the COVID-19 pandemic and now imbedded into our operations include:

We ~~delivered many new products~~offer customers virtual agent-led consultations and ~~product enhancements and offered customers~~ contactless enrollment to provide peace of mind ~~during~~and the ~~pandemic.~~flexibility of a modern purchasing experience.

We ~~offered~~offer customers web chat, digital claim filing, and ~~benefit from~~ improved claims efficiency through digital ~~processing.~~processing to provide an enhanced customer service experience.

We ~~continued~~continuously evaluate the current and future financial needs of our customer base to determine the new products and features that will enhance our overall product portfolio.

We continue to make available online the studies, articles and awareness campaigns created by our consumer education program, the Center for a Secure Retirement, in order to provide insight and practical advice to help middle-income Americans achieve financial security in retirement.

~~We provided policyholders an extended period of time in 2020 to pay premiums without the risk of losing their benefits.~~

Developing and Supporting Our Associates

We believe that corporate social responsibility starts with our Company’s responsibility to our associates. We are proud to offer a workplace that encourages diversity, fosters collaboration, values integrity and promotes professional growth. For additional information on our commitment to our associates, see pages 34-35.

Investing Prudently

To fulfill our promises and financial commitments to our policyholders, which ~~in some cases~~ may arise many years in the future, we ~~must~~seek to responsibly invest the premiums that we collect in high-quality assets that generate appropriate risk-adjusted returns and, to the extent practical and expected by our stakeholders, reflect our core values.

At CNO, we recognize that integration of ESG principles into our investment process can enhance our ability to identify, evaluate, monitor and react to ~~tail~~investment risks in a manner that promotes our investment objectives, particularly over the long term. Our overall investment approach centers on developing high-quality portfolios diversified across asset classes, and which closely adhere to risk tolerances and practices, including discipline around quality, diversification and liquidity parameters. In 2022, we refreshed our responsible investment policy addressing how we integrate ESG principles into our investment process. We measured the carbon footprint, among other metrics, of our investment portfolio and continued our reduction strategy. We also funded approximately $300 million in new impact investments in 2022. These investments were in sustainability bonds, green bonds, low-income housing-focused municipal bonds, environmentally focused municipal bonds and impact funds.

In 2020, CNO became a signatory of the Principles for Responsible Investment (PRI), an international network of investors working together to implement its six aspirational principles. CNO is committed to the adoption and implementation of the ~~PRI's~~PRI’s six principles.

CNO Financial Group, Inc. ~~2021~~2023 Proxy Statement37

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Philanthropy and Community Relations

CNO supports our communities, ~~our~~ associates and ~~our~~ customers through nonprofit organizations that focus on the health and financial wellness of middle-income Americans. From our executive leadership group to ~~our~~ individual associates, ~~CNO is committed to making~~ service in our communities remains a ~~vital~~central element of our corporate culture. Some highlights of ~~2020~~2022 include:

$22.6 million—the approximate value of total, local community impact from the philanthropic efforts of CNO, our associates and our insurance agents. This includes:

»
•

$1.375 million in corporate donations through tax credit scholarship programs for schools.

•

Approximately ~~80%~~$907,000 in corporate donations to 501c3 non-profit organizations, including a $50,000 donation to the African American Alliance of CDFI CEOs, a coalition of CEOs of Black-led community development financial institutions (CDFIs), that is committed to social and economic justice for African American communities.

•

Approximately $111,000 in donations from associates.

•

Approximately $251,000 raised through grassroots efforts and community fundraising.

Approximately 86% of our local community impact comes from financial and in-kind donations from the Company. ~~Approximately $175,000 of our local community impact was raised through grass root efforts and community fundraising.~~

We proudly maintained our annual, budgeted corporate donations to our charity partners in 2022.

CNO supports several partner organizations, including the American Cancer Society, the Alzheimer’s Association, the American Heart Association, the African American Alliance of CDFI CEOs, and various scholarship programs.

~~5,500~~10,500 hours—the approximate amount of time our associates contributed to volunteer service in their local communities, including time donated to our ~~virtual~~spring and fall CNO ~~Afternoon of Service projects in Indianapolis, Chicago and Philadelphia.~~Giving Back Days community service projects.

Environmental Responsibility

CNO is committed to minimizing the impact of our operations on the environment while integrating environmental and sustainability processes into all of our business practices and throughout our value chain. Through our ~~recently formed~~ CNO Council on Sustainability ~~discussed above,~~ and our environmental ~~working~~affinity group, both comprised of senior leaders, associates and facilities team members, CNO is advancing efforts to reduce our carbon footprint, encourage sustainability in the workplace, and drive enterprise-wide green initiatives.

Examples of our sustainability efforts ~~within our operations~~ include:

~~In 2020, we responsibly managed~~Adopted the ~~disposal of more than 650 workstations and decommissioned pieces of office furniture in a manner that minimized impact~~Task Force on ~~landfills.~~Climate-Related Financial Disclosures (TCFD).

~~Over the past four years, we have reduced~~On pace to achieve our ~~paper usage by 53%.~~

~~In 2020, we conducted~~commitment to reducing our ~~first~~scope 1 and 2 greenhouse gas emissions ~~inventory, which is helping to inform~~by 25% by 2030.

Integrated ESG principles into our ~~enterprise-wide emissions reduction strategy.~~investment process, as summarized above.

Incorporated specific environmentally responsible criteria in evaluating all new and reimagined physical locations in 2022.

CNO Financial Group, Inc. ~~2021~~2023 Proxy Statement

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~~Awards and Recognition~~

CNO has been recognized through numerous awards for diversity, associate engagement and well-being. These awards would not be possible without the support of our associates, customers and communities in which we live, work and serve. Highlights of CNO’s 2020 recognition includes:

~~Certification as Great Place to Work~~® ~~in our first year participating in the survey~~

~~Being named a 2020 Forbes Magazine Best Employers for Diversity~~

~~Ranking second on the list of Healthiest 100 Workplaces in America~~®

~~Being honored with the 2020 Best Employers Excellence in Health & Well-being Platinum award for the seventh year~~

~~Recognition by Training Magazine as a Top 125 company~~

~~Qualification for the American Heart Association Workplace Health Achievement Index Gold recognition for the third year~~

~~CNO Financial Group, Inc. 2021 Proxy Statement~~39

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	Proposal 2
	Approval, by non-binding advisory vote, of the executive compensation of the Company’s ~~named executive officers~~Named Executive Officers

The Board of Directors unanimously recommends you vote FOR this proposal.

General

As required by Section 14A of the Securities Exchange Act of 1934 and the related rules of the SEC, we are asking shareholders to approve, in a non-binding advisory vote, the compensation paid to our Named Executive Officers as discussed under “Executive Compensation,” beginning on page ~~41,~~40, through the following resolution:

“RESOLVED, that the compensation paid to the Company’s Named Executive Officers, as disclosed in this Proxy Statement pursuant to the rules of the SEC, including the Compensation Discussion and Analysis, compensation tables and related narrative discussion, is hereby approved.”

While the results of the vote are non-binding and advisory in nature, the Board and the Human Resources and Compensation Committee will carefully consider the results of this vote. Currently, a non-binding advisory vote on executive compensation occurs annually, and we anticipate that the next vote will be at the next ~~annual meeting~~Annual Meeting of ~~shareholders.~~Shareholders.

Our compensation programs are designed to attract, retain and motivate the executives who lead our Company. The Human Resources and Compensation Committee has established programs and practices that pay for performance and are intended to align management’s interests with those of the Company’s shareholders. Key features of our compensation programs are described in the “Compensation Discussion and Analysis” section that follows.

Required Vote

The affirmative vote of ~~the~~a majority of shares of common stock present in person or represented by proxy and entitled to vote on the subject matter is required to approve, in a non-binding advisory vote, the compensation paid to our Named Executive Officers. Abstentions will have the effect of a vote “against” this proposal.

CNO Financial Group, Inc. ~~2021~~2023 Proxy Statement39

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Executive Compensation

Compensation Discussion and Analysis

Executive Summary

This Compensation Discussion and Analysis (“CD&A”) describes the Company’s executive compensation ~~program and~~design. It also explains how the Human Resources and Compensation Committee (the ~~“Compensation Committee”~~“HRCC” or the “Committee”) made compensation decisions for the Named Executive Officers (the “NEOs”) in ~~2020.~~2022 and provided oversight of the Company’s approach to overall employee compensation and benefit programs.

~~2020~~2022 Compensation Design Highlights

CNO’s compensation design is intended to promote the long-term success of the Company by driving our strategic priorities, adhering to CNO’s values and building a corporate culture that supports ESG principles. Our people and their talents continue to be at the center of our ability to fulfill our mission: To secure the future of middle-income America by providing insurance and financial services that help protect their health, income and retirement needs, while building enduring value for all our stakeholders.

The HRCC has designed a compensation ~~programs are designed to attract, retain and motivate the executives who lead our Company. The Compensation Committee has established programs and practices~~program that ~~pay~~pays for performance and ~~are intended to align~~aligns management’s interests with those of the Company’s ~~shareholders.~~

shareholders and other stakeholders. Our compensation design is also intended to attract, retain and motivate the executive officers who lead our Company. Our executive compensation program consists of three primary components: base salary, annual cash incentive, and long-term incentive compensation. ~~Key 2020 decisions and actions regarding the compensation of our NEOs are described below.~~

~~In January 2020, we announced a strategic transformation to create an integrated, customer-centric organization. This transformation~~CNO’s operating model is designed to meet changing consumer and employee/employer behaviors. This includes consumers’ increased comfort with transacting online and employers’ increased focus on employee self-directed benefit enrollment. Our strategic transformation is enabled by a new operating model. The model realigned our three businesses into two divisions that centercentered on the customers we serve: Consumer and Worksite. This transformative business structure was first introduced in January 2020 and implemented throughout 2021. Our compensation design in 2020 and 2021 not only enabled delivery of our strategic business objectives during this transformation, but also strongly linked pay to Company performance amidst the challenges of the pandemic and macroeconomic uncertainties.

In 2022, we capitalized on our unique ability to marry a virtual connection with our ~~transformation,~~in-person agents who complete the critical “last mile” of sales and service delivery. Throughout 2022, our focus remained squarely on delivering growth and executing on our strategic priorities while navigating uncertainty created by external forces (e.g., ongoing pandemic, shifting macroeconomic conditions and preparing for the adoption of required GAAP accounting changes).

In 2022, we ~~made several changes to our 2020 executive~~largely maintained the compensation ~~program. These changes~~design initiated in 2020. The key objectives of the 2022 compensation program were ~~intended~~ to (1) ~~better align our long-term incentives with our strategic growth goals and shareholder value creation, (2) encourage collaboration and motivate the successful~~balance timely execution of our near-term business plan actions with longer-term strategic priorities that require multiple year investments; (2) position CNO within the ~~transformation~~evolving marketplace and deliver growth by increasing market penetration of products and services to customers via our multi-channel cross collaboration; (3) enable rewarding performance during continued uncertainty; (4) retain talent in a highly competitive job market; (5) recognize ~~that 2020~~the importance of ESG to CNO’s investment and business strategies; and (6) continue to demonstrate a strong connection of pay to Company performance.

Key 2022 decisions and actions regarding our NEO compensation are described below.

Base salary:

•

The CEO’s base salary was ~~a transitional year for CNO.~~not increased in 2022. The other NEOs received either merit increases or base salary role adjustments, as described in more detail below.

Annual ~~cash incentive/~~Cash Incentive/Pay-for-Performance Plan (“Annual Cash Incentive/~~P4P~~Pay-for-Performance (P4P) Plan”):

•

~~Higher weighting given to~~Maintained mix of quantitative (80%) and qualitative (20%) performance metrics.

•

Maintained emphasis on corporate financial ~~metrics;~~metrics and investment ~~metrics added~~metrics.

•

Continued to utilize ESG metrics: (1) an investment metric measuring portfolio ESG ratings relative to a benchmark; and (2) a “social” component within the qualitative metric for all ~~NEOs; total quantitative performance factors weighted at 80%~~executive officers.

•

~~Added individual qualitative performance factor weighted at 20%~~Investment benchmark updated to MSCI ESG Score from MSCI ESG Quality Score to provide greater consistency and transparency of reported results.

•

~~Added~~Continued to set prospective targets equal to the ~~following corporate metrics aligned with~~Company’s business plan ~~objectives~~for the year; maintained performance ranges and ~~delivery: Combined Total Life~~symmetry of threshold and ~~Health Collected Premium, Annuity Collected Premium and Combined Total Fee Revenue (in place of Operating EPS, Combined Value of New Business, GAAP Revenue and Combined Collected Premium)~~maximum to target.

•

~~Additional detail on our Annual Cash Incentive/P4P Plan can be found beginning on page 51.~~

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Long-Term Incentive (“LTI”) ~~Plan~~Plan:

•

~~Changed LTI award mix to 55% Performance Shares~~Maintained emphasis on our performance shares (“P-shares”) ~~and 45%~~while balancing the retentive qualities of restricted stock units (“RSUs”), ~~placing a greater emphasis on our performance-based awards, while balancing the retentive qualities~~using an LTI award mix of ~~time-vested RSUs (previously 50%~~55% P-shares ~~30% RSUs~~ and ~~20% Stock Options in 2019)~~45% RSUs.

•

~~Eliminated Stock Options as an award type within our LTI award mix~~

•

~~Changed~~Maintained three-year relative total shareholder return (“TSR”) modifier and three-year cliff vesting on one-year P-share metrics toof 50% operating return on equity (“Operating ROE”) and 50% operating earnings per share (“Operating EPS”) ~~(previously 50% Operating ROE and 50% relative total shareholder return (“TSR”))~~.

•

~~Adopted one-year financial metrics, while preserving~~Over a three-year ~~vesting~~ period, ~~to appropriately align with the Company’s strategic transformation~~

•

~~Adopted a relative TSR modifier;~~ the one-year Operating ROE and Operating EPS results are subsequently adjusted by ~~the~~relative TSR.

•

Three-year cliff vesting encourages retention and a three-year relative TSR modifier aligns payouts with shareholder experience over a ~~three-year period~~longer-term time horizon.

•

~~Modified the peer group used for relative TSR~~Continued to ~~reflect companies that respond~~set prospective targets equal to the ~~macro-economic environment similarly~~Company’s business plan for the year; maintained performance ranges and symmetry of threshold and maximum to ~~CNO~~target.

•

Additional detail on our Annual Cash Incentive/P4P Plan can be found beginning on page 50 and additional detail on our LTI Plan can be found beginning on page 57.

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With these design ~~changes,~~features, we maintained our strong pay-for-performance ~~philosophy.~~philosophy, with the highest proportion of compensation for executive officers “At Risk.” The following charts show each element of ~~2020~~2022 target NEO compensation, including the mix of short-term and long-term incentives as well as the amount of “Pay-at-Risk” for the CEO and for the other NEOs:

Additional information on the target level of 2022 total annual cash and total direct compensation for each NEO can be found on page 49.

~~2020~~2022 Compensation Results Highlights

~~In the midst of the COVID-19 pandemic,~~ CNO delivered solid ~~2020~~2022 financial results, reinforcing the strength of our diverse and integrated distribution model and broad product portfolio. We continued to advance our business realignment and capitalize on the benefits of our strategic transformation. Regulatory responses to inflation led to volatile macroeconomic conditions that impacted our results. Within our Consumer Division, we (1) deepened the integration between our direct-to-consumer and exclusive field agency channels; and (2) enhanced our product portfolio with a new Medicare Supplement product and increased Medicare Advantage carrier plans available through our online health insurance marketplace. Within our Worksite Division, we (1) launched Optavise, our new unified Worksite brand; (2) generated insurance sales growth in all four quarters; and (3) continued to deploy initiatives to position us for growth in the hybrid work environment. Across the enterprise, we made significant progress ~~toward optimizing~~with our ~~business realignment. Throughout this difficult time, CNO associates’ commitment to the Company~~ESG program as detailed on pages 36-38.

Our broad product portfolio and ~~its customers was exemplary, and CNO continued to focus on the well-being and safety of our associates and customers. The pandemic underscored the importance, value and resilience of our diversified~~multi-channel business model ~~which~~ enabled us to navigate the pandemic from a position of strength. In 2022, the pandemic began to move to an endemic state and macroeconomic conditions continued to evolve, highlighting the value proposition that our products bring to customers. We experienced favorable morbidity impacts within our health products which served to more than offset the unfavorable mortality impacts in our life products, demonstrating the benefits of a diverse product offering. Demandincreased demand for products within our direct-to-consumer distribution channel, ~~surged, helping~~annuity business, and insurance sales at the worksite. Concurrently, in-person distribution of our life products was impacted by new agent recruiting

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challenges in a tight labor market and shifting customer preferences away from mortality concerns and back to ~~offset pockets of weakness within our face-to-face and Worksite channels, which encountered significant restrictions due to the pandemic.~~retirement needs. Our fee businesses ~~also performed well, which helped offset challenges~~continued to grow, complementing our underwriting and spread-based earnings.

Our solid 2022 financial results resulted in ~~other parts~~the following payouts for our NEOs:

Annual Cash Incentive/P4P Plan: 109-113% of target.

2020−2022 P-shares: (1) 200% of the ~~business. Given our diversified business model,~~target number of shares for P-shares based on 2020 Operating ROE; and (2) 200% of the target number of shares for P-shares based on 2020 Operating EPS. For the 2020−2022 period, the Company’s three-year relative TSR was at the 58th percentile; therefore, no modification to the payout occurred.

No retrospective changes to our 2022 performance metrics or targets were ~~needed~~made, whether related to the pandemic or ~~made as a result of the COVID-19 pandemic.~~ other factors.

Additional information on our ~~2020~~2022 financial performance can be found on pages ~~2-6 and 55-57.~~

~~The table below lists~~2-4. Additional information on the compensation paid to each NEO for ~~2020 and summarizes the 2020 compensation package delivered to each NEO.~~2022 can be found on page 68.

NEO Compensation Delivered in 2020
Named Executive Officer
January 1, 2020
Base Salary

December 31, 2020
Base Salary

% Change
During
2020

2020 Annual Cash
Incentive/P4P
Payout

2020 Annual LTI
Grant(1)

Gary C. Bhojwani
Chief Executive Officer
$ 1,000,000 $ 1,030,000 3% $ 2,231,527 $ 4,901,181

Paul H. McDonough
Chief Financial Officer
600,000 618,000 3% 836,823 980,275

Bruce K. Baude
Chief Operations & Technology
Officer
635,000 654,000 3% 872,558 761,068

Eric R. Johnson
Chief Investment Officer
550,000 550,000 0% 745,242 870,623

Matthew J. Zimpfer
General Counsel
583,000 600,000 3% 812,548 870,623

~~(1)~~

~~Expressed as the aggregate grant date fair value of P-shares and RSUs granted in 2020.~~

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CEO ~~2020~~2022 Target Total Direct Compensation and ~~Compensation~~ Committee Philosophy of CEO Compensation

As detailed under “—Overview of 2022 Target Compensation” on page 49, our CEO’s 2022 target total direct compensation was approximately $8.2 million. In determining target total direct compensation for our CEO, the ~~Compensation Committee~~HRCC reviewed strategic business goals, peer group data, proprietary and publicly available compensation surveys and data, and considered our CEO’s experience, level of responsibility, individual job performance, ~~contributions to~~leadership in delivering corporate performance, job tenure and future potential. Following this process, the ~~Compensation~~ Committee determined that a target total direct compensation ~~opportunity~~ of approximately ~~$7.6~~$8.2 million for the CEO was appropriate and in line with market competitive levels. ~~Additional information concerning the components of Mr. Bhojwani’s total direct compensation is detailed under “—2020 Target Compensation” on page 49.~~

Consistent with our pay-for-performance philosophy, the ~~Compensation~~ Committee designed the vast majority of Mr. Bhojwani’s annual and long-term incentives to be performance based (i.e., “Pay-at-Risk”). In ~~2020, 86%~~both 2021 and 2022, 87% of Mr. Bhojwani’s target total direct compensation was ~~Pay-at-Risk, which compares to 85% Pay-at-Risk in the prior year.~~Pay-at-Risk.

In order to further align the interests of the CEO with those of the Company and its shareholders, Mr. Bhojwani is subject to the Company’s stock ownership guidelines, which require that the CEO hold Company securities with an aggregate value of at least five times his base salary. Mr. Bhojwani is in full compliance with this requirement, ~~meaning~~as his actual holdings are ~~greater than five~~over 25 times his base salary. His performance-based compensation also is subject to the Company’s clawback rights described on page ~~63.~~66.

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~~2020 Shareholder Outreach~~

~~Our Annual Engagement Program Promotes Greater Communication With Our Investors~~

Our investors’ feedback is important to us. Throughout the spring and fall of 2020, senior management and Board members invited shareholders representing approximately 79% of our outstanding shares to engage on matters of interest to them, including executive compensation. Three of these investors, representing approximately 20% of our outstanding shares, accepted our invitation.

Our Board Chair led these calls, with participation from other Board members and senior management, to ensure access to key participants in the executive compensation planning process and other decision-making processes. Key participants in these calls included the Chair of the Human Resources and Compensation Committee, Chair of the Governance and Nominating Committee, Chief Financial Officer, Chief Human Resources Officer, Corporate Secretary, Vice President of Total Rewards, and Vice President of Investor Relations.

During these calls, Board members and senior management responded to questions and discussed our executive compensation programs, corporate governance practices, sustainability efforts and other topics of interest to our shareholders. The shareholder representatives who participated in these meetings told us that they appreciated the opportunity to engage, particularly with our Board members, and our willingness to consider their input into our decision-making process. They spoke favorably about our governance practices and approach and provided constructive feedback and insights on various aspects of our executive compensation programs and disclosures. CNO participants in these calls shared their experiences with the Board, which led to meaningful discussions on incorporating and responding to such feedback. We continue to find our shareholder engagement process to be highly valuable and intend to proactively seek and consider such input on an ongoing basis.

~~2020 Shareholder Outreach Feedback~~

~~What We Heard~~

~~What We Did~~

~~Intended Outcome~~

~~Board Disclosures~~

•

~~Provide detail on Board’s role during COVID-19~~

•

~~Describe virtual director onboarding process~~

•

~~Discuss Board assessment / refreshment strategy~~

~~Provided additional disclosure about Board’s heightened level of oversight during COVID-19; provided additional information on Board assessment, recruiting and onboarding methods~~

~~Demonstrate our commitment to best practices in corporate governance~~

~~Executive Compensation~~

~~Consider above-median TSR performance for P-share targets~~

As part of the compensation changes made in connection with our business transformation, our 2020-2022 P-share awards did not include TSR as a stand-alone metric. Instead, P-shares will pay out after three years based on one-year Operating ROE (50%) and one-year Operating EPS (50%), each as adjusted by the relative TSR for the three-year period. A positive adjustment is only made if three-year TSR exceeds the 75th percentile.

~~Maintain a long-term performance outlook and align payouts with shareholder experience over time~~

~~ESG~~

•

~~Reinforce importance of ESG in reducing risk~~

•

~~Include reporting framework~~

•

~~Provide details on DE&I initiatives and metrics tracked~~

Expect to adopt the Sustainability Accounting Standards Board (SASB) and Task Force on Climate-Related Financial Disclosures (TCFD) reporting frameworks; and provide additional information about ESG risk management and DE&I program in our 2020 CSR report

~~Communicate that the Company is committed to enhanced ESG transparency and progress with various ESG programs~~

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Key Practices in Corporate Governance and
Executive Compensation

The ~~Compensation Committee~~HRCC strives to maintain best practices in corporate governance ~~in our~~and executive ~~compensation programs.~~compensation.

		What We Do
						Pay for Performance: The vast majority of NEO target total compensation is tied to Company-wide, business segment or individual performance or a combination thereof and therefore is considered to be “Pay-at-Risk.” Our compensation design balances timely execution of our near-term business plan with longer-term strategic priorities that require multiple-year investments.
						Balanced View on Performance: We take a balanced approach to measuring our performance by employing (1) relative and absolute and (2) quantitative and qualitative performance metrics in our compensation ~~programs.~~design.
						Stock Ownership Guidelines: In order to align our ~~executives~~executive officers with shareholder interests, our CEO and all of his direct reports (including all other NEOs) are required to maintain ownership levels in accordance with Company policy. The CEO is required to maintain ownership equal to five times his base salary, while all other NEOs are required to maintain ownership equal to three times their respective base salaries. As of December 31, ~~2020,~~2022, all NEOs have met or are within their allowable timeframes for meeting these guidelines.
						Double-Trigger Change in Control: Severance and accelerated vesting of equity awards are triggered in connection with a change in control of the Company only by a qualified termination of employment within six months in anticipation of, or within two years following, a ~~change in control~~change-in-control event. See pages 74-75 for more information.
						Strong Clawback Rights: Our incentive compensation is subject to strong clawback rights. Our Annual Cash Incentive/P4P and LTI plans contain provisions that include the right to recapture any incentive amount paid or vested in the event that the ~~Compensation Committee~~HRCC determines that the achievement of performance goals was based on incorrect data. ~~In early 2020, the Board adopted~~We also have a Clawback Policy containing additional rights to recapture incentive compensation from executive officers in the event of a material restatement of the Company’s financial statements or other detrimental conduct that ~~causes~~caused material financial, operational or reputational harm to the Company.
						Independence of Executive Compensation Consultant: ~~The Compensation Committee engages an independent executive compensation consultant, taking SEC and NYSE guidelines into consideration.~~ Willis Towers Watson (“WTW”) has served as the ~~Compensation~~ Committee’s independent executive compensation consultant since August 6, ~~2019; Willis Towers Watson~~2019. It was engaged following the Committee’s thorough review of potential consultants and an analysis by the ~~Compensation~~ Committee of their ~~independence. Willis Towers Watson~~independence pursuant to SEC and NYSE requirements. WTW has no business or personal relationships with any of our NEOs.
						Ongoing Succession Planning: Throughout the year, the ~~Compensation Committee~~HRCC regularly engages in in-depth discussions regarding executive succession planning and talent development. Succession planning is reviewed by the entire Board at least annually.
						Strive to Understand Our Shareholders’ Views: We undertake an annual shareholder outreach program focused on governance, environmental, executive compensation and ~~compensation issues and, more recently, environmental,~~other social ~~and governance issues~~matters, including ~~diversity, equity and inclusion matters.~~DE&I. We consider our shareholders’ ~~views~~input when ~~updating~~designing our executive compensation ~~programs.~~program.
						Proxy Access: Our Bylaws provide shareholders with proxy access rights for Board member nominations.
						Corporate ~~Responsibility /~~ Responsibility/ESG Program: ~~Social responsibility is at the core of CNO’s culture.~~ ESG principles ~~have become—and will continue to be—~~are central to our overall business ~~strategy.~~strategy and embedded in our corporate values and culture. We believe that building a sustainable business will drive value creation for all of our stakeholders. Our Board is highly involved in setting our ESG strategies and overseeing our progress. Our ESG approach focuses on six key areas: (1) promoting ethical and responsible business practices, (2) serving our customers, (3) developing and supporting our associates, (4) investing prudently, (5) philanthropy and community relations and (6) environmental responsibility. ~~In 2020, we expanded our commitment by adding~~We have a full-time DE&I leader to ~~CNO~~develop and embed DE&I practices into all human capital programs and policies including recruiting and selection, talent management and leadership development. In 2022, we maintained two ESG metrics in our Annual Cash Incentive/P4P Plan: (1) an investment metric measuring portfolio ESG ratings relative to ~~further embed~~a benchmark; and (2) a “social” component within the qualitative metric for all NEOs, supporting our ~~talent development~~DE&I goal of increased awareness and ~~associate engagement strategy throughout the organization.~~understanding. We publish a Corporate Social Responsibility Report, which is available ~~in the Investors section of~~on our website at ~~www.CNOinc.com.~~www.CNOinc.com in the “Investors—Sustainability” section.
						Contractual Protections: Every executive officer is subject to non-solicitation and confidentiality agreements that extend one year beyond termination of employment. In addition, our CEO and Division Presidents are subject to non-competition agreements that extend one year beyond termination of employment. Additional information on these protections may be found on pages 64-65.

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		What We Do Not Do
						No Supplemental Executive Retirement Plans: We do not offer SERPs to our current ~~executives~~executive officers other than the Company’s non-qualified deferred compensation plan (“Deferred Compensation Plan”).
						No Excise Tax Gross-Up Provisions: We do not increase the gross amount of payments to account for excise taxes.
						No Significant Perquisites: Our ~~executives~~executive officers generally participate in broad-based, Company-sponsored, benefits programs on the same basis as other full-time associates (e.g., 401(k), medical, dental, life insurance).
						No Re-Pricing of Stock Options: Re-pricing of underwater Stock Options without shareholder approval is prohibited ~~(except~~except in the event of certain permissible corporate events, including but not limited to stock splits or ~~recapitalizations).~~recapitalizations.
						No Hedging: ~~Senior executives,~~ Directors and executive officers, including NEOs, are prohibited from hedging activities related to our equity securities, including holding CNO shares in margin accounts.
						Limited Use of Employment Contracts: Except for our CEO, none of our executive officers are parties to employment agreements. Additional information on the CEO’s employment agreement may be found on page 64.
						No Uncapped Awards: All awards under our Annual Cash Incentive/P4P and LTI plans are subject to caps.

“Say-on-Pay” Results

At our ~~2020 annual meeting,~~2022 Annual Meeting, shareholders expressed strong support for our executive compensation ~~programs~~design, with over ~~88%~~96% of votes cast in favor of the non-binding advisory resolution on executive compensation. The results of our “say-on-pay” advisory vote and feedback from our shareholder outreach discussions (described on page 33) are part of the Committee’s regular review of our executive compensation design.

Role of the Human Resources and Compensation Committee (HRCC)

The purpose of the ~~Human Resources and Compensation Committee~~HRCC is to provide oversight of the Company’s human resource ~~asset~~assets and executive compensation programs ~~and~~ to support the Company’s long-term success and the delivery of the Company’s objectives incorporating sound ESG principles. The ~~Compensation Committee~~HRCC determines the components and amount of compensation for our executive officers and provides overall guidance for our employee compensation policies and programs. In addition, the ~~Compensation Committee~~HRCC actively monitors executive development and succession planning activities with respect to our ~~senior executives~~executive officers and ~~other officers.~~key personnel.

Currently, four of our Board members sit on the ~~Compensation Committee,~~HRCC, each of whom is an independent director as required by the NYSE listing requirements. ~~From time to time,~~The Board Chair is an ex officio member of the Committee, and other Board members may also participate in ~~the Compensation Committee’s~~Committee meetings, although ~~these non-member ad hoc participants~~non-HRCC members do not vote at the ~~committee~~Committee level. The Board receives regular reports of ~~committee~~Committee deliberations and decisions and, at least once annually, reviews the ~~Compensation~~ Committee’s written evaluation of the CEO’s performance and compensation. The ~~Compensation Committee’s~~HRCC’s functions are more fully described in its charter, which can be found ~~in the Investors section of~~on our website at ~~www.CNOinc.com.~~www.CNOinc.com in the “Investors—Governance” section.

Role of the Compensation Consultant

In ~~making executive compensation decisions,~~2022, the ~~Compensation Committee receives advice from~~HRCC utilized WTW as its independent compensation consultant. ~~Willis Towers Watson was~~The Committee conducted an assessment of WTW’s independence pursuant to SEC and NYSE requirements. Based on this assessment, the ~~Compensation Committee’s independent executive compensation consultant in 2020.~~Committee determined that WTW is independent.

Although the compensation consultant is retained directly by the ~~Compensation~~ Committee, its personnel interact with our executive officers as needed, particularly our CEO, Chief Financial Officer, Chief Human Resources Officer, General Counsel, and each of their staffs, to provide the Committee with relevant compensation and performance data for our ~~executives~~executive officers and the Company overall. In addition, the compensation consultant’s personnel may interact with management to confirm information, identify data questions and/or exchange ideas.

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As requested by the ~~Compensation~~ Committee, ~~the compensation consultant’s~~WTW’s services to the Committee in ~~2020~~2022 included:

Providing competitive analysis of total compensation components for our ~~senior~~ executive officers, including our NEOs;

Researching and presenting competitive and emerging compensation practices and regulatory issues;

Recommending peer groups for compensation and performance;

Attending Committee ~~meetings, in-person or virtually; and~~meetings;

Reviewing and evaluating changes to the Company’s executive compensation philosophy and ~~proposed plan changes.~~programs; and

Assisting in the preparation of compensation-related disclosures contained in this Proxy Statement (including the new pay versus performance disclosure below).

The ~~Compensation Committee~~HRCC has the authority under its charter to retain outside consultants or other advisors. One element of that decision process is the Committee’s assessment of an advisor’s independence. Relative to that determination, the ~~Compensation~~ Committee takes into account certain independence factors as enumerated by the SEC and NYSE.

The Company paid ~~$356,198~~WTW $342,802 in the aggregate for executive compensation consulting services provided to the HRCC in ~~2020.~~2022.

Separately, management engaged WTW and affiliates to provide the services described below, which do not pertain to executive compensation. In 2022, CNO paid WTW $72,849 for services pertaining to broad-based compensation support and data services. In addition, ~~management engaged Willis Towers Watson and its affiliates (including~~ TZ Insurance Solutions ~~LLC)~~LLC (“TZ”) has for over ten years provided certain insurance sales and marketing services to ~~provide~~the Company. Since its acquisition in 2019, TZ has been part of WTW’s Benefits Delivery and Administration (BDA) business which is operated under a separate management structure from WTW’s executive compensation business. In 2022, CNO paid TZ $24,455,727 in aggregate commissions and fees for third-party distribution of certain Consumer Division products and other sales and marketing related services during 2020 for which the Company and its affiliates paid $958,043 in the aggregate. These other services consisted of sales leads, policyholder and prospect marketing services; broad-based associate compensation analysis; and certain data services.to our Consumer Division.

How Our Human Resources and Compensation Committee Makes Decisions: Philosophy and Objectives

In making its decisions, the ~~Compensation Committee~~HRCC collects and considers input from multiple sources. The ~~Compensation~~ Committee may ask ~~senior~~ executive officers to attend Committee meetings at which executive compensation and overall and individual performance is discussed and evaluated, during which time ~~executives~~executive officers may provide insight, suggestions or recommendations regarding executive compensation. Deliberations generally occur with input from the consultant, members of management and other Board members, however, only the members of the ~~Compensation Committee~~HRCC vote on matters of executive compensation. All elements of the CEO’s compensation are submitted to the full Board for its review and approval.

Philosophy

~~The Compensation Committee has developed a philosophy and a comprehensive~~CNO’s compensation ~~strategy~~design is intended to ~~reward overall and individual performance that drives~~promote the long-term success of the Company by driving our strategic priorities, adhering to CNO’s values, and building a corporate culture that supports ESG principles. Our people and their talents continue to be at the center of our ability to fulfill our mission: To secure the future of middle-income America by providing insurance and financial services that help protect their health, income and retirement needs, while building enduring value for all our ~~shareholders.~~stakeholders.

The HRCC has designed a compensation program that pays for performance and aligns management’s interests with those of the Company’s shareholders and other stakeholders. Our compensation design is also intended to attract, retain and motivate the executive officers who lead our Company.

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Our compensation philosophy consists of the following three guiding principles:

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Pay-for-Performance Objectives

The ~~Compensation Committee~~HRCC strives to provide ~~a clear~~an understandable reward program that allows us to attract, ~~motivate~~retain and ~~retain seasoned~~motivate executive talent with the significant industry experience required to continuously improve our performance and build long-term shareholder value. To achieve this, our programs are designed to:

Reward operational and productivity improvements that are sustainable. This means that we establish prospective performance goals at targeted performance levels for key financial metrics under (1) our Annual Cash Incentive/P4P Plan, and (2) our P-share awards;

Align with the manner and timeframe in which the Company develops and executes its strategic business plans, including ESG progress;

Align the interests of our ~~executives~~executive officers with those of our shareholders by rewarding shareholder value creation;

Integrate individual goal-setting, ~~and~~ quarterly coaching and feedback with the Company-wide performance management program;

Exercise appropriate ~~discretion~~judgment to ~~make adjustments and modifications based upon individual executives’ achievement of~~reflect performance standards for ~~expected~~an individual executive officer’s achievement of business results as well as ~~the~~their contribution ~~that an executive may make~~ to ~~uphold~~upholding our values, ~~leadership behaviors,~~including DE&I, and ~~overall~~building our corporate culture; and

Offer the opportunity to earn additional compensation when overall or individual performance exceeds expectations.

Compensation Benchmarking Approach and Relevant Comparator Group Selection

In setting target executive compensation opportunities, the ~~Compensation~~ Committee looks at base salary, ~~target~~ total annual cash and total direct compensation, and reviews these compensation components relative to a select group of peer companies (“Comparator Peer Companies”). For additional information on the components of executive compensation, see pages ~~50-62.~~48-65.

The ~~Compensation~~ Committee’s general philosophy is to compensate our ~~executives~~executive officers at approximately the 50th percentile level for total direct compensation, for the achievement of target performance, with additional compensation opportunities for the achievement of superior results.

The ~~Compensation~~ Committee annually assesses “competitive market” compensation and reviews both peer group proxy data and survey data developed by ~~Willis Towers Watson.~~its independent executive compensation consultant. In determining compensation levels for our NEOs, the Committee consults with ~~our~~its independent executive compensation ~~advisor.~~consultant.

Following feedback ~~received~~ from ~~our 2018~~ shareholder outreach ~~program~~ as well as an extensive analysis of existing and potential peers, considering business and talent competitors and financial metrics, including assets, premiums and market capitalization, the ~~Compensation~~ Committee made changes to the Comparator Peer Companies in 2019. In ~~2020,~~each subsequent

CNO Financial Group, Inc. 2023 Proxy Statement

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year, the ~~Compensation~~ Committee and ~~Willis Towers Watson~~WTW reviewed the Comparator Peer Companies and determined that no additional changes were needed. The ~~Compensation~~ Committee is of the view that the current peers appropriately reflect our principal business competitors and those companies with which we compete for executive talent.

The Comparator Peer Companies listed below were used as a reference point to compare proxy-disclosed compensation for ~~2020~~2022 to similar executive ~~compensation levels and program design.~~positions within CNO. Survey data developed by WTW is utilized for positions where proxy-disclosed information is not available.

		~~2020~~2022 Comparator Peer Companies
		American Equity Investment Life Holding Co.				Horace Mann Educators Corporation
		American Financial Group, Inc.				Kemper Corporation
		Assurant, Inc.				Lincoln National Corporation
		Brighthouse Financial, Inc.				Primerica, Inc.
		Cincinnati Financial Corporation				Reinsurance Group of America, Incorporated
		Globe Life Inc.				Unum Group
		The Hanover Insurance Group, Inc.				Voya Financial, Inc.

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CNO Financial Group, Inc. ~~2021~~2023 Proxy Statement

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~~2020~~Overview of 2022 Target Compensation

The table below summarizes the target level of ~~2020~~2022 total annual cash and total direct compensation for our NEOs. This table differs from the Summary Compensation Table for 2020 beginning on page 65 in that most values below represent target amounts and equity grants that were granted in 2020 but not yet earned or paid.

Summary of Components of Regular Total Direct Compensation (TDC) in 2020 at Target(1)									Summary of Components of Regular Total Direct Compensation (TDC) in 2022 at Target(1)
Named Executive Officer	Base Salary	Target Incentive		Target Total Annual Cash	P-Share Value (2)	RSU Value (2)	Total LTI Value (2)	Target TDC (3)	Named Executive Officer	Base Salary	Target Incentive		Target Total Annual Cash	P-Share Value(2)	RSU Value(2)	Total LTI Value(2)	Target TDC(3)
Gary C. Bhojwani % of TDC	td,030,000 14%	td,648,000 21%	160%	td,678,000	td,754,708	td,146,473	$4,901,181 65%	$7,579,181 100%	Named Executive Officer	Base Salary	Amount	% of Salary	Target Total Annual Cash	P-Share Value(2)	RSU Value(2)	Total LTI Value(2)	Target TDC(3)
Paul H. McDonough % of TDC	618,000 28%	618,000 28%	100%	1,236,000	551,756	428,519	980,275 44%	2,216,275 100%	Gary C. Bhojwani % of TDC	$1,030,000 13%	$1,648,000 20%	160%	$2,678,000	$3,038,062	$2,476,509	$5,514,571 67%	$8,192,571 100%
Bruce K. Baude % of TDC	654,000 32%	654,000 32%	100%	1,308,000	427,560	333,508	761,068 37%	2,069,068 100%	Paul H. McDonough % of TDC	661,000 24%	661,000 24%	100%	1,322,000	794,332	629,748	1,424,080 52%	2,746,080 100%
Eric R. Johnson % of TDC	550,000 28%	550,000 28%	100%	1,100,000	488,640	381,983	870,623 44%	1,970,623 100%	Bruce K. Baude % of TDC	660,000 31%	660,000 31%	100%	1,320,000	453,904	359,856	813,760 38%	2,133,760 100%
Matthew J. Zimpfer % of TDC	600,000 29%	600,000 29%	100%	1,200,000	488,640	381,983	870,623 42%	2,070,623 100%	Scott L. Goldberg % of TDC	635,000 29%	635,000 29%	100%	1,270,000	510,642	404,838	915,480 42%	2,185,480 100%
									Eric R. Johnson % of TDC	635,000 29%	635,000 29%	100%	1,270,000	510,642	404,838	915,480 42%	2,185,480 100%

(1)

Base salaries are as of December 31, ~~2020.~~2022. Annual incentive expressed as target levels as of award date. Value of equity is expressed as grant date fair value. Variances between values and totals may exist due to rounding.

(2)

Represents P-share and RSU aggregate grant date fair values granted in ~~2020;~~2022; actual value realized will depend on stock price appreciation and achievement of performance metrics at time of vesting.

(3)

Target TDC includes Target Total Annual Cash and the Total LTI Value provided at the time of the annual grant.

In determining executive compensation levels, the ~~Compensation~~ Committee uses market studies to review the value delivered to each executive officer through each component of compensation.

~~These~~The Committee used these studies ~~provide the means by which the Compensation Committee can~~to objectively examine external market practices and compare those practices to our internal evaluations and decisions. These studies capture and report:

Competitive external market data, by position, on a base salary, total annual cash incentive (including bonus) and total direct compensation basis; and

Long-term equity grants and the vesting status and valuation methodologies of such ~~grants; and~~grants.

~~Employment agreement terms and conditions.~~

Although aggregate pay levels generally are consistent with our compensation philosophy, ~~it is possible that~~ pay levels for specific individuals may be above or below the targeted competitive benchmark levels. Variances may arise ~~from~~due to factors such ~~factors as~~as: an individual’s role and responsibilities within our ~~Company,~~Company; the individual’s experience and ~~expertise,~~expertise; the individual’s time in ~~position,~~position; and the pay levels for peers within the ~~Company, and the pay levels for similar job responsibilities in the marketplace.~~Company.

~~Realized total~~Total realized compensation in any year may be above or below targeted compensation levels depending on whether our incentive goals were attained and whether shareholder value was created. In some instances, the amount and structure of compensation results from negotiations with an executive at the time that the individual was hired, which may reflect competitive labor market pressures to attract and hire quality executive talent in our industry. To attract and retain such talent, the Company also seeks to provide benefit levels in line with those offered by comparable publicly traded companies, although without necessarily matching on an item-by-item basis.

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~~CNO Financial Group, Inc. 2021 Proxy Statement~~

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Base Salaries

Overview

Base salary is the only fixed component of executive compensation and comprises the smallest percentage of total compensation. Each ~~senior executive’s~~executive officer’s base salary is reviewed annually by the ~~Compensation~~ Committee, or more frequently in the event of a promotion, a change in job responsibilities, an assessment of level of expertise or performance, or based on market data or internal pay guidelines.

Design

The ~~Compensation~~ Committee generally ~~initiates the formulation of executive compensation levels by targeting~~targets the 50th percentile of the competitive ~~market.~~market for executive compensation. Annual reviews of ~~executives’~~executive officers’ base salaries take into consideration numerous factors, including: mix of compensation; job role and responsibility; individual leadership, experience and expertise; individual historical performance; retention risk; future potential and time in position; competitive labor market pressures; comparison to market data; and internal equity of peers.

No specific weighting of these factors is employed. Given our Company’s performance-based compensation culture, however, the Compensation Committee’s analysis of the factors generally results in increases for our top performers and little or no increases in base salary for average- or lower-performing employees.2022 Increases

~~2020 Merit Increases~~

The ~~Compensation Committee~~HRCC does not presume that ~~senior executives~~executive officers will receive annual base salary increases. The CEO’s base salary was not increased in 2022. In ~~recognition of their respective job performances, in early 2020,~~February 2022, the Committee approved merit-based salary increases for most executive officers to align with market data and the merit funding pool for the organization overall. Mr. Baude received a merit increase of 1%. In lieu of merit increases, three NEOs ~~ranging from 0%~~received base salary role adjustments: Eric R. Johnson (15%), Scott L. Goldberg (10%) and Paul H. McDonough (7%). All three adjustments were made to ~~3%.~~align with market data based on their enhanced responsibilities and to support retention. In addition, Mr. Johnson’s and Mr. Goldberg’s adjustments also considered the value and contribution of their respective roles to the Company’s financial performance.

Annual Cash ~~Incentives/~~Incentive/P4P Plan

Overview

Our Annual Cash Incentive/P4P Plan focuses on and rewards achievement of annual performance goals. It is the broadest of our management incentive programs, covering all of our NEOs and ~~most~~all of our ~~associates.~~associates, except those who participate in sales incentive programs. Prior to the beginning of the annual performance period, all Annual Cash Incentive/P4P Plan participants are assigned target incentive opportunities expressed as a percentage of base salary. The target percentages are based on external and internal factors applicable to the positions held by these individuals, as described in more detail below.

Design and Changes

The ~~Compensation~~design of our 2022 Annual Cash Incentive/P4P Plan is largely consistent with the 2021 design, as most of the 2021 compensation design continued to support our 2022 strategic objectives, align with our 2022 compensation program objectives (summarized earlier) and measure performance in areas of focus.

The Committee reviewed the Annual Cash Incentive/P4P Plan design for ~~2020~~2022 in order to optimize alignment between shareholder and plan participant ~~interests. Given the strategic transformation to an integrated customer-centric organization, the compensation design was developed to keep senior executives focused on the financial performance~~interests while recognizing continued uncertainties of the ~~enterprise; improve alignment with financial metrics that participants influence;~~ongoing pandemic and ~~select operational/business metrics that are the most significant drivers of financial success.~~macroeconomic environment.

~~In connection with the Compensation Committee’s review and to support the business transformation, three~~For 2022, one primary ~~changes were~~change was introduced for all executive officers (including the NEOs):

~~Increased weighting of corporate performance measures to 60% in total (except for~~ the ~~Chief Investment Officer, who has a 40% total weighting) to drive enhanced collaboration during our transformation.~~

AnESG investment metric ~~weighted at 20% (except for~~was updated to the ~~Chief Investment Officer, who has a 40% weighting) to better capture~~MSCI ESG Score from the ~~significance~~MSCI ESG Quality Score. The MSCI ESG Score provides greater consistency and transparency of ~~investment income to overall Company performance.~~reported results.

~~A qualitative goal weighted at 20% to acknowledge and differentiate individual NEO contributions to corporate strategy.~~

Additional details on the metrics and their weightings are provided below.

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P~~ERFORMANCE~~ M~~ETRICS~~Performance Metrics

The table below summarizes the ~~2020~~2022 financial metrics and weightings for our NEOs under the Annual Cash Incentive/P4P Plan. ~~In 2020,~~

[MISSING IMAGE: tbl_neo2022annual-pn.jpg]

These metrics were thoughtfully and prospectively selected as the most significant drivers of financial success and realistically subject to better align with our business plan and measure growth performance in areas of focus, the metrics of Combined Total Life and Health Collected Premium, Annuity Collected Premium and Combined Total Fee Revenue replaced with the metrics of Operating EPS, Combined Value of New Business, GAAP Revenue and Combined Collected Premium. In addition, the Corporate Development metric (which applied only to Mr. Johnson) was removed, as individual results, contributions and leadership are now measured by the qualitative metric.

NEO 2020 Annual Cash Incentive/P4P Plan Metrics
Performance Measures
Gary C.
Bhojwani

Paul H.
McDonough

Bruce K.
Baude

Eric R.
Johnson

Matthew J.
Zimpfer

Combined In-Force EBIT 30% 30% 30% 20% 30%
Combined Total Life and Health Collected Premium 10.5% 10.5% 10.5% 7% 10.5%
Annuity Collected Premium 10.5% 10.5% 10.5% 7% 10.5%
Combined Total Fee Revenue 9% 9% 9% 6% 9%
Investment Performance Metrics (see below) 20% 20% 20% 40% 20%
Individual Qualitative Assessment 20% 20% 20% 20% 20%
Investment Performance Metrics
Effective Yield (GAAP Net Yield %) 35% 35% 35% 35% 35%
Pre-tax C1/AUM 35% 35% 35% 35% 35%
Portfolio Excess Returns 20% 20% 20% 20% 20%
Total Return versus Benchmark 10% 10% 10% 10% 10%

participants’ influence. These targets align with our business objectives to drive strong operational performance, deliver consistent yet disciplined growth and improved profitability, generate strong investment returns, and manage risk effectively. Our plan also is designed to establish performance levels that are challenging yet achievable, and that appropriately balance risk and reward. These metrics also align with the day-to-day metrics that we use to run the Company.

Individual Qualitative Metric

~~In 2020, an~~The individual qualitative metric ~~was added to the Annual Cash Incentive/P4P Plan design~~ for each NEO is weighted at 20% of the total. The qualitative metric addresses individual results, contributions and leadership. A “social” component is included as part of this metric, weighted at five percentage points of the qualitative metric’s 20 percentage points. This metric recognizes the importance of DE&I to CNO’s business strategy and the critical role that our executive officers play in setting the tone for DE&I. To achieve the goal, 75% of associates on each executive officer’s team would participate in four hours of voluntary DE&I associate education or participation activities. Associates have access to a portfolio of voluntary activities via CNO Business Resource Groups and DE&I online education programs.

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Qualitative metric results are determined by the ~~Compensation Committee~~HRCC using a variety of sources, including:

Peer-level input during quarterly business reviews;

CEO assessment (other than for the CEO); ~~and~~

~~Compensation Committee~~HRCC observation and assessment of an NEO’s overall performance and contribution to Company ~~success.~~success; and

For the “social” component, time logged by associates on voluntary DE&I education and activities.

In addition, the qualitative metric is ~~capped;~~capped: if Combined In-Force Earnings Before Interest and Taxes (“EBIT”) is below threshold performance, this metric can achieve no greater than its ~~20% target.~~

target payout level.

~~CNO Financial Group, Inc. 2021 Proxy Statement~~

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~~2020~~2022 Annual Cash Incentive/P4P Plan Financial Metrics Defined

The following provides additional detail in explaining and defining the metrics that are applicable to all NEOs:

Combined In-Force EBIT, defined as the sum of individual business segment In-Force EBIT. In-Force EBIT includes pre-tax revenues and expenses associated with the sales of insurance products that were completed more than one year before the end of the reporting period.

The bulk of an insurer’s earnings typically are generated from policies sold in prior periods, or “policies in-force.” In addition, in the ~~Compensation~~ Committee’s view, this metric enhances “line of sight” for our operating management and increases their focus on retaining business and improving the longer-term profitability of our core operations.

Combined Total Life and Health Collected Premium, defined as Life & Health premiums received, net of reinsurance, ~~and~~ as ~~currently~~ reported in our quarterly financial results.

Annuity Collected Premium, defined as annuity premiums received, net of reinsurance, on annuity products, ~~and~~ as ~~currently~~ reported in our quarterly financial results.

Combined Total Fee Revenue, defined as fees from third-party policies sold, Broker Dealer/Registered Investment Adviser accounts, and revenue from Optavise (formerly known as DirectPath) and Web Benefits Design, (athe Company’s wholly-owned ~~subsidiary).~~subsidiaries.

Effective Yield (or GAAP Net Yield %), defined as period investment income (net of investment expenses) divided by average invested assets for the same period.

Pre-tax C1/AUM, defined as the aggregate of investment asset National Association of Insurance Commissioners (NAIC) risk-based capital charges divided by assets under management. This measures the risk of default (of bonds and mortgages) or decrease in the value of the assets held in the investing portfolio as a percentage of assets under management.

Portfolio Excess Returns, which measures the annual value-added basis points from asset allocation and security selection decisions (expressed as a percentage) relative to an assigned industry benchmark. It is calculated by industry standard attribution formulas.

Total Return versus Benchmark, which measures the full-year portfolio total return for non-cash investments as compared to the full-year total return for a stated benchmark.

~~2020~~»

ESG Investment metric, which compares the average composite MSCI rating of our Corporate Bonds (investment grade and high yield) portfolios to their respective benchmark portfolio’s composite MSCI rating, applying the MSCI ESG Score.

In addition to the above metrics, the following metrics are applicable to Mr. Goldberg:

Consumer Division Life & Health NAP, which measures annualized premiums on new life and health policies issued by the Consumer Division.

Consumer Division Annuity Collected Premium, defined as annuity premiums received, net of reinsurance, on annuity products within the Consumer Division, as reported in our quarterly financial results.

Consumer Division Fee Revenue, defined as fees from third-party policies sold and Broker Dealer/Registered Investment Adviser accounts within the Consumer Division.

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2022 Payout Opportunities

Target Annual Cash Incentive/P4P Plan payout amounts for each NEO are determined by the ~~Compensation~~ Committee at the beginning of the performance period based on external and internal factors applicable to the positions held by each NEO.

Target Annual Cash Incentive/P4P Plan as a percentage of each NEO base salary:

•

Mr. Bhojwani, 160%

•

Other NEOs, 100%

Threshold payout: 50% of target payout

Target payout: 100% of target payout

Maximum payout: 200% of target payout

A linear interpolation is used to determine payout percentages between threshold and target performance, and target and maximum performance.

~~2020~~2022 Annual Cash Incentive/P4P Plan Targets

The primary purpose of the Annual Cash Incentive/P4P Plan is to reward our associates, including our executive officers, for delivering targeted financial results. In 2022, we continued to offer annual cash incentives to eligible associates reflecting our performance philosophy at all levels of the organization. For the reasons set forth below, the ~~Compensation~~ Committee set the targets in February ~~2020~~2022 for each of the performance metrics at levels that it considered rigorous and challenging as compared to ~~normalized 2019~~2021 results. No changes were made to such targets after they were prospectively established.

The ~~Compensation~~ Committee set the applicable financial objectives based on the Board-approved business plan for fiscal year ~~2020,~~2022, which entailed a detailed vetting process prior to presentation and approval by the Board. The ~~Compensation~~ Committee ~~historically has~~ considered a number of factors in setting incentive performance targets, as well as the threshold

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level and the maximum level, to require strong performance to achieve targets. These factors include Company business plans and current forecasts, historical performance, incentive practices used by peer companies, and analyst expectations. ~~Consistent with our compensation philosophy, target annual cash incentive levels are established to generate total annual cash compensation at competitive market median levels.~~

~~The tables below summarize the normalizations that~~In 2022, no changes were made to ~~our 2019~~the methodology by which we determine the Annual Cash Incentive/P4P performance ranges. This method reflects the range of forecasted possible outcomes due to continued uncertainties related to the ongoing pandemic and macroeconomic environment. Target values were set equal to the Company’s 2022 business plan. Minimum and maximum values were set using a percentage range consistent with the prior year’s range, and an equivalent percentage from the target-to-maximum as compared to the threshold-to-target percentage.

Most 2022 targets incorporated growth over both 2021 as reported ~~results~~and excluding significant items, except for (1) Combined In-Force EBIT, (2) Combined Total Life and Health Collected Premium and (3) within the investment performance metrics, Effective Yield (GAAP Net Yield %).

The Combined In-Force EBIT target of $652.7 million (“MM”) was set below 2021 as reported ($716.5 MM) and excluding significant items ($705.9 MM). This was primarily due to account for various unusual and non-recurring items that impacted 2019 performance, both favorably and unfavorably. By normalizing, the Compensation Committee was able to establish a baseline level of performance from which 2020 targets were then set that reflected a proper balance between ambition and achievability, while removing the unusual and non-recurring events from 2019two favorable impacts on income in 2021 that were not expected to ~~continue. On~~continue in 2022: (1) pandemic impacts on insurance product margin, and (2) outperformance of variable net investment income. When setting the 2022 business plan, we projected a ~~comparable basis,~~significant reduction in the ~~2020 targets incorporate growth over both 2019~~favorable health claims that we had experienced since the onset of the pandemic, assuming that policyholders’ demand for healthcare services would begin to return to pre-pandemic norms. We expected alternative investment yields to be more in line with our average expected return from these types of investments after significant outperformance since the middle of 2020.

The Combined Total Life and Health Collected Premium target of $2,523.1 MM was set slightly below 2021 as reported ~~and normalized levels.~~

~~The Compensation Committee determined that, following such normalization, 2020 corporate performance measure targets were appropriately rigorous.~~

~~Baseline for 2020 Annual Cash Incentive/P4P Plan Target Setting~~

~~Corporate Performance~~
~~Measures~~

~~2019 As Reported~~

~~2019 Normalized~~

~~2020 Target~~

~~Combined In-Force EBIT~~

~~$625.8 MM~~

~~$623.2 MM~~

~~$638.7 MM~~

~~Combined Total Life and Health Collected Premium~~

~~$2,519.4 MM~~

~~$2,543.2 MM~~

~~Annuity Collected Premium~~

~~$1,306.4 MM~~

~~$1,333.3 MM~~

~~Combined Total Fee Revenue~~

~~$88.4 MM~~

~~$77.1 MM~~

~~$100.4 MM~~

~~The Compensation Committee consulted with Willis Towers Watson in~~total of $2,555.2 MM. When setting the ~~2020~~2022 business plan, we projected declining premiums in our Medicare Supplement product due to the continued secular shift to Medicare Advantage. Management’s action to introduce a new Medicare Supplement product in 2022 was expected to mitigate, but not eliminate, the decline in Medicare Supplement collected premiums.

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Within the investment performance ~~measure targets. The 2019 investment performance measures were not normalized. The 2020~~metrics, the 2022 Effective Yield (GAAP Net Yield %) target of 4.77% was set below ~~2019 results given~~2021 as reported of 5.14%. When setting the ~~continued~~2022 business plan, we expected variable investment income to moderate after significant outperformance in 2021 (as discussed earlier). We also expected that the ongoing low interest rate environment ~~that continued~~would continue to pressure average investment portfolio ~~yields.~~ yields, as our new money rate was projected to remain below the overall portfolio rate, creating a downward bias for the 2022 effective yield.

The Pre-tax C1/AUM target was set in line with the Company’s ~~2020~~2022 risk-based capital plan while taking into consideration the target yield. The Portfolio Excess Returns ~~and~~reflects our strategy to take positions that may lag benchmark in total investment return but pay a higher level of current income. The Total Return versus Benchmark ~~metrics measure~~metric measures performance relative to a certain ~~benchmarks~~benchmark and ~~are~~is designed to reward performance generally in line with or exceeding market performance.

The ~~Compensation~~ESG metric measures ESG performance of our Corporate Bonds portfolios relative to benchmark portfolios. The target (4.3%) was updated to track to the MSCI ESG Score instead of the MSCI ESG Quality Score used in 2021. Had the metric applied the MSCI ESG Score, the result in 2021 would have been 4.15%.

The Committee determined that the ~~2020 investment~~2022 performance ~~measure~~metric targets were appropriately rigorous.

Baseline for 2020 Annual Cash Incentive/P4P Plan Target Setting
Investment Performance Measures 2019 As Reported 2020 Target
Effective Yield (GAAP Net Yield %) 5.19% 5.0%
Pre-tax C1/AUM 1.25% 1.50%
Portfolio Excess Returns 18 bps Benchmark Performance
Total Return versus Benchmark 26 bps Benchmark Performance

CNO Financial Group, Inc. ~~2021~~2023 Proxy Statement

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The table below summarizes 2021 actual results (as reported and excluding significant items) and the ~~threshold, target~~2022 plan targets, thresholds and ~~maximum performance targets for the 2020 Annual Cash Incentive /P4P Plan. See page 53 for definitions of each metric.~~maximums.

~~2020~~

2021 Results

2022 Annual Cash Incentive/P4P ~~Target~~ Plan
Performance Levels

Corporate
Performance ~~Measures~~
Metrics

2021 As
Reported

2021
Excluding
Significant
Items

Threshold

Target

Maximum

Combined In-Force EBIT

$~~574.8~~716.5 MM

$~~638.7~~705.9 MM

$~~702.6~~456.9 MM

$652.7 MM

$848.5 MM

Combined Total Life and Health
Collected Premium

$~~2,416.0~~2,555.2 MM

$~~2,543.2~~2,555.2 MM

$~~2,670.4~~2,397.0 MM

$2.523.1 MM

$2,649.3 MM

Annuity Collected Premium

$~~1,266.6~~1,400.5 MM

$~~1,333.3~~1,400.5 MM

$~~1,400.0~~1,331.3 MM

$1,479.3 MM

$1,627.2 MM

Combined Total Fee Revenue

$~~90.4~~147.6 MM

$~~100.4~~147.6 MM

$~~110.4~~154.7 MM

$182.0 MM

$209.3 MM

Investment Performance Measures
Threshold Target Maximum
Effective Yield (GAAP Net Yield %) 4.8% 5.0% 5.2%
Pre-tax C1/AUM 1.65% 1.50% 1.35%
Portfolio Excess Returns
≥ −150 bps of
benchmark performance

Benchmark
Performance

≥ +150 bps of
benchmark performance

Total Return versus Benchmark
≥ −150 bps of
benchmark performance

Benchmark
Performance

≥ +150 bps of
benchmark performance

Consumer
Division
Performance
Metrics

2021 As
Reported

2021
Excluding
Significant
Items

Threshold

Target

Maximum

Life & Health NAP

$319.8 MM

$300.5 MM

$333.9 MM

$367.3 MM

Annuity Collected Premium

$1,400.5 MM

$1,331.3 MM

$1,479.3 MM

$1,627.2 MM

Fee Revenue

$107.1 MM

$114.7 MM

$127.4 MM

$140.1 MM

Investment
Performance
Metrics

2021 As
Reported

2021
Excluding
Significant
Items

Threshold

Target

Maximum

Effective Yield (GAAP Net Yield %)

5.14%

—

4.24%

4.77%

5.29%

Pre-tax C1/AUM

1.35%

—

1.76%

1.60%

1.44%

Portfolio Excess Returns

149 bps

—

≥ −150 bps of
benchmark performance

Benchmark
Performance

≥ +150 bps of
benchmark performance

Total Return versus Benchmark

0.7 bps

—

≥ −150 bps of
benchmark performance

Benchmark
Performance

≥ +150 bps of
benchmark performance

ESG Metric versus Benchmark

4.15%

—

Benchmark +0%

Benchmark +4.3%

Benchmark + 8.6%

~~2020~~

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2022 Annual Cash Incentive/P4P Plan Results

The ~~Compensation~~ Committee has the authority to adjust performance goals or results for the impact of certain industry, market or Company-specific special items from year to year. The Board takes very seriously the consideration of any such adjustments and generally prefers to avoid such modifications. Nonetheless, the Board is responsible for ensuring that management acts in the best interests of shareholders, regardless of the impact on its incentives. Therefore, we are of the view that any adjustment ~~that may be applied~~ must be (1) ~~material,~~material; (2) non-recurring or unusual in ~~nature,~~nature; and (3) reflect items that management either cannot control or, if controllable, has determined to be in the long-term best interests of the Company and its shareholders. These adjustments may vary from year to year and may have either a favorable or unfavorable impact on the funding of the Annual Cash Incentive/P4P Plan.

~~For 2020,~~No such adjustments were applied for the ~~Compensation Committee considered two items to be material, non-recurring items that were beyond management’s control and should be adjusted in determining the 2020~~2022 Annual Cash Incentive/P4P ~~Plan payouts. Those two items related to the settlement of a legacy regulatory matter and the insurance margin impacts of the actuarial assumption review driven~~Plan. The tables below summarize 2022 results by the unexpectedly steep decline in interest rates in 2020. Neither had been considered in setting the 2020 operating plan or the Annual Cash Incentive/P4P Plan targets. In the aggregate, these adjustments decreased the total bonus pool (which covers the NEOs and the majority of our employees) by approximately 4%. The adjusted amounts are reflected in the “2020 Adjusted for Incentive Compensation” column in the table below.metric.

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Corporate Performance ~~Measures~~Metrics

~~2020~~ 2022
Target*

2022
As Reported

~~2020 Adjusted~~
~~for Incentive~~
~~Compensation~~

Payout %
of Target

Combined In-Force EBIT

$~~726.4~~652.7 MM

$~~692.2~~637.9 MM

~~183.8%~~96%

Combined Total Life and Health Collected Premium

$~~2,531.3~~2,523.1 MM

—$2,520.2 MM

~~95.3%~~99%

Annuity Collected Premium

$~~1,165.0~~1,479.3 MM

—$1,604.6 MM

0%185%

Combined Total Fee Revenue

$~~106.0~~182.0 MM

—$169.3 MM

~~155.6%~~77%

Investment Performance Measures 2020 As Reported
2020 Adjusted
for Incentive
Compensation
Payout %
Effective Yield (GAAP Net Yield %) 5.04% — 120.0%
Pre-tax C1/AUM 1.33% — 200.0%
Portfolio Excess Returns 54 bps — 136.0%
Total Return versus Benchmark 2 bps — 101.3%

Consumer Division Performance Metrics

2022
Target*

2022
As Reported

Payout %
of Target

Life & Health NAP

$333.9 MM

$315.8 MM

73%

Annuity Collected Premium

$1,479.3 MM

$1,604.6 MM

185%

Fee Revenue

$127.4 MM

$125.2 MM

92%

Investment Performance Metrics	2022 Target*	2022 As Reported	Payout % of Target
Effective Yield (GAAP Net Yield %)	4.77%	4.86%	117%
Pre-tax C1/AUM	1.60%	1.34%	200%
Portfolio Excess Returns	Benchmark Performance	–144 bps	52%
Total Return versus Benchmark	Benchmark Performance	–11 bps	96%
ESG Metric versus Benchmark	Benchmark +4.3%	5.31%	123%

See page 55 for additional detail on the threshold, target and maximum performance targets for the 2022 Annual Cash Incentive/P4P Plan.

For 2022, the Annual Cash Incentive/P4P plan paid out $30.8 million, 77% of which was paid to our associates who are not executive officers.

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The table below sets forth the actual ~~2020~~2022 cash bonuses paid out to the NEOs pursuant to our Annual Cash Incentive/P4P Plan. These figures combine the individual performance opportunities, weightings and targets previously discussed.

2020 Annual Cash Incentive/P4P Plan Payouts(1)																	2022 Annual Cash Incentive/P4P Plan Payouts(1)
					Actual Performance																	Actual Performance
	Target Annual P4P Incentive(2)				Financial Metrics (80% of Total)				Qualitative Metric (20% of Total)				Total P4P Payout					Target Annual P4P Incentive(2)				Financial Metrics (80% of Total)				Qualitative Metric (20% of Total)				Total P4P Payout
Named Executive Officer	% of Base Salary		$		%		$		%		$		% of Target		$		Named Executive Officer	% of Base Salary		$		%		$		%		$		% of Target		$
Gary C. Bhojwani		160		1,640,656		136		1,788,550		135		442,977		136		2,231,527	Gary C. Bhojwani		160		1,648,000		113		1,488,996		111		365,856		113		1,854,852
Paul H. McDonough		100		615,246		136		670,706		135		166,116		136		836,823	Paul H. McDonough		100		661,000		113		597,225		111		146,742		113		743,967
Bruce K. Baude		100		651,093		136		709,785		125		162,773		134		872,558	Bruce K. Baude		100		660,000		113		596,321		100		132,000		110		728,322
Eric R. Johnson		100		550,000		141		618,741		115		126,500		135		745,242	Scott L. Goldberg		100		635,000		112		568,807		95		120,650		109		689,457
Matthew J. Zimpfer		100		597,399		136		651,250		135		161,298		136		812,548	Eric R. Johnson		100		635,000		118		600,744		90		114,300		113		715,044

(1)

Variances between values and totals may exist due to rounding.

(2)

~~Percentage is applied pro rata to base salary changes occurring during the calendar year.~~ Target amounts ~~reflect such pro rata~~are calculated based on salary ~~changes.~~at year end.

~~CNO Financial Group, Inc. 2021 Proxy Statement~~

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Qualitative metric results are determined by the ~~Compensation~~ Committee using a variety of sources, including peer-level input during quarterly business reviews, CEO assessment (other than for the CEO), and ~~Compensation~~ Committee observation and assessment. Since Combined In-Force EBIT was above threshold performance, this metric was not capped at its target payout level.

For ~~2020,~~2022, NEO qualitative metric payouts ranged from ~~115%~~90% to ~~135%~~111% of target. These results reflect each NEO’s:

~~Contributions~~Contribution to ~~the Company’s significant 2020 financial, operational~~driving our mission, purpose, values and ~~business achievements;~~goals;

Leadership in navigating pandemic-related challenges and social justice issues;

Contributions to our ESG and DE&I programs;

Progress toward engaging 75% of their associates in four hours of voluntary DE&I education and participation activities; and

Progress on succession ~~planning;~~planning as well as recruiting and

~~Involvement in mentoring others.~~ retaining top talent.

Long-Term Incentives

Overview

~~We believe that performance-based~~Performance-based equity compensation aligns our NEOs’ interests to those of our shareholders and helps to drive long-term shareholder value creation while facilitating the retention of key executive talent. The design of our 2022 long-term incentives is consistent with the 2021 design, as most of the 2021 plan design continued to support our 2022 strategic objectives, align with our 2022 compensation program objectives and measure performance in areas of focus.

~~Changes to Long-Term Incentive Award Mix~~

CNO Financial Group, Inc. 2023 Proxy Statement57

~~Stock Options were eliminated as an~~

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Design and Changes

For 2022, our long-term incentive award ~~type in 2020. This simplifies our~~mix and performance metrics remained the same. Our equity award mix ~~from three types to two—~~consists of two award types—performance-based awards (P-shares) and ~~RSUs.~~restricted stock units (RSUs). This aligns with prevalent market ~~practice, which show declining use~~practice. 2022 grants maintained a mix of ~~Stock Options by our peer companies. In 2019, our grants were awarded as 50% P-shares, 30% RSUs, and 20% Stock Options. In 2020, grants were awarded as~~ 55% P-shares and 45% RSUs, placing a greater emphasis on our P-shares while balancing the retentive qualities of time-vested RSUs.

~~Changes to Long-Term Incentive Performance Metrics~~

The P-share awards with respect to the performance period commencing on January 1, ~~2020~~2022 and ending on December 31, ~~2022, under our LTI Plan,~~2024 will pay out after three years based on one-year Operating ROE and one-year Operating EPS, each as adjusted by the relative TSR for the three-year period. ~~The~~This is the same design as the prior year’s P-share awards ~~for~~commencing on January 1, 2021 and ending on December 31, 2023.

The HRCC determined that the ~~2019-2021 performance period were based on~~continued use of the three-year ~~Operating ROE~~relative TSR modifier and three-year cliff vesting on one-year P-share metrics continues to be appropriate. One-year metrics provide greater ability to influence business results and are balanced by both a three-year cliff vesting, which encourages executive retention, and a three-year relative ~~TSR.~~

The Compensation Committee believes the change to one-year financial metrics, while preserving three-year vesting, was most appropriate due to the Company’s strategic transformation. A one-year metric promotes simplicity and understandability of performance goals during the Company’s transformation.TSR modifier, which aligns payouts with shareholder experience over a longer-term time horizon. Continued use of Operating ROE aligns with shareholder interests. ~~The addition~~Continued use of Operating EPS provides a clear gauge of performance, requiring solid operational execution as well as disciplined capital management, and is a metric closely followed by both sell-side analysts and buy-side investors. Comparing TSR to a group of industry peer companies measures our ability to perform relative to those affected by the same macroeconomic conditions.

TSR ~~will be~~is measured relative to a peer group of companies over three years. Shares that ~~will~~ vest after three years based on one-year financial performance may be modified by the relative TSR result over the three-year period. If relative TSR performance is at the 75th percentile or above, vested shares will increase by 25%~~, subject to a cap of 200%~~. Relative TSR at the 25th percentile or lower will reduce vested shares by 25%. There is no change in the number of vested shares for performance between the 25th and 75th percentile. The TSR modifier cannot increase the P-share payout above the cap of 200%.

Use of a three-year relative TSR modifier maintains a long-term performance outlook and aligns payouts with shareholder experience over time. Comparing TSR to a group of industry peer companies measures our ability to perform relative to those affected by the same macro-economic conditions.

~~CNO Financial Group, Inc. 2021 Proxy Statement~~57

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~~Design~~

The ~~Compensation Committee~~HRCC reviews and approves individual grants for the NEOs, as well as all P-share grants and any RSU awards made to other ~~executives~~executive officers under the purview of the ~~Compensation~~ Committee, based on competitive market data. Annual grants for all officers are reviewed and approved at the ~~Compensation~~ Committee’s scheduled meeting at approximately the same time each year. In determining the ~~2020~~2022 annual grant, the ~~Compensation Committee used~~HRCC considered a ~~30-day average~~dollar amount of ~~our stock price~~equity to ~~calculate~~be awarded and calculated the number of P-shares and RSUs to be granted to each ~~executive.~~executive officer. Interim or off-cycle grants are reviewed and approved by the ~~Compensation~~ Committee as circumstances warrant.

The CEO is authorized by the ~~Compensation Committee~~HRCC to utilize a designated number of shares each year to grant equity awards to non-executive officers to attract, ~~reward,~~retain, motivate and/or ~~retain~~reward such ~~employees,~~associates, as deemed appropriate by the CEO. Such awards are regularly reviewed by the ~~Compensation~~ Committee.

To be eligible to vest in long-term incentive awards, NEOs generally ~~NEOs~~ must continue to be employed by usCNO through the vesting dates or satisfy the definitions of “Retirement, Death or Disability” in our award agreements or upon an involuntary termination within six months in anticipation of or within two years after a Change in Control (as defined in our award agreements). For additional information on the terms of our equity-based awards, see ~~pages 67-68.~~page 70.

The ~~Compensation~~ Committee assesses aggregate share usage and dilution levels in comparison to general industry norms. This enables the Committee to be mindful of total cost, grants awards that are competitive in the market, a policy of internal equity, and reinforcement of our ~~philosophy of pay-for-performance.~~pay-for-performance philosophy.

CNO Financial Group, Inc. 2023 Proxy Statement

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Performance Metrics/Targets

As noted previously, the ~~Compensation~~ Committee chose two one-year performance metrics (Operating ROE and Operating EPS) and one ~~relative~~ three-year modifier (Relative TSR) for setting ~~LTI~~ P-share awards.

The first one-year metric is an absolute measure, Operating ROE, which is directly linked to the Company’s business plan and is one of the tools used by the investment community to evaluate our performance and assess valuation.

Operating ROE, a non-GAAP financial ~~measure.~~measure, is defined as net operating income divided by average equity. In calculating average equity, we exclude accumulated other comprehensive income or loss (“AOCI”) and deferred tax assets related to net operating losses (“NOLs”). ~~We believe it~~It is common industry practice to exclude AOCI from the equity component of the Operating ROE calculation as it can be highly volatile due to changes in general market interest rates rather than a result of the business decisions made by management. Our deferred tax assets related to NOLs are excluded as these assets do not provide any return to shareholders until after the NOLs are utilized, reducing taxes that otherwise would ~~otherwise~~ be due. Operating ROE is an absolute measure, which is directly linked to the Company’s business plan and is one of the tools used by the investment community to evaluate our performance and assess valuation. This definition aligns with CNO’s external reporting of Operating ROE.

The second one-year metric also is an absolute measure, Operating EPS.

Operating EPS, a non-GAAP financial measure, is defined as net operating income divided by the weighted average number of diluted shares outstanding.

Net operating income is defined as net income excluding: ~~(i) loss related to reinsurance transaction, including impact of taxes; (ii)~~(1) net realized investment gains or losses from sales, impairments and change in allowance for credit losses, net of related amortization and taxes; ~~(iii)~~(2) net change in market value of investments recognized in earnings, net of taxes; ~~(iv)~~(3) fair value changes due to fluctuations in the interest rates used to discount embedded derivative liabilities related to our fixed index annuities, net of related amortization and taxes; ~~(v)~~(4) fair value changes related to the agent deferred compensation plan, net of taxes; ~~(vi)~~(5) loss related to reinsurance transaction, net of taxes; (6) loss on extinguishment of debt, net of taxes; ~~(vii)~~(7) changes in the valuation allowance for deferred tax assets and other tax items; and ~~(viii)~~(8) other non-operating items consisting primarily of earnings attributable to variable interest entities ~~(VIEs)~~(“VIEs”), net of taxes. ~~Net operating income~~Operating EPS is used consistently by CNO’s management to evaluate the operating performance of the Company and is a measure commonly used in the life insurance industry. Management and the Board ~~believe~~share the view that an analysis of ~~net operating income~~Operating EPS is important in understanding the profitability and operating trends of the Company’s business. This definition aligns with CNO’s external reporting of Operating EPS.

For additional information on these non-GAAP financial measures and reconciliations to the applicable GAAP measures, see “Information Related to Certain Non-GAAP Financial Measures” beginning on page 8891 and the information set forth in our periodic filings with the SEC.

~~CNO Financial Group, Inc. 2021 Proxy Statement~~

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The three-year modifier is a relative measure of TSR based on our stock price performance relative to a group of industry peers (see “—Total Shareholder Return Performance Peers” below). ~~We believe that relative TSR provides a strong alignment between the interests of management and those of our shareholders. The Compensation Committee believes that decreasing~~Decreasing shares by 25% when three-year relative TSR performance is at the 25th percentile or lower, or increasing shares by 25% when performance is at the 75th percentile or higher, maintains a long-term performance outlook and aligns payouts with shareholder experience over ~~time.~~a longer-term time horizon. No modification occurs when performance is between the 25th and 75th percentile. The TSR modifier cannot increase the P-share payout above the cap of 200%.

~~Similar~~Long-Term Incentive Plan Grants in 2022

The P-shares awarded in 2022 require a threshold level of performance to receive 50% of the target number of shares, and the upside opportunity for maximum performance is 200% of the target number of shares, based on the one-year performance period, subject to adjustment based on the three-year relative TSR. RSUs vest ratably over a three-year period. Dividend equivalents are paid on P-shares and RSUs upon vesting.

In 2022, no changes were made to the ~~Annual Cash Incentive/P4P Plan award measurements,~~methodology by which we determine P-share performance ranges. This method reflects the ~~Compensation~~range of forecasted possible outcomes due to uncertainties related to the ongoing pandemic and macroeconomic environment. Target values were set equal to the Company’s 2022 business plan. Minimum and maximum values were set using a percentage range consistent with the prior year’s range, and an equivalent percentage from the target-to-maximum as compared to the threshold-to-target percentage.

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The table below shows the number of P-shares and RSUs, and the grant date fair value of such awards granted to our NEOs in 2022.

2022 Annual LTI Grants
	2022 Equity Grant
Named Executive Officer	P-Shares			RSUs
Gary C. Bhojwani			117,800			99,100
Grant Date Fair Value		$	3,038,062		$	2,476,509
Paul H. McDonough			30,800			25,200
Grant Date Fair Value		$	794,332		$	629,748
Bruce K. Baude			17,600			14,400
Grant Date Fair Value		$	453,904		$	359,856
Scott L. Goldberg			19,800			16,200
Grant Date Fair Value		$	510,642		$	404,838
Eric R. Johnson			19,800			16,200
Grant Date Fair Value		$	510,642		$	404,838

No One-Time Grants

No special one-time grants were made in 2022 to any NEO.

2020−2022 P-Share Performance

The 2020−2022 P-share grant was evenly split between one-year Operating ROE and one-year Operating EPS, each as adjusted by relative TSR for the three-year period. The relative TSR modifier decreases shares by 25% when three-year relative TSR performance is at the 25th percentile or lower or increases shares by 25% when performance is at the 75th percentile or higher. No modification occurs when performance is between the 25th and 75th percentile.

The Operating ROE and Operating EPS targets were established in early 2020 based on our strategic goals and business plan at that time and their respective impacts on the components of the Operating ROE calculation. The 2020 Operating ROE target was set equal to our business plan at 10.2%, lower than 2019 as-reported Operating ROE (10.7%) and Operating ROE excluding significant items (10.4%). The reduction in target ROE in 2020 as compared to 2019 was driven primarily by an expected decline in net investment income due to continued low interest rates and an expected increase in average shareholders’ equity due in part to the Company’s utilization of its NOLs. The 2020 Operating EPS target was set equal to our business plan at $2.02, higher than 2019 as-reported Operating EPS ($1.85) and Operating EPS excluding significant items ($1.80), reflecting our expectation of a lower weighted average share count from share repurchases.

The threshold value reflects the HRCC’s view in early 2020 of the minimum acceptable result deemed worthy of a payout, the determination that the target value aligned with our business plan, and the premise that the

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maximum value signifies exceptional performance. The Committee concluded that the combination of the two metrics would continue to focus management on improving long-term earnings growth and creating value for shareholders.

		2020 1-Year Operating ROE(1)				% Amount
		≥ 11.73%				200%
		10.20% (Target)				100%
		8.67% (Threshold)				50%
		< 8.67%				NO PAYOUT
		As Reported: 12.88% Adjusted Results: 11.92%				Payout % of Target: 200%

Operating ROE(1) of 11.92% for 2020 generated a 200% payout.

•

The Company reported Operating ROE(1) of 12.88% for 2020. As discussed below, the HRCC considered two items in 2020 to be material, non-recurring items that were beyond management’s control and adjusted the 2020 Operating ROE(1) result downward to 11.92%.

•

For the 2020−2022 period, the Company’s three-year relative TSR was 32%, resulting in a 58th percentile rank. Therefore, no modification to the payout occurred.

•

The 2020−2022 Operating ROE payout of 200% reflects strong 2020 operating earnings resulting from, among other factors, the resiliency of our broad product portfolio and multi-channel business model during the pandemic in addition to strong variable investment income results.

		2020 1-Year Operating EPS Performance(1)				% Amount
		≥ $2.22				200%
		$2.02 (Target)				100%
		$1.82 (Threshold)				50%
		< $1.82				NO PAYOUT
		As Reported: $2.53 Adjusted Results: $2.34				Payout % of Target: 200%

Operating EPS(1) of $2.34 for 2020 generated a 200% payout.

•

The Company reported Operating EPS(1) of $2.53 for 2020. As discussed below, the HRCC considered two items in 2020 to be material, non-recurring items that were beyond management’s control and adjusted the 2020 Operating EPS(1) result downward to $2.34.

•

For the 2020−2022 period, the Company’s three-year relative TSR was 32%, resulting in a 58th percentile rank. Therefore, no modification to the payout occurred.

•

The 2020−2022 Operating EPS payout of 200% reflects strong 2020 operating earnings resulting from, among other factors, the resiliency of our broad product portfolio and multi-channel business model during the pandemic in addition to strong variable investment income results.

(1)

Operating ROE and Operating EPS are non-GAAP financial measures. See “Information Related to Certain Non-GAAP Financial Measures,” beginning on page 91, for a reconciliation to the corresponding GAAP measure.

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		3-Year Relative TSR Performance (1/1/20 to 12/31/22)				TSR Performance Share Modifier
		≥ 75th Percentile				+25%
		Between 25th Percentile and 75th Percentile				NO ADJUSTMENT
		≤ 25th Percentile				−25%
		Actual Results: 58th Percentile				Modifier %: NO ADJUSTMENT

For 2020–2022, the three-year relative TSR performance was at the 58th percentile relative to TSR Performance Peers. Therefore, no modification to the payout occurred.

The HRCC has the authority to adjust results for ~~events~~the impact of certain industry, market or Company-specific special items from year to year. The Board takes very seriously the consideration of such adjustments and generally prefers to avoid such modifications. Nonetheless, the Board is responsible for ensuring that management acts in the best interests of shareholders, regardless of the impact on its incentives. Therefore, we are of the view that any adjustment must be (1) ~~material,~~material; (2) non-recurring or unusual in nature; and (3) reflect items that management either cannot control or, if controllable, has determined to be in the long-term best interests of the Company and its shareholders. These adjustments may vary from year to year and may have either a favorable or unfavorable impact on the funding of long-term incentives.

~~Long-Term Incentive Plan Grants~~ For 2020, the HRCC considered two items to be material, non-recurring items that were beyond management’s control and should be adjusted in ~~2020~~

~~The P-shares awarded~~determining the one-year metrics in ~~2020 require~~the 2020−2022 P-shares. Those two items related to the settlement of a ~~threshold level performance to receive 50%~~legacy regulatory matter and the insurance margin impacts of the ~~target number of shares, and~~actuarial assumption review driven by the ~~upside opportunity for maximum performance is 200% of~~unexpectedly steep decline in interest rates in 2020. Neither had been considered in setting the ~~target number of shares, based on~~2020 operating plan or the ~~one-year performance period, subject to adjustment based on~~P-share targets. In the ~~three-year TSR. RSUs vest ratably over a three-year period. Dividend equivalents are paid on P-shares and RSUs upon vesting.~~

~~The table below shows grant date fair value of the annual equity awards granted to our NEOs in 2020.~~

2020 Annual LTI Grants
2020 Equity Grant
Named Executive Officer P-Shares RSUs
Gary C. Bhojwani 135,300 110,700
Grant Date Fair Value $ 2,754,708 $ 2,146,473
Paul H. McDonough 27,100 22,100
Grant Date Fair Value $ 551,756 $ 428,519
Bruce K. Baude 21,000 17,200
Grant Date Fair Value $ 427,560 $ 333,508
Eric R. Johnson 24,000 19,700
Grant Date Fair Value $ 488,640 $ 381,983
Matthew J. Zimpfer 24,000 19,700
Grant Date Fair Value $ 488,640 $ 381,983

~~No One-Time Grants~~

~~No special one-time grants were made in 2020 to any NEOs.~~

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~~2018–2020 P-Share Performance~~

The 2018 P-share award grants were based on two performance goals over the performance period commencing on January 1, 2018 and ending on December 31, 2020: (1) a three-year Operating ROE with an 8.84% threshold, a 10.40% target, and an 11.96% maximum for all NEOs, and (2) relative TSR for comparator group (“TSR Performance Peers”), with the 50th percentile set for target performance.

		~~2018-2020 3-Year Operating ROE~~				~~% Amount~~
		~~≥ 11.96~~				~~200%~~
		~~10.40% (Target)~~				~~100%~~
		~~8.84% (Threshold)~~				~~50%~~
		~~< 8.84%~~				0%
		~~Actual Results: 11.14%~~				~~Payout as % of Target: 147.37%~~

~~The Operating ROE targets were established in early 2018, based on our strategic goals and internal projections at that time, and their respective impacts on the components of~~aggregate, these adjustments decreased the Operating ROE ~~calculation.~~

and Operating EPS results. The ~~threshold value reflects~~adjusted results are reflected in the ~~Compensation Committee’s view~~“Adjusted Results” section of the minimum acceptable result deemed worthy of a payout, the determination that the target value aligns with our strategic plan, and the premise that the maximum value signifies exceptional performance. The Compensation Committee concluded that the combination of the two metrics would continue to focus management on improving long-term earnings growth and creating value for shareholders.tables above.

~~The Company reported Operating ROE(1)~~ ~~of 9.8%, 10.7% and 12.9% for the years 2018, 2019 and 2020, respectively.~~

•

~~For the 2018–2020 period, there were no adjustments made to the Operating ROE calculations.~~

•

~~For the 2018–2020 grant, the Company’s three-year Operating ROE was 11.14%, which generated a payout of 147.37% of the target number of shares.~~

The 2018-2020 Operating ROE payout of 147.37% reflects (1) strong 2020 operating earnings resulting from, among other things, the resiliency of our diversified business model during the COVID-19 pandemic and strong variable investment income results and (2) a lower equity balance due to the 2018 long-term care (LTC) reinsurance transaction.

~~Three-year relative TSR performance was at the 36.8th percentile relative to TSR Performance Peers, resulting in a payout of 73.6% for the target number of shares.~~

		~~3-Year Relative TSR Performance~~ ~~(1/1/18 to 12/31/20)~~				~~TSR Performance Share Payout (Vesting)~~
		~~≥ 75th Percentile~~				~~200%~~
		~~50th Percentile~~				~~100%~~
		~~25th Percentile~~				~~50%~~
		~~< 25th Percentile~~				~~NO PAYOUT~~
		~~Actual Results: 36.8%~~				~~Payout as % of Target: 73.60%~~

~~(1)~~

~~Operating ROE is a non-GAAP financial measure. See “Information Related to Certain Non-GAAP Financial Measures” beginning on page 88 for a reconciliation to the corresponding GAAP measure.~~

~~CNO Financial Group, Inc. 2021 Proxy Statement~~

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The table below shows actual Operating ROE and ~~relative TSR~~Operating EPS P-share vesting for NEOs related to the ~~2018-2020~~2020−2022 award.

P-Share Vesting for the 2018–2020 Performance Period								P-Share Vesting for the 2020-2022 Performance Period
Named Executive Officer	Measure(1)	P-Shares Granted		P-Shares Opportunity Earned (% of Target)		P-Shares Vested		Named Executive Officer	Metric(1)	P-Shares Granted		P-Shares Opportunity Earned (% of Target)		P-Shares Vested
Gary C. Bhojwani	Operating ROE		34,895		147.37%		51,424	Gary C. Bhojwani	Operating ROE		67,650		200%		135,300
	Relative TSR		34,895		73.60%		25,682		Operating EPS		67,650		200%		135,300
Paul H. McDonough(2)	Operating ROE		—		—		—	Paul H. McDonough	Operating ROE		13,550		200%		27,100
	Relative TSR		—		—		—		Operating EPS		13,550		200%		27,100
Bruce K. Baude	Operating ROE		7,185		147.37%		10,588	Bruce K. Baude	Operating ROE		10,500		200%		21,000
	Relative TSR		7,185		73.60%		5,288		Operating EPS		10,500		200%		21,000
Eric R. Johnson	Operating ROE		7,185		147.37%		10,588	Scott L. Goldberg	Operating ROE		12,000		200%		24,000
	Relative TSR		7,185		73.60%		5,288		Operating EPS		12,000		200%		24,000
Matthew J. Zimpfer	Operating ROE		8,210		147.37%		12,099	Eric R. Johnson	Operating ROE		12,000		200%		24,000
	Relative TSR		8,210		73.60%		6,042		Operating EPS		12,000		200%		24,000

(1)

Operating ROE ~~is a~~and Operating EPS are non-GAAP financial ~~measure.~~measures. See “Information Related to Certain Non-GAAP Financial ~~Measures”~~Measures,” beginning on page 8891, for a reconciliation to the corresponding GAAP measure.

~~(2)~~

~~Mr. McDonough was not employed by the Company at the time of the 2018-2020 P-share grant.~~

~~2019–2021~~2021−2023 P-Share Performance Metrics and Targets

~~Continuing the use of Operating ROE in the 2019-2021 P-share grants encourages decisions and rewards performances that contribute to the long-term growth of the Company.~~ The ~~use of relative TSR provides an incentive to CNO executives to deliver shareholder value by outperforming our peers.~~

The 2019-2021 P-share grant was evenly split between three-year Operating ROE, with a 10.4% target for all NEOs, and relative TSR for our TSR Performance Peers, targeting the 50th percentile for target performance. The 2019-2021 Operating ROE target was set equal to our management plan at 10.4% and was set equal to the prior period (2018-2020), which primarily reflected an expectation for lower net income offset in part by lower average equity from the 2018 LTC reinsurance transaction. The 2019-2021 P-shares require a threshold level performance to receive 50% of the target number of shares, and the upside opportunity for maximum performance is 200% of the target number of shares.

~~2020–2022 P-Share Performance Metrics and Targets~~

~~The 2020-2022~~2021−2023 P-share grant was evenly split between one-year Operating ROE and one-year Operating EPS, and both are modified by relative TSR for our TSR Performance Peers, targeting the 50th percentile for target performance. The ~~2020-2022~~ Operating ROE target was set equal to our ~~management~~business plan at ~~10.2%~~8.4%, lower than 2020 as-reported Operating ROE (12.88%) and Operating ROE excluding certain material, non-recurring items (11.92%). The Operating EPS target

CNO Financial Group, Inc. 2023 Proxy Statement

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was set equal to our business plan at $1.88, lower than 2020 as-reported Operating EPS ($2.53) and Operating EPS excluding certain material, non-recurring items ($2.34). The lower target ROE and EPS reflected our expectation that the ~~target set for~~net favorable pandemic impacts on insurance product margin and the ~~2019-2021 period. The reduction~~outperformance of variable net investment income in 2020 would moderate in 2021. In addition, the lower target ROE in ~~2020~~2021 as compared to ~~2019 was driven primarily by an expected decline in net investment income due to continued low interest rates and~~2020 reflected an expected increase in average shareholders’ equity, as adjusted, due in part to the Company’s utilization of its NOLs.

The Operating EPS target was set to our management plan at $2.02, higher than 2019 as-reported EPS of $1.85 and normalized EPS of $1.80, reflecting our expectation of a lower weighted average share count from share repurchases.

~~The 2020-2022 P-shares require~~2021−2023 P-share grant requires a threshold level performance to receive 50% of the target number of shares, and the upside opportunity for maximum performance is 200% of the target number of shares.

The payout will be based on 2021 results, subject to the three-year relative TSR modifier.

The Company reported Operating ROE(1) excluding significant items of 11.81% and Operating EPS(1) excluding significant items of $2.72 for 2021. These results reflect potential payouts of 181.2% and 189.9%, respectively, prior to applying the relative TSR modifier over 2021−2023.

~~CNO Financial Group, Inc.~~2022−2024 P-Share Performance Metrics and Targets

The 2022−2024 P-share grant was evenly split between one-year Operating ROE and one-year Operating EPS, and both are modified by relative TSR for our TSR Performance Peers, targeting the 50th percentile for target performance. The Operating ROE target was set equal to our business plan at 9.5%, lower than 2021 ~~Proxy Statement~~61

as-reported Operating ROE (12.08%) and Operating ROE excluding significant items (11.81%). The Operating EPS target was set equal to our business plan at $2.50, lower than 2021 as-reported Operating EPS ($2.79) and Operating EPS excluding significant items ($2.72). The lower target ROE and EPS reflected our expectation that the net favorable pandemic impacts on insurance product margin and the outperformance of variable net investment income in 2021 would moderate in 2022. In addition, the lower target ROE in 2022 as compared to 2021 reflected an expected increase in average shareholders’ equity, as adjusted, due in part to the Company’s utilization of its NOLs.

~~TABLE OF CONTENTS~~The 2022−2024 P-share grant requires a threshold level performance to receive 50% of the target number of shares, and the upside opportunity for maximum performance is 200% of the target number of shares. The payout will be based on 2022 results, subject to the three-year relative TSR modifier.

The Company reported Operating ROE(1) excluding significant items of 8.1% and Operating EPS(1) excluding significant items of $2.18 for 2022. These results reflect potential payouts of 85.1% and 87.2%, respectively, prior to applying the relative TSR modifier over 2022−2024.

Total Shareholder Return Performance Peers

Our Comparator Peer Companies are one source used to develop our TSR Performance ~~Peers, but~~Peers. However, TSR Performance Peers may differ from our Comparator Peer ~~companies due to~~Companies because of the use of additional selection criteria not related to organizational size and competition for executive talent. These criteria include stock price correlation, ownership concentration and ~~macro-economic~~macroeconomic response similarities. The ~~Compensation~~ Committee ~~believes~~is of the view that the use of a second peer group that is developed with these variances from the Comparator Peer Companies more accurately measures our relative TSR performance. The ~~Compensation~~ Committee reviews the TSR Performance Peers annually and obtains feedback from its independent executive compensation consultant on their continued appropriateness. For additional information on the selection of the Comparator Peer Companies, see ~~page 48.~~pages 46-47.

Following feedback received from our shareholder outreach program, as well as an extensive analysis of existing and potential peers undertaken in 2019, the ~~Compensation~~ Committee determined that changes to our TSR Performance Peers were appropriate beginning with our 2020 performance period. The TSR Performance Peers are used to determine the value of the modifier of our ~~2020-2022~~2020−2022, 2021−2023 and 2022−2024 P-share ~~grant. Changes included the addition of two companies:~~grants. Due to its acquisition, Athene Holding Ltd. was removed as a TSR performance peer for the 2020−2022 and ~~AXA Equitable Holdings, Inc.;~~2021−2023 P-share grants.

(1)

CNO Financial Group, Inc., Assurant, Inc., Cincinnati Financial Corporation, The Hanover Insurance Group, Inc., The Hartford Financial Services Group, Inc., Horace Mann Educators Corporation, Kemper Corporation and Reinsurance Group of America, Incorporated. 2023 Proxy Statement63

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Below are the TSR Performance Peers that the ~~Compensation~~ Committee referenced for ~~2020~~2022 TSR benchmarking and will use to determine the modifier of our ~~2020-2022~~2022−2024 P-share grant:

		~~2020~~2022 TSR Performance Peers
		Aflac, Inc.				MetLife, Inc.
		American Equity Investment Life Holding Co.				Primerica, Inc.
		~~Athene Holding Ltd.~~AXA Equitable Holdings, Inc.				Principal Financial Group, Inc.
		~~AXA Equitable Holdings,~~Brighthouse Financial, Inc.				Prudential Financial, Inc.
		~~Brighthouse Financial,~~Globe Life, Inc.				Unum Group
		~~Globe Life, Inc.~~Lincoln National Corporation				Voya Financial, Inc.
		~~Lincoln National Corporation~~

~~Benefits~~Amended Employment Agreement and Executive Agreements

Our NEOs are eligible to participate in all of the broad-based, Company-sponsored, benefits programs on the same basis as other full-time employees. These include our health and welfare benefits, such as our medical/dental plans, disability plans and life insurance. We do not offer any form of supplemental executive health or welfare programs, other than our Deferred Compensation Plan. Executives also may participate in our 401(k) Plan. In addition, our Deferred Compensation Plan primarily is intended as a “restoration” plan that provides participants the ability to defer their own compensation above the Internal Revenue Service limits imposed on the 401(k) Plan. P-shares and RSUs granted in 2019 and prior also may be deferred into the Deferred Compensation Plan. We do not make annual contributions to the Deferred Compensation Plan in addition to the amounts contributed by our executives.

~~CNO Financial Group, Inc. 2021 Proxy Statement~~

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~~Additional Information~~

~~Prohibition Against Trading in Derivatives~~

It is a violation of Company policy for any Board member or senior executive to purchase, sell or engage in any other transaction involving any derivative securities or hedging related to any of our equity securities. This prohibition does not apply, however, to any exercise of our Stock Options pursuantPursuant to our Amended and Restated Long Term Incentive Plan or any other benefit plans that we may adopt from time to time, any sale of our stock in connection with any cashless exercise (if otherwise permitted), or payment of withholding tax upon the exercise, of any such Stock Option.

~~Clawback Rights~~

~~Our Amended and Restated Long-Term Incentive Plan, Annual Cash Incentive/P4P Plan and Clawback Policy provide for strong clawback rights related to our incentive compensation.~~

The Company’s Amended and Restated Long-Term Incentive Plan contains a clawback provision applicable to any covered employee in receipt of any long-term equity awards (including P-shares, RSUs and Stock Options). Under this provision, if the Compensation Committee determines the achievement of a performance goal was based on incorrect data, and the performance goal had not actually been achieved or such achievement was overstated, then the Company is permitted to recapture such portion of the award that was granted, vested or paid to a covered employee on the basis of such incorrect data. To effect this provision, we may pursue various means of recovery of awards from one or more executives, including (1) seeking repayment from the executive; (2) offsetting the recovery from an amount that otherwise would be payable to the executive under another benefit plan; (3) withholding of future equity grants, bonus awards, or salary increases; or (4) any combination of these actions.

Our Annual Cash Incentive/P4P Plan also contains recapture rights of any incentive amount paid or vested in the event that the Compensation Committee determines that the achievement of performance goals was based on incorrect data.

In addition to the clawback rights described above, effective January 31, 2020, the Board adopted a Clawback Policy for all current and former executive officers, which provides for the recoupment of certain cash and equity performance-based incentive compensation in the event of (1) an accounting restatement resulting from material noncompliance with financial reporting requirements under applicable law, or (2) other detrimental conduct that has caused or is likely to cause material financial, operational or reputational harm to the Company. The incentive compensation recoverable in the case of an accounting restatement will be, in respect of the three years prior to such restatement, the sum of (a) the Board’s determination of the amount of excess incentive compensation received by the covered executive as a result of the error in the financial statements, (b) costs incurred by the Company in connection with the restatement, and (c) any equity–based awards that were either granted or vested during the three– year recoupment period as calculated in a manner deemed appropriate by the Board. In the case of misconduct, the amount will be determined by the Board based on its assessment of the covered executive’s involvement, the impact of the conduct on the magnitude of loss to the Company and such other relevant facts and circumstances. The Board has discretion to determine the method for recovering any incentive compensation under the Clawback Policy.

~~Impact of Tax and Accounting on Compensation Decisions~~

~~The Compensation Committee considers the various tax and accounting implications of our compensation vehicles.~~

When determining the awards of long-term equity incentive grants to executives and employees, the Compensation Committee considers the accounting costs associated with the grants. Under FASB ASC Topic 718, grants of Stock Options, restricted stock, RSUs, and other share-based payments result in an accounting charge that is reflected in our financial statements.

Section 162(m) of the Internal Revenue Code generally prohibits any publicly held corporation from taking a federal income tax deduction for compensation paid in excess of $1 million in any taxable year to certain current and former senior corporate officers. The enactment of the Tax Cuts and Jobs Act of 2017 eliminated the previously commonly-used qualified performance-based compensation exception to Section 162(m) and as a result, compensation paid in 2020 and later years to our NEOs in excess of $1 million will not be deductible under Section 162(m) of the Code even if subject to performance conditions. While the Compensation Committee is

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mindful of the benefit of the deductibility, the Committee also is of the view that compensation and benefits decisions should be driven primarily by the needs of the business, rather than by tax policy.

~~Amendment to CEO Agreement~~

On November 12, 2020, the Company and Gary C. Bhojwani entered into an amendment (the “Amendment”) to Mr. Bhojwani’s existing employment agreement. In approving the Amendment, the Compensation Committee considered that Mr. Bhojwani’s existingCEO’s employment agreement, ~~was set to expire on December 31, 2020~~our severance plan, and that it was in the best interests of the Company to continue to have Mr. Bhojwani lead the Company. Pursuant to the Amendment, the term of Mr. Bhojwani’s employment agreement was extended through December 31, 2023. The Amendment also updated the existing employment agreement to reflect Mr. Bhojwani’s current base salary of $1,030,000 per year. Further, with respect to any termination of Mr. Bhojwani’s employment, the Amendment clarifies the relationship between the terms of his employment agreement and of the award agreements of any then-outstanding awards granted pursuant to the Company’s Amended and Restated Long-Term Incentive Plan.

~~Termination and Change in Control Arrangements~~

~~Pursuant to~~ the terms of award agreements made in accordance with our equity-based compensation plans, ~~our severance plan and our CEO’s employment agreement,~~ NEOs are entitled to payments and benefits upon the occurrence of certain specified events, including ~~termination~~qualifying terminations of ~~employment for various reasons.~~employment. The specific terms of these arrangements ~~as well as~~are described below, and an estimate of the ~~compensation~~amounts that would have been payable had ~~they been triggered~~the qualifying terminations occurred as of fiscal year-end are ~~described~~set forth in the section entitled “Potential Payments Upon Termination or Change in Control” beginning on page ~~73. In order to align with market best practices, the payments triggered by a change in control~~74.

The termination benefits for ~~the CEO and the other~~which our NEOs are three times and two times, respectively, their respective annual base salaries plus target bonuses. A “double trigger,” constituting both a change in control and termination, is required before such payments are necessary.

~~The termination of employment entitlements held by NEOs was~~eligible were negotiated and entered into in order to address competitive concerns in the NEO recruitment and retention process. The Committee also received advice from its independent executive compensation consultant about these benefits. Providing highly qualified and skilled individuals with a fixed amount of compensation offsets the potential risk of departure from a prior employer and/or foregoing other opportunities in order to join our Company. At the time of ~~providing each~~entering into such ~~entitlement,~~arrangements, the ~~Compensation Committee~~HRCC carefully considers both the desirability of hiring ~~the~~a particular individual at the proposed compensation and also the Company’s aggregate potential obligations to our NEOs as a group.

~~Compensation Committee Report~~

The Human Resources and Compensation Committee has reviewed the Compensation Discussion and Analysis and has discussed it with management. Based on the Compensation Committee’s review and discussions with management, the Compensation Committee has recommended to the Board that the Compensation Discussion and Analysis be included in this Proxy Statement. This report is provided by the following independent directors, who comprise the Compensation Committee:

~~Chair Mary R. (Nina) Henderson~~
~~Ellyn L. Brown~~
~~David B. Foss~~
~~Frederick J. Sievert~~

~~CNO Financial Group, Inc. 2021 Proxy Statement~~

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~~Summary Compensation Table for 2020~~

~~The following Summary Compensation Table for 2020 sets forth compensation paid to (i) our~~ Chief Executive Officer (ii) our Chief Financial Officer, and (iii) the other three most highly compensated individuals who served as executive officers of CNO as of December 31, 2020 (collectively, our “Named Executive Officers” (the “NEOs”)) for services rendered during 2020, 2019 and, where applicable, 2018.

Name and Principal Position Year Salary Bonus
Stock
Awards(1)

Option
Awards

Non-Equity
Incentive Plan
Compensation(2)

All Other
Compensation(3)
Total
Gary C. Bhojwani
Chief Executive Officer
2020 $ 1,025,000 $ — $ 4,901,181 $ — $ 2,231,527 $ 103,178 $ 8,260,886
2019 1,000,000 — 3,356,211 661,099 1,727,442 48,071 6,792,823
2018 996,528 — 4,666,051 633,319 1,338,333 67,103 7,701,334
Paul H. McDonough
Chief Financial Officer(4)
2020 615,000 — 980,275 — 836,823 15,349 2,447,447
2019 441,667 309,799 603,015 116,563 492,787 12,597 1,976,428
Bruce K. Baude
Chief Operations & Technology Officer
2020 650,833 — 761,068 — 872,558 37,082 2,321,541
2019 632,167 — 601,348 118,484 679,575 40,466 2,072,040
2018 615,000 — 566,480 130,395 553,521 31,595 1,896,991
Eric R. Johnson
Chief Investment Officer
2020 550,000 — 870,623 — 745,242 24,407 2,190,272
2019 545,833 — 687,309 135,754 600,060 17,937 1,986,893
2018 520,833 — 566,480 130,395 631,893 17,317 1,866,918
Matthew J. Zimpfer
General Counsel
2020 597,167 — 870,623 — 812,548 36,222 2,316,560
2019 577,500 — 687,309 135,754 621,057 30,585 2,052,205
2018 541,667 — 1,212,107 149,050 470,671 28,257 2,401,752

~~(1)~~

This column represents the aggregate grant date fair value of RSU and P-share awards, in accordance with ASC 718, excluding the impact of estimated forfeitures related to service-based vesting conditions. For additional information, see Note 11 to the CNO financial statements in the Form 10-K for the year ended December 31, 2020, as filed with the SEC. See the Grants of Plan-Based Awards in 2020 table for information on awards made in 2020. The amounts in this column do not necessarily correspond to the actual value that will be recognized by the NEOs. The amounts in this column for 2020 include the grant date value of P-share awards based on the target amounts for each of the NEOs. Under the terms of those P-share awards, the officers are entitled to receive 200% of the target number of shares if the Company equals or exceeds the maximum performance levels set forth in those awards. If the maximum performance levels are achieved for the P-share awards made in 2020, the aggregate grant date value of the awards shown in this column would be as follows: Mr. Bhojwani, $7,655,889; Mr. McDonough, $1,532,031; Mr. Baude, $1,188,628; Mr. Johnson, $1,359,263; and Mr. Zimpfer $1,359,263.

~~(2)~~

This column represents the dollar amount of payments made after year end to the NEOs based on performance for the specified year with respect to the targets established under the Company’s Annual Cash Incentive/P4P Plan.

~~(3)~~

For 2020, the amounts reported in this column include amounts paid for: (a) group life insurance premiums; (b) Company contributions to the 401(k) Plan; (c) (i) dividend equivalents payable in cash upon vesting of RSUs (granted since May 2017) to the extent that cash dividends are paid on the common stock underlying the RSUs after the award date and prior to the issuance of shares upon vesting and (ii) dividend equivalents paid upon vesting of P-share awards; and (d) tax reimbursement.

~~The table below shows the amounts paid in 2020 for group life insurance premiums, 401(k) plan contributions and tax reimbursements for each NEO.~~

Name
Group
Life Insurance
Premiums

401(k) Plan
Contributions
Dividends
Tax
Reimbursement

Gary C. Bhojwani $ 966 $ 8,550 $ 86,347 $ 7,315
Paul H. McDonough 1,806 8,550 1,885 3,108
Bruce K. Baude 1,806 8,550 20,921 5,805
Eric R. Johnson 2,772 — 21,635 —
Matthew J. Zimpfer 966 8,507 26,750 —

~~(4)~~

Mr. McDonough became our Chief Financial Officer on April 1, 2019. The amount set forth in the bonus column for Mr. McDonough for 2019 represents an amount paid pursuant to his then-current employment agreement in connection with his hiring and relocation to Chicago, Illinois.

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~~Grants of Plan-Based Awards in 2020~~

~~The following table shows certain information concerning grants of plan-based awards in 2020 for the NEOs.~~

Estimated Future Payouts Under
Non-Equity Incentive Plan Awards(1)

Estimated Future Payouts
(in Shares of Common Stock)
Under Equity Incentive
Plan Awards(2)

All Other
Stock
Awards:
Number of
Shares of
Stock or
Units(3)

Grant Date
Fair Value
of Stock
and Option
Awards(4)

Name
Grant
Date
Threshold Target Maximum Threshold Target Maximum
Gary C. Bhojwani $ 820,328 $ 1,640,656 $ 3,281,312
2-18-20 67,650 135,300 270,600 $ 2,754,708
2-18-20 110,700 2,146,473
Paul H. McDonough 307,623 615,246 1,230,492
2-18-20 13,550 27,100 54,200 551,756
2-18-20 22,100 428,519
Bruce K. Baude 325,547 651,093 1,302,186
2-18-20 10,500 21,000 42,000 427,560
2-18-20 17,200 333,508
Eric R. Johnson 275,000 550,000 1,100,00
2-18-20 12,000 24,000 48,000 488,640
2-18-20 19,700 381,983
Matthew J. Zimpfer 298,700 597,399 1,194,798
2-18-20 12,000 24,000 48,000 488,640
2-18-20 19,700 381,983

~~(1)~~

These amounts represent the threshold, target and maximum amounts that would have been payable for 2020 if the corresponding performance-based metrics under the Annual Cash Incentive/P4P Plan had been achieved in such year. The amounts shown have been prorated to reflect any change during the year in the base salary or in the target as a percentage of base salary. The amounts paid for 2020 performance under the Annual Cash Incentive/P4P Plan are listed in the Summary Compensation Table for 2020 beginning on page 65 of this Proxy Statement under the column heading “Non-Equity Incentive Plan Compensation.”

~~(2)~~

These amounts represent the threshold, target and maximum number of shares that the NEOs can receive under the terms of the P-share awards that were awarded to the NEOs during 2020 under the Amended and Restated Long-Term Incentive Plan. See footnote 3 to the Outstanding Equity Awards at 2020 Fiscal Year-End table beginning on page 69 for additional information regarding the 2020 P-share awards.

~~(3)~~

~~The amount in this column represents the number of RSUs that were awarded to the Named Executive Officers during 2020 under the Amended and Restated Long-Term Incentive Plan.~~

~~(4)~~

The values included in this column represent the grant date fair value of RSU and P-share (at target) awards computed in accordance with ASC 718. A description of the assumptions used in calculating these values may be found in Note 11 to the CNO financial statements in the Form 10-K for the year ended December 31, 2020, as filed with the SEC.

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~~Narrative Supplement to the Summary Compensation Table for 2020 and the Grants of Plan-Based Awards in 2020 Table~~

~~Amended Employment Agreement and Executive Agreements~~

~~Chief Executive Officer~~. The Company is a party to an employment agreement with Mr. Bhojwani ~~which~~that governs the terms of his employment as the Company’s Chief Executive Officer for a term that is currently scheduled to expire on December 31, 2023 (the “Amended CEO Agreement”) unless earlier terminated in accordance with its terms or renewed or extended by mutual agreement. The Amended CEO Agreement subjects Mr. Bhojwani to non-solicitation and non-competition covenants that apply during the term and for one year thereafter. The Amended CEO Agreement provides for an annual base salary of $1,030,000, with increases from time to time based on Mr. Bhojwani’s performance, and an annual performance-based bonus with a target of 160% of base salary with respect to any calendar year. The threshold payout for Mr. Bhojwani is 50% of his target payout pursuant to the P4P Plan, and the maximum payout pursuant to the Amended CEO Agreement is 200% of his target payout. ~~For a summary of~~

In the event that Mr. Bhojwani’s ~~entitlements~~employment is terminated by the Company without “Just Cause” or by Mr. Bhojwani “With Reason” (both as defined in ~~connection with various types~~the Amended CEO Agreement), or following expiration of ~~terminations of his employment during~~ the term ~~see~~of the ~~“Potential Payments upon Termination~~Amended CEO Agreement if no extension has been offered by the Company on substantially the same or ~~Change~~better terms, Mr. Bhojwani is eligible to receive the following benefits: (1) a pro rata bonus for the year of termination; (2) a lump-sum severance payment equal to two times the sum of (a) his base salary plus (b) the target bonus; (3) outplacement services for a period of up to twelve months; (4) a lump-sum payment for six months of financial and tax preparation services in an amount not to exceed $10,000; and (5) up to twelve months of fully subsidized coverage for certain health and welfare benefits. In the event that such termination occurs within six months in anticipation of or within two years following a “Change in Control” ~~section below.~~(as defined in the Amended CEO Agreement), Mr. Bhojwani would be eligible to receive the same benefits, except that (a) the lump-sum severance payment described in clause (2) above would equal three times the sum of (i) his base salary plus (ii) the target bonus and (b) the subsidized health and welfare benefits described in clause (5) above would be provided for up to 24 months. The receipt of such benefits is conditioned on Mr. Bhojwani’s timely execution of a general release of claims in favor of the Company.

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Other Executive Officers. On August 6, 2019, the ~~Compensation Committee~~HRCC approved and adopted the CNO Executive Severance Pay Plan, ~~(as~~as restated effective November 13, 2019 and further amended effective October 1, 2020 ~~the~~(the “Severance Plan”). The Severance Plan covers the executive officers of the Company who report to the Company’s Chief Executive Officer, including the ~~Chief Financial Officer Paul H. McDonough and other NEOs Bruce K. Baude, Eric R. Johnson and Matthew J. Zimpfer. For a summary~~NEOs. Under the terms of ~~each NEO’s~~the Severance Plan, in the event that the employment of an NEO (other than ~~our CEO’s) entitlements~~ Mr. Bhojwani) is terminated by the Company without “Just Cause” or by such NEO “With Reason” (in ~~connection with various terminations~~each case, as defined in the Severance Plan), such NEO is eligible to receive the following benefits: (1) a pro rata bonus for the year of ~~employment, see~~termination; (2) a lump-sum severance payment equal to one and one-half times the ~~“Potential Payments upon Termination~~sum of (a) the NEO’s base salary plus (b) the target bonus, in each case, as in effect as of the termination date; (3) outplacement services for a period of up to twelve months; (4) a lump-sum payment for six months of financial and tax preparation services in an amount not to exceed $10,000; and (5) up to eighteen months of subsidized coverage for certain health and welfare benefits. In the event that such termination occurs within six months in anticipation of or ~~Change~~within two years following a “Change in Control” ~~section below.~~ (as defined in the Severance Plan), the NEO would be eligible to receive the same benefits, except that the lump-sum severance payment described in clause (2) above would equal two times the sum of (i) the NEO’s base salary plus (ii) the target bonus. At the discretion of the plan administrator, the receipt of such benefits may be conditioned on the NEO’s execution of a general release of claims in favor of the Company, and, in general, the Company may amend or terminate the Severance Plan at any time.

In connection with the adoption of the Severance Plan, the ~~Compensation Committee~~HRCC approved, and each NEO (other than Mr. Bhojwani) entered into, a Confidential Information and Nonsolicitation Agreement (the “Executive Agreement”) with the Company, effective August 6, 2019, pursuant to which each such NEO ~~(other than Mr. Bhojwani)~~ agreed to be bound by a non-solicitation covenant that ~~applied~~applies during the ~~executive’s~~executive officer’s term of employment and for a period of one year thereafter. Mr. Goldberg’s Executive Agreement also includes a non-competition covenant that applies during his term of employment and for a period of one year thereafter.

Baude Separation. Bruce Baude separated from the Company, effective December 31, 2022. Mr. Baude’s separation resulted from the Company’s elimination of his position and was an involuntary termination by the Company without “Just Cause” for the purposes of the Severance Plan. Accordingly, Mr. Baude was entitled to the following severance benefits subject to and in accordance with the terms of the Severance Plan, including his execution and non-revocation of a waiver and release of claims in favor of the Company and compliance with certain non-disclosure and non-solicitation obligations: (1) a bonus for 2022 ($728,322); (2) a lump-sum severance payment equal to one and one-half times the sum of his base salary plus his target bonus ($1,980,000); (3) a lump-sum payment for six months of financial and tax preparation services ($3,861); and (4) up to eighteen months of subsidized coverage for certain health and welfare benefits. Mr. Baude waived outplacement services. In accordance with his applicable award agreements, most of Mr. Baude’s unvested P-shares, restricted stock and stock options were forfeited upon his departure. See “Potential Payments Upon Termination or Change in Control” beginning on page 74 for information on unvested awards held by Mr. Baude following his departure.

Mr. Baude did not receive any discretionary payments in connection with his separation.

In order to assist with the orderly transition of his responsibilities and rescoping of his former position, Mr. Baude agreed to serve as a consultant to the Company for up to 12 months following his separation date. Mr. Baude is entitled to a monthly consulting fee of $8,500 during the term of his consultancy.

Benefits

In addition to participation in our Annual Cash Incentive/P4P Plan and LTI plan, our executive officers are eligible to participate in all of the broad-based, Company-sponsored, benefits programs on the same basis as other full-time associates. These include our health and welfare benefits, such as our medical/dental plans, disability plans and life insurance as well as our 401(k) Plan.

We do not offer any form of supplemental executive health or welfare program other than our Mayo Clinic executive health program and our Deferred Compensation Plan. The Deferred Compensation Plan primarily is intended as a “restoration” plan that provides participants the ability to defer their own compensation above the Internal Revenue Service limits imposed on the 401(k) Plan. P-shares and RSUs granted in 2019 and prior years also may be deferred into the Deferred Compensation Plan. We do not make annual contributions to the Deferred Compensation Plan in addition to the amounts contributed by our executive officers. The material terms of the Deferred Compensation Plan are described in the section entitled “Nonqualified Deferred Compensation in 2022” beginning on page 73.

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Additional Information

Prohibition Against Trading in Derivatives

It is a violation of Company policy for any Board member or executive officer to purchase, sell or engage in any other transaction involving any derivative securities or hedging related to any of our equity securities. This prohibition does not apply, however, to any exercise of our Stock Options pursuant to our Amended and Restated Long-Term Incentive Plan or any other benefit plans that we may adopt from time to time, any sale of our stock in connection with any cashless exercise (if otherwise permitted), or payment of withholding tax upon the exercise, of any such Stock Option.

Clawback Rights

Our Amended and Restated Long-Term Incentive Plan, Annual Cash Incentive/P4P Plan and Clawback Policy provide for strong clawback rights related to our incentive compensation.

The Company’s Amended and Restated Long-Term Incentive Plan contains a clawback provision applicable to any covered employee in receipt of any long-term equity awards (including P-shares, RSUs and Stock Options). Under this provision, if the Committee determines the achievement of a performance goal was based on incorrect data, and the performance goal was not actually achieved or such achievement was overstated, then the Company is permitted to recapture such portion of the award that was granted, vested or paid to a covered employee on the basis of such incorrect data. To effect this provision, we may pursue various means of recovery of awards from one or more executive officers, including (1) seeking repayment from the executive officer; (2) offsetting the recovery from an amount that otherwise would be payable to the executive officer under another benefit plan; (3) withholding of future equity grants, bonus awards, or salary increases; or (4) any combination of these actions.

Our Annual Cash Incentive/P4P Plan also contains recapture rights of any incentive amount paid or vested in the event that the Committee determines that the achievement of performance goals was based on incorrect data.

In addition to the clawback rights described above, effective January 31, 2020, the Board adopted a Clawback Policy for all current and former executive officers that provides for recoupment of certain cash and equity performance-based incentive compensation in the event of (1) an accounting restatement resulting from material noncompliance with financial reporting requirements under applicable law, or (2) other detrimental conduct that has caused or is likely to cause material financial, operational or reputational harm to the Company. The incentive compensation recoverable in the case of an accounting restatement will be, in respect of the three years prior to such restatement, the sum of (a) the Board’s determination of the amount of excess incentive compensation received by the covered executive officer as a result of the error in the financial statements, (b) costs incurred by the Company in connection with the restatement, and (c) any equity-based awards that were either granted or vested during the three-year recoupment period as calculated in a manner deemed appropriate by the Board. In the case of misconduct, the amount will be determined by the Board based on its assessment of the covered executive officer’s involvement, the impact of the conduct on the magnitude of loss to the Company and such other relevant facts and circumstances. The Board has discretion to determine the method for recovering any incentive compensation under the Clawback Policy.

Impact of Tax and Accounting on Compensation Decisions

The HRCC considers the various tax and accounting implications of our compensation design.

When determining the awards of long-term equity incentive grants to executive officers and associates, the Committee considers the accounting costs associated with the grants. Under FASB ASC Topic 718, grants of Stock Options, restricted stock, RSUs, and other share-based payments result in an accounting charge that is reflected in our financial statements.

Section 162(m) of the Internal Revenue Code generally prohibits any publicly held corporation from taking a federal income tax deduction for compensation paid in excess of $1 million in any taxable year to certain current and former senior corporate officers. The enactment of the Tax Cuts and Jobs Act of 2017 eliminated the previously commonly used qualified performance-based compensation exception to Section 162(m) and as a result, compensation paid in 2020 and later years to our NEOs in excess of $1 million will not be deductible under Section 162(m) of the Code even if subject to performance conditions. While the Committee is mindful of the benefit of the deductibility, the Committee also is of the view that compensation and benefits decisions should be driven primarily by the needs of the business, rather than by tax policy.

CNO Financial Group, Inc. 2023 Proxy Statement

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Compensation Committee Report

The Human Resources and Compensation Committee has reviewed the Compensation Discussion and Analysis and has discussed it with management. Based on the Committee’s review and discussions with management, the Committee has recommended to the Board that the Compensation Discussion and Analysis be included in this Proxy Statement. This report is provided by the following independent directors, who comprise the Committee:

Chair Mary R. (Nina) Henderson
Ellyn L. Brown
David B. Foss
Frederick J. Sievert

CNO Financial Group, Inc. 2023 Proxy Statement67

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Summary Compensation Table for 2022

The following Summary Compensation Table for 2022 sets forth compensation paid to (i) our Chief Executive Officer, (ii) our Chief Financial Officer, and (iii) the other three most highly compensated individuals who served as executive officers of CNO as of December 31, 2022 (collectively, our “Named Executive Officers” (the “NEOs”)) for each of the years shown below.

Name and Principal Position	Year		Salary			Stock Awards(1)			Non-Equity Incentive Plan Compensation(2)			All Other Compensation(3)			Total
Gary C. Bhojwani Chief Executive Officer		2022		$	1,030,000		$	5,514,571		$	1,854,852		$	352,323		$	8,751,746
		2021			1,030,000			5,139,686			2,556,103			222,377			8,948,166
		2020			1,025,000			4,901,181			2,231,527			103,178			8,260,886
Paul H. McDonough Chief Financial Officer		2022			653,833			1,424,080			743,967			76,250			2,898,130
		2021			618,000			1,134,231			958,539			24,730			2,735,500
		2020			615,000			980,275			836,823			15,349			2,447,447
Bruce K. Baude Chief Operations & Technology Officer		2022			659,000			813,760			728,322			2,065,533			4,266,615
		2021			654,000			763,179			1,001,296			42,297			2,460,772
		2020			650,833			761,068			872,558			37,082			2,321,541
Scott L. Goldberg President, Consumer Division(6)		2022			625,000			915,480			689,457			107,077			2,337,014
		2021			566,333			875,177			890,730			63,540			2,395,781
Eric R. Johnson Chief Investment Officer(7)		2022			620,833			915,480			715,044			63,379			2,314,736
		2020			550,000			870,623			745,242			24,407			2,190,272

(1)

This column represents the aggregate grant date fair value of RSU and P-share awards, in accordance with ASC 718, excluding the impact of estimated forfeitures related to service-based vesting conditions. For additional information, see Note 11 to the CNO financial statements in the Form 10-K for the year ended December 31, 2022, as filed with the SEC. See the Grants of Plan-Based Awards in 2022 table for information on awards made in 2022. The amounts in this column do not necessarily correspond to the actual value that will be recognized by the NEOs. The amounts in this column for 2022 include the grant date value of P-share awards based on the target amounts for each of the NEOs. Under the terms of those P-share awards, the officers are entitled to receive 200% of the target number of shares if the Company equals or exceeds the maximum performance levels set forth in those awards. If the maximum performance levels are achieved for the P-share awards made in 2022, the aggregate grant date fair value of the awards shown in this column would be as follows: Mr. Bhojwani, $8,029,601; Mr. McDonough, $2,081,660; Mr. Baude, $1,189,520; Mr. Goldberg, $1,338,210; and Mr. Johnson $1,338,210.

(2)

(3)

The amounts reported in this column for 2022 include amounts shown below paid for: (a) group life insurance premiums paid by the Company; (b) Company contributions to the 401(k) Plan; (c) (i) dividend equivalents paid in cash upon vesting of RSUs to the extent that cash dividends are paid on the common stock underlying the RSUs after the award date and prior to the issuance of shares upon vesting and (ii) dividend equivalents paid upon vesting of P-share awards; (d) tax reimbursement; (e) perquisites and other personal benefits; (f) commissions; and (g) separation payments.

Name	Group Life Insurance Premiums			401(k) Plan Contributions			Dividends			Tax Reimbursement			Perquisites and Other Personal Benefits(4)			Commissions			Separation Payments(5)
Gary C. Bhojwani		$	966		$	12,200		$	276,365		$	24,295		$	38,497		$	—		$	—
Paul H. McDonough			1,806			12,200			56,102			6,142			—			—			—
Bruce K. Baude			1,806			12,200			54,662			5,990			—			—			1,990,875
Scott L. Goldberg			966			12,200			61,186			11,268			21,268			189			—
Eric R. Johnson			2,772			—			60,607			—			—			—			—

(4)

For Mr. Bhojwani, this column includes the costs of certain (a) travel for Mr.��Bhojwani’s spouse in the amount of $28,663; (b) financial and tax consulting services; and (c) sporting event tickets. For Mr. Goldberg, this column includes the costs of certain (a) travel for Mr. Goldberg’s spouse and (b) sporting event tickets. No other NEOs received perquisites in excess of $10,000 in 2022.

(5)

For additional information on Mr. Baude's separation, see page 65.

(6)

Mr. Goldberg’s 2020 compensation is not provided as he was not an NEO for that year.

(7)

Mr. Johnson’s 2021 compensation is not provided as he was not an NEO for that year.

CNO Financial Group, Inc. 2023 Proxy Statement

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Grants of Plan-Based Awards in 2022

The following table shows certain information concerning grants of plan-based awards in 2022 for the NEOs.

			Estimated Future Payouts Under Non-Equity Incentive Plan Awards(1)									Estimated Future Payouts (in Shares of Common Stock) Under Equity Incentive Plan Awards(2)						All Other Stock Awards: Number of Shares of Stock or Units(3)		Grant Date Fair Value of Stock and Option Awards(4)
Name	Grant Date		Threshold			Target			Maximum			Threshold		Target		Maximum				Grant Date Fair Value of Stock and Option Awards(4)
Gary C. Bhojwani				$	824,000		$	1,648,000		$	3,296,000
		2-15-22											58,900		117,800		235,600				$	3,038,062
		2-15-22																	99,100			2,476,509
Paul H. McDonough					330,500			661,000			1,322,000
		2-15-22											15,400		30,800		61,600					794,332
		2-15-22																	25,200			629,748
Bruce K. Baude					330,000			660,000			1,320,000
		2-15-22											8,800		17,600		35,200					453,904
		2-15-22																	14,400			359,856
Scott L. Goldberg					317,500			635,000			1,270,000
		2-15-22											9,900		19,800		39,600					510,642
		2-15-22																	16,200			404,838
Eric R. Johnson					317,500			635,000			1,270,000
		2-15-22											9,900		19,800		39,600					510,642
		2-15-22																	16,200			404,838

(1)

These amounts represent the threshold, target and maximum amounts that would have been payable for 2022 if the corresponding performance-based metrics under the Annual Cash Incentive/P4P Plan had been achieved in such year. The amounts paid for 2022 performance under the Annual Cash Incentive/P4P Plan are listed in the Summary Compensation Table for 2022 on page 68 of this Proxy Statement under the column heading “Non-Equity Incentive Plan Compensation.”

(2)

These amounts represent the threshold, target and maximum number of shares that the NEOs can receive under the terms of the P-share awards that were awarded to the NEOs during 2022 under the Amended and Restated Long-Term Incentive Plan. See footnote 3 to the Outstanding Equity Awards at 2022 Fiscal Year-End table beginning on page 71 for additional information regarding the 2022 P-share awards.

(3)

The amount in this column represents the number of RSUs that were awarded to the Named Executive Officers during 2022 under the Amended and Restated Long-Term Incentive Plan.

(4)

CNO Financial Group, Inc. 2023 Proxy Statement69

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Narrative Supplement to the Summary Compensation Table for 2022 and the Grants of Plan-Based Awards in 2022 Table

Terms of Equity-Based Awards

Vesting Schedule

Awards of RSUs generally vest in three equal annual installments beginning one year after the grant, subject to continued service through the vesting dates. P-share awards generally vest based on performance over ~~one three-year period,~~three years, after the conclusion of which they will vest only if and to the extent that the financial performance metrics specified in the award agreement have been achieved for such period, subject to continued service through the date on which the Committee determines such achievement. See “Compensation Discussion and Analysis” beginning on page 4140 for more information on the P-share awards. Unless otherwise noted, grants to the NEOs have vesting schedules identical to other officers.

Forfeiture and Post-Employment Treatment

Unvested RSUs and P-shares granted in ~~2020~~2022 generally provide that, in the event of termination by the Company for any reason (other than for “cause”, as a result of the executive’s death or disability or in connection with a change in control), (i) a pro rata portion of the next installment of each RSU will vest in connection with such ~~termination,~~termination; and (ii) a pro rata portion of the P-shares granted will ~~remain eligible to~~ vest and will be payable to the extent the performance criteria are met at the same time as other holders receive payments under such P-share award. In the event that an executive’s employment is terminated by the Company without “cause” or by the executive for “good reason” within six months prior to and in anticipation of or within 24 months after a “change in control” has occurred, ~~then~~(a) a pro rata portion of the P-shares will vest (based on the number of days from the beginning of the performance period to and including the date of termination); and (b) any RSU awards will vest in full, in each case as of such date of termination.

Awards outstanding under the Company’s Amended and Restated Long-Term Incentive Plan will be treated as follows upon termination of employment due to an individual’s retirement or disability (except as otherwise provided in the individual award agreement): (i) any unvested RSUs will continue to vest ~~after retirement~~ on the same vesting schedule as if the individual had remained employed by CNO; and (ii) a pro rata portion of any P-shares will

~~CNO Financial Group, Inc. 2021 Proxy Statement~~67

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vest and will be payable to the extent the performance criteria are met at the same time as other holders receive payments under such P-share award. For the purpose of the Amended and Restated Long-Term Incentive Plan, “retirement” means voluntary termination of employment after achieving either 62 years of age, or 60 years of age with at least 10 years of employment with the Company. Upon an individual’s death: (a) RSUs will vest in full; and (b) a pro rata portion of any P-shares will vest (based on the number of days from the beginning of the performance period to and including the date of termination) and will be payable to the extent the performance criteria are met at the same time as other holders receive payments under such P-share award.

Dividends

For RSUs, NEOs are entitled to dividend equivalents upon vesting. The payments of cash dividends and dividend equivalents are taxed as compensation income to the holders of the RSUs. Holders of P-share awards are entitled to dividend equivalents on any P-shares that vest. Such dividend equivalents are payable in cash at the time of vesting of the P-shares to the extent that cash dividends were paid on the common stock underlying the P-shares after the award date and prior to the issuance of shares upon vesting.

68
70

CNO Financial Group, Inc. ~~2021~~2023 Proxy Statement

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Outstanding Equity Awards at ~~2020~~2022 Fiscal Year-End

The following table sets forth certain information concerning outstanding equity awards held by the NEOs as of December 31, ~~2020.~~2022.

��

			OPTION AWARDS									STOCK AWARDS												OPTION AWARDS									STOCK AWARDS
Name	Award Date		Number of Securities Underlying Unexercised Options Exercisable		Number of Securities Underlying Unexercised Options Unexercisable		Option Exercise Price			Option Expiration Date		Number of Shares or Units of Stock That Have Not Vested(1)		Market Value of Shares or Units of Stock That Have Not Vested(2)			Equity Incentive Plan Awards: Number of Unearned Shares, Units or Other Rights That Have Not Vested(3)		Equity Incentive Plan Awards: Market or Payout Value of Unearned Shares, Units or Other Rights That Have Not Vested(4)			Award Date		Number of Securities Underlying Unexercised Options Exercisable		Number of Securities Underlying Unexercised Options Unexercisable		Option Exercise Price			Option Expiration Date		Number of Shares or Units of Stock That Have Not Vested(1)		Market Value of Shares or Units of Stock That Have Not Vested(2)			Equity Incentive Plan Awards: Number of Unearned Shares, Units or Other Rights That Have Not Vested(3)			Equity Incentive Plan Awards: Market or Payout Value of Unearned Shares, Units or Other Rights That Have Not Vested(4)
Gary C. Bhojwani		5-5-16		90,600		—		$	18.43		5-5-26		—		$	—		—		$	—		2-23-17		44,250		—		$	21.06		2-23-27		—		$	—		$	—		$	—
		2-23-17		44,250		—			21.06		2-23-27		—			—		—			—		2-21-18		100,150		—			23.33		2-21-28		—			—			—			—
		2-21-18(5)		50,075		50,075			23.33		2-21-28		13,820			307,219		—			—		2-19-19		164,600		—			17.48		2-19-29		—			—			—			—
		2-21-18(6)		—		—			—		—		41,055			912,653		—			—		2-18-20(5)		—		—			—		—		36,531			834,733			—			—
		2-21-18(7)		—		—			—		—		25,682			570,911		—			—		2-18-20(6)		—		—			—		—		135,300			3,091,605			—			—
		2-21-18(8)		—		—			—		—		51,424			1,143,156		—			—		2-18-20(7)		—		—			—		—		135,300			3,091,605			—			—
		2-19-19(9)		—		164,600			17.48		2-19-29		44,484			988,879		56,150			1,248,215		2-16-21(8)		—		—			—		—		67,188			1,535,246			118,500			2,707,725
		2-19-19(10)		—		—			—		—		—			—		112,300			2,496,429		2-16-21(9)		—		—			—		—		—			—			118,500			2,707,725
		2-18-20(11)		—		—			—		—		110,700			2,460,861		135,300			3,007,719		2-15-22(10)		—		—			—		—		99,100			2,264,435			58,900			1,345,865
		2-18-20(12)		—		—			—		—		—			—		135,300			3,007,719		2-15-22(11)		—		—			—		—		—			—			58,900			1,345,865
Paul H. McDonough		4-1-19(13)		—		31,800			16.50		4-1-29		8,316			184,865		10,450			232,304		4-1-19		31,800		—			16.50		4-1-29		—			—			—			—
		4-1-19(14)		—		—			—		—		—			—		20,900			464,607		2-18-20(5)		—		—			—		—		7,293			166,605			—			—
		2-18-20(11)		—		—			—		—		22,100			491,283		27,100			602,433		2-18-20(6)		—		—			—		—		27,100			619,235			—			—
		2-18-20(12)		—		—			—		—		—			—		27,100			602,433		2-18-20(7)		—		—			—		—		27,100			619,235			—			—
Bruce K. Baude		2-25-15		51,290		—			16.42		2-25-25		—			—		—			—
																							2-16-21(8)		—		—			—		—		14,454			330,274			26,700			610,095
																							2-16-21(9)		—		—			—		—		—			—			26,700			610,095
																							2-15-22(10)		—		—			—		—		25,200			575,820			15,400			351,890
																							2-15-22(11)		—		—			—		—		—			—			15,400			351,890
Bruce K. Baude(12)																							2-23-16		71,400		—			17.38		2-23-26		—			—			—			—
		2-23-16		71,400		—			17.38		2-23-26		—			—		—			—		2-23-17		30,970		—			21.06		2-23-27		—			—			—			—
		2-23-17		30,970		—			21.06		2-23-27		—			—		—			—		2-21-18		20,620		—			23.33		2-21-28		—			—			—			—
		2-21-18(5)		10,310		10,310			23.33		2-21-28		2,847			63,289		—			—		2-19-19		29,500		—			17.48		2-19-29		—			—			—			—
		2-21-18(7)		—		—			—		—		5,288			117,552		—			—		2-18-20(5)											4,239			96,861
		2-21-18(8)		—		—			—		—		10,588			235,371		—			—		2-18-20(6)		—		—			—		—		21,000			479,850			—			—
		2-19-19(9)		—		29,500			17.48		2-19-29		7,986			177,529		10,050			223,412		2-18-20(7)		—		—			—		—		21,000			479,850			—			—
		2-19-19(10)		—		—			—		—		—			—		20,100			446,823		2-16-21(8)		—		—			—		—		3,623			82,786			12,000			274,200
		2-18-20(11)		—		—			—		—		17,200			382,356		21,000			466,830		2-16-21(9)		—		—			—		—		—			—			12,000			274,200
		2-18-20(12)		—		—			—		—		—			—		21,000			466,830		2-15-22(10)		—		—			—		—		3,759			85,893			2,930			66,951
																							2-15-22(11)		—		—			—		—		—			—			2,930			66,951
Scott L. Goldberg																							2-23-16		51,000		—			17.38		2-23-26		—			—			—			—
																							2-23-17		22,120		—			21.06		2-23-27		—			—			—			—
																							2-21-18		20,620		—			23.33		2-21-28		—			—			—			—
																							2-19-19		33,800		—			17.48		2-19-29		—			—			—			—
																							2-18-20(5)		—		—			—		—		6,501			148,548			—			—
																							2-18-20(6)		—		—			—		—		24,000			548,400			—			—
																							2-18-20(7)		—		—			—		—		24,000			548,400			—			—
																							2-16-21(8)		—		—			—		—		11,154			254,869			20,600			470,710
																							2-16-21(9)		—		—			—		—		—			—			20,600			470,710
																							2-15-22(10)		—		—			—		—		16,200			370,170			9,900			226,215
																							2-15-22(11)		—		—			—		—		—			—			9,900			226,215

CNO Financial Group, Inc. ~~2021~~2023 Proxy Statement69
71

Number of
Securities
Underlying
Unexercised
Options
Exercisable

Number of
Securities
Underlying
Unexercised
Options
Unexercisable

Option
Exercise
Price

Option
Expiration
Date

Number of
Shares or
Units of
Stock That
Have Not
Vested(1)

Market
Value of
Shares or
Units of
Stock That
Have Not
Vested(2)

Equity
Incentive
Plan Awards:
Number of
Unearned
Shares,
Units or
Other
Rights That
Have Not
Vested(3)

Equity
Incentive
Plan Awards:
Market or
Payout
Value of
Unearned
Shares,
Units or
Other
Rights That
Have Not
Vested(4)

Number of
Shares or
Units of
Stock That
Have Not
Vested(1)

Market
Value of
Shares or
Units of
Stock That
Have Not
Vested(2)

Equity
Incentive
Plan Awards:
Number of
Unearned
Shares,
Units or
Other
Rights That
Have Not
Vested(3)

Equity
Incentive
Plan Awards:
Market or
Payout
Value of
Unearned
Shares,
Units or
Other
Rights That
Have Not
Vested(4)

(1)

The amounts in this column reflect (a) RSUs; and (b) the number of shares of CNO common stock to which the NEO ~~will be~~is entitled ~~to receive in respect~~following release of ~~P-shares granted in 2018 as a result of the Company’s achievement of (i) 147.37% of the applicable~~P-share awards based on achieved 2020 Operating ROE, ~~targets~~2020 Operating EPS and ~~(ii) 73.60% of the~~ relative TSR ~~targets, in each case, over~~for the performance period commencing on January 1, ~~2018~~2020 and ending December 31, ~~2020 and~~2022, subject to employment by the award recipient through February ~~16, 2021,~~14, 2023, the date the ~~Compensation Committee~~HRCC certified performance achievement levels and released such awards.

(2)

The dollar amounts in this column equal the number of RSUs or P-shares, as applicable, calculated as described in footnote (1) above, each as multiplied by ~~$22.23~~$22.85 (which was the closing price of CNO common stock on December ~~31, 2020)~~30, 2022) (the “Year-End Closing Price”).

(3)

The amounts in this column represent the number of shares of CNO common stock to which the NEO will be entitled with respect to the P-share awards made in ~~2019~~2021 and ~~2020~~2022 assuming achievement of ~~(i)~~ maximum performance levels for P-share awards ~~based on Operating ROE~~made in 2021 and ~~Operating EPS and (ii)~~ target performance levels ~~with respect to~~for P-share awards ~~based on relative TSR. Vesting for 50% of the~~made in 2022. The P-share awards granted in 2019 is based on the Company’s three-year Operating ROE, with a target of 10.4% for the three-year period, and the remaining 50% is based on relative TSR over the same three-year period, targeting the 50th percentile. Vesting for the P-share awards granted in 2020 is2021 are based 50% on one-year Operating ROE, with a target set at ~~10.2%~~8.4%, and the remaining 50% isare based on one-year Operating EPS, with a target set at ~~$2.02,~~$1.88, each as adjusted by relative TSR for the ~~2020-2022~~2021—2023 performance period. The P-share awards granted in 2022 are based 50% on one-year Operating ROE, with a target set at 9.5%, and the remaining 50% are based on one-year Operating EPS, with a target set at $2.50, each as adjusted by relative TSR for the 2022—2024 performance period.

(4)

The dollar amounts in this column equal the number of P-shares, calculated as described in footnote (3) above, multiplied by the Year-End Closing Price.

(5)

~~Any remaining options vested on February 21, 2021.~~ Any remaining RSUs awarded on this date vest on March 25, ~~2021.~~2023.

(6)

~~Any remaining RSUs awarded on this date vest on March 25, 2021.~~

~~(7)~~

These are the number of shares of CNO common stock to which the NEO is entitled following release of P-share awards based on achieved one-year Operating ROE, as adjusted by relative TSR ~~over~~for the performance period commencing on January 1, ~~2018,~~2020, and ending on December 31, ~~2020,~~2022, and subject to employment through February ~~16, 2021.~~14, 2023. See footnote (1) above for additional information.

~~(8)~~
(7)

These are the number of shares of CNO common stock to which the NEO is entitled following release of P-share awards based on achieved one-year Operating ~~ROE over~~EPS, as adjusted by relative TSR for the performance period commencing on January 1, ~~2018,~~2020, and ending on December 31, ~~2020,~~2022, and subject to employment through February ~~16, 2021.~~14, 2023. See footnote (1) above for additional information.

(8)

~~CNO Financial Group, Inc. 2021 Proxy Statement~~

~~TABLE OF CONTENTS~~

~~(9)~~

~~One-half of these options vested on February 19, 2021, and the balance vests on February 19, 2022.~~ The remaining RSUs awarded on this date vest in two equal installments beginning March 25, ~~2021.~~2023. The P-share awards included in the last two columns are based on one-year Operating ROE, as adjusted by the relative TSR over the performance period commencing on January 1, ~~2019~~2021 and ending on December 31, ~~2021.~~2023. See footnote (3) above for additional information.

~~(10)~~
(9)

These are P-share awards based on one-year Operating ~~ROE~~EPS, as adjusted by the relative TSR over the performance period commencing on January 1, ~~2019,~~2021 and ending on December 31, ~~2021.~~2023. See footnote (3) above for additional information.

~~(11)~~
(10)

The RSUs awarded on this date vest in three equal installments beginning March 25, ~~2021.~~2023. The P-share awards included in the last two columns ~~were made in 2020~~are based on one-year Operating ROE, as adjusted by the relative TSR over the performance period commencing on January 1, 2022 and ending on December 31, 2024. See footnote (3) above for additional information.

(11)

These are P-share awards based on one-year Operating EPS, as adjusted by the relative TSR over ~~a three-year period.~~the performance period commencing on January 1, 2022 and ending on December 31, 2024. See footnote (3) above for additional information.

(12)

~~These are P-share awards granted~~The amounts shown for Mr. Baude reflect only the amounts to be realized by him in ~~2020 based on annual Operating ROE, as adjusted~~connection with his termination by the ~~relative TSR over a three-year period.~~Company without “Just Cause” on December 31, 2022. See footnote (3) ~~above~~ for additional information.

~~(13)~~

One-half of these options vest on April 1, 2021, and the balance vests on April 1, 2022. The remaining RSUs awarded on this date vest in two equal installments beginning April 1, 2021. The P-share awards included in the last two columns are based on relative TSR over the performance period commencing on January 1, 2019, and ending on December 31, 2021. See footnote (3) above for additional information.

~~(14)~~

~~These are P-share awards based on Operating ROE over the performance period commencing on January 1, 2019 and ending on December 31, 2021. See footnote (3) above for additional information.~~

~~(15)~~

~~These RSUs vest on March 25, 2021.~~

~~(16)~~

~~The remaining RSUs awarded on this date vest on September 28, 2021.~~

CNO Financial Group, Inc. ~~2021~~2023 Proxy Statement71

TABLE OF CONTENTS

Option Exercises and Stock Vested in ~~2020~~2022

The following table provides information, for the NEOs, concerning (i) Stock Option exercises during ~~2020~~2022 and the value realized upon exercise (before payment of any applicable withholding tax), (ii) the number of shares acquired upon the vesting of RSU awards and (iii) the number of shares ~~to which~~received by the NEO ~~is entitled~~ following release of P-share awards based on achieved ~~average~~ operating return on equity and relative TSR over the performance period commencing on January 1, ~~2017,~~2019, and ending on December 31, ~~2019,~~2021, as certified and released by the ~~Compensation Committee~~HRCC on February ~~18, 2020,~~15, 2022, and the value realized upon vesting thereof (in each case before payment of any applicable withholding tax).

	OPTION AWARDS					STOCK AWARDS					OPTION AWARDS					STOCK AWARDS
Name	Number of Shares Acquired On Exercise		Value Realized Upon Exercise			Number of Shares Acquired on Vesting		Value Realized on Vesting			Number of Shares Acquired On Exercise		Value Realized Upon Exercise			Number of Shares Acquired on Vesting		Value Realized on Vesting
Gary C. Bhojwani		—		$	—		109,527		$	1,587,474		—		$	—		311,111		$	7,857,777
Paul H. McDonough		—			—		4,284			46,953		—			—		59,417			1,499,903
Bruce K. Baude		105,330			494,661		29,170			499,406		—			—		53,993			1,361,575
Scott L. Goldberg												—			—		61,393			1,549,164
Eric R. Johnson		65,200			368,380		30,808			526,164		—			—		61,401			1,548,940
Matthew J. Zimpfer		36,780			85,841		85,841			607,487

Nonqualified Deferred Compensation in ~~2020~~2022

The following table shows certain information concerning nonqualified deferred compensation activity in ~~2020~~2022 for our NEOs.

Name	Executive Contributions in 2020			CNO Contributions in 2020			Aggregate Earnings (Loss) in 2020(1)			Aggregate Withdrawals/ Distributions			Aggregate Balance at 12/31/20(2)			Executive Contributions in 2022			CNO Contributions in 2022			Aggregate Earnings (Loss) in 2022(1)			Aggregate Withdrawals/ Distributions			Aggregate Balance at 12/31/22(2)
Gary C. Bhojwani		$	—		$	—		$	120,570		$	—		$	975,533		$	511,221		$	—		$	(378,321)		$	—		$	1,821,780
Paul H. McDonough			—			—			—			—			—			—			—			—			—			—
Bruce K. Baude			—			—			—			—			—			—			—			—			—			—
Scott L. Goldberg																		—			—			—			—			—
Eric R. Johnson			—			—			—			—			—			—			—			—			—			—
Matthew J. Zimpfer			48,968			—			73,609			—			688,002

(1)

Amounts in this column are not considered above-market or preferential earnings on nonqualified deferred compensation and therefore are not required to be included in the Summary Compensation Table for ~~2020 beginning~~2022 on page 6568 of this Proxy Statement.

(2)

Amounts included in this column reflect ~~the following amounts~~$1,819,102 contributed under the deferred compensation plan by or on behalf of ~~the NEOs,~~Mr. Bhojwani, which amounts were ~~in each case~~ included in the Summary Compensation Table for ~~the NEOs~~Mr. Bhojwani for the year(s) to which the compensation ~~relates: Mr. Bhojwani, $750,000; and Mr. Zimpfer, $158,589.~~relates.

The ~~2020~~2022 Nonqualified Deferred Compensation table presents amounts deferred under our Deferred Compensation Plan. Participants may defer up to 100% of their base salary and annual incentive plan payments, as well as equity awards, under the Deferred Compensation Plan. Deferred amounts (other than equity awards) are credited with earnings or losses based on the return of mutual funds selected by the executive, which the executive may change at any time. We do not make matching contributions to participants’ accounts under the Deferred Compensation Plan. Distributions are made in either a lump sum or an annuity as chosen by the executive at the time of deferral.

CNO Financial Group, Inc. ~~2021~~2023 Proxy Statement73

Potential Payments Upon Termination or Change in Control

The following table describes the value of the compensation and benefits, other than compensation and benefits generally available to salaried ~~employees,~~associates, that would have been payable to each of our NEOs in the event that such NEOs experienced a termination of employment on December 31, ~~2020,~~2022, under each of the scenarios identified below:

Name	Voluntary Resignation Not With Reason or For Cause Termination(1)			Disability(2)			Death(3)			Without Just Cause or With Reason(4)			Involuntary Termination or Resignation With Reason within 6 months before or 2 years after Change In Control(5)			Voluntary Resignation Not With Reason or For Cause Termination(1)			Disability(2)			Death(3)			Without Just Cause or With Reason(4)			Involuntary Termination or Resignation With Reason within 6 months before or 2 years after Change In Control(5)
Gary C. Bhojwani(6)		$	—		$	7,868,399		$	12,938,010		$	13,552,198		$	22,008,502		$	—		$	12,338,753		$	17,373,167		$	19,889,405		$	25,283,508
Paul H. McDonough(7)			—			867,059			1,943,207			3,890,695			5,084,519			—			2,286,523			3,759,262			5,499,625			6,803,075
Bruce K. Baude(8)			—			1,111,700			2,134,874			3,875,334			5,407,922			—			—			—			4,626,740			—
Eric R. Johnson(9)			—			1,220,738			2,300,865			3,571,092			5,051,042
Matthew J. Zimpfer(10)			—			1,271,089			2,696,670			3,804,033			5,721,952
Scott L. Goldberg(9)																		—			1,875,223			3,048,810			4,851,909			5,933,078
Eric R. Johnson(10)																		—			1,875,223			3,028,085			4,858,391			5,927,701

(1)

For purposes of this table, “Voluntary Resignation” means a voluntary termination of employment that occurs prior to the NEO becoming retirement-eligible and that is not a resignation “With Reason” for purposes of the Severance Plan (or, for Mr. Bhojwani, his Amended CEO Agreement).

(2)

Upon a termination of employment due to a NEO’s disability, a pro rata portion (determined based on the number of days from the beginning of the performance period through the date employment is terminated) of any P-share awards will remain eligible to vest as of the end of the performance period without regard to continued employment, subject to achievement of the applicable performance criteria for such performance ~~period.~~period, and all RSUs subject to service-based vesting conditions only would continue to vest as if the NEO had remained in active employment through each applicable vesting date. Amounts reflected in this ~~column assume:~~column: (a) ~~achievement~~reflect the number of ~~applicable~~shares to which the NEO is entitled following release of P-share awards based on achieved 2020 Operating ROE, ~~targets~~2020 Operating EPS and relative TSR ~~targets~~ for the performance period commencing on January 1, ~~2018,~~2020 and ending December 31, ~~2020,~~2022, as certified and released by the ~~Compensation Committee~~HRCC on February ~~16, 2021,~~14, 2023; (b) achievement of target performance levels with respect to awards based on TSR and of maximum performance levels of awards based on Operating ROE for the performance period commencing on January 1, 2019, and ending on December 31, 2021, and (c)assume achievement of maximum performance levels with respect to awards based on one-year Operating ROE and one-year Operating EPS for the performance period commencing on January 1, ~~2020~~2021 and ending on December 31, 2023; and (c) assume achievement of target performance levels with respect to awards based on one-year Operating ROE and one-year Operating EPS for the performance period commencing on January 1, 2022 and ending on December 31, 2024, in each case, as multiplied by the closing sales price of CNO common stock on December ~~31, 2020~~30, 2022 ($~~22.23)~~22.85).

(3)

Upon a termination of employment due to a NEO’s death, ~~(i)~~(a) a pro rata portion (determined based on the number of days from the beginning of the performance period through the date employment is terminated) of any P-share awards will remain eligible to vest in the same manner as described in footnote (2)~~, (ii)~~; (b) RSUs subject to service-based vesting conditions only will vest in ~~full~~full; and ~~(iii)~~(c) the decedent NEO’s estate will be entitled to receive $400,000 under the Company’s group life insurance plan.

(4)

In the event that the employment of aan NEO (other than Mr. Bhojwani) had terminated on December 31, ~~2020,~~2022, either by the Company without “Just Cause” or by such NEO “With Reason” (in each case, as defined in the Severance Plan), such NEO would have been eligible, pursuant to the terms of the Severance Plan described on pages 64-65, to receive the ~~following~~ payments and ~~benefits:~~benefits listed below. For Mr. Baude, the amounts reflect payments made to him in connection with his December 31, 2022 termination without “Just Cause” pursuant to the terms of the Severance Plan. See page 65 for more information.

	Pro Rata Bonus			1.5x Base Salary and Target Bonus			Pro Rata Bonus			Severance Payment			Outplacement Services			Financial and Tax Preparation			Welfare Benefit Subsidy
Paul H. McDonough(7)		$	836,823		$	1,849,869		$	743,967		$	1,983,000		$	25,000		$	10,000		$	20,846
Bruce K. Baude(8)			872,558			1,957,640			728,322			1,980,000			—			3,861			7,015
Eric R. Johnson(9)			745,242			1,650,000
Matthew J. Zimpfer(10)			812,548			1,796,099
Scott L. Goldberg(9)									689,457			1,905,000			25,000			10,000			19,811
Eric R. Johnson(10)									715,044			1,905,000			25,000			10,000			9,572

In addition to the amounts payable under the Severance Plan, a pro rata portion of each P-share award granted to each NEO ~~in 2019 and 2020~~ would have vested in accordance with the terms of each such award’s applicable grant agreement. See footnote (2) above for additional information on the vesting of pro rata portions of the P-shares. Further, ~~each such NEO~~a pro rata portion of the unvested RSUs subject to service-based vesting conditions only would ~~be eligible to receive~~vest on the (a) outplacement services, (b) financial and tax preparation and (c) eighteen months of subsidization of certain welfare benefit coverages (defined as “COBRA Coverages under the Severance Plan”), in each case, as set forth in the table below in footnote (5).next applicable vesting date.

CNO Financial Group, Inc. ~~2021~~2023 Proxy Statement73

(5)

In the event that the employment of a NEO (other than Mr. Bhojwani) had terminated on December 31, ~~2020,~~2022, either by the Company for any reason, or by the NEO “With Reason,” in either case, within six months in anticipation of or within two years following a “Change in Control” ~~(as~~(as defined in the Severance Plan) (a “Change in Control Termination”), such NEO would have been eligible, pursuant to the terms of the Severance Plan described on pages 64-65, to receive the following payments and benefits:

Pro Rata
Bonus

2x Base
Salary and
Target Bonus

Outplacement
Services

Financial
and Tax
Preparation

Welfare
Benefit
Subsidy

Paul H. McDonough(7)
$ 836,823 $ 2,466,492 $ 25,000 $ 10,000 $ 20,784
Bruce K. Baude(8)
872,558 2,610,186 25,000 10,000 15,179
Eric R. Johnson(9)
745,242 2,200,000 25,000 10,000 9,384
Matthew J. Zimpfer(10)
812,548 2,394,798 25,000 10,000 22,386

	Pro Rata Bonus			Severance Payment			Outplacement Services			Financial and Tax Preparation			Welfare Benefit Subsidy
Paul H. McDonough(7)		$	743,967		$	2,644,000		$	25,000		$	10,000		$	20,846
Scott L. Goldberg(9)			689,457			2,540,000			25,000			10,000			19,811
Eric R. Johnson(10)			715,044			2,540,000			25,000			10,000			9,572

In addition to the amounts payable under the Severance Plan, a pro rata portion of ~~the P-shares held by such~~each P-share award granted to each NEO would have vested asin accordance with the terms of each such ~~date of termination (based on the number of days from the beginning of the performance period through the date of termination), as described in~~award’s applicable grant agreement. See footnote (2) above ~~and~~for additional information on the vesting of pro rata portions of the P-shares. Further, any RSU ~~and option~~ awards would have vested in full as of such date of ~~termination.~~termination in accordance with the terms of each such award’s applicable grant agreement.

(6)

The following table contains the amounts that would have been payable to Mr. Bhojwani had his employment been terminated on December 31, ~~2020,~~2022, pursuant to the following termination scenarios in accordance with his Amended CEO Agreement:

	Death or Disability			Without Just Cause or With Reason			Change in Control Termination			Death or Disability			Without Just Cause or With Reason			Change in Control Termination
Pro Rata Target Bonus		$	1,648,000		$	—		$	—		$	1,648,000		$	—		$	—
Pro Rata Actual Bonus			—			2,231,527			2,231,527			—			1,854,852			1,854,852
Multiple of Base Salary and Target Bonus(a)			—			5,356,000			8,034,000
Severance Payment(a)												—			5,356,000			8,034,000
Welfare Benefit Subsidy(b)			—			18,057			36,114			—			17,244			34,489
Outplacement Services			—			25,000			25,000			—			25,000			25,000
Financial and Tax Preparation			—			10,000			10,000			—			10,000			10,000
Company Group Life Insurance(c)			400,000			—			—			400,000			—			—
Option Acceleration			—			363,228			781,850
Restricted Stock Unit Acceleration(d)			4,669,612			1,042,053			4,669,612
Performance Share Acceleration			6,220,399			4,506,332			6,220,399
Restricted Stock Unit Vesting(d)												4,634,414			1,935,555			4,634,414
Performance Share Vesting												10,690,753			10,690,753			10,690,753

(a)

Multiple is three (3) times base salary and target bonus if such termination is a Change in Control Termination and two (2) in other qualifying termination scenarios.

(b)

Twenty-four (24) months of continued participation in the event of a Change in Control Termination and twelve (12) months in other qualifying termination scenarios.

(c)

Not applicable for termination for disability.

(d)

RSUs subject to service-based vesting conditions ~~will~~only would vest in full upon death but will not result in accelerated vesting upon disability.

The ~~acceleration~~vesting of awards shown in the table above in this footnote (6) for Mr. Bhojwani reflect vesting terms similar to the other NEOs under the Company’s Amended and Restated Long-Term Incentive Plan, as described in more detail in each such applicable award agreement and the narrative description for the other NEOs in the footnotes above.

(7)

The amount shown for Mr. McDonough includes the value, as of December 31, ~~2020,~~2022, of such ~~accelerated~~ vesting of ~~options ($182,214),~~ RSUs ($~~676,148)~~1,072,739) and prorated P-shares ($~~867,059)~~2,286,523), in each case, that would accelerate in the event of a Change in Control Termination. In the event of termination by the Company for any reason other than for cause, death or disability (or in connection with a change in control), in addition to the amounts payable under the Severance Plan, the amount for Mr. McDonough also includes the value, as of December 31, ~~2020,~~2022, of the prorated ~~accelerated~~ vesting of ~~options ($79,779),~~ RSUs ($~~201,382)~~430,288) and P-share awards ($~~867,059)~~2,286,523) that Mr. McDonough would receive in connection with such termination. See footnotes 2, 3, 4 and 5 for additional information.

(8)

The amounts shown for Mr. Baude reflect only the amounts to be realized by him in connection with his termination by the Company without “Just Cause” on December 31, 2022. The amount ~~shown~~ for Mr. Baude includes the value, as of December 31, ~~2020,~~2022, of the prorated vesting of RSUs ($265,540) and P-share awards ($1,642,002) that Mr. Baude will receive in connection with his separation pursuant to the terms of his applicable award agreements. See footnotes 2 and 4 for additional information.

(9)

The amount shown for Mr. Goldberg includes the value, as of December 31, 2022, of such ~~accelerated~~ vesting of ~~options ($140,125),~~ RSUs ($~~623,174)~~773,587) and prorated P-shares ($~~1,111,700)~~1,875,223), in each case, that would accelerate in the event of a Change in Control Termination. In the event of termination by the Company for any reason other than for cause, death or disability (or in connection with a change in control), in addition to the amounts payable under the Severance Plan, the amount for Mr. ~~Baude~~Goldberg also includes the value, as of December 31, ~~2020,~~2022, of the prorated ~~accelerated~~ vesting of ~~options ($65,099),~~ RSUs ($~~171,082)~~327,418) and P-share awards ($~~758,777)~~1,875,223) that Mr. ~~Baude~~Goldberg would receive in connection with such termination. See footnotes 2, 3, 4 and 5 for additional information.

~~(9)~~
(10)

The amount shown for Mr. Johnson includes the value, as of December 31, ~~2020,~~2022, of such ~~accelerated~~ vesting of ~~options ($160,550),~~ RSUs ($~~680,127)~~752,862) and prorated P-shares ($~~1,220,738)~~1,875,223), in each case, that would accelerate in the event of a Change in Control Termination. In the event of termination by the Company for any reason other than for cause, death or disability (or in connection with a change in control), in addition to the amounts payable under the Severance Plan, the amount for Mr. Johnson also includes the value, as of December 31, ~~2020,~~2022, of the prorated ~~accelerated~~ vesting of ~~options ($74,585),~~ RSUs ($~~189,066)~~318,552) and P-share awards ($~~867,815)~~1,875,223) that Mr. Johnson would receive in connection with such termination. See footnotes 2, 3, 4 and 5 for additional information.

~~(10)~~

The amount shown for Mr. Zimpfer includes the value, as of December 31, 2020, of such accelerated vesting of options ($160,550), RSUs ($1,025,581) and P-shares ($1,271,089), in each case, that would accelerate in the event of a Change in Control Termination. In the event of termination by the Company for any reason other than for cause, death or disability (or in connection with a change in control), in addition to the amounts payable under the Severance Plan, the amount for Mr. Zimpfer also includes the value, as of December 31, 2020, of the prorated accelerated vesting of options ($74,585), RSUs ($195,602) and P-share awards ($867,815) that Mr. Zimpfer would receive in connection with such termination. See footnotes 2, 3, 4 and 5 for additional information.

CNO Financial Group, Inc. ~~2021~~2023 Proxy Statement75

TABLE OF CONTENTS

CEO Pay Ratio

The following is a reasonable estimate, prepared under applicable SEC rules, of the ratio of the annual total compensation of our CEO to the median of the annual total compensation of our other employees. We determined our median employee based on W-2 gross earnings of each of our ~~3,494~~3,477 employees as of December 31, ~~2020.~~2022. W-2 gross earnings data are readily available, consistently reported for our entire employee population and provide a fair representation of the total compensation an employee receives in a given year. ~~Of the two potential median employees, we selected the employee who is not on a sales incentive plan due to the greater consistency expected in future years in the amount earned by that employee.~~ The ~~2020~~2022 annual total compensation of our median employee was ~~$67,291.~~$75,599. As disclosed in the Summary Compensation Table for ~~2020 beginning~~2022 on page ~~65,~~68, the ~~2020~~2022 annual total compensation for Mr. Bhojwani was ~~$8,260,886.~~$8,751,746. Based on the information above, our estimate of the ratio of the annual total compensation of our CEO to the median of the annual total compensation of all other employees is ~~123~~116 to 1.

CNO Financial Group, Inc. ~~2021~~2023 Proxy Statement75

2022 PAY VERSUS PERFORMANCE

As required by Section 953(a) of the Dodd-Frank Act and Item 402(v) of Regulation S-K, we are providing the following information about the relationship between Compensation Actually Paid (as defined by SEC rules) and certain financial performance measures of the Company. For further information concerning our variable pay-for-performance compensation program and how the Company aligns executive compensation with performance, refer to the Compensation Discussion & Analysis beginning on page 40.

Pay Versus Performance Table

Year	Summary Compensation Table Total for PEO(1)			Compensation Actually Paid to PEO(1)(4)(6)			Average Summary Compensation Table Total for Non-PEO Named Executive Officers(2)			Average Compensation Actually Paid to Non-PEO Named Executive Officers(2)(4)(6)			Value of Initial Fixed $100 Investment Based On:						Net Income (dollars in millions)			Operating Earnings per Share(5)
Year	Summary Compensation Table Total for PEO(1)			Compensation Actually Paid to PEO(1)(4)(6)									Total Shareholder Return			Peer Group Total Shareholder Return(3)			Net Income (dollars in millions)			Operating Earnings per Share(5)
2022		$	8,751,746		$	7,363,718		$	2,954,124		$	2,551,345		$	136		$	137		$	397		$	2.18
2021			8,948,166			13,907,529			2,512,679			3,032,833			138			124			441			2.72
2020			8,260,886			14,813,666			2,318,955			3,037,794			126			91			302			2.34

(1)

Reflects compensation for our Chief Executive Officer, Gary C. Bhojwani, who served as our Principal Executive Officer (PEO) in 2020, 2021 and 2022.

(2)

Reflects compensation for Paul H. McDonough, Bruce K. Baude, Eric R. Johnson, and Matthew J. Zimpfer in 2020, Paul H. McDonough, Bruce K. Baude, Scott L. Goldberg, and Matthew J. Zimpfer in 2021, and Paul H. McDonough, Bruce K. Baude, Scott L. Goldberg, and Eric R. Johnson in 2022, who served as NEOs in such years.

(3)

Peer Group used for TSR comparisons is the S&P 500 Life & Health Insurance Index.

(4)

Measurement date equity fair values are calculated with assumptions derived on a basis consistent with those used in determining the grant date fair value. RSUs are valued based on the stock price on the relevant measurement date. P-shares are adjusted to reflect an accrued payout factor consistent with assumptions used for ASC 718 purposes, and the stock price on the relevant measurement date. Stock Options are valued using a Black-Scholes model as of the relevant measurement date, using assumptions consistent with those used for the grant date fair value purposes.

(5)

This column reflects the Operating EPS results used, or expected to be used, in calculating payouts for applicable P-share awards. Operating EPS is defined on page 59 and is a non-GAAP financial measure. See pages 61-63 for more information.

(6)

To calculate Compensation Actually Paid to our CEO and other NEOs, the following adjustments were made to total compensation as reported in the Summary Compensation Table:

Year	Summary Compensation Table Total			Deductions from Summary Compensation Table Total Pay(a)			Additions To Summary Compensation Table Total Pay(b)(c)			Compensation Actually Paid
Gary C. Bhojwani, Chief Executive Officer serving as PEO
2022		$	8,751,746		$	(5,514,571)		$	4,126,543		$	7,363,718
2021			8,948,166			(5,139,686)			10,099,049			13,907,529
2020			8,260,886			(4,901,181)			11,453,961			14,813,666
Average for other NEOs indicated above
2022			2,954,124			(1,017,200)			614,421			2,551,345
2021			2,512,679			(911,941)			1,432,095			3,032,833
2020			2,318,955			(870,647)			1,589,486			3,037,794

(a)

Deductions from Summary Compensation Table reflects values from the Option Awards and Stock Awards columns of the Summary Compensation Table for each year.

CNO Financial Group, Inc. 2023 Proxy Statement77

(b)

The amounts in this column reflect the following additions:

	Year-End (YE) Value of Current Year Awards Outstanding as of YE			Change in Value as of YE for Prior Year Awards Outstanding as of YE			Change in Value as of Vesting Date for Prior Year Awards That Vested During the Year			Fair Value as of Vesting Date of Equity Awards Granted and Vested in the Year			Total Equity Award Adjustments
Gary C. Bhojwani, Chief Executive Officer serving as PEO
2022		$	4,516,380		$	(902,338)		$	512,501		$	—		$	4,126,543
2021			7,267,293			2,355,452			476,304			—			10,099,049
2020			8,427,591			3,399,198			(372,828)			—			11,453,961
Average for other NEOs indicated above
2022			662,729			(127,949)			76,617			3,024			614,421
2021			1,025,352			346,556			60,187			—			1,432,095
2020			1,166,101			451,159			(30,776)			3,002			1,589,486

(c)

The equity awards included above comprise P-shares, RSUs and Stock Options granted from 2016 through 2022.

Compensation Actually Paid Versus Company Performance

The following charts visually represent the relationships between Compensation Actually Paid” (“CAP”) to our PEO, and the average for our non-PEO NEOs, and select CNO financial performance measures.

CNO Financial Group, Inc. 2023 Proxy Statement

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Tabular List of Company Performance Measures

The following table alphabetically lists the measures we believe are most important in linking Compensation Actually Paid to Company performance during 2022.

Operating EPS

Operating ROE

Relative TSR

Further details on these measures and how they feature in our compensation plans can be found in our Compensation Discussion & Analysis beginning on page 40.

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	Proposal 3
	~~Approval~~Non-binding advisory vote on the frequency of ~~Amended~~future and ~~Restated Section 382 Shareholders Rights Plan~~advisory votes on executive compensation

The Board of Directors unanimously recommends you vote ~~FOR this proposal.~~“ONE YEAR” with respect to how frequently a non-binding shareholder vote to approve the compensation of our Named Executive Officers should occur.

~~Introduction~~General

~~On November 12, 2020,~~In accordance with the requirements of Section 14A of the Exchange Act (which was added by the Dodd-Frank Act) and the related rules of the SEC, we are submitting for shareholder consideration a separate resolution subject to determine, in a non-binding advisory vote, whether a shareholder vote to approve the compensation paid to our Named Executive Officers (that is, a vote similar to the non-binding advisory vote in Proposal 2) should occur every one, two or three years. While the results of the vote are non-binding and advisory in nature, the Board ~~adopted a Fourth Amended~~intends to carefully consider the results of this vote.

In considering their vote, shareholders may wish to review carefully the information presented in connection with Proposal 2, and ~~Restated Section 382 Rights Agreement (the “Fourth Amended Rights Plan”), which became effective~~the information on ~~November 13, 2020. The Board had previously declared a dividend of one preferred share purchase right (a “Right”) for each outstanding share of common stock, par value $0.01 per share,~~the Company’s compensation policies and decisions regarding the Named Executive Officers presented in Compensation Discussion and Analysis beginning on page 40.

After consideration of the ~~Company (the “Common Stock”)~~frequency alternatives and the Company’s experience with annual votes on executive compensation since 2011, the HR/Compensation Committee determined that ~~was paid~~an advisory vote on executive compensation that occurs every year is the most appropriate policy for CNO at this time, and therefore the Board is recommending that you vote for future advisory votes on executive compensation to occur each year. In formulating this recommendation, the Board and the HR/Compensation Committee recognized that the Company’s executive compensation programs are designed to promote a long-term connection between pay and performance. However, because executive compensation disclosures are made annually, the Board and the HR/Compensation Committee considered that an annual advisory vote on executive compensation will allow our shareholders ~~of record~~to provide us with their direct input on our compensation philosophy, policies and practices as disclosed in the Proxy Statement each year. The compensation of the close of business on January 30, 2009 pursuant to the Company’s original Section 382 Rights Agreement, dated as of January 20, 2009 (the “Original Rights Plan”). The Original Rights Plan was amendedNamed Executive Officers is reviewed, adjusted and restated on December 6, 2011 (the “First Amended Rights Plan”) and was approved by shareholders at the 2012 annual meeting. The First Amended Rights Plan was amended and restated on November 13, 2014 (the “Second Amended Rights Plan”) and was approved by the shareholders at the 2015 annual meeting. The Second Amended Rights Plan was amended and restated effective November 13, 2017 (the “Third Amended Rights Plan”) and was approved by the shareholders at the 2018 annual meeting. The Third Amended Rights Plan expired on November 13, 2020.

~~The Fourth Amended Rights Plan, among other things:~~

~~Extended the final expiration date of the Third Amended Rights Plan from November 13, 2020 to November 13, 2023;~~

HR/

~~Updated the purchase price of the Rights; and~~

~~Provided for a new series of preferred stock relating to the Rights that is substantially identical to the prior series of preferred stock.~~

The Fourth Amended Rights Plan approval proposal is an opportunity for shareholders to approve the decision by the Board to adopt the Fourth Amended Rights Plan. If the shareholders do not approve the Fourth Amended Rights Plan at the Annual Meeting, the Fourth Amended Rights Plan will expire upon the adjournment of the Annual Meeting.

~~Purpose of the Fourth Amended Rights Plan~~

The Fourth Amended Rights Plan is designed to prevent certain transfers of our Common Stock or other securities interests (collectively, “Company 382 Securities”) that would be treated as our “stock” for purposes of Section 382 (“Section 382”) of the Internal Revenue Code of 1986, as amended (the “Code”), which could adversely affect our ability to utilize tax net operating losses (“NOLs”) and certain other tax losses (collectively, “Tax Benefits”) to offset our taxable income for U.S. federal income tax purposes. As of December 31, 2020, we had approximately $1.6 billion of federal tax NOLs (which expire in years 2023 through 2035) resulting in deferred tax assets of approximately $0.3 billion. The unexpired balance of our NOLs can be used to offset all of the favorable income generated from our non-life companies and the lesser of (i) 35% of the taxable income from our life insurance companies and (ii) 35% of the total loss of the non-life companies (including the NOLs of the non-life entities). However, as discussed further below, the utilization of Tax Benefits to offset taxable income can be further limited in certain circumstances. Because the amount and timing of our future taxable income cannot be accurately predicted, we cannot predict the amount of Tax Benefits that will ultimately be used to reduce our income tax liability. Although we are unable to quantify an exact value, we believe that the Tax Benefits are very valuable assetsCompensation Committee every year and the Board ~~believes it~~ is inof the ~~Company’s best interests to attempt to prevent~~view that input from shareholders is a factor which should be taken into consideration by the ~~imposition~~Committee as part of ~~limitations on their use by adopting the Fourth Amended Rights Plan.~~that process.

Voting Results

The ~~benefit~~Board will give careful consideration to the voting results determining the frequency of future advisory votes on executive compensation and expects to be guided by the alternative that receives the greatest number of votes, even if that alternative does not receive a majority of the Tax Benefits to the Company could be significantly reduced or eliminated if we experience an “ownership change” within the meaning of Section 382 of the Code (an “Ownership Change”). An Ownership Change

~~CNO Financial Group, Inc. 2021 Proxy Statement~~

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can occur through one or more acquisitions of our stock, whether or not occurring pursuant to a single plan, by which shareholders or groups of shareholders, each of whom owns or is deemed to own directly or indirectly at least 5% of our stock, increase their aggregate ownership of our stock by more than 50 percentage points over their lowest aggregate percentage interest within a rolling three-year period. See “—Section 382 Ownership Change Calculations” below for additional detail. If that were to happen, we would only be allowed to use a limited amount of Tax Benefits to offset our taxable income subsequent to an Ownership Change (the “Annual 382 Limitation”).

The Annual 382 Limitation is obtained by multiplying (i) the aggregate value of our outstanding equity immediately prior to the Ownership Change (reduced by certain capital contributions made during the immediately preceding two years and certain other items) by (ii) the federal long-term tax-exempt rate (as defined by Section 382 of the Code and regularly published by the Internal Revenue Service (the “IRS”)) in effect for the month of the Ownership Change. The Annual 382 Limitation is subject to certain adjustments and limitations. If we were to experience an Ownership Change at our current stock price levels, we believe we would be subject to an annual Tax Benefits limitation which would result in a material amount of NOLs expiring unused, resulting in a significant impairment to the Company’s deferred tax assets.

If the Company were to have taxable income in excess of the Annual 382 Limitation following an Ownership Change, it would not be able to utilize Tax Benefits to offset the tax liability on the excess of taxable income over the Annual 382 Limitation. Although any Tax Benefits not used as a result of the Annual 382 Limitation would remain available to offset taxable income in future years (subject to the Annual 382 Limitation) until the expiration of such Tax Benefits, an Ownership Change could (i) significantly defer the utilization of such Tax Benefits, (ii) accelerate payment of tax liabilities and (iii) result in the expiration of certain Tax Benefits prior to their utilization. Because the aggregate value of our outstanding Common Stock and the federal long-term tax-exempt interest rate fluctuate, it is impossible to predict with any accuracy the Annual 382 Limitation which would apply upon an Ownership Change, but such limitation could be material.

Currently, we do not believe that we have experienced an Ownership Change, but calculating whether an Ownership Change has occurred is subject to inherent uncertainty. This uncertainty results from the complexity of the Section 382 provisions, as well as limitations on the knowledge that any publicly traded company can have about the ownership of and transactions in its securities. However, we and our advisors have analyzed the information available, along with various scenarios of possible future changes of ownership. We believe that if no actions were taken it is possible that we would undergo an Ownership Change.

In May 2019, the Company’s shareholders approved an amendment to the Company’s Amended and Restated Certificate of Incorporation (the “NOL Protective Amendment”) that is designed to assist in protecting the NOLs by preventing certain transfers of stock which would otherwise adversely affect our ability to use the Tax Benefits. Despite the NOL Protective Amendment, there still remains a risk that certain changes in relationships among shareholders or other events would cause an Ownership Change. We also cannot assure you that the NOL Protective Amendment is enforceable under all circumstances, particularly against shareholders who did not vote in favor of the NOL Protective Amendment proposal at our 2019 Annual Meeting.

The Fourth Amended Rights Plan is not designed to protect shareholders against the possibility of a hostile takeover. Instead, it is meant to protect shareholder value by attempting to preserve our ability to use the Tax Benefits. Because of the significant value of the Tax Benefits to the Company, the Board believes it is in the best interest of the Company and its shareholders to approve the adoption of the Fourth Amended Rights Plan. Our Board has unanimously approved the Fourth Amended Rights Plan and unanimously recommends that shareholders approve the Fourth Amended Rights Plan at the Annual Meeting.

The description of the Fourth Amended Rights Plan in this Proxy Statement is qualified in its entirety by reference to the text of the Fourth Amended Rights Plan, which is attached hereto as Annex A and is incorporated by reference herein. You are urged to read carefully the Fourth Amended Rights Plan in its entirety as the discussion in this Proxy Statement is only a summary.

~~Section 382 Ownership Change Calculations~~

Generally, an Ownership Change can occur through one or more acquisitions by which one or more shareholders, each of whom owns or is deemed to own directly or indirectly 5% or more in value of a corporation’s stock, increase their aggregate percentage ownership by more than 50 percentage points over the lowest percentage of stock owned by such shareholders at any time during the preceding rolling three-year period. The amount of the increase in the percentage of stock ownership (measured as a percentage of the value of the company’s outstanding

~~CNO Financial Group, Inc. 2021 Proxy Statement~~77

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shares rather than voting power) of each “5-percent shareholder” (within the meaning of Section 382) is computed separately, and each such increase is then added together with any other such increases to determine whether an Ownership Change has occurred.

For example, if a single investor acquired 50.1% of our stock in a three-year period, an Ownership Change would occur. Similarly, if 10 persons, none of whom owned our stock, each acquired slightly over 5% of our stock within a three-year period (so that such persons owned, in the aggregate, more than 50%), an Ownership Change would occur.

In determining whether an Ownership Change has occurred, the rules of Section 382 are very complex and are beyond the scope of this summary discussion. Some of the factors that must be considered in determining whether an Ownership Change has occurred include the following:

All holders who each own less than 5% of a company’s Company 382 Securities are generally (but not always) treated as a single “5-percent shareholder.” Transactions in the public markets among shareholders who are not “5-percent shareholders” are generally (but not always) excluded from the calculation.

~~There are several rules regarding the aggregation and segregation of shareholders who otherwise do not qualify as “5-percent shareholders.”~~

Acquisitions by a person which cause that person to become a “5-percent shareholder” generally result in a five percentage (or more) point change in ownership, regardless of the size of the final purchase(s) that caused the threshold to be exceeded.

Certain constructive ownership rules, which generally attribute ownership of Company 382 Securities owned by estates, trusts, corporations, partnerships or other entities to the ultimate indirect individual owner thereof, or to related individuals, are applied in determining the level of Company 382 Securities ownership of a particular holder. Special rules can result in the treatment of options (including warrants) or other similar interests as having been exercised if such treatment would result in an Ownership Change.

The redemption or buyback of shares by an issuer will increase the ownership of any “5-percent shareholders” (including groups of shareholders who are not themselves “5-percent shareholders”) and can contribute to an Ownership Change. In addition, it is possible that a redemption or buyback of shares could cause a holder of less than 5% to become a “5-percent shareholder,” resulting in a five percentage (or more) point change in ownership.

Shareholders are advised to carefully monitor their ownership of our Company 382 Securities and consult with their own legal advisors to determine whether their ownership of our Company 382 Securities approaches the proscribed level.

~~Description of the Fourth Amended Rights Plan~~

The Fourth Amended Rights Plan is intended to act as a deterrent to any person or group acquiring 4.99% or more of our outstanding Common Stock or any other class of Company 382 Securities then outstanding (an “Acquiring Person”) without the approval of our Board of Directors. Shareholders who owned 4.99% or more of the Company’s outstanding Common Stock as of the close of business on November 13, 2020 will not trigger the Fourth Amended Rights Plan so long as they do not (i) acquire additional shares of Common Stock or other interests in Company 382 Securities representing more than 1% of the Company 382 Securities then outstanding or (ii) fall under 4.99% ownership of the shares of Common Stock or any other class of Company 382 Securities and then re-acquire 4.99% or more of the Common Stock or any other class of Company 382 Securities. Any Rights held by a person who is or becomes an Acquiring Person are void and may not be exercised or transferred. The Board of Directors may, in its sole discretion, exempt any person or group from being deemed an Acquiring Person for purposes of the Fourth Amended Rights Plan.

~~The Rights.~~ Subject to the terms, provisions and conditions of the Fourth Amended Rights Plan, if the Rights become exercisable, each Right would initially represent the right to purchase from us one one-thousandth of a share of our Series E Junior Participating Preferred Stock, par value $0.01 per share (the “Series E Preferred Stock”) for a purchase price of $95.00 (the “Purchase Price”). If issued, each fractional share of Series E Preferred Stock would give the shareholder approximately the same dividend, voting and liquidation rights as does one share of Common Stock. However, prior to exercise or exchange as provided in the Fourth Amended Rights Plan, a Right does not give its holder any rights as a shareholder, including without limitation any dividend, voting or liquidation rights.

~~CNO Financial Group, Inc. 2021 Proxy Statement~~

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~~Exercisability.~~ The Rights will not be exercisable until the earlier of (i) 10 business days after the first date of a public announcement that a person or group (other than an Exempted Person within the meaning of the Fourth Amended Rights Plan) has become an Acquiring Person and (ii) 10 business days (or such later date as may be determined by the Board by action prior to such person or group becoming an Acquiring Person) after the date of commencement of, or the first public announcement of an intention to commence, a tender offer or exchange offer, the consummation of which would result in any person (other than an Exempted Person) becoming an Acquiring Person. We refer to the date that the Rights become exercisable as the “Distribution Date.” Until the Distribution Date, Common Stock certificates will evidence the Rights and may contain a notation to that effect. Any transfer of shares of Common Stock prior to the Distribution Date will constitute a transfer of the associated Rights. After the Distribution Date, the Rights may be transferred other than in connection with the transfer of the underlying shares of Common Stock.

After the Distribution Date, each holder of a Right, other than Rights beneficially owned by any Acquiring Person (which will thereupon become void), will thereafter have the right to receive upon exercise of a Right and payment of the Purchase Price, that number of shares of Common Stock and/or other securities or property having a market value of two times the Purchase Price.

~~Exchange.~~ After the Distribution Date, subject to certain limitations, the Board may exchange the Rights (other than Rights owned by an Acquiring Person which will have become void), in whole or in part, at an exchange ratio of one share of Common Stock or a fractional share of Series E Preferred Stock (or of a share of a similar class or series of our preferred stock having similar rights, preferences and privileges) of equivalent value, per Right (subject to adjustment).

~~Expiration.~~ The Rights and the Fourth Amended Rights Plan will expire on the earliest of (i) the close of business on November 13, 2023, (ii) the close of business on November 12, 2021 if shareholder approval of the Fourth Amended Rights Plan has not been received by or on such date, (iii) the adjournment of the 2021 Annual Meeting if shareholder approval of the Fourth Amended Rights Plan has not been received prior to such time, (iv) the repeal of Section 382 or any successor statute if the Board determines that the Fourth Amended Rights Plan is no longer necessary for the preservation of Tax Benefits or (v) the beginning of a taxable year of the Company to which the Board determines that no Tax Benefits may be carried forward.

~~Redemption.~~ At any time prior to the time an Acquiring Person becomes such, the Board may redeem the Rights in whole, but not in part, at a price of $0.01 per Right, subject to adjustment to reflect stock splits, stock dividends or similar transactions (the “Redemption Price”) payable, at the option of the Company, in cash, shares of Common Stock or such other form of consideration as the Board may determine. The redemption of the Rights may be made effective at such time, on such basis and with such conditions as the Board in its sole discretion may establish. Immediately upon any redemption of the Rights, the right to exercise the Rights will terminate and the only right of the holders of Rights will be to receive the Redemption Price.

~~Anti-Dilution Provisions.~~ The Purchase Price payable, and the number of shares of Series E Preferred Stock or other securities or property issuable, upon exercise of the Rights are subject to adjustment from time to time to prevent dilution that may occur as a result of certain events, including among others, a stock dividend, a stock split or a reclassification. Subject to certain exceptions, no adjustment in the Purchase Price will be required until cumulative adjustments require an adjustment of at least 1% in such Purchase Price.

~~Amendments.~~ Before the Distribution Date, the Company may, except with respect to the Redemption Price, amend or supplement the Fourth Amended Rights Plan without the consent of the holders of the Rights. After the Distribution Date, the Company may amend, except with respect to the Redemption Price, the Fourth Amended Rights Plan in any manner that does not adversely affect the interests of holders of the Rights.

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~~Certain Considerations Relating to the Fourth Amended Rights Plan~~

Our Board believes that attempting to protect the Tax Benefits described above is in the best interests of the Company and our shareholders. Nonetheless, we cannot eliminate the possibility that an Ownership Change will occur even if the Fourth Amended Rights Plan is approved. You should consider the factors below when making your decision.

~~Continued Risk of Ownership Change.~~ We cannot assure you that the Fourth Amended Rights Plan will be effective in deterring all acquisitions that could result in an Ownership Change. In particular, it will not protect against an Ownership Change resulting from purchasers of shares who become “5-percent shareholders” notwithstanding the Fourth Amended Rights Plan, either because the purchaser is unaware of the Fourth Amended Rights Plan or makes a conscious decision to discount the potential consequences under the Fourth Amended Rights Plan.

~~Potential IRS Challenge to the Tax Benefits.~~ The amount of the Tax Benefits has not been audited or otherwise validated by the IRS. The IRS could challenge the amount of the Tax Benefits, which could result in an increase in our liability in the future for income taxes. As discussed above, determining whether an Ownership Change has occurred is subject to uncertainty, both because of the complexity of the Section 382 provisions and because of limitations on the knowledge that any publicly traded company can have about the ownership of, and transactions in, its securities on a timely basis. Therefore, we cannot assure you that the IRS or other taxing authority will not claim that we experienced an Ownership Change and attempt to reduce or eliminate our utilization of Tax Benefits even if the Fourth Amended Rights Plan is in place.

~~Potential Effects on Liquidity.~~ The Fourth Amended Rights Plan is intended to deter persons or groups of persons from acquiring beneficial ownership of shares of our Common Stock in excess of the specified limitations. A shareholder’s ability to dispose of our Common Stock may be limited if the Fourth Amended Rights Plan reduces the number of persons willing to acquire our Common Stock or the amount they are willing to acquire.

~~Potential Impact on Value.~~ It is possible that the Fourth Amended Rights Plan could deter certain buyers, including persons who wish to acquire more than 4.99% of our Common Stock, and that this could result in diminished demand for and, therefore, potentially decrease the value of our Common Stock. We believe, however, the value protected as a result of the preservation of the Tax Benefits would outweigh any such potential decrease in the value of our Common Stock.

~~Potential Anti-Takeover Effect.~~ The Fourth Amended Rights Plan is designed to preserve the long-term value of our accumulated Tax Benefits and is not intended to prevent a takeover of the Company. However, it could be deemed to have an “anti-takeover” effect because, among other things, it restricts the ability of a person, entity or group to accumulate our Common Stock above the applicable thresholds, without the approval of our Board. The Fourth Amended Rights Plan approval proposal is not part of a plan by us to adopt a series of anti-takeover measures, and we are not presently aware of any potential takeover transaction.

~~Required Vote~~

Approval of this proposal will require the affirmative vote of the holders of a majority in voting power of the shares of Common Stock that are present, or represented by proxy, and entitled to vote on the proposal at the Annual Meeting.votes cast. Abstentions will have the effect of ~~a vote “against” this proposal. Broker non-votes will have~~expressing no ~~effect on the outcome of the vote~~preference with respect to ~~this proposal because the shares subject to the broker non-vote will not be entitled to vote on this matter.~~any such alternatives.

CNO Financial Group, Inc. ~~2021~~2023 Proxy Statement

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	Proposal 4
	Ratify the appointment of PricewaterhouseCoopers LLP as the Company’s independent registered public accounting firm for ~~2021~~2023

The Board of Directors unanimously recommends you vote FOR this proposal.

PricewaterhouseCoopers LLP (“PwC”) served as our independent registered public accounting firm for ~~2020~~2022 and has been selected to serve as our independent registered public accounting firm for the fiscal year ending December 31, ~~2021.~~2023. Representatives of the Company’s independent registered public accounting firm are expected to be present at the Annual Meeting, will have the opportunity to make a statement if they so desire, and will be available to respond to appropriate questions from the shareholders.

Evaluation of the Independent Registered Public
Accounting Firm

The Audit Committee is responsible for the appointment, compensation, retention and oversight of the independent registered public accounting firm (“independent auditor”) retained to provide an audit opinion on the Company’s financial statements and internal control over financial reporting. Annually, the Audit Committee meets in executive session, without the independent auditors present, to evaluate the performance of the Company’s independent auditor, including the senior members of the audit engagement team, and determines whether to reengage PwC or to consider other audit firms. In doing so, the Audit Committee considers several factors, including the following:

~~The appropriateness of the proposed audit fee in comparison to the fees reported by the CNO peer group;~~

The experience and professional qualifications of the firm and the lead audit partner assigned to CNO, including both industry experience and technical expertise in accounting, auditing and tax;

The quality and candor of the firm’s communications with the Audit Committee and the Company during the prior audit;

The firm’s quality control procedures;

Evidence supporting the firm’s independence, objectivity, and professional skepticism and information publicly available in the Public Company Accounting Oversight Board (“PCAOB”) inspection reports;

The appropriateness of the proposed audit fee in comparison to the fees reported by the CNO peer group;

The quality and efficiency of the services provided by the firm during prior audits;

The firm’s capability, technical expertise, and knowledge of the Company and its operations, ~~proces ses,~~processes, personnel, industry, accounting systems and risk profile;

If reappointment is considered, the length of time the firm has been engaged as the Company’s independent auditor;

Use of technology and data analytics in the firm’s audit process; and

Other potential accounting firms with comparable professional qualifications.

In accordance with SEC rules and PwC’s policies, audit partners are subject to rotation requirements to limit the number of consecutive years an individual partner may provide service to the Company. For the lead audit partner, the maximum number of consecutive years of service in that capacity is five years. In conjunction with the mandated rotation of the independent auditor’s lead audit partner, the Audit Committee and its then Chair were directly involved in the selection of the independent auditor’s current lead audit partner, who assumed this role in 2020 after meeting with the Audit Committee and management during which his qualifications were discussed. As part of the lead audit partner selection process, the Audit Committee considered candidates who meet professional, industry, personal and other criteria consistent with the factors specified above.

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The Audit Committee meets regularly with the independent auditor, including attendance by the independent auditor at all regularly scheduled Audit Committee meetings and separate executive ~~sessions~~ sessions—at least four meetings

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per year. The Audit Committee uses these interactions, as well as the factors noted above, to assess the performance of the independent auditor.

CNO undertakes an annual benchmarking of audit fees paid by our peers in the insurance industry. This data provides a reference point to the Audit Committee to judge the appropriateness of the audit fee. Additionally, the Audit Committee evaluates the scope of the audit, the complexity of the CNO environment, any history of prior issues and adjustments and the overall audit plan presented by the independent auditor in arriving at an appropriate fee.

After giving due attention to the factors and considerations mentioned herein, the Audit Committee has appointed PwC as the Company’s independent auditor for the fiscal year ending December 31, ~~2021.~~2023. PwC’s background knowledge of the Company and its subsidiaries, combined with its industry expertise, has enabled it to carry out its audits of the Company’s financial statements and the effectiveness of the Company’s internal controls over financial reporting with effectiveness and efficiency.

Fees Paid to PricewaterhouseCoopers LLP

Aggregate fees (including out-of-pocket expenses) billed to the Company for the years ended December 31, ~~2020~~2022 and ~~2019,~~2021, by PwC were as follows (dollars in millions):

	Year Ended December 31,						Year Ended December 31,
	2020			2019			2022			2021
Audit fees~~(1)~~(2)		$	4.8		$	5.2		$	6.0		$	4.8
Audit-related fees(2)			—			—
Tax fees(3)			—			—
All other fees(4)			—			—
Audit-related fees(3)									—			—
Tax fees(4)									—			—
All other fees(5)									—			—
Total		$	4.8		$	5.2		$	6.0		$	4.8

(1)

Audit fees were for professional services rendered for the audits of CNO’s consolidated financial statements, statutory and subsidiary audits, and assistance with review of documents filed with the SEC.

(2)

The increase in audit fees in 2022, compared to 2021, primarily relates to procedures performed in connection with the Company’s adoption of a new accounting standard related to targeted improvements to the accounting for long-duration contracts which is effective on January 1, 2023.

(3)

Audit-related fees primarily include services provided for other assurance-related services.

~~(3)~~
(4)

Fees include services provided for tax compliance, tax advice and tax planning.

~~(4)~~
(5)

All other fees for products and services.

Pre-Approval Policy and Independence

The Audit Committee has adopted an auditor independence policy that, among other things, mandates pre-approval by the Audit Committee of all audit and permissible non-audit services performed by our independent registered public accounting firm and the related fees, and that the Audit Committee be provided each quarter with a summary of the services provided by and fees paid to, PwC. These services may include work associated with the following:

Internal control reviews and assistance with internal control reporting requirements;

Tax compliance, tax planning and related tax services; and

Due diligence work for potential transactions.

Each proposed service is evaluated by the Audit Committee to ensure that it would not impair the independence of PwC under SEC and other applicable rules. In ~~2019~~2021 and ~~2020,~~2022, all new engagements of PwC were pre-approved by the Audit Committee for all audit, audit-related, tax and other services.

CNO Financial Group, Inc. ~~2021~~2023 Proxy Statement

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Report of the Audit and Enterprise Risk Committee

The Audit Committee provides assistance to the Board in fulfilling its responsibilities for oversight of the integrity of the financial statements, public disclosures and financial reporting practices of the Company, including the systems of internal controls. The Audit Committee has sole authority to appoint or replace the Company’s independent registered public accounting firm. The independent registered public accounting firm reports directly to the Audit Committee.

In overseeing the preparation of the Company’s audited financial statements for the year ended December 31, ~~2020,~~2022, the Audit Committee reviewed and discussed the audited financial statements with the Company’s management and with PwC, the Company’s independent registered public accounting firm. The Audit Committee also discussed with PwC the matters required to be discussed under ~~Public Company Accounting Oversight Board (“PCAOB”)~~PCAOB Auditing Standard No. 1301.

The Audit Committee has received from PwC and reviewed the written disclosures and the letter required by applicable PCAOB requirements regarding PwC’s communications with the Audit Committee concerning independence, and the Audit Committee has discussed with PwC its independence from the Company. In addition, the Audit Committee has reviewed and discussed PwC’s most recent PCAOB inspection report of the firm’s internal quality controls.

Based on the reviews and discussions referenced above, the Audit Committee recommended to the Board of Directors that the audited financial statements be included in the Company’s Annual Report on Form 10-K for the year ended December 31, ~~2020~~2022 for filing with the Securities and Exchange Commission.

Submitted by the Audit and Enterprise Risk Committee:

~~Robert C. Greving,~~Chetlur S. Ragavan, Chair

Stephen N. David
~~Charles J. Jacklin~~

Steven E. Shebik

Required Vote

Approval of the ratification of the appointment of PwC as our independent registered public accounting firm for the fiscal year ending December 31, ~~2021~~2023 requires the affirmative vote of ~~the~~a majority of shares of common stock present in person, or represented by proxy, and entitled to vote on the proposal at the Annual Meeting. Abstentions will have the effect of a vote “against” this proposal.

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	Proposal 5
	Shareholder proposal to reduce the existing ownership threshold to request a special shareholders meeting

The Board of Directors unanimously recommends you vote AGAINST this proposal.

As proxy for shareholder Mr. Kenneth Steiner, Mr. John Chevedden, whose address is 2215 Nelson Avenue, No. 205, Redondo Beach, California 90278, has advised the Company that he intends to present the following shareholder proposal at the Annual Meeting. Mr. Steiner has indicated that he holds sufficient shares of CNO common stock to meet the requirements necessary to submit this proposal, and that he intends to continue to hold such shares through the date of the Annual Meeting. The shareholder proposal will be voted on at the Annual Meeting only if properly presented by or on behalf of the proponent.

In accordance with SEC rules, we are reprinting the proposal and supporting statement below as received by the Company. All statements contained in the shareholder proposal and supporting statement are the sole responsibility of the proponent.

Shareholder Statement

Proposal 5—Special Shareholder Meeting Improvement

Shareholders ask our Board to take the steps necessary to amend the appropriate company governing documents to give the owners of a combined 10% of our outstanding common stock the power to call a special shareholder meeting.

One of the main purposes of this proposal is to give all shareholders, including street name shareholders, the right to formally participate in calling for a special shareholder meeting.

Currently it takes a theoretical 25% of all shares outstanding to call for a special shareholder meeting.

It then appears that all the shares that are held in street name are 100% disqualified from participating in the calling of a special shareholder meeting. If 50% of CNO Financial shares are· held in street name then it would take 50% of the shares held not in street name (25% times 2) to call for a special shareholder meeting.

A right for 50% of a limited class of shareholders to call a special meeting, and excluding all other shareholders, is not much of a right for the Board to brag about. Plus the so-called right to act by written consent is restricted in a similar manner applying only to non-street name shareholders.

Calling for a special shareholder meeting is hardly ever used by shareholders but the main point of the right to call for a special shareholder meeting is that it gives shareholders at least significant standing to engage effectively with management.

Management will have an incentive to genuinely engage with shareholders, instead of stonewalling, if shareholders have a realistic Plan B option of calling a special shareholder meeting.

It is important to improve the governance of CNO with proposals such as this that give shareholders a greater right to hold the Board accountable since CNO stock has not done much since it $22 price in 2004.

Please vote yes:

Special Shareholder Meeting Improvement—Proposal 5

CNO Financial Group, Inc. 2023 Proxy Statement

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Board of Directors’ Statement in Opposition

The Board has considered the above shareholder proposal and, for the reasons described below, has found it not in the best interests of the Company and its shareholders and accordingly recommends that you vote AGAINST Proposal 5.

As shown in the Securities Ownership table beginning on page 87, two of our shareholders separately own 10% or more of CNO’s outstanding common stock, and two other shareholders own 5% or more. Lowering the threshold to 10% would provide each such 10% shareholder, as well as the two 5% shareholders together, their own right to call a shareholder meeting, allowing them to pursue their own special interests at the expense of the other shareholders.

CNO already provides its shareholders with the right to call a special meeting, at a threshold equal to or lower than a majority of the S&P 500 companies that allow shareholders to call a special meeting.(1) Particularly since CNO has several large shareholders as described above, the Board believes that the current ownership threshold to call a special meeting is appropriate.

The shareholder proposal misrepresents that our street name shareholders (i.e., shareholders who hold their shares through a brokerage or similar account) do not have the right to call a special meeting. Shares held in street name are not disqualified, and such shareholders may participate in calling a special meeting through customary procedures by submitting appropriate documentation, which they may obtain from their brokers.

CNO and the Board are committed to strong corporate governance practices, including those related to shareholder access.

CNO’s robust shareholder engagement program allows shareholders to provide regular feedback to the Board and the Company.

Supporting Discussion

A 10% threshold may harm CNO’s shareholders.

As noted above, two of our shareholders separately own 10% or more of CNO’s outstanding common stock, and two other shareholders own 5% or more. Therefore, lowering the threshold required to call a special shareholder meeting to 10% would provide each such 10% shareholder, as well as the two 5% shareholders together, their own right to call a shareholder meeting. The Board believes that such a low threshold creates the risk that one or two shareholders may use this procedure to act unilaterally, or even threaten to do so to pressure the Company, advancing their own special interests at the expense of the other shareholders.

CNO already provides a meaningful special meeting right.

The Company’s Certificate of Incorporation unambiguously provides that a special meeting of shareholders may be called at the request of holders of record of 25% of CNO’s outstanding common stock entitled to vote at such a meeting (not “theoretical” as the proponent asserts). No provision of the Company’s corporate governance documents, including the Certificate of Incorporation, prevents shareholders that hold their shares in street name from participating in calling a special meeting through customary procedures by submitting appropriate documentation, obtained from their brokers, instructing the nominal holder of record of their shares to call a special meeting.

The Board is of the view that a special meeting of shareholders should be held only for special or extraordinary events when circumstances dictate that the matter be addressed quickly, rather than at the next annual meeting. Preparing for special meetings requires a significant time commitment from management and imposes substantial costs on the Company. Particularly since CNO has several large shareholders as described above, the Board believes that CNO’s current 25% threshold, which is equal to or lower than a majority of the S&P 500 companies that allow shareholders to call a special meeting,(1) and which still can be triggered by only two or three shareholders, strikes the appropriate balance between giving shareholders a meaningful right and avoiding potential abuse and waste of corporate resources to the detriment of most shareholders.

CNO’s strong governance practices promote accountability to its shareholders.

The Board regularly assesses and refines our corporate governance practices and recognizes the importance of providing shareholders with a meaningful ability to call a special meeting of shareholders. In addition to establishing

(1)

FactSet, March 2023

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a shareholder right to call special meetings at a threshold equal to or lower than a majority of the S&P 500 companies that allow shareholders to call a special meeting,(1) CNO has effected various important measures to protect and enhance shareholder interests, including, among others:

The right of shareholders to act by written consent.

Providing shareholders with proxy access for director nominees.

A board of directors comprised of independent directors, other than our CEO.

The annual election of all directors based on majority voting.

The separation of CEO and Board Chair roles, with the Chair being independent.

Each of these are designed to promote accountability to our shareholders, and demonstrate our responsiveness to shareholder concerns.

Shareholder engagement is, and continues to be, a high priority for CNO and the Board.

As noted above, in 2022, senior management connected with shareholders representing approximately 30% of our outstanding shares to engage on matters of business strategy and performance, corporate governance, executive compensation and ESG. Board members were invited to join when corporate governance-related topics were included on the agenda. We also have an active Investor Relations team that is focused on engaging with investors and coordinating discussions with senior management on relevant business and industry topics. We regularly receive positive feedback from investors and other stakeholders regarding our outreach practices.

During corporate governance discussions including our Board members, the directors and senior management responded to questions and discussed our corporate governance practices and sustainability efforts. The shareholder representatives who participated told us that they appreciated the opportunity to engage, particularly with our Board members, and our willingness to consider their input into our decision-making process. They spoke favorably about our governance practices and approach and provided constructive feedback and insights into various aspects of our programs and disclosures. During these discussions, no shareholder raised concerns about our 25% special meeting threshold.

For the above reasons, the Board unanimously recommends voting AGAINST Proposal 5.

Required Vote

The affirmative vote of a majority of shares of common stock present in person or represented by proxy and entitled to vote on the subject matter is required to approve the shareholder proposal to reduce the existing ownership threshold to request a special shareholders meeting to 10%. Abstentions will have the effect of a vote “against” this proposal.

(1)

FactSet, March 2023

CNO Financial Group, Inc. 2023 Proxy Statement

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Stock Ownership Information

Securities Ownership

The following table sets forth certain information concerning the beneficial ownership of our common stock as of March ~~9, 2021~~13, 2023 (except as otherwise noted) by each person known to us to beneficially own more than 5% of the outstanding shares of our common stock, each of our directors and nominees, each of our Named Executive Officers and all of our directors, nominees and executive officers as a group. Shares of our common stock subject to options that are currently exercisable or exercisable within 60 days of March ~~9, 2021~~13, 2023 and RSUs that are scheduled to vest within 60 days of March ~~9, 2021~~13, 2023 are deemed to be outstanding and to be beneficially owned by the person holding the options or RSUs for the purpose of computing the percentage ownership of that person or group of persons but are not treated as outstanding for the purpose of computing the percentage ownership of any other person.

Name of Beneficial Owner	Shares Beneficially Owned			Name of Beneficial Owner	Shares Beneficially Owned
Name of Beneficial Owner	Number(1)		Percentage	Name of Beneficial Owner	Number(1)		Percentage
BlackRock, Inc.(2)		15,572,529	11.2%	BlackRock, Inc.(2)		15,179,705	13.30%
The Vanguard Group(3)		14,438,023	10.4%	The Vanguard Group(3)		13,871,812	12.13%
Dimensional Fund Advisors LP(4)		10,388,688	7.5%	Fuller & Thaler Asset Management, Inc.(4)		7,289,612	6.37%
Pzena Investment Management, LLC(5)		7,273,559	5.2%	Pzena Investment Management, LLC(5)		7,627,617	6.66%
Gary C. Bhojwani(6)		708,577	*	Gary C. Bhojwani(6)		1,104,054	*
Ellyn L. Brown		79,768	*	Archie M. Brown		—	—
Stephen N. David		13,000	*	Ellyn L. Brown		92,756	*
David B. Foss		16,400	*	Stephen N. David		13,000	*
Robert C. Greving		75,801	*	David B. Foss		32,388	*
Mary R. (Nina) Henderson		23,963	*	Mary R. (Nina) Henderson		23,963	*
Charles J. Jacklin		36,394	*	Adrianne B. Lee		—	—
Daniel R. Maurer		24,624	*	Daniel R. Maurer		24,624	*
Chetlur S. Ragavan		—	—	Chetlur S. Ragavan		12,988	*
Steven E. Shebik		7,431	*	Steven E. Shebik		23,919	*
Frederick J. Sievert		43,079	*	Frederick J. Sievert(7)		16,479	*
Bruce K. Baude(7)		239,456	*	Bruce K. Baude(8)		203,174	*
Eric R. Johnson(8)		662,438	*	Scott L. Goldberg(9)		263,118	*
Paul H. McDonough(9)		42,452	*	Eric R. Johnson(10)		766,149	*
Matthew J. Zimpfer(10)		301,879	*	Paul H. McDonough(11)		154,234	*
All directors, nominees and executive officers as a group – 22 persons(11)		2,742,431	2.0%	All directors, nominees and executive officers as a group – 22 persons(12)		3,481,512	3%

Represents less than 1% of the outstanding shares of our common stock as of March ~~9, 2021.~~13, 2023.

(1)

Does not include an aggregate of ~~149,274~~210,602 deferred stock units held by certain directors, as described below under “—Director Deferred Stock Units.”

(2)

Based solely on Amendment No. 812 to Schedule 13G filed with the SEC on February ~~8, 2021~~9, 2023 by BlackRock, Inc. The Amendment No. 812 to Schedule 13G reports sole power to vote or direct the vote of ~~15,311,443~~14,847,229 shares and sole power to dispose or direct the disposition of ~~15,572,529~~15,179,705 shares. The business address for BlackRock, Inc. is 55 East ~~52 nd~~52nd Street, New York, NY 10055.

(3)

Based solely on Amendment No. 1012 to Schedule 13G filed with the SEC on February ~~10, 2021~~9, 2023 by The Vanguard Group. The Amendment No. 1012 to Schedule 13G reports shared power to vote or direct the vote of ~~153,244~~95,082 shares, sole power to dispose or direct the disposition of ~~14,168,086~~13,662,541 shares, and shared power to dispose or direct the disposition of ~~269,937~~209,271 shares. The business address for The Vanguard Group is 100 Vanguard Blvd., Malvern, PA 19355.

(4)

Based solely on Amendment No. 91 to Schedule 13G filed with the SEC on February ~~12, 2021~~14, 2023 by ~~Dimensional Fund Advisors LP.~~Fuller & Thaler Asset Management, Inc. The Amendment No. 91 to Schedule 13G reports sole power to vote or direct the vote of ~~10,316,911~~7,142,312 shares and sole power to dispose or direct the disposition of ~~10,388,688~~7,289,612 shares. The business address for ~~Dimensional Fund Advisors LP~~Fuller & Thaler Asset Management, Inc. is ~~Building One, 6300 Bee Cave Road, Austin, TX 78746.~~411 Borel Avenue, Suite 300, San Mateo, CA 94402.

(5)

Based solely on Amendment No. 2 to Schedule 13G filed with the SEC on ~~February 2, 2021~~January 23, 2023 by Pzena Investment Management, LLC. The Amendment No. 2 to Schedule 13G reports sole ~~voting~~ power to vote or direct the vote of ~~6,432,667~~6,384,853 shares and sole ~~dispositive~~ power to dispose or direct the disposition of ~~7,273,559~~7,627,617 shares. The business address for ~~Dimensional Fund Advisors LP~~Pzena Investment Management, LLC is ~~Building One, 6300 Bee Cave Road, Austin, TX 78746.~~320 Park Avenue, 8th Floor, New York, NY 10022.

(6)

Includes options, exercisable currently or within 60 days of March ~~9, 2021,~~13, 2023, to purchase ~~317,300~~309,000 shares of common stock and includes ~~114,755~~103,819 RSUs scheduled to vest within 60 days of March ~~9, 2021.~~13, 2023. Amount also includes ~~191,017~~661,477 shares of common stock held in a revocable trust and ~~36,052~~29,758 shares of common stock held in irrevocable family trusts.

CNO Financial Group, Inc. 2023 Proxy Statement87

(7)

Includes 1,275 shares of common stock held by a family foundation.

~~(7)~~
(8)

Includes options, exercisable currently or within 60 days of March ~~9, 2021,~~13, 2023, to purchase ~~137,740~~29,500 shares of common stock and includes ~~12,688~~11,621 RSUs scheduled to vest within 60 days of March ~~9, 2021.~~13, 2023.

(9)

~~CNO Financial Group, Inc. 2021 Proxy Statement~~

~~TABLE OF CONTENTS~~

~~(8)~~

Includes options, exercisable currently or within 60 days of March ~~9, 2021,~~13, 2023, to purchase ~~191,180~~127,540 shares of common stock and includes ~~13,626~~17,586 RSUs scheduled to vest within 60 days of March ~~9, 2021.~~13, 2023.

~~(9)~~
(10)

Includes options, exercisable currently or within 60 days of March ~~9, 2021,~~13, 2023, to purchase ~~15,900~~208,080 shares of common stock and includes ~~11,672~~17,102 RSUs scheduled to vest within 60 days of March ~~9, 2021.~~21, 2023.

~~(10)~~
(11)

Includes options, exercisable currently or within 60 days of March ~~9, 2021,~~13, 2023, to purchase ~~153,040~~31,800 shares of common stock and includes ~~22,715~~23,088 RSUs scheduled to vest within 60 days of March ~~9, 2021.~~13, 2023.

~~(11)~~
(12)

Includes options, exercisable currently or within 60 days of March ~~9, 2021,~~13, 2023, to purchase an aggregate of ~~1,067,440~~1,055,930 shares of common stock held by executive officers and includes an aggregate of ~~219,639~~223,764 RSUs scheduled to vest within 60 days of March ~~9, 2021.~~13, 2023. Mr. Baude’s holdings are not included in this total because he was no longer an executive officer as of March 13, 2023.

Director Deferred Stock Units

Under the CNO Board of Directors Deferred Compensation Plan, the non-employee directors may elect each year to defer some or all of their compensation, including the equity portion of the annual director fees. Any equity that is so deferred is represented by vested deferred stock units, on which dividend equivalents are paid during the deferral period. The deferred stock units are not entitled to vote. At the end of the deferral period selected by the director, one share of common stock will be issued for each deferred stock unit. As of March ~~9, 2021,~~13, 2023, the non-employee directors held deferred stock units as set forth below (these units are in addition to the share ownership set forth above):

Name	2020 Number of Deferred Stock Units		Total Deferred Stock Units		Name	2022 Number of Deferred Stock Units		Total Deferred Stock Units
Stephen N. David		10,450		32,926	Stephen N. David		7,697		45,914
Mary R. (Nina) Henderson		10,450		32,926	Mary R. (Nina) Henderson		7,697		45,914
Daniel R. Maurer		17,417		50,496	Daniel R. Maurer		13,546		72,860
Frederick J. Sievert		10,450		32,926	Frederick J. Sievert		7,697		45,914

Delinquent Section 16(a) Reports

Section 16(a) of the Securities Exchange Act of 1934 requires CNO’s directors and executive officers, and each person who is the beneficial owner of more than 10 percent of any class of CNO’s outstanding equity securities, to file with the SEC initial reports of ownership and reports of changes in ownership of common stock and other equity securities of CNO. Specific due dates for these reports have been established by the SEC, and CNO is required to disclose any failure by such persons to file such reports for fiscal year ~~2020~~2022 by the prescribed dates. Officers, directors and greater than 10 percent beneficial owners are required to furnish CNO with copies of all reports filed with the SEC pursuant to Section 16(a). To CNO’s knowledge, based solely on the review of the copies of the reports furnished to CNO and written representations that no other reports were required, all filings required pursuant to Section 16(a) of the Securities Exchange Act of 1934 applicable to CNO’s officers, directors and greater than 10 percent beneficial owners were timely made by each such person during the year ended December 31, ~~2020.~~2022.

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Other Information

Shareholder Proposals for ~~2022~~2024 Annual Meeting

Any proper proposal which a shareholder wishes to have included in the Board’s ~~proxy statement~~Proxy Statement and form of proxy for the ~~2022 annual meeting~~2024 Annual Meeting of ~~shareholders~~Shareholders pursuant to SEC Rule 14a-8 must be received by CNO by November ~~26, 2021.~~30, 2023. Such proposals must meet the requirements set forth in the rules and regulations of the SEC in order to be eligible for inclusion in the ~~proxy statement~~Proxy Statement for the ~~2022 annual meeting~~2024 Annual Meeting of ~~shareholders.~~Shareholders.

The Board has implemented a proxy access provision in the Company’s Bylaws, which permits a shareholder or group of up to 20 shareholders owning 3% or more of the Company’s common stock continuously for at least three years to nominate for election to the Board, and include in the Company’s ~~proxy materials~~Proxy Materials for its ~~annual meeting~~Annual Meeting of ~~shareholders,~~Shareholders, nominees constituting up to the greater of 20% of the number of directors then serving on the Board (rounding down to the closest whole number) or two individuals, subject to certain limitations and provided that such nominating shareholder(s) and nominee(s) satisfy the informational and other applicable requirements specified in the Bylaws. Pursuant to our proxy access Bylaw, notice must be received by the Secretary of the Company not less than 120 days nor more than 150 days prior to the first anniversary of the date on which the Company’s definitive ~~proxy statement~~Proxy Statement was released to shareholders in connection with the prior year’s ~~annual meeting.~~Annual Meeting. Accordingly, to be timely for inclusion in the ~~proxy materials~~Proxy Materials for the Company’s ~~2022 annual meeting~~2024 Annual Meeting of ~~shareholders,~~Shareholders, the Secretary must receive a shareholder’s notice to nominate a director using the Company’s ~~proxy materials~~Proxy Materials between October ~~27, 2021~~31, 2023 and November ~~26, 2021,~~30, 2023, inclusive.

In addition, the Company’s Bylaws establish advance notice procedures with regard to certain matters, including shareholder nominations for directors, to be brought before a meeting of shareholders at which directors are to be ~~elected.~~elected, as well as other shareholder proposals. In the case of an annual meeting, notice must be received by the Secretary of the Company not less than 6090 days nor more than 90120 days prior to the first anniversary of the preceding year’s ~~annual meeting.~~Annual Meeting. In the case of a special meeting of shareholders at which directors are to be elected, notice of a shareholder nomination must be received by the Secretary of the Company no later than the close of business on the 10th day following the earlier of the day on which notice of the date of the meeting was mailed or public disclosure of the meeting was made. A nomination will not be considered if it does not comply with these notice procedures and the additional requirements set forth in our ~~Bylaws.~~Bylaws, including, as appropriate, those set forth in Rule 14a-19 of the Securities Exchange Act of 1934.

Any shareholder who wishes to submit a proposal to be acted upon at the ~~2022 annual meeting~~2024 Annual Meeting of ~~shareholders~~Shareholders or who wishes to nominate a candidate for election as director should obtain a copy of these Bylaw provisions and may do so by written request addressed to the Secretary of CNO Financial Group, Inc. at 11825 North Pennsylvania Street, Carmel, Indiana 46032. Please note that these Bylaw requirements are separate from the SEC’s requirements to have a shareholder nomination or other proposal included in our proxy statement.

Annual Report

Access to CNO’s Annual Report for ~~2020~~2022 (which includes its ~~annual report~~Annual Report on Form 10-K as filed with the SEC) is being provided with this Proxy Statement to all holders of common stock as of March ~~9, 2021.~~13, 2023. The Annual Report is not part of the proxy solicitation material. If you wish to receive an additional copy of the Annual Report for ~~2020,~~2022, the Form 10-K, this Proxy Statement or the Notice without charge, please contact CNO Financial Group, Inc. Investor Relations, 11825 North Pennsylvania Street, Carmel, Indiana 46032; or by telephone (317) 817-2893 or email ir@CNOinc.com.

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Householding of Proxy Materials

SEC rules permit companies and intermediaries such as brokers to satisfy delivery requirements for proxy statements and notices with respect to two or more shareholders sharing the same address by delivering a single proxy statement or a single notice addressed to those shareholders. This process, which is commonly referred to as “householding,” provides cost savings for companies. Some brokers household proxy materials, delivering a single proxy statement or notice to multiple shareholders sharing an address unless contrary instructions have been received from the affected shareholders. Once you have received notice from your broker that they will be householding materials to your address, householding will continue until you are notified otherwise or until you revoke your consent. If, at any time, you no longer wish to participate in householding and would prefer to receive a separate proxy statement or notice, or if you are receiving duplicate copies of these materials and wish to have householding apply, please notify your broker. You may also call (800) 542-1061 or write to: Broadridge Financial Solutions, Inc., 51 Mercedes Way, Edgewood, New York, New York 11717, and include your name, the name of your broker or other nominee, and your account number(s). You can also request prompt delivery of a copy of the Proxy Statement and Annual Report by contacting CNO Financial Group, Inc. Investor Relations, 11825 North Pennsylvania Street, Carmel, Indiana 46032, (317) 817-2893 or email ir@CNOinc.com

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I~~NFORMATION~~ R~~ELATED TO~~ C~~ERTAIN~~ NON~~-GAAP FINANCIAL~~ M~~EASURES~~Information Related to Certain Non-GAAP Financial Measures

Net operating income is defined as net income before: (i) net realized investment gains or losses from sales, impairments and change in allowance for credit losses, net of related amortization and taxes; (ii) net change in market value of investments recognized in earnings, net of taxes; (iii) fair value changes due to fluctuations in the interest rates used to discount embedded derivative liabilities related to our fixed index annuities, net of related amortization and taxes; (iv) fair value changes related to the agent deferred compensation plan, net of taxes; (v) loss related to reinsurance transaction, net of taxes; (vi) loss on extinguishment of debt, net of taxes; ~~(vi)~~(vii) changes in the valuation allowance for deferred tax assets and other tax items; and ~~(vii)~~(viii) other non-operating items consisting primarily of earnings attributable to variable interest entities, net of taxes. Management uses this measure to evaluate performance because the items excluded from net operating income can be affected by events that are unrelated to the Company’s underlying fundamentals. A reconciliation from net operating income (and related per share amounts) to net income is as follows (dollars in millions, except per share amounts):

	Year ended December 31,						Year ended December 31,
	2020			2019			2022			2021
Insurance product margin:
Annuity margin		$	296.7		$	230.1		$	161.1		$	270.3
Health margin			459.8			362.9			477.3			493.0
Life margin			165.0			196.1			172.9			150.4
Total insurance product margin			921.5			789.1			811.3			913.7
Allocated expenses			(557.7)			(543.0)			(596.6)			(566.5)
Income from insurance products			363.8			246.1			214.7			347.2
Fee income			16.7			23.5			23.7			19.4
Investment income not allocated to product lines			167.1			152.1			159.5			184.5
Expenses not allocated to product lines			(83.8)			(53.4)			(40.8)			(80.5)
Operating earnings before taxes			463.8			368.3			357.1			470.6
Income tax expense on operating income			(101.5)			(78.3)			(83.2)			(105.0)
Net operating income			362.3			290.0			273.9			365.6
Non-operating items:
Net realized investment gains (losses) from sales, impairments and change in allowance for credit losses (net of related amortization)			(31.1)			2.1			(58.8)			34.8
Net change in market value of investments recognized in earnings			(2.7)			25.5			(73.2)			(17.4)
Fair value changes in embedded derivative liabilities (net of related amortization)			(79.1)			(81.4)			247.2			67.2
Fair value changes related to agent deferred compensation plan			(16.3)			(20.4)			48.9			8.9
Loss on extinguishment of debt			—			(7.3)
Other			9.7			(12.6)			(3.9)			3.6
Non-operating loss before taxes			(119.5)			(94.1)
Income tax benefit:
On non-operating loss			(25.0)			(19.8)
Valuation allowance for deferred tax assets and other tax items			(34.0)			(193.7)
Net non-operating income (loss)			(60.5)			119.4
Net non-operating income before taxes									160.2			97.1
Income tax expense on non-operating income									37.3			21.7
Net non-operating income									122.9			75.4
Net income		$	301.8		$	409.4		$	396.8		$	441.0

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	Year ended December 31,							Year ended December 31,
	2020			2019				2022			2021
Per diluted share:
Net operating income		$	2.53		$	1.85			$	2.33		$	2.79
Net realized investment gains (losses) from sales, impairments and change in allowance for credit losses (net of related amortization and taxes)			(.17)			.01	��			(.38)			.20
Net change in market value of investments recognized in earnings (net of taxes)			(.02)			.13				(.48)			(.10)
Fair value changes in embedded derivative liabilities (net of related amortization and taxes)			(.44)			(.41)				1.61			.40
Fair value changes related to agent deferred compensation plan (net of taxes)			(.09)			(.10)				.32			.05
Loss on extinguishment of debt (net of taxes)			—			(.04)
Valuation allowance for deferred tax assets and other tax items			.24			1.23
Other			.06			(.06)				(.03)			.02
Net income		$	2.11		$	2.61			$	3.37		$	3.36

Expenses not allocated to product lines were higher in 2020, due to a $23.5 million increase (recognized in the second quarter of 2020) in our liability for claims and interest pursuant to the Global Resolution Agreement as the third-party auditor has provided information that we have processed and verified allowing us to more accurately estimate the ultimate liability pursuant to the agreement. In addition, expenses not allocated to product lines in 2020 included a $3.7 million charge related to asset impairments. Expenses not allocated to product lines in 2019 included a $20 million expense reduction related to the net favorable impact from legal and regulatory matters.

~~The following summarizes total~~Total allocated and unallocated expenses adjusted for ~~the~~certain significant items are summarized ~~above~~below (dollars in millions):

	2020			2019			2022			2021
Expenses allocated to product lines		$	557.7		$	543.0		$	596.6		$	566.5
Expenses not allocated to product lines			83.8			53.4			40.8			80.5
Total			641.5			596.4
Increase to liability for the Global Resolution Agreement			(23.5)			—
Charge related to asset impairments			(3.7)			—
Net favorable impact from legal and regulatory matters			—			20.0
Net expenses related to significant legal and regulatory matters									—			(12.8)
Experience refund related to a reinsurance agreement									22.5			—
Transaction expenses related to acquisition of DirectPath									—			(2.5)
Adjusted total		$	614.3		$	616.4		$	659.9		$	631.7

Management also believes that operating return on equity, excluding accumulated other comprehensive income (loss) and net operating loss carryforwards, enhances the understanding of our operating results.

This non-GAAP financial measure ~~also~~ differs from return on equity because accumulated other comprehensive income (loss) has been excluded from the value of equity used to determine this ratio. Management believes this non-GAAP financial measure is useful because it removes the volatility that arises from changes in accumulated other comprehensive income (loss). Such volatility is often caused by changes in the estimated fair value of our investment portfolio resulting from changes in general market interest rates rather than the business decisions made by management.

In addition, our equity includes the value of significant net operating loss carryforwards (included in income tax assets). In accordance with GAAP, these assets are not discounted, and accordingly will not provide a return to shareholders (until after it is realized as a reduction to taxes that would otherwise be paid). Management believes that excluding this value from the equity component of this measure enhances the understanding of the effect these non-discounted assets have on operating returns and the comparability of these measures from period to period.

Operating return measures are used in measuring the performance of our business units and are used as a basis for incentive compensation.

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The calculations of: (i) operating return on equity, excluding accumulated other comprehensive income (loss) and net operating loss carryforwards (a non-GAAP financial measure); (ii) operating return, excluding significant items, on equity, excluding accumulated other comprehensive income (loss) and net operating loss carryforwards (a ~~non-GAAP~~non- GAAP financial measure); and (iii) return on equity are as follows (dollars in millions):

	Year ended December 31,
	2022			2021			2020
Net operating income		$	273.9		$	365.6		$	362.3
Net Income		$	396.8		$	441.0		$	301.8
Average common equity, excluding accumulated other comprehensive income (loss) and net operating loss carryforwards (a non-GAAP financial measure)		$	3,176.0		$	3,026.0		$	2,812.4
Average common shareholders’ equity		$	2,632.8		$	5,197.4		$	4,665.4
Operating return on equity, excluding accumulated other comprehensive income (loss) and net operating loss carryforwards (a non-GAAP financial measure)			8.6%			12.1%			12.9%
Return on equity			15.1%			8.5%			6.5%

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Year ended December 31,
2020 2019 2018
Net operating income $ 362.3 $ 290.0 $ 303.1
Net Income (loss) $ 301.8 $ 409.4 $ (315.0)
Average common equity, excluding accumulated other comprehensive income
(loss) and net operating loss carryforwards (a non-GAAP financial measure)
$ 2,812.4 $ 2,703.9 $ 3,086.7
Average common shareholders’ equity $ 4,665.4 $ 4,166.8 $ 4,200.3
Operating return on equity, excluding accumulated other comprehensive income (loss) and net operating loss carryforwards (a non-GAAP financial measure) 12.9% 10.7% 9.8%
Return on equity 6.5% 9.8% (7.5)%

A reconciliation of consolidated capital, excluding accumulated other comprehensive income (loss) and net operating loss carryforwards (a non-GAAP financial measure) to common shareholders’ equity, is as follows (dollars in millions):

1Q17 2Q17 3Q17 4Q17
Consolidated capital, excluding accumulated other comprehensive income (loss) and net operating loss carryforwards (a non-GAAP financial measure) $ 3,225.6
Net operating loss carryforwards 409.8
Accumulated other comprehensive income 1,212.1
Common shareholders’ equity $ 4,847.5
1Q18 2Q18 3Q18 4Q18
Consolidated capital, excluding accumulated other comprehensive income (loss) and net operating loss carryforwards (a non-GAAP financial measure) $ 3,318.7 $ 3,366.0 $ 2,705.8 $ 2,687.3
Net operating loss carryforwards 404.2 388.7 510.6 505.9
Accumulated other comprehensive income 894.3 700.2 403.5 177.7
Common shareholders’ equity $ 4,617.2 $ 4,454.9 $ 3,619.9 $ 3,370.9
1Q19 2Q19 3Q19 4Q19
Consolidated capital, excluding accumulated other comprehensive income (loss) and net operating loss carryforwards (a non-GAAP financial measure) $ 2,703.4 $ 2,702.9 $ 2,685.0 $ 2,761.9
Net operating loss carryforwards 479.6 451.1 425.4 542.6
Accumulated other comprehensive income 654.9 1,098.2 1,442.9 1,372.5
Common shareholders’ equity $ 3,837.9 $ 4,252.2 $ 4,553.3 $ 4,677.0
1Q20 2Q20 3Q20 4Q20
Consolidated capital, excluding accumulated other comprehensive income (loss) and net operating loss carryforwards (a non-GAAP financial measure) $ 2,701.2 $ 2,784.2 $ 2,905.1 $ 2,956.2
Net operating loss carryforwards 469.4 426.8 377.2 341.9
Accumulated other comprehensive income 595.2 1,520.2 1,801.6 2,186.1
Common shareholders’ equity $ 3,765.8 $ 4,731.2 $ 5,083.9 $ 5,484.2

	4Q19
Consolidated capital, excluding accumulated other comprehensive income (loss) and net operating loss carryforwards (a non-GAAP financial measure)		$	2,761.9
Net operating loss carryforwards			542.6
Accumulated other comprehensive income			1,372.5
Common shareholders’ equity		$	4,677.0

	1Q20			2Q20			3Q20			4Q20
Consolidated capital, excluding accumulated other comprehensive income (loss) and net operating loss carryforwards (a non- GAAP financial measure)		$	2,701.2		$	2,784.2		$	2,905.1		$	2,956.2
Net operating loss carryforwards			469.4			426.8			377.2			341.9
Accumulated other comprehensive income			595.2			1,520.2			1,801.6			2,186.1
Common shareholders’ equity		$	3,765.8		$	4,731.2		$	5,083.9		$	5,484.2

	1Q21			2Q21			3Q21			4Q21
Consolidated capital, excluding accumulated other comprehensive income (loss) and net operating loss carryforwards (a non- GAAP financial measure)		$	3,019.5		$	3,035.6		$	3,036.3		$	3,068.9
Net operating loss carryforwards			323.1			292.9			266.9			243.7
Accumulated other comprehensive income			1,518.1			1,995.5			1,929.7			1,947.1
Common shareholders’ equity		$	4,860.7		$	5,324.0		$	5,232.9		$	5,259.7

	1Q22			2Q22			3Q22			4Q22
Consolidated capital, excluding accumulated other comprehensive income (loss) and net operating loss carryforwards (a non- GAAP financial measure)		$	3,072.2		$	3,162.3		$	3,272.7		$	3,324.9
Net operating loss carryforwards			238.2			214.7			190.9			169.0
Accumulated other comprehensive income (loss)			380.5			(1,165.0)			(2,165.7)			(2,093.1)
Common shareholders’ equity		$	3,690.9		$	2,212.0		$	1,297.9		$	1,400.8

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	Trailing four quarter average									Trailing four quarter average
	4Q20			4Q19			4Q18			4Q22			4Q21			4Q20
Consolidated capital, excluding accumulated other comprehensive income (loss) and net operating loss carryforwards (a non-GAAP financial measure)		$	2,812.4		$	2,703.9		$	3,086.7
Consolidated capital, excluding accumulated other comprehensive income (loss) and net operating loss carryforwards (a non-GAAP financial measure) .											$	3,176.0		$	3,026.0		$	2,812.4
Net operating loss carryforwards			428.9			470.1			440.4			212.6			293.9			428.9
Accumulated other comprehensive income			1,424.1			992.8			673.2
Accumulated other comprehensive income (loss)												(755.8)			1,877.5			1,424.1
Common shareholders’ equity		$	4,665.4		$	4,166.8		$	4,200.3		$	2,632.8		$	5,197.4		$	4,665.4

Book value per diluted share reflects the potential dilution that could occur if outstanding stock options were exercised; and restricted stock and performance units were vested. The dilution from options, restricted shares and performance units is calculated using the treasury stock method. Under this method, we assume the proceeds from the exercise of the options (or the unrecognized compensation expense with respect to restricted stock and performance units) will be used to purchase shares of our common stock at the closing market price on the last day of the period. In addition, the calculation of this non-GAAP measure differs from the corresponding GAAP measure because accumulated other comprehensive income (loss) has been excluded from the value of capital used to determine this measure. Management believes this non-GAAP measure is useful because it removes the volatility that arises from changes in the unrealized appreciation (depreciation) of our investments.

A reconciliation from book value per share to book value per diluted share, excluding accumulated other comprehensive income (loss) is as follows (dollars in millions, except share and per share amounts):

	December 31,						December 31,
	2020			2019			2022			2021
Total shareholders’ equity		$	5,484.2		$	4,677.0		$	1,400.8		$	5,259.7
Shares outstanding at period end			135,279,119			148,084,178			114,343,070			120,377,152
Book value per share		$	40.54		$	31.58		$	12.25		$	43.69
Total shareholders’ equity		$	5,484.2		$	4,677.0		$	1,400.8		$	5,259.7
Less accumulated other comprehensive income			(2,186.1)			(1,372.5)
Adjusted shareholders’ equity excluding accumulated other comprehensive income		$	3,298.1		$	3,304.5
Accumulated other comprehensive income (loss)									(2,093.1)			1,947.1
Adjusted shareholders’ equity excluding accumulated other comprehensive income (loss)								$	3,493.9		$	3,312.6
Shares outstanding at period end			135,279,119			148,084,178			114,343,070			120,377,152
Dilutive common stock equivalents related to:
Amounts related to employee benefit plans			2,438,176			1,496,546			2,499,071			2,953,586
Diluted shares outstanding			137,717,295			149,580,724			116,842,141			123,330,738
Book value per diluted share (a non-GAAP financial measure)		$	23.95		$	22.09		$	29.90		$	26.86

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The debt to capital ratio, excluding accumulated other comprehensive income (loss), differs from the debt to capital ratio because accumulated other comprehensive income (loss) has been excluded from the value of capital used to determine this measure. Management believes this non-GAAP financial measure is useful because it removes the volatility that arises from changes in the unrealized appreciation (depreciation) of our investments. A reconciliation of these ratios is as follows (dollars in millions):

	December 31, 2020			December 31, 2022
Corporate notes payable		$	1,136.2		$	1,138.8
Total shareholders’ equity			5,484.2			1,400.8
Total capital		$	6,620.4		$	2,539.6
Debt to capital ratio			17.2%			44.8%
Corporate notes payable		$	1,136.2		$	1,138.8
Total shareholders’ equity			5,484.2			1,400.8
Less accumulated other comprehensive income			(2,186.1)
Less accumulated other comprehensive income (loss)						2,093.1
Total capital		$	4,434.3		$	4,632.7
Debt to total capital ratio, excluding accumulated other comprehensive income (a non-GAAP financial measure)			25.6%
Debt to total capital ratio, excluding accumulated other comprehensive loss (a non-GAAP financial measure)						24.6%

The following reconciles our free cash flow to the change in holding company cash and investments (dollars in millions):

	Year ended December 31, 2020			Year ended December 31, 2022
Holding company cash flows, excluding capital transactions(1):
Dividends from subsidiaries		$	339.8
Dividends from subsidiaries, net of contributions					$	156.7
Management fees			111.7			124.0
Surplus debenture interest			57.4			58.8
Earnings on corporate investments			29.1			9.7
Tax refund			—
Other			34.4			3.4
Holding company sources of cash, excluding capital transactions:			572.4			352.6
Holding company expenses and other			(110.6)			(105.7)
Tax payments			(21.8)			(22.9)
Interest expense			(53.2)			(60.8)
Cash flow to holding company, excluding capital transactions:			386.8			163.2
Share repurchases			(264.8)			(179.9)
Dividend payments to stockholders			(67.0)			(64.8)
Net proceeds from new debt			146.4
Acquisition			—
Net change in holding company cash and investments			201.4			(81.5)
Non-cash changes in investment balances			—			—
Cash and investments, beginning of period			186.7			248.6
Cash and investments, end of period		$	388.1		$	167.1

(1)

Cash flows exclude share repurchases, capital contributions to insurance subsidiaries, dividend payments and refinancing and acquisition transactions.

CNO Financial Group, Inc. ~~2021~~2023 Proxy Statement95

Other Matters

Management knows of no other matters which may be presented at the Annual Meeting. If any other matters should properly come before the meeting or any adjournment or postponement thereof, the persons named in the form of proxy will vote in accordance with their best judgment on such matters.

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~~Annex A~~

~~A-1~~
96

CNO Financial Group, Inc. ~~2021~~2023 Proxy Statement

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~~FOURTH AMENDED AND RESTATED SECTION 382 RIGHTS AGREEMENT~~

~~CNO FINANCIAL GROUP, INC.~~
~~and~~
~~AMERICAN STOCK TRANSFER & TRUST COMPANY, LLC~~
~~as Rights Agent~~

~~Dated as of November 12, 2020; effective as of November 13, 2020~~

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~~FOURTH AMENDED AND RESTATED SECTION 382 RIGHTS AGREEMENT~~

~~This Fourth Amended and Restated Section 382 Rights Agreement, dated as of November 12, 2020 (as amended, supplemented or otherwise modified from time to time, the “Rights Agreement”) between CNO Financial Group, Inc., a Delaware corporation (the “Company”), and American Stock Transfer & Trust Company, LLC, as rights agent (the “Rights Agent”), amends and restates effective as of November 13, 2020, that certain Third Amended and Restated Section 382 Rights Agreement, dated as of October 3, 2017 (the “Third A&R Rights Agreement”) between the Company and the Rights Agent, which amended and restated that certain Amended and Restated Section 382 Rights Agreement, dated as of October 3, 2014 (the “Second A&R Rights Agreement”), which amended and restated that certain Amended and Restated Section 382 Rights Agreement, dated as of December 6, 2011 (the “First A&R Rights Agreement”), which amended and restated that certain Section 382 Rights Agreement, dated as of January 20, 2009 (the “Original Rights Agreement”) between the Company and the Rights Agent.~~

~~WHEREAS, (a) the Company and certain of its Subsidiaries (as defined below) have generated net operating losses for United States federal income tax purposes (“NOLs~~”); (b) such NOLs may potentially provide valuable Tax Benefits (as defined below) to the Company; (c) the Company desires to avoid an “ownership change” within the meaning of Section 382 (as defined below), and thereby preserve the ability to utilize such Tax Benefits; and (d) in furtherance of such objective, the Company entered into the Original Rights Agreement, the First A&R Rights Agreement, the Second A&R Rights Agreement and the Third A&R Rights Agreement;

WHEREAS, in connection with the adoption of the Original Rights Agreement, the Board of Directors of the Company on January 20, 2009 authorized and declared a dividend of one preferred share purchase right (a “~~Right”) for each share of Common Stock (as defined below) of the Company outstanding as of the Close of Business (as defined below) on January 30, 2009 (the “Record Date~~”), each Right representing the right to purchase one one-thousandth (subject to adjustment) of a share of Preferred Stock (as defined below), upon the terms and subject to the conditions set forth in the Original Rights Agreement, and the Board of Directors further authorized and directed the issuance of one Right (subject to adjustment as provided herein) with respect to each share of Common Stock that shall become outstanding between the Record Date and the earlier of the Distribution Date and the Expiration Date (as such terms are hereinafter defined); ~~provided~~, ~~however, that Rights may be issued with respect to shares of Common Stock that shall become outstanding after the Distribution Date and prior to the Expiration Date in accordance with~~ ~~Section 22~~;

WHEREAS, the Board of Directors has determined it is in the best interests of the Company and its stockholders to extend the term of the Third A&R Rights Agreement and to amend certain other provisions therein; and

WHEREAS, pursuant to Section 27 of the Third A&R Rights Agreement, the Board of Directors has authorized and approved the amendment and restatement of the Third A&R Rights Agreement, and an appropriate officer of the Company has delivered a certificate to the Rights Agent in accordance with Section 27 of the Third A&R Rights Agreement.

~~NOW THEREFORE, in consideration of the premises and the mutual agreements herein set forth, the parties hereby agree effective as of November 13, 2020 as follows:~~

~~Section 1.~~ ~~Certain Definitions. For purposes of this Rights Agreement, the following terms have the meaning indicated:~~

~~(a) “Acquiring Person~~” shall mean any Person (as defined below) who is or shall have become a Threshold Holder (as defined below), whether or not such Person continues to be a Threshold Holder, but shall not include (i) an Exempted Person (as defined below), or (ii) any Grandfathered Person (as defined below); ~~provided~~, ~~however~~, that a Person will not be deemed to have become an Acquiring Person solely as a result of (x) a reduction in the number of shares of Common Stock or any other class of Company 382 Securities outstanding, (y) the exercise of any options, warrants, rights or similar interests (including restricted stock) granted by the Company to its directors, officers and employees, or (z) any unilateral grant of any security by the Company, unless and until such time as such Person thereafter acquires beneficial ownership of any additional shares of Common Stock or additional shares of any class of Company 382 Securities (other than Common Stock), as applicable. Notwithstanding the foregoing, the Board of Directors may, in its sole discretion, determine that any Person shall not be deemed to be an “Acquiring Person” for any purposes of this Rights Agreement.

~~(b) “Affiliate” and “Associate~~” shall mean, with respect to any Person, any other Person whose common stock would be deemed to be (i) constructively owned by such first Person, or (ii) otherwise aggregated with the shares owned by such first Person (other than aggregation solely by reason of such shares being part of the same

~~A-5~~

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“public group” as defined under Treasury Regulation Section 1.382-2T(f)(13), in each case pursuant to the provisions of Section 382, or any successor or replacement provision, and the Treasury Regulations promulgated thereunder.

~~(c) “Approved Acquisition~~” shall mean (i) any acquisition of Company 382 Securities that would cause a Person to qualify as a Threshold Holder and that is approved in advance by the Board of Directors, or (ii) a conversion (or other exchange) of Company 382 Securities for other Company 382 Securities where such conversion (or other exchange) does not increase the Beneficial Ownership in the Company by any Person for purposes of Section 382.

~~(d) Except as may expressly be set forth elsewhere herein, a Person shall be deemed the “Beneficial Owner” of, shall be deemed to have “Beneficial Ownership” of and shall be deemed to “Beneficially Own~~” any securities which such Person: (i) directly owns, or (ii) would be deemed to own constructively pursuant to Section 382 and the Treasury Regulations promulgated thereunder (including as a result of the deemed exercise of an “option” pursuant to Treasury Regulation Section 1.382-4(d) and including, without duplication, Company 382 Securities, as applicable, owned by any Affiliate or Associate of such Person); ~~provided~~, ~~that~~, a Person shall not be treated as “Beneficially Owning” Company 382 Securities pursuant to clause (i) above to the extent that such Person is acting solely in a fiduciary capacity in respect of such Company 382 Securities and does not have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, Company 382 Securities.

~~(e) “Book Entry” shall mean an uncertificated book entry for the shares of Common Stock.~~

~~(f) “Business Day~~” shall mean any day other than a Saturday, a Sunday, or a day on which banking institutions in the State of Indiana, or the State in which the principal office of the Rights Agent is located, are authorized or obligated by law or executive order to close.

~~(g) “Close of Business” on any given date shall mean 5:00 P.M., New York, New York time, on such date;~~ ~~provided, however,~~ ~~that if such date is not a Business Day it shall mean 5:00 P.M., New York, New York time, on the next succeeding Business Day.~~

~~(h) “Code” shall mean the Internal Revenue Code of 1986, as amended from time to time, or any comparable successor statute.~~

~~(i) “Common Stock~~” when used with reference to the Company shall mean the common stock, par value $0.01 per share, of the Company. “Common Stock” when used with reference to any Person other than the Company shall mean the capital stock (or, in the case of an entity other than a corporation, the equivalent equity interest) with the greatest voting power of such other Person or, if such other Person is a Subsidiary of another Person, the Person or Persons which ultimately control such first-mentioned Person.

~~(j) “Company 382 Securities~~” shall mean the Common Stock of the Company and any other interest that would be treated as “stock” of the Company for purposes of Section 382 (including pursuant to Treasury Regulation Section 1.382-2T(f)(18)).

~~(k) “Exchange Act” shall mean the Securities Exchange Act of 1934, as amended.~~

~~(l) “Exempted Person~~” shall mean (i) the Company, (ii) any Subsidiary (as defined below) of the Company, (in the case of subclauses (i) and (ii) including, without limitation, in its fiduciary capacity), (iii) any employee benefit plan or compensation arrangement of the Company or of any Subsidiary of the Company, (iv) any entity or trustee holding (or acting in a fiduciary capacity in respect of) Company 382 Securities to the extent organized, appointed or established by the Company or any Subsidiary of the Company for or pursuant to the terms of any such plan or for the purpose of funding any such employee benefit plan or compensation arrangement, (v) any Person (together with its Affiliates and Associates) whose status as a Threshold Holder will, in the sole judgment of the Board of Directors, not jeopardize or endanger the availability to the Company of its NOL carryforwards to be used to offset its taxable income in such year or future years (but in the case of any Person determined by the Board of Directors to be an Exempted Person pursuant to this subparagraph (l)(v) only for so long as such Person’s status as a Threshold Holder continues not to jeopardize or endanger the availability of such NOL carryforwards, as determined by the Board of Directors in its good faith discretion), or (vi) any Person who or which would qualify as a Threshold Holder as a result of an Approved Acquisition and, to the extent approved by the Board of Directors, any Person who or which acquires Company 382 Securities from any such Person.

~~(m) “Final Expiration Date” shall mean the earliest to occur of (i) the Close of Business on November 13, 2023, (ii) the Close of Business on November 12, 2021 if stockholder approval of this Rights Agreement has not~~

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been received by or on such date, (iii) the adjournment of the first annual meeting of the stockholders of the Company following November 13, 2020 if stockholder approval of this Rights Agreement has not been received prior to such time, (iv) the repeal of Section 382 or any successor statute if the Board of Directors determines that this Rights Agreement is no longer necessary for the preservation of Tax Benefits or (v) the beginning of a taxable year of the Company to which the Board of Directors determines that no Tax Benefits may be carried forward.

~~(n) “Grandfathered Person~~” shall mean any Person who or which, together with all Affiliates and Associates of such Person, was on November 13, 2020, the Beneficial Owner of 4.99% or more of the Company 382 Securities outstanding on such date, unless and until such time as such Person after the date of this Rights Agreement acquires beneficial ownership of additional shares or other interests in Company 382 Securities representing more than 1% of the Company 382 Securities then outstanding. Any Grandfathered Person who, together with all of its Affiliates and Associates, subsequently becomes the Beneficial Owner of less than 4.99% of the Company 382 Securities shall cease to be a Grandfathered Person.

~~(o) “NYSE” shall mean the New York Stock Exchange, Inc.~~

~~(p) “Person~~” shall mean any individual, firm, corporation, business trust, joint stock company, partnership, trust association, limited liability company, limited partnership, or other entity, or any group of Persons making a “coordinated acquisition” of Company 382 Securities or otherwise treated as an entity within the meaning of Treasury Regulation Section 1.382-3(a)(1)(i), or otherwise and shall include any successor (by merger or otherwise) of any such entity.

~~(q) “Preferred Stock~~” shall mean the Series E Junior Participating Preferred Stock, par value $0.01 per share, of the Company having the rights and preferences set forth in the Form of Certificate of Designations attached to this Rights Agreement as ~~Exhibit A~~ and, to the extent that there is a not sufficient number of shares of the Series E Junior Participating Preferred Stock authorized to permit the full exercise of the Rights, any other series of preferred stock of the Company designated for such purpose containing terms substantially similar to the terms of the Series E Junior Participating Preferred Stock.

~~(r) “Section 382” shall mean Section 382 of the Code, or any comparable successor provision.~~

~~(s) “Securities Act” shall mean the Securities Act of 1933, as amended.~~

~~(t) “Stock Acquisition Date~~” shall mean the first date of public announcement (which for purposes of this definition shall include, without limitation, a report filed pursuant to Section 13(d), Section 13(f) or Section 13(g) under the Exchange Act) by the Company or an Acquiring Person that an Acquiring Person has become such or that discloses information which reveals the existence of an Acquiring Person, or such earlier date as a majority of the Board of Directors becomes aware of the existence of an Acquiring Person.

~~(u) “Subsidiary~~” of any Person shall mean any corporation or other entity of which securities or other ownership interests having ordinary voting power sufficient to elect a majority of the board of directors or other persons performing similar functions are beneficially owned, directly or indirectly, by such Person, and any corporation or other entity that is otherwise controlled by such Person.

~~(v) “Tax Benefits~~” shall mean the net operating loss carryovers, capital loss carryovers, general business credit carryovers, alternative minimum tax credit carryovers and foreign tax credit carryovers, as well as any loss or deduction attributable to a “net unrealized built-in loss” within the meaning of Section 382, and the Treasury Regulations promulgated thereunder, of the Company or any of its Subsidiaries.

~~(w) “Threshold Holder~~” shall mean any Person who or which, together with all Affiliates and Associates of such Person, is the Beneficial Owner of 4.99% or more of the shares of Common Stock or any other class of Company 382 Securities then outstanding.

~~(x) “Treasury Regulations” shall mean any income tax regulations promulgated under the Code, including any amendments thereto.~~

Any determination required by the definitions in this Rights Agreement shall be made by the Board of Directors in its good faith judgment, which determination shall be binding on the Rights Agent and the holders of Rights.

~~Section 2.~~ ~~Appointment of Rights Agent. The Company hereby appoints the Rights Agent to act as agent for the Company and the holders of the Rights (who, in accordance with~~ ~~Section 3~~ hereof, shall prior to the Distribution Date also be the holders of Common Stock) in accordance with the terms and conditions hereof, and the Rights Agent hereby accepts such appointment. The Company may from time to time appoint such co-Rights Agents as it

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may deem necessary or desirable upon 10 days’ prior notice to the Rights Agent. The Rights Agent shall have no duty to supervise, and shall in no event be liable for the acts or omissions of any such co-Rights Agent.

~~Section 3.~~ ~~Issuance of Right Certificates~~. (a) Until the Close of Business on the earlier of (i) the tenth Business Day after the Stock Acquisition Date (or, if the Stock Acquisition Date occurs before the Record Date, the Close of Business on the Record Date) or (ii) the tenth Business Day (or such later date as may be determined by action of the Board of Directors prior to such time as any Person becomes an Acquiring Person) after the date of the commencement by any Person (other than an Exempted Person) of, or of the first public announcement of the intention of such Person (other than an Exempted Person) to commence, a tender or exchange offer the consummation of which would result in any Person (other than an Exempted Person) becoming an Acquiring Person (irrespective of whether any shares are actually purchased pursuant to any such offer) (including, in the case of both clause (i) and (ii), any such date which is after the date of this Rights Agreement and prior to the issuance of the Rights) (the earlier of such dates being herein referred to as the “~~Distribution Date”), (x) the Rights will be evidenced (subject to the provisions of~~ ~~Section 3(b)~~ hereof) by the certificates representing the Common Stock registered in the names of the holders thereof (or by Book Entry shares in respect of such Common Stock) and not by separate Right Certificates (as defined below), and (y) the Rights will be transferable only in connection with the transfer of Common Stock. As soon as practicable after the Distribution Date, the Company will prepare and execute, the Rights Agent will countersign, and the Company will send or cause to be sent (and the Rights Agent will, if requested, send) by first-class, postage-prepaid mail, to each record holder of Common Stock as of the Close of Business on the Distribution Date (other than any Acquiring Person or any Associate or Affiliate of an Acquiring Person), at the address of such holder shown on the records of the Company, a Right Certificate, in substantially the form of ~~Exhibit B~~ ~~hereto (a “Right Certificate~~”), evidencing one Right (subject to adjustment as provided herein) for each share of Common Stock so held. In the event that an adjustment in the number of Rights per share of Common Stock has been made pursuant to ~~Section 11~~ or 13 ~~hereof, at the time of distribution of the Right Certificates, the Company shall make the necessary and appropriate rounding adjustments (in accordance with~~ ~~Section 14(a)~~ hereof), so that Right Certificates representing only whole numbers of Rights are distributed and cash is paid in lieu of any fractional Rights. As of and after the Distribution Date, the Rights will be evidenced solely by such Right Certificates.

~~(b) In connection with the adoption of the Original Rights Agreement, the Company sent a copy of a Summary of Rights to Purchase Shares of Preferred Stock (the “Summary of Rights~~”), by first-class, postage-prepaid mail, to each record holder of Common Stock and holder of Book Entry shares as of the Close of Business on the Record Date, at the address of such holder shown on the records of the Company as the address at which such holder has consented to receive notice. With respect to shares of Common Stock outstanding as of the Record Date, until the Distribution Date, the Rights associated with such shares will be evidenced by the share certificate for such shares of Common Stock registered in the names of the holders thereof or the Book Entry shares, in each case together with the Summary of Rights, in substantially the form of ~~Exhibit C~~ hereto. Until the Distribution Date (or, if earlier, the Expiration Date), the surrender for transfer of any certificate for Common Stock or Book Entry shares outstanding on the Record Date, with or without a copy of the Summary of Rights, shall also constitute the transfer of the Rights associated with the shares of Common Stock represented by such certificate or Book Entry shares.

(c) Rights shall be issued in respect of all shares of Common Stock issued or disposed of (including, without limitation, upon disposition of Common Stock out of treasury stock or issuance or reissuance of Common Stock out of authorized but unissued shares) after the Record Date but prior to the earlier of the Distribution Date and the Expiration Date, or in certain circumstances provided in ~~Section 22~~ hereof, after the Distribution Date. Certificates issued for Common Stock (including, without limitation, upon transfer of outstanding Common Stock, disposition of Common Stock out of treasury stock or issuance or reissuance of Common Stock out of authorized but unissued shares) after the Record Date but prior to the earlier of the Distribution Date and the Expiration Date shall have impressed on, printed on, written on or otherwise affixed to them a legend substantially to the effect of the following:

This certificate also evidences and entitles the holder hereof to certain rights as set forth in the Fourth Amended and Restated Section 382 Rights Agreement between CNO Financial Group, Inc. and American Stock Transfer & Trust Company, LLC, as Rights Agent, dated as of November 12, 2020 as the same may be amended, supplemented or otherwise modified from time to time (the “~~Rights Agreement~~”), the terms of which are hereby incorporated herein by reference and a copy of which is on file at the principal executive offices of CNO Financial Group, Inc. Under certain circumstances, as set forth in the Rights Agreement, such Rights will be evidenced by separate certificates and will no longer be evidenced by this certificate. CNO Financial Group, Inc. will mail to the holder of this certificate a copy of the Rights Agreement without charge after receipt of a written request therefor. Under certain circumstances, as set forth in the Rights Agreement, Rights owned by or

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~~transferred to any Person who is or becomes an Acquiring Person (as defined in the Rights Agreement) and certain transferees thereof will become null and void and will no longer be transferable.~~

With respect to any Book Entry shares of Common Stock, such legend shall be included in a notice to the registered holder of such shares in accordance with applicable law. With respect to such certificates containing the foregoing legend, or any notice of the foregoing legend delivered to holders of Book Entry shares, until the Distribution Date, the Rights associated with the Common Stock represented by such certificates or Book Entry shares shall be evidenced by such certificates or Book Entry shares alone, and the surrender for transfer of any such certificate or Book Entry share, except as otherwise provided herein, shall also constitute the transfer of the Rights associated with the Common Stock represented thereby. In the event that the Company purchases or otherwise acquires any Common Stock after the Record Date but prior to the Distribution Date, any Rights associated with such Common Stock shall be deemed cancelled and retired so that the Company shall not be entitled to exercise any Rights associated with the shares of Common Stock which are no longer outstanding.

~~Notwithstanding this~~ ~~Section 3(c)~~, neither the omission of a legend nor the failure to deliver the notice of such legend required hereby shall affect the enforceability of any part of this Rights Agreement or the rights of any holder of the Rights.

~~Section 4.~~ ~~Form of Right Certificates. The Right Certificates (and the forms of election to purchase shares and of assignment to be printed on the reverse thereof) shall be substantially in the form set forth in~~ ~~Exhibit B~~ hereto and may have such marks of identification or designation and such legends, summaries or endorsements printed thereon as the Company may deem appropriate and as are not inconsistent with the provisions of this Rights Agreement, or as may be required to comply with any applicable law or with any rule or regulation made pursuant thereto or with any rule or regulation of the NYSE or of any other stock exchange or automated quotation system on which the Rights may from time to time be listed or quoted, or to conform to usage. Subject to the provisions of this Rights Agreement, the Right Certificates shall entitle the holders thereof to purchase such number of one one-thousandths of a share of Preferred Stock as shall be set forth therein at the Purchase Price (as determined pursuant to ~~Section~~ ~~7), but the amount and type of securities purchasable upon the exercise of each Right and the Purchase Price thereof shall be subject to adjustment as provided herein.~~

~~Section 5.~~ ~~Countersignature and Registration~~. (a) The Right Certificates shall be executed on behalf of the Company by the Chief Executive Officer, the President, any of the Vice Presidents or the Treasurer of the Company, either manually or by facsimile signature, shall have affixed thereto the Company’s seal or a facsimile thereof and shall be attested by the Secretary or an Assistant Secretary of the Company, either manually or by facsimile signature. The Right Certificates shall be countersigned by the Rights Agent, either manually or by facsimile signature, and shall not be valid for any purpose unless countersigned. In case any officer of the Company who shall have signed any of the Right Certificates shall cease to be such officer of the Company before countersignature by the Rights Agent and issuance and delivery by the Company, such Right Certificates, nevertheless, may be countersigned by the Rights Agent and issued and delivered by the Company with the same force and effect as though the Person who signed such Right Certificates had not ceased to be such officer of the Company; and any Right Certificate may be signed on behalf of the Company by any Person who, at the actual date of the execution of such Right Certificate, shall be a proper officer of the Company to sign such Right Certificate, although at the date of the execution of this Rights Agreement any such Person was not such an officer.

(b) Following the Distribution Date, the Rights Agent will keep or cause to be kept, at an office or agency designated for such purpose, books for registration and transfer of the Right Certificates issued hereunder. Such books shall show the names and addresses of the respective holders of the Right Certificates, the number of Rights evidenced on its face by each of the Right Certificates and the date of each of the Right Certificates.

~~Section 6.~~ ~~Transfer, Split Up, Combination and Exchange of Right Certificates; Mutilated, Destroyed, Lost or Stolen Right Certificates~~. (a) Subject to the provisions of this Rights Agreement, at any time after the Close of Business on the Distribution Date, and prior to the Close of Business on the Expiration Date, any Right Certificate or Right Certificates may be transferred, split up, combined or exchanged for another Right Certificate or Right Certificates, entitling the registered holder to purchase a like number of one one-thousandths of a share of Preferred Stock (or, following such time, other securities, cash or assets as the case may be) as the Right Certificate or Right Certificates surrendered then entitled such holder to purchase. Any registered holder desiring to transfer, split up, combine or exchange any Right Certificate or Right Certificates shall make such request in writing delivered to the Rights Agent, and shall surrender the Right Certificate or Right Certificates to be transferred, split up, combined or exchanged at the office or agency of the Rights Agent designated for such purpose. Thereupon the Rights Agent, subject to the provisions of this Rights Agreement, shall countersign and deliver to the Person entitled

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thereto a Right Certificate or Right Certificates, as the case may be, as so requested. The Company may require payment of a sum sufficient to cover any tax or governmental charge that may be imposed in connection with any transfer, split up, combination or exchange of Right Certificates.

(b)�� Subject to the provisions of this Rights Agreement, at any time after the Distribution Date and prior to the Expiration Date, upon receipt by the Company and the Rights Agent of evidence reasonably satisfactory to them of the loss, theft, destruction or mutilation of a Right Certificate, and, in case of loss, theft or destruction, of indemnity or security reasonably satisfactory to them, and, at the Company’s request, reimbursement to the Company and the Rights Agent of all reasonable expenses incidental thereto, and upon surrender to the Rights Agent and cancellation of the Right Certificate if mutilated, the Company will make and deliver a new Right Certificate of like tenor to the Rights Agent for delivery to the registered holder in lieu of the Right Certificate so lost, stolen, destroyed or mutilated.

~~Section 7.~~ ~~Exercise of Rights, Purchase Price; Expiration Date of Rights. (a) Except as otherwise provided herein, the Rights shall become exercisable on the Distribution Date, and thereafter the registered holder of any Right Certificate may, subject to~~ ~~Section 11(a)(ii)~~ hereof and except as otherwise provided herein, exercise the Rights evidenced thereby in whole or in part upon surrender of the Right Certificate, with the form of election to purchase on the reverse side thereof duly executed, to the Rights Agent at the office or agency of the Rights Agent designated for such purpose, together with payment of the Purchase Price for each one one-thousandth of a share of Preferred Stock (or other securities, cash or assets, as the case may be) as to which the Rights are exercised, at any time which is both after the Distribution Date and prior to the time (the “~~Expiration Date”) that is the earliest of (i) the Final Expiration Date, (ii) the time at which the Rights are redeemed as provided in~~ ~~Section 23~~ ~~hereof (the “Redemption Date”) or (iii) the time at which such Rights are exchanged as provided in~~ ~~Section 24~~ ~~hereof.~~

~~(b) The purchase price (the “Purchase Price~~”) shall be initially $95.00 for each one one-thousandth of a share of Preferred Stock purchasable upon the exercise of a Right. The Purchase Price and the number of one one-thousandths of a share of Preferred Stock or other securities or property to be acquired upon exercise of a Right shall be subject to adjustment from time to time as provided in ~~Sections 11~~ ~~and~~ 13 ~~hereof and shall be payable in lawful money of the United States of America in accordance with~~ ~~paragraph (c)~~ ~~of this~~ ~~Section 7~~.

(c) Except as otherwise provided herein, upon receipt of a Right Certificate representing exercisable Rights, with the form of election to purchase properly completed and duly executed, accompanied by payment of the aggregate Purchase Price for the number of shares of Preferred Stock to be purchased and an amount equal to any applicable transfer tax or charge required to be paid by the holder of such Right Certificate in accordance with ~~Section 6~~ hereof, in lawful money of the United States of America, in cash or by certified check, cashier’s check or money order payable to the order of the Company, the Rights Agent shall thereupon promptly (i) either (A) requisition from any transfer agent of the Preferred Stock, or make available if the Rights Agent is the transfer agent for the Preferred Stock, certificates for the total number of shares of Preferred Stock to be purchased (and the Company hereby irrevocably authorizes its transfer agent to comply with all such requests), or (B) if the Company shall have elected to deposit the Preferred Stock with a depositary agent under a depositary arrangement, requisition from the depositary agent appointed by the Company depositary receipts representing interests in the number of one one-thousandths of a share of Preferred Stock as are to be purchased, in which case certificates for the Preferred Stock represented by such receipts shall be deposited by the transfer agent with the depositary agent (and the Company hereby directs any such depositary agent to comply with all such requests), (ii) when necessary to comply with this Rights Agreement (or otherwise when appropriate, as determined by the Company with notice to the Rights Agent) requisition from the Company the amount of cash, if any, to be paid in lieu of issuance of fractional shares in accordance with ~~Section 14~~ hereof, (iii) promptly after receipt of such certificates or depositary receipts, cause the same to be delivered to or upon the order of the registered holder of such Right Certificate, registered in such name or names as may be designated by such holder and (iv) when necessary to comply with this Rights Agreement (or otherwise when appropriate, as determined by the Company with notice to the Rights Agent), after receipt of the cash requisitioned from the Company, promptly deliver such cash, if any, to or upon the order of the registered holder of such Right Certificate.

(d) Except as otherwise provided herein, in case the registered holder of any Right Certificate shall exercise less than all of the Rights evidenced thereby, a new Right Certificate evidencing Rights equivalent to the exercisable Rights remaining unexercised shall be issued by the Rights Agent to the registered holder of such Right Certificate or to his, her or its duly authorized assigns, subject to the provisions of ~~Section 14~~ ~~hereof.~~

(e) Notwithstanding anything in this Rights Agreement to the contrary, neither the Rights Agent nor the Company shall be obligated to undertake any action with respect to a registered holder of Rights upon the occurrence

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~~of any purported transfer or exercise of Rights pursuant to~~ ~~Section 6~~ ~~hereof or this~~ ~~Section 7~~ unless such registered holder shall have (i) completed and signed the certificate contained in the form of assignment or form of election to purchase set forth on the reverse side of the Right Certificate surrendered for such transfer or exercise and (ii) provided such additional evidence of the identity of the Beneficial Owner (for the purposes of this Section 7(e), as such term is defined in Rule 13d-3 or 13d-5 of the General Rules and Regulations under the Exchange Act), former Beneficial Owner and/or Affiliates or Associates (for purposes of this Section 7(e), as such terms are respectively defined for purposes of Rule 12b-2 of the General Rules and Regulations under the Exchange Act) thereof as the Company shall reasonably request.

~~Section 8.~~ ~~Cancellation and Destruction of Right Certificates~~. All Right Certificates surrendered for the purpose of exercise, transfer, split up, combination or exchange shall, if surrendered to the Company or to any of its agents, be delivered to the Rights Agent for cancellation or in cancelled form, or, if surrendered to the Rights Agent, shall be cancelled by it, and no Right Certificates shall be issued in lieu thereof except as expressly permitted by any of the provisions of this Rights Agreement. The Company shall deliver to the Rights Agent for cancellation and retirement, and the Rights Agent shall so cancel and retire, any other Right Certificate purchased or acquired by the Company otherwise than upon the exercise thereof. The Rights Agent shall deliver all cancelled Right Certificates to the Company, or shall, at the written request of the Company, destroy or cause to be destroyed such cancelled Right Certificates, and in such case shall deliver a certificate of destruction thereof to the Company.

~~Section 9.~~ ~~Availability of Shares of Preferred Stock~~. (a) The Company covenants and agrees that it will cause to be reserved and kept available out of its authorized and unissued shares of Preferred Stock or any shares of Preferred Stock held in its treasury, the number of shares of Preferred Stock that will be sufficient to permit the exercise in full of all outstanding Rights.

(b) So long as the shares of Preferred Stock (and, following the time that a Person becomes an Acquiring Person, shares of Common Stock and/or other securities) issuable upon the exercise of Rights may be listed or admitted to trading on the NYSE or listed on any other national securities exchange or quotation system, the Company shall use its best efforts to cause, from and after such time as the Rights become exercisable, all shares reserved for such issuance to be listed or admitted to trading on the NYSE or listed on any other national securities exchange or quotation system upon official notice of issuance upon such exercise.

(c) From and after such time as the Rights become exercisable, the Company shall use its best efforts, if then necessary to permit the issuance of shares of Preferred Stock (and following the time that a Person first becomes an Acquiring Person, shares of Common Stock and other securities) upon the exercise of Rights, to register and qualify such shares of Preferred Stock (and following the time that a Person first becomes an Acquiring Person, shares of Common Stock and/or other securities) under the Securities Act and any applicable state securities or “Blue Sky” laws (to the extent exemptions therefrom are not available), cause such registration statement and qualifications to become effective as soon as possible after such filing and keep such registration and qualifications effective until the earlier of (x) the date as of which the Rights are no longer exercisable for such securities and (y) the Expiration Date. The Company may temporarily suspend, for a period of time not to exceed 90 days, the exercisability of the Rights in order to prepare and file a registration statement under the Securities Act and permit it to become effective. Upon any such suspension, the Company shall issue a public announcement stating that the exercisability of the Rights has been temporarily suspended, as well as a public announcement at such time as the suspension is no longer in effect. Notwithstanding any provision of this Rights Agreement to the contrary, the Rights shall not be exercisable in any jurisdiction unless the requisite qualification or exemption in such jurisdiction shall have been obtained and until a registration statement under the Securities Act (if required) shall have been declared effective.

(d) The Company covenants and agrees that it will take all such action as may be necessary to ensure that all shares of Preferred Stock (and, following the time that a Person becomes an Acquiring Person, shares of Common Stock and other securities) delivered upon exercise of Rights shall, at the time of delivery of the certificates therefor (subject to payment of the Purchase Price), be duly and validly authorized and issued and fully paid and nonassessable shares.

(e) The Company further covenants and agrees that it will pay when due and payable any and all federal and state transfer taxes and charges which may be payable in respect of the issuance or delivery of the Right Certificates or of any shares of Preferred Stock (or shares of Common Stock or other securities) upon the exercise of Rights. The Company shall not, however, be required to pay any transfer tax or charge which may be payable in respect of any transfer or delivery of Right Certificates to a Person other than, or the issuance or delivery of certificates or depositary receipts for the Preferred Stock (or shares of Common Stock or other securities) in a name other than

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that of, the registered holder of the Right Certificate evidencing Rights surrendered for exercise or to issue or deliver any certificates or depositary receipts for Preferred Stock (or shares of Common Stock or other securities) upon the exercise of any Rights until any such tax or charge shall have been paid (any such tax or charge being payable by that holder of such Right Certificate at the time of surrender) or until it has been established to the Company’s reasonable satisfaction that no such tax or charge is due.

~~Section 10.~~ ~~Preferred Stock Record Date~~. Each Person in whose name any certificate for Preferred Stock is issued upon the exercise of Rights shall for all purposes be deemed to have become the holder of record of the shares of Preferred Stock represented thereby on, and such certificate shall be dated, the date upon which the Right Certificate evidencing such Rights was duly surrendered and payment of the Purchase Price (and any applicable transfer taxes or charges) was made; ~~provided~~, ~~however~~, that if the date of such surrender and payment is a date upon which the Preferred Stock transfer books of the Company are closed, such Person shall be deemed to have become the record holder of such shares (fractional or otherwise) on, and such certificate shall be dated, the next succeeding Business Day on which such transfer books are open. Prior to the exercise of the Rights evidenced thereby, the holder of a Right Certificate shall not be entitled to any rights of a holder of Preferred Stock for which the Rights shall be exercisable, including, without limitation, the right to vote or to receive dividends or other distributions, and shall not be entitled to receive any notice of any proceedings of the Company, except as provided herein.

~~Section 11.~~ ~~Adjustment of Purchase Price, Number and Kind of Shares and Number of Rights~~. The Purchase Price, the number of shares of Preferred Stock or other securities or property purchasable upon exercise of each Right and the number of Rights outstanding are subject to adjustment from time to time as provided in this ~~Section 11~~.

(a)(i) In the event the Company shall at any time after the date of this Rights Agreement (A) declare and pay a dividend on the Preferred Stock payable in shares of Preferred Stock, (B) subdivide the outstanding shares of Preferred Stock, (C) combine the outstanding shares of Preferred Stock into a smaller number of shares of Preferred Stock or (D) issue any shares of its capital stock in a reclassification of the shares of Preferred Stock (including any such reclassification in connection with a consolidation or merger in which the Company is the continuing or surviving corporation), except as otherwise provided in this ~~Section 11(a),~~ the Purchase Price in effect at the time of the record date for such dividend or of the effective date of such subdivision, combination or reclassification, as the case may be, and the number and kind of shares of capital stock issuable on such date, shall be proportionately adjusted so that the holder of any Right exercised after such time shall be entitled to receive the aggregate number and kind of shares of capital stock which, if such Right had been exercised immediately prior to such date and at a time when the Preferred Stock transfer books of the Company were open, the holder would have owned upon such exercise and been entitled to receive by virtue of such dividend, subdivision, combination or reclassification; ~~provided, however,~~ that in no event shall the consideration to be paid upon the exercise of one Right be less than the aggregate par value of the shares of capital stock of the Company issuable upon exercise of one Right.

~~(ii) Subject to~~ ~~Section 24~~ ~~of this Rights~~ ~~Agreement~~ ~~and except as otherwise provided in this~~ ~~Section 11(a)(ii)~~ ~~and~~ ~~Section 11(a)(iii),~~ in the event that any Person becomes an Acquiring Person, each holder of a Right shall thereafter have the right to receive, upon exercise thereof at a price equal to the then-current Purchase Price, in accordance with the terms of this Rights Agreement and in lieu of shares of Preferred Stock, such number of shares of Common Stock (or at the option of the Company, such number of one one-thousandths of a share of Preferred Stock) as shall equal the result obtained by (x) multiplying the then-current Purchase Price by the number of one one-thousandths of a share of Preferred Stock for which a Right is then exercisable and dividing that product by (y) 50% of the then-current per share market price of the Company’s Common Stock (determined pursuant to ~~Section 11(d)~~ ~~hereof) on the date of the occurrence of such event;~~ ~~provided~~, ~~however~~, that the Purchase Price (as so adjusted) and the number of shares of Common Stock so receivable upon exercise of a Right shall thereafter be subject to further adjustment as appropriate in accordance with this ~~Section 11. Notwithstanding anything in this Rights Agreement to the contrary, however, from and after the time (the “Invalidation Time~~”) when any Person first becomes an Acquiring Person, any Rights that are beneficially owned by (x) any Acquiring Person (or any Affiliate or Associate of any Acquiring Person), (y) a transferee of any Acquiring Person (or any such Affiliate or Associate) who becomes a transferee after the Invalidation Time or (z) a transferee of any Acquiring Person (or any such Affiliate or Associate) who became a transferee prior to or concurrently with the Invalidation Time pursuant to either (I) a transfer from the Acquiring Person to holders of its equity securities or to any Person with whom it has any continuing agreement, arrangement or understanding, written or otherwise, regarding the transferred Rights or (II) a transfer that the Board of Directors has determined is part of a plan, arrangement or understanding, written or otherwise, which has the purpose or effect of avoiding the provisions of this paragraph, and subsequent transferees of such Persons, shall be void without any further action and any holder of such Rights shall thereafter have no rights whatsoever with

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~~respect to such Rights under any provision of this Rights Agreement. The Company shall use all reasonable efforts to ensure that the provisions of this~~ ~~Section 11(a)(ii)~~ are complied with, but shall have no liability to any holder of Right Certificates or other Person as a result of its failure to make any determinations with respect to an Acquiring Person or its Affiliates, Associates or transferees hereunder. From and after the Invalidation Time, no Right Certificate shall be issued pursuant to ~~Section 3~~ or ~~Section 6~~ hereof that represents Rights that are or have become void pursuant to the provisions of this paragraph, and any Right Certificate delivered to the Rights Agent that represents Rights that are or have become void pursuant to the provisions of this paragraph shall be cancelled. From and after the occurrence of an event specified in ~~Section 13(a)~~ ~~hereof, any Rights that theretofore have not been exercised pursuant to this~~ ~~Section 11(a)(ii)~~ ~~shall thereafter be exercisable only in accordance with~~ ~~Section 13~~ ~~and not pursuant to this~~ ~~Section 11(a)(ii)~~.

(iii) The Company may at its option substitute for a share of Common Stock issuable upon the exercise of Rights in accordance with the foregoing subparagraph (ii) such number or fractions of shares of Preferred Stock having an aggregate current market value equal to the current per share market price of a share of Common Stock. In the event that there shall be an insufficient number of shares of Common Stock authorized but unissued (and unreserved) to permit the exercise in full of the Rights in accordance with the foregoing subparagraph (ii), the Board of Directors shall, with respect to such deficiency, to the extent permitted by applicable law and any material agreements then in effect to which the Company is a party (A) determine the excess of (x) the value of the shares of Common Stock issuable upon the exercise of a Right in accordance with the foregoing subparagraph (ii) (the “~~Current Value~~”) over (y) the then-current Purchase Price multiplied by the number of one one-thousandths of a share of Preferred Stock for which a Right was exercisable immediately prior to the time that the Acquiring Person became such (such excess, the “~~Spread”), and (B) with respect to each Right (other than Rights which have become void pursuant to~~ ~~Section 11(a)(ii)~~), make adequate provision to substitute for the shares of Common Stock issuable in accordance with the foregoing subparagraph (ii) upon exercise of the Right and payment of the Purchase Price (as adjusted in accordance therewith), (1) cash, (2) a reduction in such Purchase Price, (3) shares of Preferred Stock or other equity securities of the Company (including, without limitation, shares or fractions of shares of preferred stock which, by virtue of having dividend, voting and liquidation rights substantially comparable to those of the shares of Common Stock, are deemed in good faith by the Board of Directors to have substantially the same value as the shares of Common Stock (such shares of preferred stock and shares or fractions of shares of preferred stock are hereinafter referred to as “~~Common Stock Equivalents~~”)), (4) debt securities of the Company, (5) other assets or (6) any combination of the foregoing, having a value which, when added to the value of the shares of Common Stock actually issued upon exercise of such Right, shall have an aggregate value equal to the Current Value (less the amount of any reduction in such Purchase Price), where such aggregate value has been determined by the Board of Directors upon the advice of a nationally recognized investment banking firm selected in good faith by the Board of Directors; ~~provided~~, ~~however, if the Company shall not make adequate provision to deliver value pursuant to clause (B) above within 30 days following the date that the Acquiring Person became such (the “Section 11(a)(ii) Trigger Date~~”), then the Company shall be obligated to deliver, to the extent permitted by applicable law and any material agreements then in effect to which the Company is a party, upon the surrender for exercise of a Right and without requiring payment of the Purchase Price, shares of Common Stock (to the extent available), and then, if necessary, such number or fractions of shares of Preferred Stock (to the extent available) and then, if necessary, cash, which shares and/or cash have an aggregate value equal to the Spread. If within the 30 day period referred to above the Board of Directors shall determine in good faith that it is likely that sufficient additional shares of Common Stock could be authorized for issuance upon exercise in full of the Rights, then, if the Board of Directors so elects, such 30 day period may be extended to the extent necessary, but not more than 90 days after the ~~Section 11(a)(ii)~~ ~~Trigger Date, in order that the Company may seek stockholder approval for the authorization of such additional shares (such 30 day period, as it may be extended, is hereinafter called the “Substitution Period”). To the extent that the Company determines that some action need be taken pursuant to the second and/or third sentence of this~~ ~~Section 11(a)(iii),~~ ~~the Company (x) shall provide, subject to~~ ~~Section 11(a)(ii)~~ ~~hereof and the last sentence of this~~ ~~Section 11(a)(iii)~~ hereof, that such action shall apply uniformly to all outstanding Rights and (y) may suspend the exercisability of the Rights until the expiration of the Substitution Period in order to seek any authorization of additional shares and/or to decide the appropriate form of distribution to be made pursuant to such second sentence and to determine the value thereof. In the event of any such suspension, the Company shall issue a public announcement stating that the exercisability of the Rights has been temporarily suspended, as well as a public announcement at such time as the suspension is no longer in effect. For purposes of this ~~Section 11(a)(iii), the per share value of the shares of Common Stock shall be the current per share market price (as determined pursuant to~~ ~~Section 11(d)(i)) on the~~ ~~Section 11(a)(ii)~~ ~~Trigger Date and the per share or fractional value of any Common Stock Equivalent shall be deemed to equal the current per share market price of the Common Stock on such date. The Board of~~

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Directors of the Company may, but shall not be required to, establish procedures to allocate the right to receive shares of Common Stock upon the exercise of the Rights among the holders of Rights pursuant to this ~~Section 11(a)(iii)~~.

(b) In case the Company shall fix a record date for the issuance of rights, options or warrants to all holders of Preferred Stock entitling them (for a period expiring within 45 calendar days after such record date) to subscribe for or purchase Preferred Stock (or shares having similar rights, privileges and preferences as the Preferred Stock (“~~Equivalent Preferred Shares~~”)) or securities convertible into Preferred Stock or Equivalent Preferred Shares at a price per share of Preferred Stock or Equivalent Preferred Shares (or having a conversion price per share, if a security convertible into shares of Preferred Stock or Equivalent Preferred Shares) less than the then-current per share market price of the Preferred Stock (determined pursuant to ~~Section 11(d)~~ hereof) on such record date, the Purchase Price to be in effect after such record date shall be determined by multiplying the Purchase Price in effect immediately prior to such record date by a fraction, the numerator of which shall be the number of shares of Preferred Stock and Equivalent Preferred Shares outstanding on such record date plus the number of shares of Preferred Stock and Equivalent Preferred Shares which the aggregate offering price of the total number of such shares so to be offered (and/or the aggregate initial conversion price of the convertible securities so to be offered) would purchase at such current market price, and the denominator of which shall be the number of shares of Preferred Stock and Equivalent Preferred Shares outstanding on such record date plus the number of additional shares of Preferred Stock and/or Equivalent Preferred Shares to be offered for subscription or purchase (or into which the convertible securities so to be offered are initially convertible); ~~provided~~, ~~however~~, that in no event shall the consideration to be paid upon the exercise of one Right be less than the aggregate par value of the shares of capital stock of the Company issuable upon exercise of one Right. In case such subscription price may be paid in a consideration part or all of which shall be in a form other than cash, the value of such consideration shall be as determined in good faith by the Board of Directors of the Company, whose determination shall be described in a statement filed with the Rights Agent and which shall be binding on the Rights Agent. Shares of Preferred Stock and Equivalent Preferred Shares owned by or held for the account of the Company shall not be deemed outstanding for the purpose of any such computation. Such adjustment shall be made successively whenever such a record date is fixed; and in the event that such rights, options or warrants are not so issued, the Purchase Price shall be adjusted to be the Purchase Price which would then be in effect if such record date had not been fixed.

(c) In case the Company shall fix a record date for the making of a distribution to all holders of the Preferred Stock (including any such distribution made in connection with a consolidation or merger in which the Company is the continuing or surviving corporation) of evidences of indebtedness or assets (other than a regular quarterly cash dividend or a dividend payable in Preferred Stock) or subscription rights or warrants (excluding those referred to in ~~Section 11(b)~~ hereof), the Purchase Price to be in effect after such record date shall be determined by multiplying the Purchase Price in effect immediately prior to such record date by a fraction, the numerator of which shall be the then-current per share market price of the Preferred Stock (determined pursuant to ~~Section 11(d)~~ hereof) on such record date, less the fair market value (as determined in good faith by the Board of Directors of the Company whose determination shall be described in a statement filed with the Rights Agent and shall be binding on the Rights Agent) of the portion of such assets or evidences of indebtedness so to be distributed or of such subscription rights or warrants applicable to one share of Preferred Stock, and the denominator of which shall be such current per share market price of the Preferred Stock (determined pursuant to Section 11(d) hereof); ~~provided~~, ~~however~~, that in no event shall the consideration to be paid upon the exercise of one Right be less than the aggregate par value of the shares of capital stock of the Company to be issued upon exercise of one Right. Such adjustments shall be made successively whenever such a record date is fixed; and in the event that such distribution is not so made, the Purchase Price shall again be adjusted to be the Purchase Price that would then be in effect if such record date had not been fixed.

~~(d)(i) Except as otherwise provided herein, for the purpose of any computation hereunder, the “current per share market price” of any security (a “Security” for the purpose of this~~ ~~Section 11(d)(i)~~) on any date shall be deemed to be the average of the daily closing prices per share of such Security for the 30 consecutive Trading Days (as such term is hereinafter defined) immediately prior to such date; ~~provided~~, ~~however~~, that in the event that the current per share market price of the Security is determined during a period following the announcement by the issuer of such Security of (A) a dividend or distribution on such Security payable in shares of such Security or securities convertible into such shares, or (B) any subdivision, combination or reclassification of such Security, and prior to the expiration of 30 Trading Days after the ex-dividend date for such dividend or distribution, or the record date for such subdivision, combination or reclassification, then, and in each such case, the current per share market price shall be appropriately adjusted to reflect the current market price per share equivalent of such Security. The closing price for each day shall be the last sale price, regular way, or, in case no such sale takes place on such day,

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the average of the closing bid and asked prices, regular way, in either case as reported by (w) the principal consolidated transaction reporting system with respect to securities listed or admitted to trading on the NYSE or, (x) if the Security is not listed or admitted to trading on the NYSE, as reported in the principal consolidated transaction reporting system with respect to securities listed on the principal national securities exchange on which the Security is listed or admitted to trading or, (y) if the Security is not listed or admitted to trading on any national securities exchange, the last quoted price or, if not so quoted, the average of the high bid and low asked prices in the over-the-counter market, as reported by the system then in use, or, (z) if on any such date the Security is not so quoted or reported, the average of the closing bid and asked prices as furnished by a professional market maker making a market in the Security selected by the Board of Directors of the Company. The term “~~Trading Day~~” shall mean a day on which the principal national securities exchange on which the Security is listed or admitted to trading is open for the transaction of business or, if the Security is not listed or admitted to trading on any national securities exchange, a Business Day.

(ii) For the purpose of any computation hereunder, if the Preferred Stock is publicly traded, the “current per share market price” of the Preferred Stock shall be determined in accordance with the method set forth in ~~Section 11(d)(i)~~. If the Preferred Stock is not publicly traded but the Common Stock is publicly traded, the “current per share market price” of the Preferred Stock shall be conclusively deemed to be the current per share market price of the Common Stock, as determined pursuant to ~~Section 11(d)(i)~~, multiplied by one thousand (appropriately adjusted to reflect any stock split, stock dividend or similar transaction occurring after November 13, 2020). If neither the Common Stock nor the Preferred Stock is publicly traded, “current per share market price” shall mean the fair value per share as determined in good faith by the Board of Directors of the Company, whose determination shall be described in a statement filed with the Rights Agent and shall be binding on the Rights Agent.

~~(e) No adjustment in the Purchase Price shall be required unless such adjustment would require an increase or decrease of at least 1% in the Purchase Price;~~ ~~provided~~, ~~however, that any adjustments which by reason of this~~ ~~Section 11(e)~~ ~~are not required to be made shall be carried forward and taken into account in any subsequent adjustment. All calculations under this~~ ~~Section 11~~ shall be made to the nearest cent or to the nearest one ten-thousandth of a share of Preferred Stock or share of Common Stock or other share or security as the case may be. Notwithstanding the first sentence of this ~~Section 11(e), any adjustment required by this~~ ~~Section 11~~ shall be made no later than the earlier of (i) three years from the date of the transaction which requires such adjustment or (ii) the Expiration Date. If as a result of an adjustment made pursuant to ~~Section 11(a)~~ hereof, the holder of any Right thereafter exercised shall become entitled to receive any shares of capital stock of the Company other than the Preferred Stock, thereafter the Purchase Price and the number of such other shares so receivable upon exercise of a Right shall be subject to adjustment from time to time in a manner and on terms as nearly equivalent as practicable to the provisions with respect to the Preferred Stock contained in ~~Sections 11(a)~~, ~~11(b)~~, ~~11(c)~~, ~~11(e)~~, ~~11(h)~~, ~~11(i)~~ ~~and~~ ~~11(m)~~ ~~hereof, as applicable, and the provisions of~~ ~~Sections 7~~, 9, 10, 13 ~~and~~ 14 ~~hereof with respect to the Preferred Stock shall apply on like terms to any such other shares.~~

(f) All Rights originally issued by the Company subsequent to any adjustment made to the Purchase Price hereunder shall evidence the right to purchase, at the adjusted Purchase Price, the number of one one-thousandths of a share of Preferred Stock purchasable from time to time hereunder upon exercise of the Rights, all subject to further adjustment as provided herein.

~~(g) Unless the Company shall have exercised its election as provided in~~ ~~Section 11(i), upon each adjustment of the Purchase Price as a result of the calculations made in~~ ~~Sections 11(b)~~ ~~and~~ ~~11(c)~~, each Right outstanding immediately prior to the making of such adjustment shall thereafter evidence the right to purchase, at the adjusted Purchase Price, that number of one one-thousandths of a share of Preferred Stock (calculated to the nearest ten-thousandth of a share of Preferred Stock) obtained by (i) multiplying (x) the number of one one-thousandths of a share of Preferred Stock purchasable upon the exercise of a Right immediately prior to such adjustment by (y) the Purchase Price in effect immediately prior to such adjustment of the Purchase Price and (ii) dividing the product so obtained by the Purchase Price in effect immediately after such adjustment of the Purchase Price.

(h) The Company may elect on or after the date of any adjustment of the Purchase Price or any adjustment to the number of shares of Preferred Stock for which a Right may be exercised made pursuant to ~~Sections 11(a)(i)~~, ~~11(b)~~ or ~~11(c)~~ hereof to adjust the number of Rights, in substitution for any adjustment in the number of one one-thousandths of a share of Preferred Stock purchasable upon the exercise of a Right. Each of the Rights outstanding after such adjustment of the number of Rights shall be exercisable for the number of one one-thousandths of a share of Preferred Stock for which a Right was exercisable immediately prior to such adjustment. Each Right held of record prior to such adjustment of the number of Rights shall become that number of Rights (calculated to the

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nearest ten-thousandth) obtained by dividing the Purchase Price in effect immediately prior to adjustment of the Purchase Price by the Purchase Price in effect immediately after adjustment of the Purchase Price. The Company shall make a public announcement of its election to adjust the number of Rights, indicating the record date for the adjustment, and, if known at the time, the amount of the adjustment to be made. Such record date may be the date on which the Purchase Price is adjusted or any day thereafter, but, if the Right Certificates have been issued, shall be at least 10 days later than the date of the public announcement. If Right Certificates have been issued, upon each adjustment of the number of Rights pursuant to this ~~Section 11(i), the Company may, as promptly as practicable, cause to be distributed to holders of record of Right Certificates on such record date Right Certificates evidencing, subject to~~ ~~Section 14~~ hereof, the additional Rights to which such holders shall be entitled as a result of such adjustment, or, at the option of the Company, shall cause to be distributed to such holders of record in substitution and replacement for the Right Certificates held by such holders prior to the date of adjustment, and upon surrender thereof, if required by the Company, new Right Certificates evidencing all the Rights to which such holders shall be entitled as a result of such adjustment. Right Certificates so to be distributed shall be issued, executed and countersigned in the manner provided for herein and shall be registered in the names of the holders of record of Right Certificates on the record date specified in the public announcement.

(i) Irrespective of any adjustment or change in the Purchase Price or the number of one one-thousandths of a share of Preferred Stock issuable upon the exercise of the Rights, the Right Certificates theretofore and thereafter issued may continue to express the Purchase Price and the number of one one-thousandths of a share of Preferred Stock which were expressed in the initial Right Certificates issued hereunder.

(j) Before taking any action that would cause an adjustment reducing the Purchase Price below the then par value, if any, of the shares of Preferred Stock or other shares of capital stock issuable upon exercise of the Rights, the Company shall take any corporate action which may, in the opinion of its counsel, be necessary in order that the Company may validly and legally issue fully paid and nonassessable shares of Preferred Stock or other such shares at such adjusted Purchase Price.

~~(k) In any case in which this~~ ~~Section 11~~ shall require that an adjustment in the Purchase Price be made effective as of a record date for a specified event, the Company may elect to defer until the occurrence of such event the issuing to the holder of any Right exercised after such record date the Preferred Stock, Common Stock or other capital stock or securities of the Company, if any, issuable upon such exercise over and above the Preferred Stock, Common Stock or other capital stock or securities of the Company, if any, issuable upon such exercise on the basis of the Purchase Price in effect prior to such adjustment; ~~provided~~, ~~however~~, that the Company shall deliver to such holder a due bill or other appropriate instrument evidencing such holder’s right to receive such additional shares upon the occurrence of the event requiring such adjustment.

~~(l) Notwithstanding anything in this~~ ~~Section 11~~ ~~to the contrary, the Company shall be entitled to make such adjustments in the Purchase Price, in addition to those adjustments expressly required by this~~ ~~Section 11~~, as and to the extent that the Board of Directors in its sole discretion shall determine to be advisable in order that any consolidation or subdivision of the Preferred Stock, issuance (wholly for cash) of any shares of Preferred Stock at less than the current market price, issuance (wholly for cash) of Preferred Stock or securities which by their terms are convertible into or exchangeable for Preferred Stock, dividends on Preferred Stock payable in shares of Preferred Stock or issuance of rights, options or warrants referred to hereinabove in ~~Section 11(b), hereafter made by the Company to holders of its Preferred Stock shall not be taxable to such stockholders.~~

(m) Notwithstanding anything in this Rights Agreement to the contrary, in the event that at any time after the date of this Rights Agreement and prior to the Distribution Date, the Company shall (i) declare and pay any dividend on the Common Stock payable in Common Stock, or (ii) effect a subdivision, combination or consolidation of the Common Stock (by reclassification or otherwise than by payment of a dividend payable in Common Stock) into a greater or lesser number of shares of Common Stock, then in each such case, the number of Rights associated with each share of Common Stock then outstanding, or issued or delivered thereafter, shall be proportionately adjusted so that the number of Rights thereafter associated with each share of Common Stock following any such event shall equal the result obtained by multiplying the number of Rights associated with each share of Common Stock immediately prior to such event by a fraction the numerator of which shall be the total number of shares of Common Stock outstanding immediately prior to the occurrence of the event and the denominator of which shall be the total number of shares of Common Stock outstanding immediately following the occurrence of such event.

~~(n) The Company agrees that, after the earlier of the Distribution Date or the Stock Acquisition Date, it will not, except as permitted by~~ ~~Sections 23~~, 24 or 27 hereof, take (or permit any Subsidiary to take) any action if at the time such action is taken it is reasonably foreseeable that such action will diminish substantially or eliminate the benefits intended to be afforded by the Rights.

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~~Section 12.~~ ~~Certificate of Adjusted Purchase Price or Number of Shares. Whenever an adjustment is made as provided in~~ ~~Section 11~~ or 13 hereof, the Company shall promptly (a) prepare a certificate setting forth such adjustment, and a brief statement of the facts accounting for such adjustment, (b) file with the Rights Agent and with each transfer agent for the Common Stock and the Preferred Stock a copy of such certificate and (c) mail a brief summary thereof to each holder of a Right Certificate (or if prior to the Distribution Date, to each holder of a certificate representing shares of Common Stock) in accordance with ~~Section 26~~ ~~hereof (if so required under~~ ~~Section 25~~ hereof). Notwithstanding the foregoing sentence, the failure of the Company to give such notice shall not affect the validity of or the force or effect of or the requirement for such adjustment. The Rights Agent shall be fully protected in relying on any such certificate and on any adjustment therein contained and shall not be deemed to have knowledge of any such adjustment unless and until it shall have received such certificate. Any adjustment to be made pursuant to ~~Sections 11~~ or 13 ~~hereof shall be effective as of the date of the event giving rise to such adjustment.~~

~~Section 13.~~ ~~Consolidation, Merger or Sale or Transfer of Assets or Earning Power~~. (a) In the event, directly or indirectly, at any time after any Person has become an Acquiring Person, (i) the Company shall merge with and into any other Person (other than one or more of its wholly-owned Subsidiaries), (ii) any Person (other than one or more of its wholly-owned Subsidiaries) shall consolidate with the Company, or any Person (other than one or more of its wholly-owned Subsidiaries) shall merge with and into the Company and the Company shall be the continuing or surviving corporation of such merger and, in connection with such merger, all or part of the Common Stock shall be changed into or exchanged for stock or other securities of any other Person (or of the Company) or cash or any other property, or (iii) the Company shall sell or otherwise transfer (or one or more of its Subsidiaries shall sell or otherwise transfer), in one or more transactions, assets or earning power aggregating to 50% or more of the assets or earning power of the Company and its Subsidiaries (taken as a whole) to any other Person (other than the Company or one or more of its wholly-owned Subsidiaries), then, and in each such case, proper provision shall be made so that:

~~(A) each holder of record of a Right (other than Rights which have become void pursuant to~~ ~~Section 11(a)(ii)~~) shall thereafter have the right to receive, upon the exercise thereof at a price equal to the then-current Purchase Price multiplied by the number of one one-thousandths of a share of Preferred Stock for which a Right was exercisable (whether or not such Right was then exercisable) immediately prior to the time that any Person first became an Acquiring Person (each as subsequently adjusted thereafter pursuant to ~~Sections 11(a)(i)~~, ~~11(b)~~, ~~11(c)~~, ~~11(f)~~, ~~11(h)~~, ~~11(i)~~ ~~and~~ ~~11(m)~~), in accordance with the terms of this Rights Agreement and in lieu of Preferred Stock, such number of validly issued, fully paid and non-assessable and freely tradeable shares of Common Stock of the Principal Party (as defined below) not subject to any liens, encumbrances, rights of first refusal or other adverse claims, as shall be equal to the result obtained by (1) multiplying the then-current Purchase Price by the number of one one-thousandths of a share of Preferred Stock for which a Right was exercisable immediately prior to the time that any Person first became an Acquiring Person (as subsequently adjusted thereafter pursuant to ~~Sections 11(a)(i)~~, ~~11(b)~~, ~~11(c)~~, ~~11(f)~~, ~~11(h)~~, ~~11(i)~~ ~~and~~ ~~11(m)) and (2) dividing that product by 50% of the then-current per share market price of the Common Stock of such Principal Party (determined pursuant to~~ ~~Section 11(d)(i)~~ ~~hereof) on the date of consummation of such consolidation, merger, sale or transfer;~~ ~~provided, that the Purchase Price and the number of shares of Common Stock of such Principal Party issuable upon exercise of each Right shall be further adjusted as provided in~~ ~~Section 11(f)~~ ~~of this Rights Agreement to reflect any events occurring in respect of such Principal Party after the date of such consolidation, merger, sale or transfer;~~

(B) such Principal Party shall thereafter be liable for, and shall assume, by virtue of such consolidation, merger, sale or transfer, all the obligations and duties of the Company pursuant to this Rights Agreement;

~~(C) the term “Company” as used herein shall thereafter be deemed to refer to such Principal Party; and~~

(D) such Principal Party shall take such steps (including, but not limited to, the reservation of a sufficient number of its shares of its Common Stock) in connection with such consummation of any such transaction as may be necessary to assure that the provisions hereof shall thereafter be applicable, as nearly as reasonably may be, in relation to the shares of its Common Stock thereafter deliverable upon the exercise of the Rights; ~~provided,~~ that upon the subsequent occurrence of any consolidation, merger, sale or transfer of assets or other extraordinary transaction in respect of such Principal Party, each holder of a Right shall thereupon be entitled to receive, upon exercise of a Right and payment of the Purchase Price as provided in this ~~Section 13(a)~~, such cash, shares, rights, warrants and other property which such holder would have been entitled to receive had such holder, at the time of such transaction, owned the Common Stock of the Principal Party receivable upon the exercise of a Right pursuant to this ~~Section 13(a), and such Principal Party shall take such steps (including,~~

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but not limited to, reservation of shares of stock) as may be necessary to permit the subsequent exercise of the Rights in accordance with the terms hereof for such cash, shares, rights, warrants and other property.

~~(b) “Princi pal Party” shall mean:~~

~~(i) in the case of any transaction described in clauses (i) or (ii) of the first sentence of~~ ~~Section 13(a)~~ hereof: (A) the Person that is the issuer of the securities into which the shares of Common Stock are converted in such merger or consolidation, or, if there is more than one such issuer, the issuer of the shares of Common Stock of which have the greatest aggregate market value of shares outstanding, or (B) if no securities are so issued, (x) the Person that is the other party to the merger, if such Person survives said merger, or, if there is more than one such Person, the Person the shares of Common Stock of which have the greatest aggregate market value of shares outstanding or (y) if the Person that is the other party to the merger does not survive the merger, the Person that does survive the merger (including the Company if it survives) or (z) the Person resulting from the consolidation; and

~~(ii) in the case of any transaction described in clause (iii) of the first sentence in~~ ~~Section 13(a)~~ hereof, the Person that is the party receiving the greatest portion of the assets or earning power transferred pursuant to such transaction or transactions, or, if each Person that is a party to such transaction or transactions receives the same portion of the assets or earning power so transferred or if the Person receiving the greatest portion of the assets or earning power cannot be determined, whichever of such Persons is the issuer of Common Stock having the greatest aggregate market value of shares outstanding;

~~provided~~, ~~however~~, that in any such case described in the foregoing clause (b)(i) or (b)(ii), if the Common Stock of such Person is not at such time or has not been continuously over the preceding 12-month period registered under Section 12 of the Exchange Act, then (1) if such Person is a direct or indirect Subsidiary of another Person the Common Stock of which is and has been so registered, the term “Principal Party” shall refer to such other Person, or (2) if such Person is a Subsidiary, directly or indirectly, of more than one Person, and the Common Stock of all of such Persons have been so registered, the term “Principal Party” shall refer to whichever of such Persons is the issuer of Common Stock having the greatest aggregate market value of shares outstanding, or (3) if such Person is owned, directly or indirectly, by a joint venture formed by two or more Persons that are not owned, directly or indirectly, by the same Person, the rules set forth in clauses (1) and (2) above shall apply to each of the owners having an interest in the venture as if the Person owned by the joint venture was a Subsidiary of both or all of such joint venturers, and the Principal Party in each such case shall bear the obligations set forth in this Section 13 in the same ratio as its interest in such Person bears to the total of such interests.

~~(c) The Company shall not consummate any consolidation, merger, sale or transfer referred to in~~ ~~Section 13(a)~~ ~~hereof unless prior thereto the Company and the Principal Party involved therein shall have executed and delivered to the Rights Agent an agreement confirming that the requirements of~~ ~~Sections 13(a)~~ ~~and~~ ~~(b)~~ hereof shall promptly be performed in accordance with their terms and that such consolidation, merger, sale or transfer of assets shall not result in a default by the Principal Party under this Rights Agreement as the same shall have been assumed by the Principal Party pursuant to ~~Sections 13(a)~~ ~~and~~ ~~(b)~~ ~~hereof and providing that, as soon as practicable after executing such agreement pursuant to this~~ ~~Section 13,~~ ~~the Principal Party will:~~

(i) prepare and file a registration statement under the Securities Act, if necessary, with respect to the Rights and the securities purchasable upon exercise of the Rights on an appropriate form, use its best efforts to cause such registration statement to become effective as soon as practicable after such filing and use its best efforts to cause such registration statement to remain effective (with a prospectus at all times meeting the requirements of the Securities Act) until the Expiration Date, and similarly comply with applicable state securities laws;

(ii) use its best efforts, if the Common Stock of the Principal Party shall be listed or admitted to trading on the NYSE or on another national securities exchange, to list or admit to trading (or continue the listing of) the Rights and the securities purchasable upon exercise of the Rights on the NYSE or such securities exchange, or, if the Common Stock of the Principal Party shall not be listed or admitted to trading on the NYSE or a national securities exchange, to cause the Rights and the securities receivable upon exercise of the Rights to be reported by such other system then in use;

(iii) deliver to holders of the Rights historical financial statements for the Principal Party which comply in all respects with the requirements for registration on Form 10 (or any successor form) under the Exchange Act; and

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~~(iv) obtain waivers of any rights of first refusal or preemptive rights in respect of the Common Stock of the Principal Party subject to purchase upon exercise of outstanding Rights.~~

~~In the event that any of the transactions described in~~ ~~Section 13(a)~~ ~~hereof shall occur at any time after the occurrence of a transaction described in~~ ~~Section 11(a)(ii)~~ ~~hereof, the Rights which have not theretofore been exercised shall thereafter be exercisable in the manner described in~~ ~~Section 13(a)~~.

(d) In case the Principal Party has a provision in any of its authorized securities or in its certificate of incorporation or by-laws or other instrument governing its affairs, which provision would have the effect of (i) causing such Principal Party to issue (other than to holders of Rights pursuant to this ~~Section 13), in connection with, or as a consequence of, the consummation of a transaction referred to in this~~ ~~Section 13, shares of Common Stock or Common Stock Equivalents of such Principal Party at less than the then-current market price per share thereof (determined pursuant to~~ ~~Section 11(d)~~ hereof) or securities exercisable for, or convertible into, Common Stock or Common Stock Equivalents of such Principal Party at less than such then-current market price, or (ii) providing for any special payment, tax or similar provision in connection with the issuance of the Common Stock of such Principal Party pursuant to the provisions of ~~Section 13~~, then, in such event, the Company hereby agrees with each holder of Rights that it shall not consummate any such transaction unless prior thereto the Company and such Principal Party shall have executed and delivered to the Rights Agent a supplemental agreement providing that the provision in question of such Principal Party shall have been canceled, waived or amended, or that the authorized securities shall be redeemed, so that the applicable provision will have no effect in connection with, or as a consequence of, the consummation of the proposed transaction.

~~(e) The Company covenants and agrees that it shall not, at any time after a Person first becomes an Acquiring Person, enter into any transaction of the type contemplated by~~ ~~Sections 13(a)(i)-(iii)~~ hereof if (x) at the time of or immediately after such consolidation, merger, sale, transfer or other transaction there are any rights, warrants or other instruments or securities outstanding or agreements in effect which would substantially diminish or otherwise eliminate the benefits intended to be afforded by the Rights, (y) prior to, simultaneously with or immediately after such consolidation, merger, sale, transfer or other transaction, the stockholders of the Person who constitutes, or would constitute, the Principal Party for purposes of ~~Section 13(b)~~ hereof shall have received a distribution of Rights previously owned by such Person or any of its Affiliates or Associates or (z) the form or nature of organization of the Principal Party would preclude or limit the exercisability of the Rights.

~~Section 14.~~ ~~Fractional Rights and Fractional Shares. (a) The Company shall not be required to issue fractions of Rights (except prior to the Distribution Date in accordance with~~ ~~Section 11(n)~~ hereof) or to distribute Right Certificates which evidence fractional Rights. In lieu of such fractional Rights, there shall be paid to the registered holders of the Right Certificates with regard to which such fractional Rights would otherwise be issuable, an amount in cash equal to the same fraction of the current market value of a whole Right. For the purposes of this ~~Section 14(a)~~, the current market value of a whole Right shall be the closing price of the Rights for the Trading Day immediately prior to the date on which such fractional Rights would have been otherwise issuable. The closing price for any day shall be the last sale price, regular way, or, in case no such sale takes place on such day, the average of the closing bid and asked prices, regular way, in either case as reported by (w) the principal consolidated transaction reporting system with respect to securities listed or admitted to trading on the NYSE or, (x) if the Rights are not listed or admitted to trading on the NYSE, as reported in the principal consolidated transaction reporting system with respect to securities listed on the principal national securities exchange on which the Rights are listed or admitted to trading or, (y) if the Rights are not listed or admitted to trading on any national securities exchange, the last quoted price or, if not so quoted, the average of the high bid and low asked prices in the over-the-counter market, as reported by such system then in use or, (z) if on any such date the Rights are not so quoted or reported, the average of the closing bid and asked prices as furnished by a professional market maker making a market in the Rights selected by the Board of Directors of the Company. If on any such date no such market maker is making a market in the Rights, the fair value of the Rights on such date as determined in good faith by the Board of Directors of the Company shall be used.

(b) The Company shall not be required to issue fractions of shares of Preferred Stock (other than fractions which are integral multiples of one one-thousandth of a share of Preferred Stock) upon exercise of the Rights or to distribute certificates which evidence fractional shares of Preferred Stock (other than fractions which are integral multiples of one one-thousandth of a share of Preferred Stock). Interests in fractions of Preferred Stock in integral multiples of one one-thousandth of a share of Preferred Stock may, at the election of the Company, be evidenced by depositary receipts, pursuant to an appropriate agreement between the Company and a depositary selected by it; ~~provided~~, that such agreement shall provide that the holders of such depositary receipts shall have all the rights, privileges and preferences to which they are entitled as beneficial owners (for the purposes of this ~~Section 14(b)~~,

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as such term is defined in Rule 13d-3 or 13d-5 of the General Rules and Regulations under the Exchange Act) of the Preferred Stock represented by such depositary receipts. In lieu of fractional shares of Preferred Stock that are not integral multiples of one one-thousandth of a share of Preferred Stock, the Company shall pay to the registered holders of Right Certificates at the time such Rights are exercised or exchanged as herein provided an amount in cash equal to the same fraction of the current market value of one share of Preferred Stock. For the purposes of this ~~Section 14(b), the current market value of a share of Preferred Stock shall be the closing price of a share of Preferred Stock (as determined pursuant to~~ ~~Section 11(d)(ii)~~ ~~hereof) for the Trading Day immediately prior to the date of such exercise or exchange.~~

(c) The Company shall not be required to issue fractions of shares of Common Stock or to distribute certificates which evidence fractional shares of Common Stock upon the exercise or exchange of Rights. In lieu of such fractional shares of Common Stock, the Company shall pay to the registered holders of the Right Certificates with regard to which such fractional shares of Common Stock would otherwise be issuable an amount in cash equal to the same fraction of the current market value of a whole share of Common Stock. For purposes of this ~~Section 14(c), the current market value of one share of Common Stock for which a Right is exercisable shall be deemed to be the closing price of one share of Common Stock (as determined in accordance with~~ ~~Section 11(d)(i)~~ ~~hereof), for the Trading Day immediately prior to the date of such exercise or exchange.~~

(d) The holder of a Right by the acceptance of the Right expressly waives the right to receive any fractional Rights or any fractional shares upon exercise or exchange of a Right (except as provided above).

~~Section 15.~~ ~~Rights of Action. All rights of action in respect of this Rights Agreement, excepting the rights of action given to the Rights Agent under~~ ~~Section 18~~ hereof, are vested in the respective registered holders of the Right Certificates (and, prior to the Distribution Date, the registered holders of the Common Stock); and any registered holder of any Right Certificate (or, prior to the Distribution Date, of the Common Stock), without the consent of the Rights Agent or of the holder of any other Right Certificate (or, prior to the Distribution Date, of the Common Stock), on such holder’s own behalf and for such holder’s own benefit, may enforce, and may institute and maintain any suit, action or proceeding against the Company to enforce, or otherwise act in respect of, such holder’s right to exercise the Rights evidenced by such Right Certificate (or, prior to the Distribution Date, such Common Stock) in the manner provided in such Right Certificate and in this Rights Agreement. Without limiting the foregoing or any remedies available to the holders of Rights, it is specifically acknowledged that the holders of Rights would not have an adequate remedy at law for any breach of this Rights Agreement and will be entitled to specific performance of the obligations under, and injunctive relief against actual or threatened violations of the obligations of any Person subject to, this Rights Agreement.

~~Section 16.~~ ~~Agreement of Right Holders. Every holder of a Right, by accepting the same, consents and agrees with the Company and the Rights Agent and with every other holder of a Right that:~~

~~(i) prior to the Distribution Date, the Rights will not be evidenced by a Right Certificate and will be transferable only in connection with the transfer of the Common Stock;~~

(ii) after the Distribution Date, the Right Certificates are transferable only on the registry books of the Rights Agent if surrendered at the office or agency of the Rights Agent designated for such purpose, duly endorsed or accompanied by a proper instrument of transfer;

(iii) the Company and the Rights Agent may deem and treat the Person in whose name the Right Certificate (or, prior to the Distribution Date, the Common Stock certificate (or Book Entry shares in respect of Common Stock)) is registered as the absolute owner thereof and of the Rights evidenced thereby (notwithstanding any notations of ownership or writing on the Right Certificates or the Common Stock certificate (or notices provided to holders of Book Entry shares of Common Stock) made by anyone other than the Company or the Rights Agent) for all purposes whatsoever, and neither the Company nor the Rights Agent, subject to ~~Section 7(e)~~ ~~hereof, shall be affected by any notice to the contrary; and~~

(iv) notwithstanding anything in this Rights Agreement to the contrary, neither the Company nor the Rights Agent shall have any liability to any holder of a Right or other Person as a result of its inability to perform any of its obligations under this Rights Agreement by reason of any preliminary or permanent injunction or other order, judgment, decree or ruling (whether interlocutory or final) issued by a court or by a governmental, regulatory, self-regulatory or administrative agency or commission, or any statute, rule, regulation or executive order promulgated or enacted by any governmental authority, prohibiting or otherwise restraining performance of such obligation; ~~provided~~, ~~however, that the Company must use its reasonable best efforts to have any such injunction, order, judgment, decree or ruling lifted or otherwise overturned as soon as possible.~~

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~~Section 17.~~ ~~Right Certificate Holder Not Deemed a Stockholder~~. No holder, as such, of any Right Certificate shall be entitled to vote, receive dividends or be deemed for any purpose the holder of the Preferred Stock or any other securities of the Company which may at any time be issuable on the exercise or exchange of the Rights represented thereby, nor shall anything contained herein or in any Right Certificate be construed to confer upon the holder of any Right Certificate, as such, any of the rights of a stockholder of the Company or any right to vote for the election of directors or upon any matter submitted to stockholders at any meeting thereof, or to give or withhold consent to any corporate action, or to receive notice of meetings or other actions affecting stockholders (except as provided in this Rights Agreement), or to receive dividends or subscription rights, or otherwise, until the Rights evidenced by such Right Certificate shall have been exercised or exchanged in accordance with the provisions hereof.

~~Section 18.~~ ~~Concerning the Rights Agent~~. (a) The Company agrees to pay to the Rights Agent reasonable compensation for all services rendered by it hereunder and, from time to time, on demand of the Rights Agent, its reasonable expenses and counsel fees and other disbursements incurred in the administration and execution of this Rights Agreement and the exercise and performance of its duties hereunder. The Company also agrees to indemnify the Rights Agent for, and to hold it harmless against, any loss, liability or expense, incurred without gross negligence, bad faith or willful misconduct on the part of the Rights Agent, for anything done or omitted by the Rights Agent in connection with the acceptance and administration of this Rights Agreement, including the costs and expenses of defending against any claim of liability arising therefrom, directly or indirectly.

(b) The Rights Agent shall be protected and shall incur no liability for, or in respect of any action taken, suffered or omitted by it in connection with, its administration of this Rights Agreement in reliance upon any Right Certificate or certificate representing the Preferred Stock, the Common Stock or any other securities of the Company, instrument of assignment or transfer, power of attorney, endorsement, affidavit, letter, notice, direction, consent, certificate, statement, or other paper or document reasonably believed by it to be genuine and to be signed, executed and, where necessary, verified or acknowledged, by the proper Person or Persons, or otherwise upon the advice of counsel as set forth in ~~Section 20~~ ~~hereof.~~

~~Section 19.~~ ~~Merger or Consolidation or Change of Name of Rights Agent~~. (a) Any corporation or entity into which the Rights Agent or any successor Rights Agent may be merged or with which it may be consolidated, or any corporation or entity resulting from any merger or consolidation to which the Rights Agent or any successor Rights Agent shall be a party, or any corporation or entity succeeding to the stock transfer or corporate trust powers of the Rights Agent or any successor Rights Agent, shall be the successor to the Rights Agent under this Rights Agreement without the execution or filing of any paper or any further act on the part of any of the parties hereto; ~~provided, that such corporation or entity would be eligible for appointment as a successor Rights Agent under the provisions of~~ ~~Section 21~~ hereof. In case at the time such successor Rights Agent shall succeed to the agency created by this Rights Agreement, any of the Right Certificates shall have been countersigned but not delivered, any such successor Rights Agent may adopt the countersignature of the predecessor Rights Agent and deliver such Right Certificates so countersigned; and in case at that time any of the Right Certificates shall not have been countersigned, any successor Rights Agent may countersign such Right Certificates either in the name of the predecessor Rights Agent or in the name of such successor Rights Agent; and in all such cases such Right Certificates shall have the full force provided in the Right Certificates and in this Rights Agreement.

(b) In case at any time the name of the Rights Agent shall be changed and at such time any of the Right Certificates shall have been countersigned but not delivered the Rights Agent may adopt the countersignature under its prior name and deliver Right Certificates so countersigned; and in case at that time any of the Right Certificates shall not have been countersigned, the Rights Agent may countersign such Right Certificates either in its prior name or in its changed name and in all such cases such Right Certificates shall have the full force provided in the Right Certificates and in this Rights Agreement.

~~Section 20.~~ ~~Duties of Rights Agent~~. The Rights Agent undertakes the duties and obligations imposed by this Rights Agreement upon the following terms and conditions, by all of which the Company and the holders of Right Certificates, by their acceptance thereof, shall be bound:

(a) The Rights Agent may consult with legal counsel (who may be legal counsel for the Company), and the opinion of such counsel shall be full and complete authorization and protection to the Rights Agent as to any action taken or omitted by it in good faith and in accordance with such opinion.

(b) Whenever in the performance of its duties under this Rights Agreement the Rights Agent shall deem it necessary or desirable that any fact or matter be proved or established by the Company prior to taking or suffering any action hereunder, such fact or matter (unless other evidence in respect thereof be herein specifically prescribed) may be deemed to be conclusively proved and established by a certificate signed by any one of the Chief

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~~Executive Officer, President, any Vice President, the Treasurer or the Secretary of the Company (each, an “Authorized Officer~~”) and delivered to the Rights Agent; and such certificate shall be full authorization to the Rights Agent for any action taken or suffered in good faith by it under the provisions of this Rights Agreement in reliance upon such certificate.

~~(c) The Rights Agent shall be liable hereunder to the Company and any other Person only for its own gross negligence, bad faith or willful misconduct.~~

(d) The Rights Agent shall not be liable for or by reason of any of the statements of fact or recitals contained in this Rights Agreement or in the Right Certificates (except its countersignature thereof) or be required to verify the same, but all such statements and recitals are and shall be deemed to have been made by the Company only.

(e) The Rights Agent shall not be under any responsibility in respect of the validity of this Rights Agreement or the execution and delivery hereof (except the due execution hereof by the Rights Agent) or in respect of the validity or execution of any Right Certificate (except its countersignature thereof); nor shall it be responsible for any breach by the Company of any covenant or condition contained in this Rights Agreement or in any Right Certificate; nor shall it be responsible for any change in the exercisability of the Rights (including the Rights becoming void pursuant to ~~Section 11(a)(ii)~~ ~~hereof) or any adjustment in the terms of the Rights (including the manner, method or amount thereof) provided for in~~ ~~Sections 3~~, 11, 13, 23 ~~and~~ 24, or the ascertaining of the existence of facts that would require any such change or adjustment (except with respect to the exercise of Rights evidenced by Right Certificates after receipt of a certificate furnished pursuant to ~~Section 12~~, describing such change or adjustment); nor shall it by any act hereunder be deemed to make any representation or warranty as to the authorization or reservation of any shares of Preferred Stock or other securities to be issued pursuant to this Rights Agreement or any Right Certificate or as to whether any shares of Preferred Stock or other securities will, when issued, be validly authorized and issued, fully paid and nonassessable.

(f) The Company agrees that it will perform, execute, acknowledge and deliver or cause to be performed, executed, acknowledged and delivered all such further and other acts, instruments and assurances as may reasonably be required by the Rights Agent for the carrying out or performing by the Rights Agent of the provisions of this Rights Agreement.

(g) The Rights Agent is hereby authorized and directed to accept instructions with respect to the performance of its duties hereunder from any person reasonably believed by the Rights Agent to be one of the Authorized Officers, and to apply to such Authorized Officers for advice or instructions in connection with its duties, and it shall not be liable for any action taken or suffered by it in good faith in accordance with instructions of any such Authorized Officer or for any delay in acting while waiting for those instructions. Any application by the Rights Agent for written instructions from the Company may, at the option of the Rights Agent, set forth in writing any action proposed to be taken or omitted by the Rights Agent under this Rights Agreement and the date on and/or after which such action shall be taken or such omission shall be effective. The Rights Agent shall not be liable for any action taken by, or omission of, the Rights Agent in accordance with a proposal included in any such application on or after the date specified in such application (which date shall not be less than five Business Days after the date any Authorized Officer of the Company actually receives such application, unless any such Authorized Officer shall have consented in writing to an earlier date) unless, prior to taking any such action (or the effective date in the case of an omission), the Rights Agent shall have received written instructions in response to such application specifying the action to be taken or omitted.

(h) The Rights Agent and any stockholder, director, officer or employee of the Rights Agent may buy, sell or deal in any of the Rights or other securities of the Company or become pecuniarily interested in any transaction in which the Company may be interested, or contract with or lend money to the Company or otherwise act as fully and freely as though it were not Rights Agent under this Rights Agreement. Nothing herein shall preclude the Rights Agent from acting in any other capacity for the Company or for any other legal entity.

(i) The Rights Agent may execute and exercise any of the rights or powers hereby vested in it or perform any duty hereunder either itself or by or through its attorneys or agents, and the Rights Agent shall not be answerable or accountable for any act, default, neglect or misconduct of any such attorneys or agents or for any loss to the Company resulting from any such act, default, neglect or misconduct, ~~provided, that reasonable care was exercised in the selection and continued employment thereof.~~

(j) If, with respect to any Right Certificate surrendered to the Rights Agent for exercise or transfer, the certificate contained in the form of assignment or the form of election to purchase set forth on the reverse thereof, as the case may be, has not been completed to certify the holder is not an Acquiring Person (or an Affiliate or

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~~Associate thereof) or a transferee thereof, the Rights Agent shall not take any further action with respect to such requested exercise or transfer without first consulting with the Company.~~

~~Section 21.~~ ~~Change of Rights Agent~~. The Rights Agent or any successor Rights Agent may resign and be discharged from its duties under this Rights Agreement upon 30 days’ notice in writing mailed to the Company and, in the event that the Rights Agent or one if its affiliates is not also the transfer agent for the Company, to each transfer agent of the Common Stock or Preferred Stock by registered or certified mail, and, following the Distribution Date, to the holders of the Right Certificates by first-class mail. The Company may remove the Rights Agent or any successor Rights Agent upon 30 days’ notice in writing, mailed to the Rights Agent or successor Rights Agent, as the case may be, and to each transfer agent of the Common Stock or Preferred Stock by registered or certified mail, and, following the Distribution Date, to the holders of the Right Certificates by first-class mail. If the Rights Agent shall resign or be removed or shall otherwise become incapable of acting, the Company shall appoint a successor to the Rights Agent. If the Company shall fail to make such appointment within a period of 30 days after giving notice of such removal or after it has been notified in writing of such resignation or incapacity by the resigning or incapacitated Rights Agent or by the holder of a Right Certificate (who shall, with such notice, submit his, her or its Right Certificate for inspection by the Company), then the registered holder of any Right Certificate may apply to any court of competent jurisdiction for the appointment of a new Rights Agent. Any successor Rights Agent, whether appointed by the Company or by such a court, shall be (A) a corporation or other entity organized and doing business under the laws of the United States or any State thereof, which is authorized under such laws to exercise corporate trust or stock transfer powers and is subject to supervision or examination by federal or state authority and which has at the time of its appointment as Rights Agent a combined capital and surplus of at least $50 million or (B) an affiliate of a corporation or entity described in clause (A) of this sentence. After appointment, the successor Rights Agent shall be vested with the same powers, rights, duties and responsibilities as if it had been originally named as Rights Agent without further act or deed; but the predecessor Rights Agent shall deliver and transfer to the successor Rights Agent any property at the time held by it hereunder, and execute and deliver any further assurance, conveyance, act or deed necessary for the purpose. Not later than the effective date of any such appointment the Company shall file notice thereof in writing with the predecessor Rights Agent and each transfer agent of the Common Stock or Preferred Stock, and, following the Distribution Date, mail a notice thereof in writing to the registered holders of the Right Certificates. Failure to give any notice provided for in this ~~Section 21, however, or any defect therein, shall not affect the legality or validity of the resignation or removal of the Rights Agent or the appointment of the successor Rights Agent, as the case may be.~~

~~Section 22.~~ ~~Issuance of New Right Certificates~~. Notwithstanding any of the provisions of this Rights Agreement or of the Rights to the contrary, the Company may, at its option, issue new Right Certificates evidencing Rights in such forms as may be approved by its Board of Directors to reflect any adjustment or change in the Purchase Price and the number or kind or class of shares or other securities or property purchasable under the Right Certificates made in accordance with the provisions of this Rights Agreement. In addition, in connection with the issuance or sale of Common Stock following the Distribution Date and prior to the Expiration Date, the Company may with respect to shares of Common Stock so issued or sold (i) pursuant to the exercise of stock options, (ii) under any employee plan or arrangement, (iii) upon the exercise, conversion or exchange of securities, notes or debentures issued by the Company or (iv) pursuant to a contractual obligation of the Company, in each case existing prior to the Distribution Date, issue Right Certificates representing the appropriate number of Rights in connection with such issuance or sale.

~~Section 23.~~ ~~Redemption~~. (a) The Board of Directors of the Company may, at its option at any time prior to such time as any Person first becomes an Acquiring Person, redeem all but not less than all the then-outstanding Rights at a redemption price of $0.01 per Right, appropriately adjusted to reflect any stock split, stock dividend or similar transaction occurring in respect of the Common Stock of the Company after November 13, 2020 (the redemption price hereinafter referred to as the “~~Redemption Price~~”). The redemption of the Rights may be made effective at such time, on such basis and with such conditions as the Board of Directors in its sole discretion may establish. The Company may, at its option, pay the Redemption Price in cash, shares of Common Stock (based on the current market price of the Common Stock at the time of redemption as determined pursuant to ~~Section 11(d)(i)~~ ~~hereof) or any other form of consideration deemed appropriate by the Board of Directors.~~

~~(b) Immediately upon the action of the Board of Directors ordering the redemption of the Rights pursuant to paragraph (a) of this~~ ~~Section 23~~ (or at such later time as the Board of Directors may establish for the effectiveness of such redemption), and without any further action and without any notice, the right to exercise the Rights will terminate and the only right thereafter of the holders of Rights shall be to receive the Redemption Price. The Company shall promptly give public notice of any such redemption; ~~provided~~, ~~however, that the failure to give, or any defect in, any such notice shall not affect the validity of such redemption. Within 10 days after such action of the Board of~~

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Directors ordering the redemption of the Rights (or such later time as the Board of Directors may establish for the effectiveness of such redemption), the Company shall mail a notice of redemption to all the holders of the then-outstanding Rights at their last addresses as they appear upon the registry books of the Rights Agent or, prior to the Distribution Date, on the registry books of the transfer agent for the Common Stock. Any notice which is mailed in the manner herein provided shall be deemed given, whether or not the holder receives the notice. Each such notice of redemption shall state the method by which the payment of the Redemption Price will be made. The failure to give notice required by this ~~Section 23(b)~~ ~~or any defect therein shall not affect the validity of the action taken by the Company.~~

~~(c) In the case of a redemption under~~ ~~Section 23(a)~~ hereof, the Company may, at its option, discharge all of its obligations with respect to the Rights by (i) issuing a press release announcing the manner of redemption of the Rights and (ii) mailing payment of the Redemption Price to the registered holders of the Rights at their last addresses as they appear on the registry books of the Rights Agent or, prior to the Distribution Date, on the registry books of the transfer agent of the Common Stock, and upon such action, all outstanding Right Certificates shall be void without any further action by the Company.

~~Section 24.~~ ~~Exchange~~. (a) The Board of Directors of the Company may, at its option, at any time after any Person first becomes an Acquiring Person, exchange all or part of the then-outstanding Rights (which shall not include Rights that have not become effective or that have become void pursuant to the provisions of ~~Section 11(a)(ii)~~ hereof) for shares of Common Stock at an exchange ratio of one share of Common Stock (or one one-thousandth of a share of Preferred Stock) per Right, appropriately adjusted to reflect any stock split, stock dividend or similar transaction occurring after November 13, 2020 (such amount per Right being hereinafter referred to as the “~~Exchange Ratio~~”). Notwithstanding the foregoing, the Board of Directors shall not be empowered to effect such exchange at any time after an Acquiring Person becomes the Beneficial Owner of shares of Common Stock aggregating 50% or more of the shares of Common Stock then outstanding. From and after the occurrence of an event specified in ~~Section 13(a)~~ ~~hereof, any Rights that theretofore have not been exchanged pursuant to this~~ ~~Section 24(a)~~ ~~shall thereafter be exercisable only in accordance with~~ ~~Section 13~~ ~~and may not be exchanged pursuant to this~~ ~~Section 24(a)~~. The exchange of the Rights by the Board of Directors may be made effective at such time, on such basis and with such conditions as the Board of Directors in its sole discretion may establish. Prior to effecting an exchange pursuant to this Section 24, the Board of Directors may direct the Company to enter into a Trust Agreement in such form and with such terms as the Board of Directors shall then approve (the “~~Trust Agreement”). If the Board of Directors so directs, the Company shall enter into the Trust Agreement and shall issue to the trust created by such agreement (the “Trust~~”) all of the shares of Common Stock issuable pursuant to the exchange, and all stockholders entitled to receive shares pursuant to the exchange shall be entitled to receive such shares (and any dividends or distributions made thereon after the date on which such shares are deposited in the Trust) only from the Trust and solely upon compliance with the relevant terms and provisions of the Trust Agreement.

~~(b) Immediately upon the effectiveness of the action of the Board of Directors of the Company ordering the exchange of any Rights pursuant to paragraph (a) of this~~ ~~Section 24~~ and without any further action and without any notice, the right to exercise such Rights shall terminate and the only right thereafter of a holder of such Rights shall be to receive that number of shares of Common Stock equal to the number of such Rights held by such holder multiplied by the Exchange Ratio. The Company shall promptly give public notice of any such exchange and shall promptly mail a notice of any such exchange to all of the holders of the Rights so exchanged at their last addresses as they appear upon the registry books of the Rights Agent; ~~provided~~, ~~however~~, that the failure to give, or any defect in, such notice shall not affect the validity of such exchange. Any notice which is mailed in the manner herein provided shall be deemed given, whether or not the holder receives the notice. Each such notice of exchange will state the method by which the exchange of the shares of Common Stock for Rights will be effected and, in the event of any partial exchange, the number of Rights which will be exchanged. Any partial exchange shall be effected pro rata based on the number of Rights (other than Rights which have become void pursuant to the provisions of ~~Section 11(a)(ii)~~ ~~hereof) held by each holder of Rights.~~

(c) The Company may at its option substitute and, in the event that there shall not be sufficient shares of Common Stock issued but not outstanding or authorized but unissued (and unreserved) to permit an exchange of Rights for Common Stock as contemplated in accordance with this ~~Section 24~~, the Company shall substitute to the extent of such insufficiency, for each share of Common Stock that would otherwise be issuable upon exchange of a Right, a number of shares of Preferred Stock or fractions thereof (or Equivalent Preferred Shares as such term is defined in ~~Section 11(b)) such that the current per share market price (determined pursuant to~~ ~~Section 11(d)~~ hereof) of one share of Preferred Stock (or Equivalent Preferred Share) multiplied by such number or fraction is equal to the current per share market price of one share of Common Stock (determined pursuant to ~~Section 11(d)~~ ~~hereof) as of the date of such exchange.~~

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~~Section 25.~~ ~~Notice of Certain Events~~. (a) In case the Company shall at any time after the earlier of the Distribution Date or the Stock Acquisition Date propose (i) to pay any dividend payable in stock of any class to the holders of its Preferred Stock or to make any other distribution to the holders of its Preferred Stock (other than a regular quarterly cash dividend), (ii) to offer to the holders of its Preferred Stock rights or warrants to subscribe for or to purchase any additional shares of Preferred Stock or shares of stock of any class or any other securities, rights or options, (iii) to effect any reclassification of its Preferred Stock (other than a reclassification involving only the subdivision or combination of outstanding Preferred Stock), (iv) to effect the liquidation, dissolution or winding up of the Company, or (v) to pay any dividend on the Common Stock payable in Common Stock or to effect a subdivision, combination or consolidation of the Common Stock (by reclassification or otherwise than by payment of dividends in Common Stock), then, in each such case, the Company shall give to each holder of a Right Certificate, in accordance with ~~Section 26~~ hereof, a notice of such proposed action, which shall specify the record date for the purposes of such stock dividend, or distribution or offering of rights or warrants, or the date on which such liquidation, dissolution, reclassification, subdivision, combination, consolidation or winding up is to take place and the date of participation therein by the holders of the Common Stock and/or Preferred Stock, if any such date is to be fixed, and such notice shall be so given in the case of any action covered by clause (i) or (ii) above at least 10 days prior to the record date for determining holders of the Preferred Stock for purposes of such action, and in the case of any such other action, at least 10 days prior to the date of the taking of such proposed action or the date of participation therein by the holders of the Common Stock and/or Preferred Stock, whichever shall be the earlier.

~~(b) In case any event described in~~ ~~Section 11(a)(ii)~~ or ~~Section 13~~ shall occur then the Company shall as soon as practicable thereafter give to each holder of a Right Certificate (or if occurring prior to the Distribution Date, the holders of the Common Stock) in accordance with ~~Section 26~~ ~~hereof, a notice of the occurrence of such event, which notice shall describe such event and the consequences of such event to holders of Rights under~~ ~~Section 11(a)(ii)~~ ~~and Section 13 hereof.~~

~~(c) The failure to give notice required by this~~ ~~Section 25~~ ~~or any defect therein shall not affect the validity of the action taken by the Company or the vote upon any such action.~~

~~Section 26.~~ ~~Notices~~. Notices or demands authorized by this Rights Agreement to be given or made by the Rights Agent or by the holder of any Right Certificate to or on the Company shall be sufficiently given or made if sent by overnight delivery service or first-class mail, postage prepaid, addressed (until another address is filed in writing with the Rights Agent) as follows:

~~CNO Financial Group, Inc.~~
~~11825 North Pennsylvania Street~~
~~Carmel, Indiana 46032~~
~~Attn: Chief Financial Officer~~

~~Subject to the provisions of~~ ~~Section 21~~ hereof, any notice or demand authorized by this Rights Agreement to be given or made by the Company or by the holder of any Right Certificate to or on the Rights Agent shall be sufficiently given or made if sent by overnight delivery service or first-class mail, postage prepaid, addressed (until another address is filed in writing with the Company) as follows:

~~American Stock Transfer & Trust Company, LLC~~
~~6201 15th Avenue~~
~~Brooklyn, New York 11219~~
~~Attn: Corporate Trust Department~~

~~with a copy (which shall not constitute notice) to:~~

~~American Stock Transfer & Trust Company, LLC~~
~~6201 15th Avenue~~
~~Brooklyn, New York 11219~~
~~Attn: General Counsel~~

Notices or demands authorized by this Rights Agreement to be given or made by the Company or the Rights Agent to the holder of any Right Certificate shall be sufficiently given or made if sent by first-class mail, postage prepaid, addressed to such holder at the address of such holder as shown on the registry books of the Company.

~~Section 27.~~ ~~Supplements and Amendments. Except as otherwise provided in this~~ ~~Section 27, for so long as the Rights are then redeemable, the Company may in its sole and absolute discretion, and the Rights Agent~~

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shall if the Company so directs, supplement or amend any provision of this Rights Agreement in any respect without the approval of any holders of the Rights. At any time when the Rights are no longer redeemable, except as otherwise provided in this ~~Section 27~~, the Company may, and the Rights Agent shall, if the Company so directs, supplement or amend this Rights Agreement without the approval of any holders of Rights in order to (i) cure any ambiguity, (ii) correct or supplement any provision contained herein which may be defective or inconsistent with any other provisions herein, (iii) shorten or lengthen any time period hereunder, or (iv) change or supplement the provisions hereunder in any manner which the Company may deem necessary or desirable; ~~provided, however,~~ that no such supplement or amendment shall adversely affect the interests of the holders of Rights as such (other than an Acquiring Person or an Affiliate or Associate of an Acquiring Person), and no such amendment may cause the Rights again to become redeemable or cause this Rights Agreement again to become amendable other than in accordance with this sentence. Notwithstanding anything contained in this Rights Agreement to the contrary, no supplement or amendment shall be made which decreases the Redemption Price. Upon the delivery of a certificate from an appropriate officer of the Company which states that the supplement or amendment is in compliance with the terms of this ~~Section 27, the Rights Agent shall execute such supplement or amendment;~~ ~~provided, that any supplement or amendment that does not amend~~ ~~Section 18~~, 19, 20 or 21 ~~hereof or this~~ ~~Section 27~~ ~~in a manner adverse to the Rights Agent shall become effective immediately upon execution by the Company, whether or not also executed by the Rights Agent.~~

~~Section 28.~~ ~~Process to Seek Exemption~~. Any Person who desires to effect any acquisition of Company 382 Securities that might, if consummated, result in such Person (together with its Affiliates and Associates) Beneficially Owning 4.99% or more of any class of Company 382 Securities then outstanding (or, in the case of a Grandfathered Person, additional shares of Company 382 Securities in excess of those permitted by the definition of Grandfathered Person) (a “~~Requesting Person~~”) may, prior to the Stock Acquisition Date and in accordance with this Section 28, request that the Board of Directors grant an exemption with respect to such acquisition under this Agreement so that such Person would be deemed to be an “Exempted Person” under subsections (v) or (vi) of Section 1(l) hereof for purposes of this Agreement (an “~~Exemption Request~~”). An Exemption Request shall be in proper form and shall be delivered by registered mail, return receipt requested, to the Secretary of the Company at the principal executive office of the Company. To be in proper form, an Exemption Request shall set forth (i) the name and address of the Requesting Person, (ii) the number and percentage of shares of Company 382 Securities then Beneficially Owned by the Requesting Person, together with all Affiliates and Associates of the Requesting Person, and (iii) a reasonably detailed description of the transaction or transactions by which the Requesting Person would propose to acquire Beneficial Ownership of Company 382 Securities aggregating 4.99% or more of any class of the then outstanding Company 382 Securities (or, in the case of a Grandfathered Person, additional shares of Company 382 Securities in excess of those permitted by the definition of Grandfathered Person) and the maximum number and percentage of shares of Company 382 Securities that the Requesting Person proposes to acquire. The Board of Directors shall endeavor to respond to an Exemption Request within 30 Business Days after receipt of such Exemption Request; ~~provided~~, that the failure of the Board of Directors to make a determination within such period shall be deemed to constitute the denial by the Board of Directors of the Exemption Request. The Requesting Person shall respond promptly to reasonable and appropriate requests for additional information from the Company or the Board of Directors and its advisors to assist the Board of Directors in making its determination. The Board of Directors shall only grant an exemption in response to an Exemption Request if the Board of Directors determines in its sole discretion that the acquisition of Beneficial Ownership of Company 382 Securities by the Requesting Person will not jeopardize or endanger the availability to the Company of its NOL carryforwards. Any exemption granted hereunder may be granted in whole or in part, and may be subject to limitations or conditions (including a requirement that the Requesting Person agree that it will not acquire Beneficial Ownership of shares of Company 382 Securities in excess of the maximum number and percentage of shares approved by the Board of Directors), in each case as and to the extent the Board shall determine necessary or desirable to provide for the protection of the Company’s NOLs.

~~Section 29.~~ ~~Successors~~. All the covenants and provisions of this Rights Agreement by or for the benefit of the Company or the Rights Agent shall bind and inure to the benefit of their respective successors and assigns hereunder.

~~Section 30.~~ ~~Benefits of this Rights Agreement~~. Nothing in this Rights Agreement shall be construed to give to any Person other than the Company, the Rights Agent and the registered holders of the Right Certificates (and, prior to the Distribution Date, the Common Stock) any legal or equitable right, remedy or claim under this Rights Agreement; but this Rights Agreement shall be for the sole and exclusive benefit of the Company, the Rights Agent and the registered holders of the Right Certificates (and, prior to the Distribution Date, the Common Stock).

~~CNO Financial Group, Inc. 2021 Proxy StatementA-26~~

~~TABLE OF CONTENTS~~

~~Section 31.~~ ~~Determinations and Actions by the Board of Directors~~. The Board of Directors of the Company shall have the exclusive power and authority to administer this Rights Agreement and to exercise the rights and powers specifically granted to the Board of Directors of the Company or to the Company, or as may be necessary or advisable in the administration of this Rights Agreement, including, without limitation, the right and power to (i) interpret the provisions of this Rights Agreement and (ii) make all determinations deemed necessary or advisable for the administration of this Rights Agreement (including, without limitation, a determination to redeem or exchange or not redeem or exchange the Rights or to amend or not amend this Rights Agreement). All such actions, calculations, interpretations and determinations that are done or made by the Board of Directors of the Company in good faith, shall be final, conclusive and binding on the Company, the Rights Agent, the holders of the Rights, as such, and all other parties.

~~Section 32.~~ ~~Severability~~. If any term, provision, covenant or restriction of this Rights Agreement or applicable to this Rights Agreement is held by a court of competent jurisdiction or other authority to be invalid, void or unenforceable, the remainder of the terms, provisions, covenants and restrictions of this Rights Agreement shall remain in full force and effect and shall in no way be affected, impaired or invalidated; ~~provided, however,~~ that notwithstanding anything in this Rights Agreement to the contrary, if any such term, provision, covenant or restriction is held by such court or authority to be invalid, void or unenforceable and the Board of Directors determines in its good faith judgment that severing the invalid language from this Rights Agreement would adversely affect the purpose or effect of this Rights Agreement, the right of redemption set forth in ~~Section 23~~ hereof shall be reinstated (with prompt notice to the Rights Agent) and shall not expire until the Close of Business on the tenth Business Day following the date of such determination by the Board. Without limiting the foregoing, if any provision requiring a specific group of Directors of the Company to act is held by any court of competent jurisdiction or other authority to be invalid, void or unenforceable, such determination shall then be made by the Board of Directors in accordance with applicable law and the Company’s Amended and Restated Certificate of Incorporation and Amended and Restated Bylaws.

~~Section 33.~~ ~~Governing Law~~. This Rights Agreement and each Right Certificate issued hereunder shall be deemed to be a contract made under the laws of the State of Delaware and for all purposes shall be governed by and construed in accordance with the laws of such State applicable to contracts to be made and performed entirely within such State.

~~Section 34.~~ ~~Counterparts~~. This Rights Agreement may be executed in any number of counterparts and each of such counterparts shall for all purposes be deemed to be an original, and all such counterparts shall together constitute but one and the same instrument. A signature to this Rights Agreement transmitted electronically shall have the same authority, effect and enforceability as an original signature.

~~Section 35.~~ ~~Descriptive Headings~~. Descriptive headings of the several sections of this Rights Agreement are inserted for convenience only and shall not control or affect the meaning or construction of any of the provisions hereof.

~~Section 36.~~ ~~Prior Agreement. This Rights Agreement amends and restates in its entirety the Third A&R Rights Agreement and the terms and provisions of the Third A&R Rights Agreement are superseded hereby.~~

~~A-27~~

~~CNO Financial Group, Inc. 2021 Proxy Statement~~

TABLE OF CONTENTS

CNO Financial Group, Inc.

11825 N. Pennsylvania Street

Carmel, IN 46032

(317) 817-6100

CNOinc.com

TABLE OF CONTENTS

Signature [PLEASE SIGN WITHIN BOX] Date Signature (Joint Owners) DateTO VOTE, MARK BLOCKS BELOW IN BLUE OR BLACK INK AS FOLLOWS:KEEP THIS PORTION FOR YOUR RECORDSTHIS PROXY CARD IS VALID ONLY WHEN SIGNED AND DATED. DETACH AND RETURN THIS PORTION ONLYV05844-P885231b. Archie M. BrownNominees:1a. Gary C. Bhojwani1e. Mary R. (Nina) Henderson1f. Adrianne B. Lee1c. Stephen N. David1d. David B. Foss1i. Steven E. Shebik1g. Daniel R. Maurer1h. Chetlur S. RagavanThe Board of Directors recommends you vote FORproposals 2 and 4, and in favor of ONE YEAR forproposal 3.The Board of Directors recommends you vote AGAINSTproposal 5.4. Ratification of the appointment of PricewaterhouseCoopersLLP as the Company's independent registered publicaccounting firm for 2023.5. Shareholder proposal, if properly presented at themeeting, to reduce the existing ownership threshold torequest a special shareholders meeting.2. Approval, by non-binding advisory vote, of the executivecompensation of the Company's Named ExecutiveOfficers.3. Approval, by non-binding advisory vote,whether a shareholder vote to approve thecompensation of the Company's NamedExecutive Officers should occur every one, twoor three years.NOTE: Such other business as may properly come before themeeting and any adjournment or postponement thereof.1. Election of DirectorsFor Against AbstainFor Against AbstainFor Against AbstainFor Against Abstain!!Please sign exactly as your name(s) appear(s) hereon. When signing as attorney, executor, administrator, or other fiduciary, please give full title as such. Jointowners should each sign personally. All holders must sign. If a corporation or partnership, please sign in full corporate or partnership name by authorized officer.CNO FINANCIAL GROUP, INC.The Board of Directors recommends you vote FORthe following:CNO FINANCIAL GROUP, INC.11825 N PENNSYLVANIA STCARMEL, IN 46032! ! ! !! ! !ThreeYearsOneYearTwoYears Abstain! ! !VOTE BY INTERNETBefore The Meeting - Go to www.proxyvote.com or scan the QR Barcode aboveUse the Internet to transmit your voting instructions and for electronic delivery ofinformation. Vote by 11:59 P.M. ET on May 9, 2023. Have your proxy card in handwhen you access the web site and follow the instructions to obtain your records andto create an electronic voting instruction form.During The Meeting - Go to www.virtualshareholdermeeting.com/CNO2023You may attend the meeting via the Internet and vote during the meeting. Havethe information that is printed in the box marked by the arrow available and followthe instructions.VOTE BY PHONE - 1-800-690-6903Use any touch-tone

telephone to transmit your voting instructions. Vote by11:59 P.M. ET on May 9, 2023. Have your proxy card in hand when you call and thenfollow the instructions.VOTE BY MAILMark, sign and date your proxy card and return it in the postage-paid envelope wehave provided or return it to Vote Processing, c/o Broadridge, 51 Mercedes Way,Edgewood, NY 11717.SCAN TOVIEW MATERIALS & VOTE w

0001224608 3 2022-01-01 2022-12-31

	Page
Summary Compensation Table for ~~2020~~2022		6568
Grants of Plan-Based Awards in ~~2020~~2022		6669
Narrative Supplement to the Summary Compensation Table for ~~2020~~2022 and the Grants of Plan-Based Awards in ~~2020~~2022 Table		6770
Outstanding Equity Awards at ~~2020~~2022 Fiscal Year-End		6971
Option Exercises and Stock Vested in ~~2020~~ 2022		7273
Nonqualified Deferred Compensation in ~~2020~~2022		7273
Potential Payments Upon Termination or Change in Control		7374
CEO Pay Ratio		7576
2022 Pay Versus Performance		77
Proposal 3—~~Approval~~Non-Binding Advisory Vote on Frequency of ~~Amended and Restated Section 382 Shareholders Rights Plan~~Future Votes on Executive Compensation		7680
Proposal 4—Ratification of the Appointment of Our Independent Registered Public Accounting Firm for ~~2021~~2023		81
Fees Paid to PricewaterhouseCoopers LLP		82
Pre-Approval Policy and Independence		82
Report of the Audit and Enterprise Risk Committee		83
~~Stock Ownership Information~~Proposal 5—Shareholder proposal, if properly presented at the meeting, to reduce the existing ownership threshold to request a special shareholders meeting		84
~~Other~~Stock Ownership Information		8687
~~Shareholder Proposals for 2022 Annual Meeting~~Other Information		8689
Shareholder Proposals for 2024 Annual ~~Report~~Meeting		8689
~~Householding of Proxy Materials~~Annual Report		8789
~~Information Related to Certain Non-GAAP Financial Measures~~Householding of Proxy Materials		8890
~~Other Matters~~Information Related to Certain Non-GAAP Financial Measures		9391
~~Annex A—Amended and Restated Section 382~~ ~~Shareholders Rights Plan~~Other Matters		~~A-1~~96

	Dec-19			Jan-20			Feb-20			Mar-20			Apr-20			May-20			Jun-20			Jul-20			Aug-20			Sep-20			Oct-20			Nov-20			Dec-20
CNO Financial Group, Inc.		$	100.00		$	97.02		$	88.36		$	68.87		$	78.16		$	79.77		$	87.17		$	84.54		$	91.26		$	90.45		$	100.09		$	119.99		$	125.99
S&P 500			100.00			99.96			91.73			80.40			90.71			95.03			96.92			102.38			109.74			105.57			102.77			114.02			118.40
S&P 400 Mid Cap			100.00			97.39			88.14			70.30			80.27			86.14			87.22			91.25			94.45			91.38			93.37			106.70			113.66
S&P 500 Life & Health Insurance			100.00			96.90			82.37			59.43			69.24			69.30			69.69			71.53			74.22			71.14			71.13			88.53			90.52

NEO Compensation Delivered in 2020
Named Executive Officer	January 1, 2020 Base Salary			December 31, 2020 Base Salary			% Change During 2020		2020 Annual Cash Incentive/P4P Payout			2020 Annual LTI Grant(1)
Gary C. Bhojwani Chief Executive Officer		$	1,000,000		$	1,030,000		3%		$	2,231,527		$	4,901,181
Paul H. McDonough Chief Financial Officer			600,000			618,000		3%			836,823			980,275
Bruce K. Baude Chief Operations & Technology Officer			635,000			654,000		3%			872,558			761,068
Eric R. Johnson Chief Investment Officer			550,000			550,000		0%			745,242			870,623
Matthew J. Zimpfer General Counsel			583,000			600,000		3%			812,548			870,623

NEO 2020 Annual Cash Incentive/P4P Plan Metrics
Performance Measures	Gary C. Bhojwani	Paul H. McDonough	Bruce K. Baude	Eric R. Johnson	Matthew J. Zimpfer
Combined In-Force EBIT	30%	30%	30%	20%	30%
Combined Total Life and Health Collected Premium	10.5%	10.5%	10.5%	7%	10.5%
Annuity Collected Premium	10.5%	10.5%	10.5%	7%	10.5%
Combined Total Fee Revenue	9%	9%	9%	6%	9%
Investment Performance Metrics (see below)	20%	20%	20%	40%	20%
Individual Qualitative Assessment	20%	20%	20%	20%	20%

Investment Performance Measures	2020 As Reported	2020 Adjusted for Incentive Compensation	Payout %
Effective Yield (GAAP Net Yield %)	5.04%	—	120.0%
Pre-tax C1/AUM	1.33%	—	200.0%
Portfolio Excess Returns	54 bps	—	136.0%
Total Return versus Benchmark	2 bps	—	101.3%

2020 Annual LTI Grants
	2020 Equity Grant
Named Executive Officer	P-Shares			RSUs
Gary C. Bhojwani			135,300			110,700
Grant Date Fair Value		$	2,754,708		$	2,146,473
Paul H. McDonough			27,100			22,100
Grant Date Fair Value		$	551,756		$	428,519
Bruce K. Baude			21,000			17,200
Grant Date Fair Value		$	427,560		$	333,508
Eric R. Johnson			24,000			19,700
Grant Date Fair Value		$	488,640		$	381,983
Matthew J. Zimpfer			24,000			19,700
Grant Date Fair Value		$	488,640		$	381,983

	Pro Rata Bonus			2x Base Salary and Target Bonus			Outplacement Services			Financial and Tax Preparation			Welfare Benefit Subsidy
Paul H. McDonough(7)		$	836,823		$	2,466,492		$	25,000		$	10,000		$	20,784
Bruce K. Baude(8)			872,558			2,610,186			25,000			10,000			15,179
Eric R. Johnson(9)			745,242			2,200,000			25,000			10,000			9,384
Matthew J. Zimpfer(10)			812,548			2,394,798			25,000			10,000			22,386

	1Q17	2Q17	3Q17	4Q17
Consolidated capital, excluding accumulated other comprehensive income (loss) and net operating loss carryforwards (a non-GAAP financial measure)					$	3,225.6
Net operating loss carryforwards						409.8
Accumulated other comprehensive income						1,212.1
Common shareholders’ equity					$	4,847.5

	1Q18			2Q18			3Q18			4Q18
Consolidated capital, excluding accumulated other comprehensive income (loss) and net operating loss carryforwards (a non-GAAP financial measure)		$	3,318.7		$	3,366.0		$	2,705.8		$	2,687.3
Net operating loss carryforwards			404.2			388.7			510.6			505.9
Accumulated other comprehensive income			894.3			700.2			403.5			177.7
Common shareholders’ equity		$	4,617.2		$	4,454.9		$	3,619.9		$	3,370.9

	1Q19			2Q19			3Q19			4Q19
Consolidated capital, excluding accumulated other comprehensive income (loss) and net operating loss carryforwards (a non-GAAP financial measure)		$	2,703.4		$	2,702.9		$	2,685.0		$	2,761.9
Net operating loss carryforwards			479.6			451.1			425.4			542.6
Accumulated other comprehensive income			654.9			1,098.2			1,442.9			1,372.5
Common shareholders’ equity		$	3,837.9		$	4,252.2		$	4,553.3		$	4,677.0

	~~Page~~
~~Section 1.~~ ~~Certain Definitions~~		~~A-5~~
~~Section 2.~~ ~~Appointment of Rights Agent~~		~~A-7~~
~~Section 3.~~ ~~Issuance of Right Certificates~~		~~A-8~~
~~Section 4.~~ ~~Form of Right Certificates~~		~~A-9~~
~~Section 5.~~ ~~Countersignature and Registration~~		~~A-9~~
~~Section 6.~~ ~~Transfer, Split Up, Combination and Exchange of Right Certificates; Mutilated, Destroyed, Lost or Stolen Right Certificates~~		~~A-9~~
~~Section 7.~~ ~~Exercise of Rights, Purchase Price; Expiration Date of Rights~~		~~A-10~~
~~Section 8.~~ ~~Cancellation and Destruction of Right Certificates~~		~~A-11~~
~~Section 9.~~ ~~Availability of Shares of Preferred Stock~~		~~A-11~~
~~Section 10.~~ ~~Preferred Stock Record Date~~		~~A-12~~
~~Section 11.~~ ~~Adjustment of Purchase Price, Number and Kind of Shares and Number of Rights~~		~~A-12~~
~~Section 12.~~ ~~Certificate of Adjusted Purchase Price or Number of Shares~~		~~A-17~~
~~Section 13.~~ ~~Consolidation, Merger or Sale or Transfer of Assets or Earning Power~~		~~A-17~~
~~Section 14.~~ ~~Fractional Rights and Fractional Shares~~		~~A-19~~
~~Section 15.~~ ~~Rights of Action~~		~~A-20~~
~~Section 16.~~ ~~Agreement of Right Holders~~		~~A-20~~
~~Section 17.~~ ~~Right Certificate Holder Not Deemed a Stockholder~~		~~A-21~~
~~Section 18.~~ ~~Concerning the Rights Agent~~		~~A-21~~
~~Section 19.~~ ~~Merger or Consolidation or Change of Name of Rights Agent~~		~~A-21~~
~~Section 20.~~ ~~Duties of Rights Agent~~		~~A-21~~
~~Section 21.~~ ~~Change of Rights Agent~~		~~A-23~~
~~Section 22.~~ ~~Issuance of New Right Certificates~~		~~A-23~~
~~Section 23.~~ ~~Redemption~~		~~A-23~~
~~Section 24.~~ ~~Exchange~~		~~A-24~~
~~Section 25.~~ ~~Notice of Certain Events~~		~~A-25~~
~~Section 26.~~ ~~Notices~~		~~A-25~~
~~Section 27~~ ~~Supplements and Amendments~~		~~A-25~~
~~Section 28.~~ ~~Process to Seek Exemption~~		~~A-26~~
~~Section 29.~~ ~~Successors~~		~~A-26~~
~~Section 30.~~ ~~Benefits of this Rights Agreement~~		~~A-26~~
~~Section 31.~~ ~~Determinations and Actions by the Board of Directors~~		~~A-27~~
~~Section 32.~~ ~~Severability~~		~~A-27~~
~~Section 33.~~ ~~Governing Law~~		~~A-27~~
~~Section 34.~~ ~~Counterparts~~		~~A-27~~
~~Section 35.~~ ~~Descriptive Headings~~		~~A-27~~
~~Section 36.~~ ~~Prior Agreement~~		~~A-27~~

	~~Page~~
~~Acquiring Person~~		~~A-5~~
~~Affiliate~~		~~A-5~~
~~Approved Acquisition~~		~~A-6~~
~~Associate~~		~~A-5~~
~~Authorized Officer~~		~~A-22~~
~~Beneficial Owner~~		~~A-6~~
~~Beneficial Ownership~~		~~A-6~~
~~Beneficially Own~~		~~A-6~~
~~Book Entry~~		~~A-6~~
~~Business Day~~		~~A-6~~
~~Close of Business~~		~~A-6~~
~~Code~~		~~A-6~~
~~Common Stock~~		~~A-6~~
~~Common Stock Equivalents~~		~~A-13~~
~~Company~~		~~A-5~~
~~Company 382 Securities~~		~~A-6~~
~~Current Value~~		~~A-13~~
~~Distribution Date~~		~~A-8~~
~~Equivalent Preferred Shares~~		~~A-14~~
~~Exchange Act~~		~~A-6~~
~~Exchange Ratio~~		~~A-24~~
~~Exempted Person~~		~~A-6~~
~~Exemption Request~~		~~A-26~~
~~Expiration Date~~		~~A-10~~
~~Final Expiration Date~~		~~A-6~~
~~First A&R Rights Agreement~~		~~A-5~~
~~Grandfathered Person~~		~~A-7~~
~~Invalidation Time~~		~~A-12~~
~~NOLs~~		~~A-5~~
~~NYSE~~		~~A-7~~

	~~Page~~
~~Original Rights Agreement~~		~~A-5~~
~~Person~~		~~A-7~~
~~Preferred Stock~~		~~A-7~~
~~Principal Party~~		~~A-18~~
~~Purchase Price~~		~~A-10~~
~~Record Date~~		~~A-5~~
~~Redemption Date~~		~~A-10~~
~~Redemption Price~~		~~A-23~~
~~Requesting Person~~		~~A-26~~
~~Right~~		~~A-5~~
~~Right Certificate~~		~~A-8~~
~~Rights Agent~~		~~A-5~~
~~Rights Agreement~~		~~A-5~~
~~Second A&R Rights Agreement~~		~~A-5~~
~~Section 11(a)(ii) Trigger Date~~		~~A-13~~
~~Section 382~~		~~A-7~~
~~Securities Act~~		~~A-7~~
~~Security~~		~~A-14~~
~~Spread~~		~~A-13~~
~~Stock Acquisition Date~~		~~A-7~~
~~Subsidiary~~		~~A-7~~
~~Substitution Period~~		~~A-13~~
~~Summary of Rights~~		~~A-8~~
~~Tax Benefits~~		~~A-7~~
~~Third A&R Rights Agreement~~		~~A-5~~
~~Threshold Holder~~		~~A-7~~
~~Trading Day~~		~~A-15~~
~~Treasury Regulations~~		~~A-7~~
~~Trust~~		~~A-24~~
~~Trust Agreement~~		~~A-24~~